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2010 Mar - App Economy - GetJar - Plugg 2010 Brussels

VIEWS: 134 PAGES: 7

  • pg 1
									App Economy



Ilja Laurs / Plugg 2010 / Brussels / March 2010
  About GetJar


• World’s 2nd largest app store

• Supports all mobile platforms / 2500 devices

• 70,000 apps

• 300,000 registered developer accounts

• 60 million downloads per month, closing 1 billion
  downloads in the next 2 months
      Sizing up the global mobile apps market

• Industry’s first proper fully
  grounds-up research,
  conducted by an
  independent analyst,
  sponsored by GetJar

• Professional analysis based
  on 20+ leading industry
  players (app stores,
  carriers, app developers)

• Available at no charge for
  interested parties
 App economy is primarily driven by active data
                subscriptions
• Global subscription base
  to reach 5 billion by the
  end of 2010

• 27% (1.35b) are data
  subscribers, actively
  downloading apps and
  using mobile sites

• Data subscription to
  globally reach 45% in 3
  years, 60% in the US
    App economy will increase 7 times in the next 3
                        years
•    7 billion app downloads globally in 2009, Asia
     accounting for 37%

•    50 billion app downloads are expected in 2012

•    Majority of web/media/consumer brands will
     expand into apps by 2012

•    In terms of user mindshare, apps (including
     mobile web apps) will become comparable to
     desktop internet in 2012, will greatly surpass
     it beyond 2012

•    Revenues to grow from $4b in 2009 to $17.5b
     in 2012

•    On-deck app distribution revenue in 3 years
     will shrink to 20% from the current 60%
                             Business models

• Dominant business models
    •   Paid
    •   Advertising
    •   Virtual goods
    •   Cross/upselling other products

• Currently ASP (Average Selling
  Price) is $2 for paid, $0.10 for free
  app

• ASP for Ad/Virtual goods based
  models is expected to grow slightly
  in the next 3 years, significantly in
  the next 10 years, while ASP for
  paid apps is declining
Questions / comments?

   ilja@getjar.com

								
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