BRAND “PIFA” A SOCIAL BUSINESS CLUSTER for SUSTAINABLE FUTURE
Price hike of chemical fertilizers and pesticides is gradually getting up day by day. Micro
nutrient and soil fertility deteriorates drastically because there are indiscriminate use of
chemical fertilizers, pesticides, and herbicides in regular course of action. So that in a
mission towards a sustainable future for our generations to come we prepare a project on
bio-manure that will stimulate micro, tiny, small sized entrepreneurship to create jobs and
raise income in rural Bengal.
Engaging professionals, investors and organizations offering the first generation
entrepreneurs the opportunity that directly contribute to poverty reduction through Micro
Enterprise Cluster Development Programmes (MECDP) within a Social Business
Incubator (SBI) of a time frame of 2009-2010 respectively.
Professionals of HUMAN Network INDIA Inspiring more and more people to believe
that business and poverty reduction can go hand in hand in that respective area
HUMAN Network INDIA’s new venture to build a world class Social Enterprise Cluster
for 25 Nos. unemployed educated youths preferably 12+ science group in rural India,
involving 400 SHGs of 20 members each in this project within the framework of HNI’s
“Enterprise Global Bengal” Model.
Venue: Pifa Panchayat Training Hall, Basirhat-I
25 participants are from all panchyats of Basirhat-1 Block as follows:
1. Gochha Akharpur, 2. Itinda Panitore, 3. Pifa, 4. Sankchura Begundi, 5. Gotra, 6.
Nimdaria Kodalia, 7. Sangrampur Shibhati
Enterprise Skill Development Programme (ESDP)-BIO FERTILIZER; Organised by
MSME-DI, Kolkata, Govt. of India in association with HUMAN Network INDIA,
Date: 01.01.2009-14.02.2009, Pifa, Basirhat-1, North 24 Parganas, WB, India.
20 days Practical & 15 days theoretical, one &
half hours of each session, 4 sessions a day
Survey of local resources & market inflow
Behavioral approach of each trainee to be a social entrepreneur
Social Enterprise development
Evaluation & monitoring process
Project report of 25 Bio Fertilizer individual project must be prepared and submitted to
sanctioning bank during the training period as above so that by the time they are trained
final sanction from bank shall be available to start the project.
HNI's Business Model “Enterprise Global Bengal” is related to the focus of
competitive market-based strategies for low-income Social Enterprise Clusters with a
mission towards Sustainable Future in the different steps required to bring a solution to
end-client stockholders including product/service, vendor development, production,
distribution, marketing and communication through handholding Micro-Enterprise
Cluster Development Programme.
Before industrial activities planned and bio fertilizer program is ready for launching
agricultural activities must be made professional by planning and implementing
integrated crop management by starting following three training program:
1. Training of using appropriate technology in agriculture by implementing mixed
cropping pattern with choice of proper plants so hat this practice itself shall
reduce pesticide consumption effectively.
2. Training in production of organic fertilizer.
3. Training in bio–pesticide.
This shall be tuned such a way that within three months of starting of bio fertilizer
activities and practice of organic farming must begin. By deciding crops according to
mixed cropping pattern resource identification shall be easier for subsequent industrial
HNI has taken up a time bound programme to eradicate extreme poverty and hunger no
excuse 2015 for Micro-Enterprise Clusters in rural Bengal. We are working with the
support of world-class micro enterprise cluster development tools like (1) CI (Cluster
Identification) (2) PI (Product Identification) (3) IK (Indigenous Knowledge)
(4) FO (Finance Opportunity) (5) AT (Appropriate Technology)
(6) TQM (Total Quality Management) (7) IPR (Intellectual Property Rights)
(8) SA (Sustainable Accounts System) (9) CM (Carpet Marketing) (10) M&E
(Monitoring and Evaluation),SB (Social Brand).
