Internet Marketing Services That Deliver Traffic
Hiring Internet Marketing Services with all its component such as SEO,
SEM, PPC, email marketing, and banner advertising is an essential part of
any business looking to profit from the Internet.
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<b>Internet marketing</b> in itself is a wide domain supported by
multiple theories and tactics but not all of them are effective enough to
drive sales. The core idea behind any Internet marketing strategy is to
create a web presence by using various Internet marketing services to
drive revenue and achieve maximum ROI. The question is what are the key
components of Internet marketing services and how can they drive ROI?
To understand it better, we need to first identify what a successful
online strategy must be like. A fundamentally strong online strategy
should be able to achieve the following:
1. It should be able to drive targeted traffic to your website and
persuade visitors to take a decision. This basically means that if a
person is visiting your site for a particular product then the
availability of the product on your website and the customer experience
should end with a sale. You can use web metrics to analyze as well as
measure the behavior of the user.
2. It is not an easy task to drive targeted traffic to your website
especially in the age of rising competition. You need to use certain
elements of Internet marketing services to drive targeted traffic. Some
of the elements include search engine marketing (SEM) campaign. An SEM
strategy further includes pay-per-click or PPC advertising and search
engine optimization or SEO strategy.
3. Application of the SEO strategy is quite common but the distinguishing
factor lies in the type of keyword you choose. It's important to identify
the right keywords that can be used as a part of your PPC and SEO
4. Your <b>internet marketing</b> strategy should also include the use of
tools like Wordtrackers, which can generate a random list of all possible
keywords and phrases perfect for your business. Using a tool like this,
you will be able to determine the frequency of search for each of the
phrases. Based on the result, you can evaluate the options and identify
the strength of competition. You can select the phrases and keywords and
test them by using them for search engine optimization and PPC campaigns.
One of the key objectives of using Internet marketing services is to be
able to effectively persuade a website visitor to take a desired action.
You can buy a list of newsletter subscribers or offer a free download of
a software demo package on your website. These are just minor elements
that will draw a visitor to your website and help your to achieve the
Some of the other attributes that play an important role in making the
marketing strategies effective include the total design and website
architecture. Website architecture will include elements like navigation,
design, content & copy and usability. All these elements need to be in
sync to help drive traffic to your website.
Let us take a closer look at some of the Internet marketing services
tools that are an integral part of any website or online business
<b><u>PPC or Pay per click</b></u>: PPC campaigns have become extremely
popular platform of driving traffic. In PPC, you won’t have to pay for
advertising space or the advertisement itself but you will be charged
every time a visitor clicks on your advertisement. It is also known as
the cost per click (CPC) mode of advertising.
<b><u>Search Engine Marketing</u></b>: Also known as SEM, it is an online
advertising strategy through which your online business can be optimized.
This is an integral part of the Search Engine Marketing Services and this
strategy will use your business/product/service oriented keywords to
create a potential link with various other businesses. This will enhance
your website relevancy and get your website listed among the top 20 or 30
search engine result page (SERP). A good SERP will increase the number of
visitors to your page and will also help in converting them to customers.
<b><u>Banner Advertising</u></b>: A couple of years back, this was one of
the top Internet marketing services but since the advent of SEM, it is
not as critical but still is considered as a key factor. In banner
advertising, you have to pay for the banner space. You can also display
your banner in another website through banner exchange.
<b><u>Email Marketing</u></b>: Email marketing includes mostly
newsletters, mailers etc, which can be sent to a group of subscribers or
customers and is used to inform them about the launch of a new service or