integration Emerging networked market models Source Professor Lynda

Document Sample
integration Emerging networked market models Source Professor Lynda Powered By Docstoc
					                        Emerging networked market models




Source: Professor Lynda M. Applegate, Building Business in a Networked Economy, Harvard
Business School, 2002.                                                                    Nasdaq Japan Slide 11 of 24
Which activities should we perform ourselves and which
             should we source from others?

                    Options                                                     Description



            Vertical                           Locate all but the most routine, transaction-
            Integration                        oriented activities inside the firm.



            Selective                          Source selected activities from the outside.
            Sourcing                           Traditionally, sourced activities were controlled
                                               through short term contracts.

            Virtual                            Become part of a network of highly specialized,
            Integration                        independent parties that work together to perform,
                                               coordinate, and control value chain activities.


Source: Professor Lynda M. Applegate, Building Business in a Networked Economy, Harvard
Business School, 2002.                                                                        Nasdaq Japan Slide 5 of 24

				
DOCUMENT INFO