BRAND “PIFA” A SOCIAL BUSINESS CLUSTER for SUSTAINABLE FUTURE Price hike of chemical fertilizers and pesticides is gradually getting up day by day. Micro nutrient and soil fertility deteriorates drastically because there are indiscriminate use of chemical fertilizers, pesticides, and herbicides in regular course of action. So that in a mission towards a sustainable future for our generations to come we prepare a project on bio-manure that will stimulate micro, tiny, small sized entrepreneurship to create jobs and raise income in rural Bengal. Engaging professionals, investors and organizations offering the first generation entrepreneurs the opportunity that directly contribute to poverty reduction through Micro Enterprise Cluster Development Programmes (MECDP) within a Social Business Incubator (SBI) of a time frame of 2009-2010 respectively. Professionals of HUMAN Network INDIA Inspiring more and more people to believe that business and poverty reduction can go hand in hand in that respective area HUMAN Network INDIA’s new venture to build a world class Social Enterprise Cluster for 25 Nos. unemployed educated youths preferably 12+ science group in rural India, involving 400 SHGs of 20 members each in this project within the framework of HNI’s “Enterprise Global Bengal” Model. Venue: Pifa Panchayat Training Hall, Basirhat-I 25 participants are from all panchyats of Basirhat-1 Block as follows: 1. Gochha Akharpur, 2. Itinda Panitore, 3. Pifa, 4. Sankchura Begundi, 5. Gotra, 6. Nimdaria Kodalia, 7. Sangrampur Shibhati Enterprise Skill Development Programme (ESDP)-BIO FERTILIZER; Organised by MSME-DI, Kolkata, Govt. of India in association with HUMAN Network INDIA, Date: 01.01.2009-14.02.2009, Pifa, Basirhat-1, North 24 Parganas, WB, India. 20 days Practical & 15 days theoretical, one & half hours of each session, 4 sessions a day Survey of local resources & market inflow Behavioral approach of each trainee to be a social entrepreneur Social Enterprise development Evaluation & monitoring process Project report of 25 Bio Fertilizer individual project must be prepared and submitted to sanctioning bank during the training period as above so that by the time they are trained final sanction from bank shall be available to start the project. HNI's Business Model “Enterprise Global Bengal” is related to the focus of competitive market-based strategies for low-income Social Enterprise Clusters with a mission towards Sustainable Future in the different steps required to bring a solution to end-client stockholders including product/service, vendor development, production, distribution, marketing and communication through handholding Micro-Enterprise Cluster Development Programme. Before industrial activities planned and bio fertilizer program is ready for launching agricultural activities must be made professional by planning and implementing integrated crop management by starting following three training program: 1. Training of using appropriate technology in agriculture by implementing mixed cropping pattern with choice of proper plants so hat this practice itself shall reduce pesticide consumption effectively. 2. Training in production of organic fertilizer. 3. Training in bio–pesticide. This shall be tuned such a way that within three months of starting of bio fertilizer activities and practice of organic farming must begin. By deciding crops according to mixed cropping pattern resource identification shall be easier for subsequent industrial activities. HNI has taken up a time bound programme to eradicate extreme poverty and hunger no excuse 2015 for Micro-Enterprise Clusters in rural Bengal. We are working with the support of world-class micro enterprise cluster development tools like (1) CI (Cluster Identification) (2) PI (Product Identification) (3) IK (Indigenous Knowledge) (4) FO (Finance Opportunity) (5) AT (Appropriate Technology) (6) TQM (Total Quality Management) (7) IPR (Intellectual Property Rights) (8) SA (Sustainable Accounts System) (9) CM (Carpet Marketing) (10) M&E (Monitoring and Evaluation),SB (Social Brand). 1. Crop Husbandury As per the division of agro-climatic region made by the Planning Commission, the district of north 24-Parganas falls within the new alluvium sub-region of the lower Gangetic plain (Zone III).The annual rainfall in this district is 1,579 mm.The type of soil varies from sandy to clayey loam, sandy loam being predominant. Like in other parts of West Bengal the main cultivators in the district are small and marginal farmers 2. Agro-climatic regional planning As desired by the Planning Commission the agriculture department has taken up the task of operationalisation of the agro-climatic regional planning to perform within a timeframe. The land in this district falls in the most fertile tract of the state with neutral soil. But though there is no major constraint on higher productivity, growing urbanisation and gradual conversion of land for non-agricultural purposes is a major problem. 