Real Estate Secrets to Success
Helping Agents through the slow market!
June 2008 Issue
Letter from CEO Links to Explore
I hope everyone's summer is off to a great start. We've seen a slight increase in
the market which gives us all high hopes of the market slowly turning around Testimonials
and most markets have seen their bottom.
As a HomeFeedback™ user you may have noticed a change in the site's
I've been using HomeFeedback.com for several
performance lately. We have upgraded our servers to decrease the load time of
the site to improve the level of service provided by saving you even more time months. I can tell you that my Seller and Clients
by loading your pages and data even faster. Read More... just LOVE the service I provide them. It's like
having the internet at my fingertips 24/7 ...
without being online all day long. As soon as a
HomeFeedback Feature of the Month Realtor shows one of my properties they are
imediately notified via email that I'm requesting
With the economy struggling, many agents are looking for ways to save money feedback and in turn I send them a $5
on the tools they use to facilitate and increase their business, including their Starbucks giftcard. That always gets them to
software and internet tools. Looking at alternative versions of these services respond and my Clients thank me constantly for
can help. HomeFeedback, Inc. offers an Office “Enterprise” version of the the feedback! I love HomeFeedback.com!
HomeFeedback™ system which is available for brokers that wish to provide the - Sommer
system for all of their agents at a substantially discounted rate. Read More... Prudential California Realty
101 Ways to Use A Virtual Assistant Send Us A Testimonial!
Tell us what you love about the
Team Double-Click, What is a Virtual Assistant?
HomeFeedback™ system! Your testimonial will
"Virtual Assistants (VAs) are independent entrepreneurs providing professional
be posted on our site and possibly published in
administrative, creative, managerial, technical, business office and/or personal
support services. Virtual office assistants use the most advanced means of our next newsletter!
communication, and the newest and most efficient and time-saving office
products and work delivery, regardless of geographic boundaries. Virtual Upcoming Events
Assistants work from their own offices, on a contractual basis, and abide by an
RE CONNECT SF 2008
established Code of Ethics requiring integrity, honesty and due diligence." ~The
July 23-25, 2008
Alliance for Virtual Business Read More...
NAR, Orlando, FL
November 7-10, 2008
Booth 1759 & 1761
Letter from CEO (continued)
I hope everyone's summer is off to a great start. We've seen a slight increase in the market which gives us all high hopes of the market
slowly turning around and most markets have seen their bottom.
As a HomeFeedback™ user you may have noticed a change in the site's performance lately. We have upgraded our servers to decrease
the load time of the site to improve the level of service provided by saving you even more time by loading your pages and data even faster.
Additionally, we are pleased to announce that along with the hardware upgrades, we expect to release HomeFeedback Version 3.0 in Q4
of 2008. Our software developers have been hard at work implementing the suggestions we have been receiving to make the system better.
Here are a just few of the amazing new features you can expect to see in HomeFeedback™ 3.0:
● A brand new user interface to ease and speed up the navigation throughout the HomeFeedback™ system.
● Upgraded customer support and marketing use articles to improve your business
● Ability to import and synch listing information automatically through MLS integration.
● Suggested property Questions based on the type of property you are selling.
● Enhanced Showing Calendar functionality for Total Online Showing Scheduling Ability for Your Listings!
r Showing agents can schedule showings on your website with a public version of the showing calendar.
r Calendar will show blocked appointments and times the home is occupied.
r The system will have an automated in-depth follow-up process to confirm the showing appointments with both your seller and the
● Printable reporting throughout the system
● Complete revamp of the HomeFollowup™ email campaign system to make it even easier to keep in contact with your clients using email
campaigns, newsletter, e-cards, auto responders, and more.
r Manage custom email templates and monitor transactions.
r Users will also be able to create a web form that will create a new contact that can be automatically added to an existing Campaign.
● The HomeFeedback™ Office version admin section has been modified to manage reports and agents more effectively.
● A new version of the HomeFeedback™ software for agents that only have one or two listings.
● And much more..
You have asked for this functionality for your business and we have been listening. We are very excited about the new version
of HomeFeedback and hope that these changes help improve your overall experience as a valued client. We look forward to providing
these additional services and working on 4.0 for you.
- Rick Bengson
CEO HomeFeedback, Inc.
HomeFeedback Feature of the Month (continued)
With the economy struggling, many agents are looking for ways to save money on the tools they use to facilitate and increase their
business, including their software and internet tools. Looking at alternative versions of these services can help. HomeFeedback, Inc. offers
an Office "Enterprise" version of the HomeFeedback™ system which is available for brokers that wish to provide the system for all of
their agents at a substantially discounted rate. Introducing HomeFeedback to your broker is a great way to save money on our system.
The upside of the Office version is the cost per agent is significantly reduced and there are some additional features, the downside is that
many agents want to own and control and have their own data portable to them. These are personal decisions to each agent.
Offices looking for a complete front desk scheduling and feedback software, a HomeFeedback™ Office account would be the perfect
solution. Office administrators can login to enter listings, request feedback, and send e-blasts on behalf of listing agents registered under
the office account. The admin and listing agents registered under the Office can access their information from any computer with an
internet connection since the application is completely web based.
