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Altria to Launch Marlboro Filter Kretek in Indonesia

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					Altria to Launch Marlboro Filter Kretek in Indonesia

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279

Summary:
PT H.M. Sampoerna, the Indonesian world's largest tobacco company, has
begin launch clove flavored cigarettes or the Marlboro mix 9 brand name.


Keywords:
Marlboro, Clove Cigarettes, Djarum, Sampoerna, Bentoel, Gudang Garam,
Wismilak, Mild, Kretek


Article Body:
PT H.M. Sampoerna, the Indonesian world's largest tobacco company, has
begin launch clove flavored cigarettes or the Marlboro mix 9 brand name.

The subsidiary of Altria Group Inc. will start selling filtered Marlboro
Mix 9 from July 9, its first new brand in 18 years, said the people, who
declined to be identified before an announcement next week. Clove-
flavored cigarettes, known as kretek, dominate sales in the Southeast
Asian nation, the world's fifth-largest tobacco market.

The launch may help Indonesia's largest producer of tobacco products win
a larger share of the estimated $10 billion market for kretek cigarettes
by attracting customers of PT Gudang Garam, owned by the family of
Indonesia's richest man, and the Djarum Group. Sampoerna's sales growth
has been cut by tax increases.

"It's a fantastic and excellent strategy," said Rezza Zulkasi, an analyst
with PT First State Investments Indonesia in Jakarta, which manages 1.5
trillion rupiah ($167 million) in assets. "People want to have the
international brand, but also want the local taste."

Sampoerna will start selling the kretek Marlboro in Java and Bali, the
people said. Leo Burnett, a unit of Publicis Groupe SA, the world's
fourth-biggest advertising firm, will help market the product. The ad
agency created the "Marlboro man" advertisement campaign in 1955.

Where To Buy
Salecheapcigarettes.com start selling on July 12, the most trusted
website that sells clove cigarettes. With a long history in the clove
cigarettes business and over 8 years of offline or online experience,
Salecheapcigarettes.com not only offers the quality cigarettes with
competitive prices they also guarantee full satisfaction that all of
their products are freshly deliver to their customers.

For more information please kindly visit
http://www.salecheapcigarettes.com or http://www.saleclovecigarettes.com.

				
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