1. Crop Husbandury
As per the division of agro-climatic region made by the Planning Commission, the
district of north 24-Parganas falls within the new alluvium sub-region of the lower
Gangetic plain (Zone III).The annual rainfall in this district is 1,579 mm.The type of soil
varies from sandy to clayey loam, sandy loam being predominant. Like in other parts of
West Bengal the main cultivators in the district are small and marginal farmers
2. Agro-climatic regional planning
As desired by the Planning Commission the agriculture department has taken up the task
of operationalisation of the agro-climatic regional planning to perform within a
timeframe. The land in this district falls in the most fertile tract of the state with neutral
soil. But though there is no major constraint on higher productivity, growing urbanisation
and gradual conversion of land for non-agricultural purposes is a major problem.
The availability of quality seeds in this district is a major problem faced by farmers. Most
of the poor farmers cannot afford to buy certified seeds at very high prices which come
from other states such as Punjab, Haryana, Uttar Pradesh, Maharastra & Orissa. Some of
the hybrid seeds come from abroad also. To bridge the gap between supply & demand the
government has adopted a scheme of subsidised sale of quality seeds.
Lije seeds, fertilizers are also imported from other states. Farmers pay a high price for
fertilizers though availability is major problem. The government provides a transport
subsidy for carrying chemical fertilizers to inaccessible areas & provision is also made
for subsidy on its price, so that small & marginal farmers of inaccessible areas can avail
of this costliest input.
5. Plant Protection
A sea change has come about in the protection of plants under the Integrated Pest
Management Programme. Instead of prescribing use of chemical pesticides, control
measures such as cultural, mechanical, varietals, biological & chemical have been given
priority. The high dose of chemical pesticides has resulted in the resurgence of minor
pests like Brown Plant Hopper in rice & secondary outbreaks of leaf roller, rice hispa, ear
cutting caterpillars & so on.
6. Crop productivity
To increase the coverage & production of major crops a detailed strategy has been
chalked out at the state level for different agro-climatic regions. Location-specific high
yielding varieties are promoted by the government to increase crop production.
Attempts are made to increase the kharif consumption of fertilizer in rice production as
well as to bring about a more efficient use of fertilizers. 1-6 Govt. of India information.
“ENTERPRISE GLOBAL BENGAL”
One year handholding Social Enterprise Cluster Development Programme for the
Training will be performed with the participatory support of some line partners like
MSME, CII, Nationalised & Private Banks, NSIC, UNIDO Cluster, MSME Toolkit
India, BID Network, & INTOCERD
An action committee should form of concerned bodies like (1) Panchayat Pradhans, (2)
BDO, (3) Savadhipati, (4) ISO Consultant, (5) Chattered Accountant, (6) HNI
representative, (7) GM of concerned District MSME office, (8) Manager of concerned
Banks, (9) Representative of NSIC, (10) Representative of UNIDO Cluster to monitor the
master project as the project should work like a world class Social Enterprise Business
Cluster and a model cluster enterprise may follow the entire rural Bengal.
After completion of the six weeks ESDP-BIO FERTILIZER the same 25 social
entrepreneurs including 2 monitors will go through the handholding one year
comprehensive training programme with a specialization of Procurement & Production
Process Management (13 out of 25), Cash flow & sustainable Finance Management (2
out of 25), HRD & Networking Management (1 out of 25), TQM/ISO-9000 (1 out of 25),
Carpet Marketing Management (7 out of 25 for all 7 Panchayats), Communication,
Documentation & Media Management (1 out of 25)
Faculty: (1) Professionals from result oriented Tiny, Micro & Small Industries (2) CSR
related Corporate Houses, (3) MSME-DI, Kolkata, CII, FICCI, FOSMI, BNCCI,
Nationalised Banks & NSIC (4) Professional Institutes & Developmental Organisations
15) Trained CDAs from EDI
STEP ONE: Organising handholding field program by world class experts in the
concerned field with duration of 70% of total program schedule. Specialised,
implemental and practical training program to be organized for the Social Enterprise
Cluster within the timeframe of one year that is twice a week, for a duration of 1 hour
each class for 6 classes in a day (11am to 5.30pm with a break for 30 minutes) &
attendance sharp at 10.45am.