3. Seeds The availability of quality seeds in this district is a major problem faced by farmers. Most of the poor farmers cannot afford to buy certified seeds at very high prices which come from other states such as Punjab, Haryana, Uttar Pradesh, Maharastra & Orissa. Some of the hybrid seeds come from abroad also. To bridge the gap between supply & demand the government has adopted a scheme of subsidised sale of quality seeds. 4. Fertilizers Lije seeds, fertilizers are also imported from other states. Farmers pay a high price for fertilizers though availability is major problem. The government provides a transport subsidy for carrying chemical fertilizers to inaccessible areas & provision is also made for subsidy on its price, so that small & marginal farmers of inaccessible areas can avail of this costliest input. 5. Plant Protection A sea change has come about in the protection of plants under the Integrated Pest Management Programme. Instead of prescribing use of chemical pesticides, control measures such as cultural, mechanical, varietals, biological & chemical have been given priority. The high dose of chemical pesticides has resulted in the resurgence of minor pests like Brown Plant Hopper in rice & secondary outbreaks of leaf roller, rice hispa, ear cutting caterpillars & so on. 6. Crop productivity To increase the coverage & production of major crops a detailed strategy has been chalked out at the state level for different agro-climatic regions. Location-specific high yielding varieties are promoted by the government to increase crop production. Attempts are made to increase the kharif consumption of fertilizer in rice production as well as to bring about a more efficient use of fertilizers. 1-6 Govt. of India information. “ENTERPRISE GLOBAL BENGAL” One year handholding Social Enterprise Cluster Development Programme for the same participants Training will be performed with the participatory support of some line partners like MSME, CII, Nationalised & Private Banks, NSIC, UNIDO Cluster, MSME Toolkit India, BID Network, & INTOCERD An action committee should form of concerned bodies like (1) Panchayat Pradhans, (2) BDO, (3) Savadhipati, (4) ISO Consultant, (5) Chattered Accountant, (6) HNI representative, (7) GM of concerned District MSME office, (8) Manager of concerned Banks, (9) Representative of NSIC, (10) Representative of UNIDO Cluster to monitor the master project as the project should work like a world class Social Enterprise Business Cluster and a model cluster enterprise may follow the entire rural Bengal. After completion of the six weeks ESDP-BIO FERTILIZER the same 25 social entrepreneurs including 2 monitors will go through the handholding one year comprehensive training programme with a specialization of Procurement & Production Process Management (13 out of 25), Cash flow & sustainable Finance Management (2 out of 25), HRD & Networking Management (1 out of 25), TQM/ISO-9000 (1 out of 25), Carpet Marketing Management (7 out of 25 for all 7 Panchayats), Communication, Documentation & Media Management (1 out of 25) Faculty: (1) Professionals from result oriented Tiny, Micro & Small Industries (2) CSR related Corporate Houses, (3) MSME-DI, Kolkata, CII, FICCI, FOSMI, BNCCI, Nationalised Banks & NSIC (4) Professional Institutes & Developmental Organisations 15) Trained CDAs from EDI STEP ONE: Organising handholding field program by world class experts in the concerned field with duration of 70% of total program schedule. Specialised, implemental and practical training program to be organized for the Social Enterprise Cluster within the timeframe of one year that is twice a week, for a duration of 1 hour each class for 6 classes in a day (11am to 5.30pm with a break for 30 minutes) & attendance sharp at 10.45am. STEP TWO: Understanding business hurdles and implementing continual improvement for business growth through social business network. STEP THREE: Soil testing training with kit facilities for 6 days with the hand holding support of BCKV with the idea of income generation through soil test in the concern panchayats areas after this training STEP FOUR: Preparing bank