Services offered - Atlas Copco

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					                                     Fundamental
                                       Solutions


Atlas Copco Proposal
 Presentation by: Fundamental Solutions
        Michael Yong 10141873
         Jaime Sotelo 02120513
           Tro Diep 10099909
           Wendy Li 10077422
 Introduction to team members
• Michael Yong      -      (CPA) Accountant 5 years PQE

• Jaime Sotelo      -      Quality Manager, Certified
                           Auditor, Process Improvement

• Tro Diep          -      Information Technology
                           Manager

• Wendy Li          -      Marketing

• Team industry experience is diversified: IT, retail, heavy
  engineering (hardware & software quality), publishing,
  telecommunications, manufacturing, food distribution.
• Combined working experience is 45 years.
Market Background
• Power tool market in 2002 equaled $535m in
  retail sales.

• This represented growth on 2001 of 4%
  [Source: Archer Market Research (2003)].

• Atlas Copco’s competitors reduce their prices,
  potentially threatening its market share.
Key product segments accounted
for 87% sales [Source: Millward
        Brown (2002)]
                      13%
                                   27%


                20%



                                   20%
                      20%

  Saws   Corded Drills   Cordless Tools   Grinders   Other
Background (cont’d)
• Technological changes are shaping the number
  of brands.

• Research shows women are purchasing power
  tools in greater numbers.

• Of the tools they purchased, 45% were drill
  products.
Problem definition
• Preliminary findings suggest that the power tool
  market is mature (<5% growth pa).

• This is unleashing competitive forces that threaten
  to maintain profit margins (pricing, logistics,
  product features).

• In light of the above, buyer behavior is changing,
  creating new opportunities and posing new
  threats.
To determine the impact on
existing and new segments,
apply:
• Customer Value Analysis
• Porter’s Five Forces Analysis
• Market Segment Analysis
• PEST Analysis
• Supply Chain Analysis
• SWOT Analysis
Outcomes

• Analysis
• Results of Analysis
• Executive Summary & Recommendations
 Team values to add
• Team skills set covers such areas as Accounting,
  Finance, Information Technology, Marketing,
  Quality, Business Improvement, and Operations.
• Skills set aligned with Project requirements.
• Team members have extensive commercial
  experience that will add significant value to this
  Project.
• Most importantly, we are committed to the
  business needs of Atlas Copco.
Q&A
• Organization Charts
• Liaison – contact person (phone and e-mail)
• Financial data (ethical standards)
• Internal market research
• Internal billing data
• Processes and procedures, manuals
• QC Reports (rejects, ISO 9001: 2000 Certification)

				
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posted:3/16/2010
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