STEP TWO: Understanding business hurdles and implementing continual improvement
for business growth through social business network.
STEP THREE: Soil testing training with kit facilities for 6 days with the hand holding
support of BCKV with the idea of income generation through soil test in the concern
panchayats areas after this training
STEP FOUR: Preparing bank viable project reports, implementing TQM and ISO-9000
concept linking with ministry of chemical and fertilizers and ministry of science and
technology, Govt. of India.
STEP FIVE: Understanding sustainable cash flow management for avoiding cash crunch
to maintain world class business cluster.
STEP SIX: Organising marketing network through regular visits to concerned
farmers/fertilizer sellers in this local area right from 1st week of this1 year training
programme under the purview of HNI’s Carpet Marking.
STEP SEVEN: Starting Bio Manure & Vermiculture project for the local farmers only.
Case study on the demonstration field also is mandatory job for BRAND “PIFA”.
STEP EIGHT: Project submission to S&T, Govt. of India for a laboratory and a trainee
must go through training for chemist in a Govt. recognized soil and food processing
STEP NINE: Design for a world class organic village farm and training should be
obtained from INDOCERT. Registration is a must with APEDA.
STEP TEN: To market the farm produce to the local end users and outside Basirhat-1 and
acquiring sustainable marketing strategy would create more rural employment through
active network of 400 women SHGs of the same area.
STEP ELEVEN: To develop organic malls action should taken in the local areas and
BRAND “PIFA” must reach in every house in Basirhar-1.
STEP TWELVE: To decide inclusion of bio pesticides along with bio fertilizer project.
Contributors: Mr. Gopikanta Ghosh, Prof. Partha Kumar Mukhapadhyay & Mrinmoy Das
The Global Environment Facility's Small Grants Programme (SGP) aims to deliver
global environmental benefits in the GEF Focal Areas of biodiversity conservation,
climate change mitigation, protection of international waters, prevention of land
degradation (primarily desertification and deforestation), and elimination of
persistent organic pollutants through community-based approaches.
SGP supports action - based and community led initiatives
Small Grants Programme provides grants to organizations for activities that
initiatives local problems and activities that offer solutions to global problems in
Climate Change Mitigation
Protection of International Waters
Prevention of Land Degradation
Phasing out Persistent Organic Pollutants (POPs)
SGP champions hands on approach for sustainable livelihoods and lays emphasis on:
Promote innovative community based projects to reduce local environmental
Build local capacity to implement sustainable development strategies, creating
Encourages transparent participatory and country-driven approach to project
planning design and implementation.
Demonstrate high replicability, leveraging in-kind and in-cash co-financing
and scaling-up potential. Creation of public awareness on environmental
issues as an integral part of the project.
Address livelihood, equality and gender concerns. Create an impact /
influence on policy / at National / State / District levels.
Links to research and development technology issues. Projects that
encourage collaborative links with scientific organizations and promise
innovative breakthroughs and primary research on indigenous technology,
traditional knowledge and resource management issues.
In addition to addressing one or more of the focal areas mentioned above and
fulfilling the cross-cutting issues of SGP, projects must fall into at least one of the
Those which try out an innovative approach or adapting an existing
solution/approach to a given situation.
Those which having the potential to bring about a demonstrable improvement
in the environment and socio economic situation of the community in a
The Organization should be registered for at least three years. Organizations and
projects will be given preference to the extent that they involve;
Women as equal partners in programme implementation
Marginalized population and isolated tribal communities
Networking and Co-financing by partner organizations and communities
Financial support by SGP
SGP will normally consider grants up to Rs. 15 lakh for each project. In special cases,
where co-financing commitments are more, slightly higher budgets may be
considered, if the project activities justify this. More emphasis is placed on
leveraging local contributions in-cash and in-kind from communities.
Duration of a project
The duration of the projects can be between 24 to 30 months. This may however be
flexible to meet the needs of the project ideas.