june - july 2009
missouri emergency preparedness
Is your organization prepared for a health emergency, pandemic
influenza or act of terrorism in the State of Missouri?
Risk Communication/Media Training Who should attend?
Knowing what to say to the media, when to say it and Public health agency staff members responsible for
how to structure key message points is vital for developing a communications plan, preparing
an organization responding to a public health messages, delivering messages or collaborating with
emergency. The Department of Health and Senior other groups are invited to attend the CERC class. The
Services’ (DHSS) Center for Emergency Response and class is also recommended for public relations
Terrorism is sponsoring media and risk representatives from area hospitals and members of
communication training seminars this year. public safety or law enforcement agencies. The ACERC
class is recommended for Local Public Health Agency
Our basic Crisis and Emergency Risk Communication (LPHA) Administrators, designated spokespeople dur-
(CERC) course will be offered this year in Jefferson City. ing an emergency situation, public information officers,
This informative day-and-a-half seminar is designed or those individuals who have completed the
to increase your familiarity and that of your CERC course.
agency with communication principles and
tools as they relate to emergency risk com-
you do before
What to expect?
munication. Your attendance will help ensure There is no charge to participants for
that Missouri is as prepared as possible in the class.
the event of a public health emergency. The CERC and ACERC classes last one
The training will also help with general and one-half days.
media relations. Classes mix a variety of learning
formats including scenarios, group
The Advanced Crisis and Emergency Risk work, individual work and lecture.
Communications (ACERC) course will also be An emphasis is placed on message
offered in Jefferson City. Smaller in size than development and practice sessions are
the CERC class, this day-and-a-half workshop will include conducted to involve as much of the group
a brief refresher on CERC principles. The majority of our as possible.
work will focus on building media skills during a Candid conversations are encouraged to promote
crisis, and will include on-camera exercises. This class will and support emergency risk communication
also emphasize the role and impact of leadership during planning.
a crisis. Professional trainers from a St. Louis strategic
communications firm will conduct the classes.
ABout the Training
The trainings are part of DHSS’ initiatives through the Centers for Disease Control
and Prevention’s (CDC) public health preparedness grant to increase the capacity
of state and local public health agencies and communities to provide public
information during a terrorism event or other public health threat. This training will
take you one giant step forward toward being more prepared.
All seminars are a day-and-a-half long. Registration begins at 8:00 a.m. both
“My confidence in mornings. The first day of the seminar will begin at 8:30 a.m. and end at 4:30 p.m.
meeting with the Day two of the seminar will run from 8:30 a.m. to noon.
media has been Space is limited; please enroll early. Registration forms must be received seven (7)
increased greatly. days before the selected training seminar.
I would recommend
There is no registration fee for this class. Lunch will be provided. Participants will be
this course to my responsible for their travel expenses.
Seminar dates and Locations
Please make your own hotel accommodations.
Basic CERC Training Advanced CERC Training
“Of all trainings I’ve been
June 30 & July 1, 2009 July 8 & 9, 2009
Jefferson City Jefferson City
Max Class size - 50 Max Class size - 25 through this was by far the
Capitol Plaza Hotel & Convention Center Capitol Plaza Hotel & Convention Center
415 W. McCarty St. 415 W. McCarty Street most interesting and most
Jefferson City, MO 65101 Jefferson City, MO 65101
573-635-1234 (T), 573-635-4565 (F) 573-635-1234 (T), 573-635-4565 (F)
informative. The extent
of the instructors’ knowl-
edge and insight is to be
Missouri Department of Health and Senior Services
Risk Communication/Media Training Seminar
Registration Form Who should
THERE IS NO REGISTRATION FEE FOR THIS SEMINAR. LUNCH WILL BE PROVIDED.
1 PLEASE PRINT CLEARLY THE FOLLOWING INFORMATION The Basic CERC course is
designed for state and local pub-
Name ______________________________________________________________ lic health employees responsible
Title _______________________________________________________________ for disseminating vital public
Agency or Organization _______________________________________________ information, and emergency
Address ____________________________________________________________ response personnel in charge
of communicating to the public
City, State, Zip ______________________________________________________
and hospital public relations
Include my name on the participant list yes no
Phone __________________________ Fax _____________________________
Email | | | | | | | | | | | | | | | | | | | | | | | | The Advanced CERC course
Dietary Restrictions or Accessibility Needs, if any ________________________ is designed for LPHA
____________________________________________________________________ Administrators, designated
spokespeople during an
2 CHOOSE YOUR SESSION 3 THREE WAYS TO REGISTER emergency risk situation,
public information officers,
MAIL YOUR COMPLETED FORM TO:
or those who have attended
MISSOURI DEPT. OF HEALTH & SENIOR SERVICES
Basic CERC Training
June 30 & July 1 CENTER FOR EMERGENCY RESPONSE the basic CERC course.
Jefferson City AND TERRORISM
Capitol Plaza Hotel & Convention Center P.O. BOX 570
JEFFERSON CITY, MO 65102
Advanced CERC Training PLEASE MAKE A COPY OF THIS ENTIRE FORM
FOR YOUR REFERENCE BEFORE MAILING IT.
FAX YOUR COMPLETED FORM TO:
July 8 & 9
573-522-8636. Registration for all seminars
Capitol Plaza Hotel & Convention Center is due to the DHSS office
REGISTER ONLINE AT
NO LATER than 5 p.m.
seven days (7) prior to
ARE YOU: the seminar date.
YES NO FOR MORE INFORMATION, CONTACT
DESIGNATED SPOKESPERSON ERIN HART AT THE DHSS CENTER FOR
YES NO EMERGENCY RESPONSE AND TERRORISM
PAST PARTICIPANT IN BASIC CERC TRAINING
AT 573-526-4768 OR
PUBLIC INFORMATION OFFICER