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Learning_SEO Powered By Docstoc
					Learning SEO

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1792

Summary:
The different methods by which one would go about learning basic search
engine optimisation techniques and what options are available for those
who do not wish to learn search engine optimisation.


Keywords:
seo courses, seo cources, search engine optimisation


Article Body:
Search engine optimisation is the latest industry to hit the news, and is
a rapidly growing sector. In depth knowledge in this area opens the door
to you either sourcing out your skills to business in order to help them
increase their online presence, or using them to promote your own
website. Thankfully this sometimes complicated process has become a lot
easier to master due to a variety of SEO Cources and information becoming
available to the general public.

One such way to gain this information is through various e-books which
are available all over the internet if you have the time to look for
them. A quick search for seo e-books on Google will bring a large number
of results, and many are distributed free of cost. The best bet is to
download every one you can find and have a read through them all. Once
you gain a general understanding of SEO and its various methods you can
then make a more qualified decision as to whether you need to make
purchases of e-books for more information or if you think you have the
handle of it already. This is most definitely the place to start though
as it is a low cost way of getting a feel for the industry.
Once you've read through the available literature you'll want to get
started on actually promoting your website and moving up the rankings.
The e-books will explain the various methods required to achieve better
rankings, through link building and other methods. All these things can
be done by hand although it will become very time consuming and tedious,
if you wish to build enough links to rank well for profitable keyword
terms. Therefore many internet marketers turn to SEO software to automate
the process and give them more time to work on the content of their site
rather than promotion. These software programs can automatically email
link requests, check your back links, find out which keywords will work
best for you and every other task connected to SEO. There are many
different programs out there to help you optimize and promote your
website and most of them offer a free trial. Therefore it’s not hard to
just look around downloading the different trial programs and testing
them out until you find one you like. It must be said though that a good
SEO program is a must if you want to streamline your online promotion as
it will cut through the grunt work, leaving you more time to use your
mind creatively to build better websites and plumb new markets.
Ok you have been shown the do it yourself alternatives to taking an SEO
course, and the best ways to learn SEO at your own pace. If you still
want to take an SEO course, and there are many reasons to do so, such as
if it was required by your place of employment or you want to have a
certificate to show potential employers, then there are some good courses
out there. Your typical SEO course should be up to date with current
algorithm theories and make sure you get a solid guarantee so if the
course doesn’t live up to expectations you won't be out of pocket. Most
SEO Cources out there are far more expensive than just getting an e-book
and some software and learning for yourself, which many consider to be
the best option. So it might be an idea to do a smaller course first and
see if you enjoy learning that way before shelling out for the major
courses. It is hoped that you find something suitable to your situation
as there is a wealth of choice out there.

This has been up until now a general outline of all the different ways
you can become competent in search engine optimisation and be able to
handle your internet marketing yourself. Now there will be a summary of
what to do if you find it hard to get a handle on the techniques
involved, or if you just find it plain boring and would rather spend your
time doing something else.

Out Sourcing - Depending on the keyword you have decided to optimise for,
it could be extremely easy or extremely difficult to achieve high
rankings. For a non-competitive keyword, relatively few back links and
optimisation factors will be needed and you will probably find it quite
easy to manage a successful SEO campaign all by yourself. However for the
more competitive keywords, which are often the most profitable ones,
ranking high will be very difficult. For the more competitive keywords,
one may need to consider outside help to build your pages search engine
ranking and traffic. There are a few different options to consider here,
such as purchasing the SEO services of an experience practitioner, or
purchasing targeted traffic for your websites niche. Moreover there are
many other forms of advertising on the internet available for you to try
out, as long as you’re willing to put in the effort to find them. We will
go through the various options available to you to increase the traffic
to your website.
SEO Companies - If you find that either SEO is too technical for you, or
your efforts have not born any fruit then it may be time to consider
handing it over to a professional search engine optimisation firm. There
are many different companies out there working with a lot of websites to
achieve better rankings for their customers and you can definitely
benefit from their resources. They achieve better rankings for your
website through the same techniques you could implement yourself, but at
greater efficiency and with far less time invested on your part. There
are many companies offering these services and some are farm more
successful than others. It is an absolute necessity that any company you
choose to purchase SEO services from offers a full money back guarantee,
if they don't offer it then do not go near them. Sadly there are no free
options in this category, as no one will do SEO work on your website for
free as it is just too time consuming to do even to build up company
image.
Targeted Traffic - Another option available to internet promoters who
have not found success with search engine optimisation would be to
purchase targeted traffic. This is when a company who owns a large amount
of expired domains sends the traffic to your website for a fee. Depending
on the quality of the traffic this can be very lucrative but this is one
area which contains far more rip off merchants than honest ones. Often
times you will buy a traffic package and the company will send your site
X amount of bot hits which will mean your site will register a lot of
visits but as none of them are actual people you will obviously receive
no sales or revenue of any kind. The upside of this all is that targeted
traffic is an instant solution to visitor numbers, and the relatively low
cost ( $20-$60 for 5k to 10k visitors) it is not a huge outlay to
experiment with a few companies and see which ones work for you. One
traffic seller we most definitely do not recommend is one called
BuyExpiredDomains.com. They have very attractive prices, and so we took a
test run of 5000 visitors. On one of our websites known to convert
visitors to sales, not one of those 5000 visitors made a purchase. So it
makes you wonder whether any real human visitors were delivered to our
site. As stated earlier though, the cost to test a company’s traffic is
so small that it won't hurt the bank if you do encounter a few duds. The
thing about this kind of traffic is it’s never going to be as targeted as
regular search engine traffic so you won't be able to convert at 1/110
like you would normally. You might get one sale for every 500 or so
visitors they send you, but that can still turn profitable depending on
the items you sell.

Traffic Exchanges - As we all know, a budget is a very important thing
when starting a business or trying to turn a profit. A free method of
generating more traffic would obviously be a godsend to most websites out
there. So it’s quite a good thing that these kinds of programs exist and
are proving quite successful. Traffic exchange networks work by either
you viewing ads and in doing so earning your own ads some viewing time on
their networks, or getting a visitor to your site for every one sent to
another site in the network. Both methods can work very well if
implemented correctly and are great sources of free traffic. Though it
sounds too simple this method has been working for many people for a long
time. It’s also a great way to test out new products as the audience is
there waiting for you. Many traffic exchanges work free of charge so you
have nothing to lose by testing them out.
Purchasing Ad Space - When considering purchasing ad space, so many
people jump straight onto Google Adwords and start shelling out money.
The fact of the matter is paying per click will always be a low margin
game, meaning you have a great chance of making nothing at all or even
losing money. Moreover Google’s cost per click does seem to be a little
extreme at times, though that is probably because so many people
advertise there that it drives the price into orbit. A better option is
to purchase adverts which will be displayed for a set period of time
regardless of the amount of people who click on them. As long as the
price is right this can be a very profitable way of going about your
internet promotion. Buying advertising space based on the length of time
your ad will be displayed is by far the best method for a new business,
and search engines such as ExactSeek supply exactly this. Just Google
ExactSeek and check out their paid inclusion program, which is a far
better option than most pay per click programs.
The above methods can all be invaluable when trying to increase your
online presence and the profitability of your web business. When starting
out it is often very hard to catch up to the rest of the pack with all
the technical things SEO involves. Therefore outsourcing your internet
marketing can be a great way of getting more revenue out of your website
without having to put in the man hours learning the technical side of all
the methods involved. Good luck in your internet promotion campaign.

				
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posted:3/18/2010
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