One of the new features we've developed in the Office version over the past few months is MLS integration. Instead of the admin or
listing agents having to enter the listings manually, we can integrate with your MLS and keep all your offices listings up to date and save
that extra step.
HomeFeedback™ will give the brokers the tools they need to track agent performance and utilize the robust reporting functionality to
measure performances over specific time periods if needed. Brokers can also view which showing agents that are performing and use
the system as a recruiting tool. While brokers get these additional reports, agents have the full functionality of HomeFeedback and
Additionally, with HomeFeedback 3.0's upcoming release, showing agents will be able to schedule showing appointments through a
public version of the Showing Calendar feature. This will automatically generate a series of emails to the seller and listing agent to approve
the showing appointment. All showings can de scheduled online from the showing agent. Preferences can be set so reminders of the
showing appointment are sent to either party via mobile phone or email along with a slew of other features.
101 Ways to Use A Virtual Assistant (continued)
What is a Virtual Assistant?
"Virtual Assistants (VAs) are independent entrepreneurs providing professional administrative, creative, managerial, technical, business
office and/or personal support services. Virtual office assistants use the most advanced means of communication, and the newest and
most efficient and time-saving office products and work delivery, regardless of geographic boundaries. Virtual Assistants work from their
own offices, on a contractual basis, and abide by an established Code of Ethics requiring integrity, honesty and due diligence." ~The Alliance
for Virtual Business
Many small businesses and associations suggest the use of virtual office assistants so their clients and members can concentrate on their
core abilities. Even Inc. Magazine and Entrepreneur discuss the benefits of using virtual help.
Small businesses and self-employed individuals are turning to virtual office assistants, graphic designers, and web designers to stay on top
of those tasks while eliminating the need to fund a full-time staff. As USA Today wrote, "The savings come from being able to
concentrate efforts on building the business instead of balancing the checkbook and typing envelopes."
Your time and money are worth more when you are able to concentrate on what you do best and leave the rest to an assistant. Virtual
office assistants work from their own home-based offices and are highly trained in their skill areas as well as a variety of technologies. Many
of them have advanced degrees as well as years of professional experience. Not only can a virtual assistant relieve you of mundane,
everyday tasks, but also in many cases, s/he can even help you grow your business.
Depending on the level of service you choose, a virtual assistant can do virtually everything necessary to support you and your
administrative needs and marketing efforts.
Virtual office assistants work best as an extension of you. In other words, if you are using a marketing method or target market that works
well for you, it's best to use your assistant to duplicate those efforts in those markets.
Virtual assistants typically work in the following areas:
● Virtual receptionists
● General administrative assistant
● Travel arrangements
● Appointment reminder calls
● Appointment setting
● Letter preparation
● Topic research
● Meeting arrangements
● Mailing preparation and processing
● Event planning
● Executive-level assistant
● Data entry
● E-mail screening and processing
● Customer support
● Web site design and set up
● Closing assistance
● Cold calling
● Warm calling
What is a Virtual Staffing Agency?
A virtual staffing agency (VSA) operates similarly to a bricks-and-mortar temp, or staffing, agency. A VSA recruits prospective virtual
assistants, then screens and tests them. Once it is determined they are fully qualified, the VSA matches them to clients based on specific
client needs and demands. A VSA often trains virtual assistants as well, showing them how to take their bricks-and-mortar skills and use them
in a virtual world.
A client will call a VSA, discuss the skills and abilities that they need, and the VSA will locate a virtual assistant for the client based on
The VSA standardizes the pricing for a virtual assistant so clients don't need to sort through the resumes of numerous individual
virtual assistants, decipher their pricing, deposits, length-of-time commitments, and individual skills. In short, a VSA acts as the client's
human resources department and manages the virtual assistant for the client, performs all of the billing to the client, performs all of the
payables to the virtual assistant, replaces virtual assistants if they should leave, releases a virtual assistant on the client's behalf (if
necessary), and takes the pressure of hiring and firing out of the client's hands. All of these HR responsibilities allow clients to focus
their attention on impacting the bottom line.
What are the Benefits of Hiring a Virtual Assistant?
Probably the biggest benefit to hiring a virtual assistant is the ability to delegate work to people who have better skills, and can do work
you don't know how to do, don't have time to do, or just don't want to do. The next big draw (when considering virtual assistants over bricks-
and-mortar assistants) is that virtual assistants only clock-in and work when you need them and use their own resources. In other words,
they're not charging you to sit there and play solitaire on a computer you purchased for them.
Here are a few of things you can expect to gain by hiring a virtual assistant:
● Avoid buying an additional computer for your assistant.
● Avoid buying a desk for an assistant.
● Keep workers OUT of your office/home office.
● Avoid paying FICA (Social Security Tax) - legally!
● Avoid paying unemployment tax - legally!
● Avoid paying for holiday, vacation, and sick time.
● Help reduce vehicle emissions.
● Have happier workers who are more efficient at their jobs.
● Pay ONLY for the time used/work produced – not several hours a week more due to a "9 to 5" workweek.
Read what else you can expect from hiring a virtual assistant in the remainder of this article by going here.