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Generation Next Computers
Project Proposal
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Table of Contents
Objective ....................................................................................................................3
STRETEGIC MARKETING | WINTER 2010 | UNIVERCITY OF CENTRAL PUNJAB
Brand Name................................................................................................................3
Product Line ...............................................................................................................3
Next. basic model. The computer for all. .........................................................................................................3
Just for HIM / HER....................................................................................................................................................3
The SPITFIRE tm .........................................................................................................................................................3
The Company Vision statement. ..................................................................................4
The company Mission Statement ................................................................................5
The basic model NEXT. ................................................................................................6
Design ............................................................................................................................................................................8
The hardware specifications are:................................................................................................................... 10
Just for Him/Her series ............................................................................................. 11
The SPITFIRE series. .................................................................................................. 13
USP Unique Selling Proposition .......................................................................................... 16
The basic model NEXT ...................................................................................................................................................... 16
Just for HIM/HER series .................................................................................................................................................. 16
The SPITFIRE series ......................................................................................................................................................... 16
THE S.W.O.T analysis................................................................................................. 17
Strengths ................................................................................................................................................................... 17
Weaknesses .............................................................................................................................................................. 17
Oppertunities .......................................................................................................................................................... 17
Threats ....................................................................................................................................................................... 17
P.E.S.T Analysis ......................................................................................................... 18
Political ...................................................................................................................................................................... 18
Economical ............................................................................................................................................................... 18
Sociological............................................................................................................................................................... 18
Technology ............................................................................................................................................................... 18
Initial Operation Cost ................................................................................................ 19
Budget for Marketing ................................................................................................ 20
Initial Expenses ...................................................................................................................................................... 20
Repeated Expenses ............................................................................................................................................... 20
Printed Material ..................................................................................................................................................... 20
On sight signboard and outlook of the outlet............................................................................................. 20
Expansion Room ....................................................................................................... 21
Executive Summar y
Objective
Objective of this proposal is to define and declare the pros and cons, as well as the detail plan of introducing, and market a new brand of computers in
pakistan. The product line will be inspired and designed by generation next computers in pakistan, and will be made in china due to cost and
technological purposes.
Brand Name
The computers marketed will be introduced under the brand name “NEXT”.
Product Line
The product range will consist of the following sub brands
Next. basic model. The computer for all.
This will be the iconic piece of equipment, which will introduce a total new product, with most basic specifications, will be a most economical computer
in pakistan. just at the price of 8000 pakRs. user can do all the basic computing requirements like browsing internet, office application and running on
Windows environment.
Just for HIM / HER
These will be customizable designer computers designed around the most basic theme of masculinity and femininity. These computers will have some
specifoicic free applications that will set us apart from normal computers.
The SPITFIRE tm
This will be a truly customizable computer that will be made to order, specially for a hardcore computer enthusiast. This is where we can show how
much more we can do for the same amount of money that is spent on other internal brand computers.
The Company Vision statement.
To be the best selling, best percieved, local computer brand within next 7 years,that is more trustworthy just as any other imported brand or more, with
speciality in retailing and end user satisfaction.
The company Mission Statement
Starting by serving the segment that does not afford the luxury of a laptop, to the segment that lives its life on technology, creating value in minds of all
segment that the company caters.
The basic model NEXT.
Design
.
The XO-1 is designed to be low-cost, small, durable, and efficient. It is shipped with a slimmed-down version of Fedora GNU/Linux and a GUI called Sugar
that is intended to help young children collaborate. The XO-1 includes a video camera, a microphone, long-range Wi-Fi, and a hybrid stylus/touch pad. In
addition to a standard plug-in power supply, human power and solar power sources are available, allowing operation far from a commercial power grid.
design goals of the device are follows:
* minimal power consumption, with a design target of 2–3 W total power consumption
* minimal production cost, with a target of US$100 per laptop for production runs of millions of units
* a "cool" look, implying innovative styling in its physical appearance
* e-book functionality with extremely low power consumption
* open source and free software provided with the laptop
The hardware specifications are:
* CPU: 433 MHz AMD Geode LX-700 at 0.8 watts, with integrated graphics controller
* 1200×900 7.5 inch (19 cm) diagonal LCD (200 dpi) that uses 0.1 to 1.0 W depending on mode. The two modes are:
o Reflective (backlight off) monochrome mode for low-power use in sunlight. This mode provides very sharp images for high-quality text.