viable project reports, implementing TQM and ISO-9000 concept linking with ministry of chemical and fertilizers and ministry of science and technology, Govt. of India. STEP FIVE: Understanding sustainable cash flow management for avoiding cash crunch to maintain world class business cluster. STEP SIX: Organising marketing network through regular visits to concerned farmers/fertilizer sellers in this local area right from 1st week of this1 year training programme under the purview of HNI’s Carpet Marking. STEP SEVEN: Starting Bio Manure & Vermiculture project for the local farmers only. Case study on the demonstration field also is mandatory job for BRAND “PIFA”. STEP EIGHT: Project submission to S&T, Govt. of India for a laboratory and a trainee must go through training for chemist in a Govt. recognized soil and food processing laboratory. STEP NINE: Design for a world class organic village farm and training should be obtained from INDOCERT. Registration is a must with APEDA. STEP TEN: To market the farm produce to the local end users and outside Basirhat-1 and acquiring sustainable marketing strategy would create more rural employment through active network of 400 women SHGs of the same area. STEP ELEVEN: To develop organic malls action should taken in the local areas and BRAND “PIFA” must reach in every house in Basirhar-1. STEP TWELVE: To decide inclusion of bio pesticides along with bio fertilizer project. Contributors: Mr. Gopikanta Ghosh, Prof. Partha Kumar Mukhapadhyay & Mrinmoy Das The Global Environment Facility's Small Grants Programme (SGP) aims to deliver global environmental benefits in the GEF Focal Areas of biodiversity conservation, climate change mitigation, protection of international waters, prevention of land degradation (primarily desertification and deforestation), and elimination of persistent organic pollutants through community-based approaches. SGP supports action - based and community led initiatives Small Grants Programme provides grants to organizations for activities that initiatives local problems and activities that offer solutions to global problems in areas of: Biodiversity Conservation Climate Change Mitigation Protection of International Waters Prevention of Land Degradation Phasing out Persistent Organic Pollutants (POPs) SGP champions hands on approach for sustainable livelihoods and lays emphasis on: Promote innovative community based projects to reduce local environmental threats. Build local capacity to implement sustainable development strategies, creating ‘local ownerships’. Encourages transparent participatory and country-driven approach to project planning design and implementation. Demonstrate high replicability, leveraging in-kind and in-cash co-financing and scaling-up potential. Creation of public awareness on environmental issues as an integral part of the project. Address livelihood, equality and gender concerns. Create an impact / influence on policy / at National / State / District levels. Links to research and development technology issues. Projects that encourage collaborative links with scientific organizations and promise innovative breakthroughs and primary research on indigenous technology, traditional knowledge and resource management issues. In addition to addressing one or more of the focal areas mentioned above and fulfilling the cross-cutting issues of SGP, projects must fall into at least one of the following categories: Those which try out an innovative approach or adapting an existing solution/approach to a given situation. Those which having the potential to bring about a demonstrable improvement in the environment and socio economic situation of the community in a sustainable matter. The Organization should be registered for at least three years. Organizations and projects will be given preference to the extent that they involve; Women as equal partners in programme implementation Marginalized population and isolated tribal communities Networking and Co-financing by partner organizations and communities Financial support by SGP SGP will normally consider grants up to Rs. 15 lakh for each project. In special cases, where co-financing commitments are more, slightly higher budgets may be considered, if the project activities justify this. More emphasis is placed on leveraging local contributions in-cash and in-kind from communities. Duration of a project The duration of the projects can be between 24 to 30 months. This may however be flexible to meet the needs of the project ideas.
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