* 256 MB of Dual (DDR266) 133 MHz DRAM (in 2006 the specification called for 128 MB of RAM)[22]
* 1024 kB (1 MB) flash ROM with open-source Open Firmware
* 1024 MB of SLC NAND flash memory (in 2006 the specifications called for 512 MB of flash memory)[23]
Internal SD card slot[24]
* Wireless networking using an “Extended Range” 802.11b/g and 802.11s (mesh) Marvell 8388 wireless chip, chosen due to its ability to autonomously
forward packets in the mesh even if the CPU is powered off. When connected in a mesh, it is run at a low bitrate (2 Mbit/s) to minimize power
consumption. Despite the wireless chip's minimalism, it supports WPA.[25] An ARM processor is included.
* Dual adjustable antennas for diversity reception.
* Water-resistant membrane keyboard, customized to the locale in which it will be distributed.[26] The multiplication and division symbols are
included. The keyboard is designed for the small hands of children.
* Five-key cursor-control pad; four directional keys plus Enter
* Four "Game Buttons" (functionally PgUp, PgDn, Home, and End)
* Touchpad for mouse control and handwriting input
* Built-in color camera, to the right of the display, VGA resolution (640×480)
* Built-in stereo speakers
* Built-in microphone
* Audio based on the AC97 codec, with jacks for external stereo speakers and microphones, Line-out, and Mic-in
* 3 external USB 2.0 ports.
Just for Him/Her series
These are truly beautiful designer laptops designed around the basic themes of masculinity and femininity. these computers will be available in 4
configurations and a 10”, 15” for women and a 13”, 17” for men.
The SPITFIRE series.
These are the truly customizable machines available for rich computing experience. the user can choose its specs like,
Component Option 1 Option2 Option 3 Option4
cpu Core 2 duo 2.9ghz Core 2 Duo 3.3Ghz Quadcore 2.6 Core i7
ram 2 gb 4 gb 8 gb
hdd 250gb 500gb 1tb
graphics Nvidiia 256 ATI hd 480 ATI Nvidia 1 gb
Screen size 13 15 17 21
input standard With numpad
output hdmi s-video
Operating sys Win vista Win 7 Linux
finish steel aluminum carbon vinyl
References for the suppliers, their reliability, lead time,
minimum order, authenticity, mode of trade all the data
regarding the authenticity is provided in the end of
report as a reference.
USP Unique Selling Proposition
Every product line in our range has its own specialty and uniqueness.
The basic model NEXT
Its just a one of its kind product, it just has trimmed down version of everything
with a price tag of just Rs 8000 its really a laptop for everyone even for those who
cant afford it.
Just for HIM/HER series
These are the designer laptop computers, available in 4 configurations, its speciality being their outlooks with
sleek features.
The SPITFIRE series
What makes this line truly unique is the option to customize them to your own exact
specifications. This a product for a true computer geek and enthusiasts.
THE S.W.O.T analysis
Strengths
Local availability
Retail outlets
Direct communication between consumer and company
Warranties
Reliable claims
Weaknesses
Unknown new brand
Cannot be compared to multinational giants
Size of company
Availability in Pakistan only
Oppertunities
Huge potential of growth
Untapped local market of middle and lower class
New market
Can be contracted with government or NGO’s for the basic model
Threats
Known brands might follow in the footsteps
P.E.S.T Analysis
Political
The government always supports the tech industry by announcing duty rebates and
we might be able to find some soft corner in the peoples or authorities minds when
dealing with our basic model next. For other parts and components there might be
some rebate in the future.
Economical
Even when the economy is in the recession the computer now a days act as a basic
human requirement for all sorts of purposes they serve, it wont be wrong if we say
they are just as essential part of human life as the cars and homes we live in.
Sociological
In the times of FACEBOOK TWITTER MYSPACE CELLPHONES EMAILS and SMS, to
cope up with the rapid change one has to have what others are commuting on, so
computers and laptops act as the one basic device.
Technology
Computers are technology, what can be more technological than a computer itself,
as already described everything that we do is now done by computers so they are
just as essential part of a human life.
Initial Operation Cost
Name of Expense Cost x Quantity Total
Basic model next 500x8000 4000000
For Him/Her 100x20000 2000000
Spitfire On request
Outlet space 6 months 50000x6 600000
Running expense 6 month 15000x6 90000
Marketing 400000 400000
Office furnishing 200000 200000
Alternate Energy 100000 100000
Budget for Marketing
Initial Expenses
In the beginning just to introduce the product, for afew days an ad campaign might
be done on relatively cheap medium as cable networks, that too in Lahore only. Just
to create awareness.
Repeated Expenses
The continuous medium for the advertisement is the local tech magazine like spider,
which can be contracted for a whole year to publish an ad in every issue. This might
be the best possible action to reach the target audience.
Printed Material
These will be the brochures and leaflets that will be shelved on the site with
complete specifications and the product detail.
On sight signboard and outlook of the outlet
This is very important because, looks are everything.
Expansion Room
In future as the brand gets recognition more accessories and media players can be
introduced and because of low cost can bring more business.
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