www.lib.purdue.edu/mel/
August 20, 2008
kranlib@purdue.edu
MBA U NITE W EEK 765/494-2920
M A N AG E M E N T & E C O N O M I C S
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L I B R A RY
The Management & Economics HOURS
Library is your best destination
for business information. The Mon: Thur:
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portal to significant free and fee- Fri: 8:00am—6:00pm
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Take the Management & Economics
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Library or throughout the Kran- to these hours will be
Download the MyMEL Toolbar for nert/Rawls Buildings. Many of posted next to the
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databases and all of our services. off-campus as well. Library and on the web-
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M&E LIBRARY FACTS Area Liaisons
• 900+ current journal subscriptions + George Bergstrom
the E-journal finder for journals full- Business Law, Career, Economics, Gam-
ing & Immersive Environments, Opera-
text online. tions Management
• ~80 business & economic databases
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• Graduate-level Course Reserves at the Accounting, Agricultural Economics,
Homeland Security, OBHR, Organiza-
Circulation Desk tional Leadership & Supervision
• 5 Faculty Librarians & 4 Reference As- Kelly Evans
sistants to help you! Finance, Hospitality & Tourism Manage-
ment, Marketing
Hal Kirkwood
Entrepreneurship, MIS, Quantitative
Methods, Strategic Management
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E-
Useful Tool: E-journal finder
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The E-journal finder provides
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- 3,000 electronic
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Selected MEL Databases
Key Article Database
Factiva
Factiva contains a wide variety of full-text business and financial information in-
cluding business and economic news, stock market quotations, financial and investment
M & E Library
services, and general & international news and information. Contains the full-text of
the Wall Street Journal back to the late-1970's. Now includes content from Industry and
Reuters. Market Research
Databases
Key Market Share/Market Size Database • Business & Company
Resource Center
Tablebase • Business Source
Premier
TableBase specializes exclusively in tabular data dealing with companies, industries, • Forrester
products and demographics. Tables cover market share, rankings, forecasts, shipments,
• Frost
output, consumption, users, exports, imports, capacity and more. Tables are from a
range of sources including trade and business publications, investment research, trade • Global Market
associations, primary research, international organizations and government. Information Database
• Market Insight
Key Company Database • MarketLine
• STAT-USA
Capital IQ
All these and more are
accessible in the
Capital IQ is a web and Excel-based research platform that combines deep information Management & Economics
on companies, markets, and people worldwide with robust tools for fundamental analy- Library
sis, financial modeling, market analysis, screening, targeting, and relationship and work-
flow management.
Key Market Research Database
Request materials from
Marketresearch.com Academic other universities
by using the
Interernational full text database of market research reports. Business services, con-
Purdue Libraries
sumer goods, food and beverages, life sciences, demographics, heavy industry and tech-
Online Document
nology/media.
Delivery
Key Job Search Database http://www.lib.purdue.edu/
access/ill
Vault
An excellent source for insider company information, advice, and career management services
and publications.
www.lib.purdue.edu/mel/
Q UA N T I T A T I V E R E S E A R C H VS.
Q UA L I T A T I V E R E S E A R C H
Quantitative research deals • What cautions are raised in Questions to consider in-
with things that can be interpreting the data? clude:
counted. It often uses statisti- • Who is the investigator?
cal manipulations of numbers Qualitative research focuses
• What type of qualitative
to process data and summa- on the experiences, interpreta-
tions, impressions or motiva- research is this?
rize results. Examples of
tions of an individual or indi- • What is the purpose of
quantitative research include: the study?
viduals, and that seeks to
• Correlation research: describe how people view • Where does the study
examining the nature of take place and who are
things and why. It relates to the participants?
the relationship between or beliefs, attitudes and changing • How were the data col-
among variables behavior. Examples of qualita- lected?
• Experimental research: tive research include: • What procedures were
the inspection of data to • Interpretive research: used for analysis of the
determine whether two or data?
involves the collection of
more groups differ on detailed records concern- • What were the results?
some variable ing people, actions, and • What parts of the study
• Single-subject research: the perceptions of partici- provided new insights?
examining the contingen- pants. The purpose is to
cies that shape human understand the setting for It will greatly improve your
behavior social action from the per- understanding of a research More information can
spective of the partici- article if you can identify the
• Meta-analysis: pants. be found in Reading
type of article it is and what
combining the results from
are it’s unique characteris-
independent studies
tics.
and Understanding
• Critical research:
Questions to consider include:
research conducted in a Research by L.
socially responsible man-
• What kind of study is this? ner; it tends to help us More information can be Locke, S. Silverman
understand the sources of found in Reading and Under-
• What was the purpose of
the study? inequity or must go beyond standing Research by L. & W. Spirduso,
• Who or what was studied? that to serve as an agent Locke, S. Silverman, and W
• What data were recorded for remedial change by Spirduso, 1998. 1998
and used for analysis? helping to empower mem-
• What were the results? bers of an oppressed
group.
• What does the author con-
clude?
E X A M P L E S O F Q UA N T I T A T I V E A N D
Q UA L I T A T I V E R E S E A R C H R E P O R T S
Quantitative research: Qualitative research:
• Survey research • Ethnography
• Delphi surveys • Phenomenology
• Multiple regression • Participant observa-
• Causal modeling tion
• Repeated measures • Case study
design • Deconstruction
MBA Unite Week Page 6
T Y P E S O F B U S I N E S S P U B L I C AT I O N S
General Business Periodicals rush to publish. Often one of
General business periodicals Consumer Periodicals the first places that covers a
provide broad coverage of the subject or issue.
state of the economy and of Consumer-oriented periodi-
cals, also known as personal Wall Street Journal, Barrons,
commerce and industry. The Financial Times
focus is broad, emphasizing finance magazines, are aimed
overall trends and develop- at the general public. Usually
glossy, these periodicals con-
ments. Market Research Report
tain articles describing how to
invest in stocks, bonds, and An analysis that provides an
Different publication types pro- unbiased outlook and a reli-
vide different types of informa- Examples: Business Week, mutual funds; buy real estate,
speculate in commodities; able assessment of an indus-
tion. It is important to determine Fortune, Forbes
in advance what you are actually save money; and pay lower try and includes product and
looking for as you research your taxes. Often included are market forecasts, industry
Trade Periodicals articles on successful inves- trends, threats and opportuni-
Trade periodicals contain tors, entrepreneurs, and self- ties, competitive strategies,
detailed descriptive and ana- market share determinations
made millionaires.
lytic data for a particular in- and company profiles.
dustry. Most also contain
statistics, news of current Examples: Money, Kiplinger’s
Personal Finance Magazine, White Paper
developments in the field,
reviews of past performance Consumer Reports A white paper typically argues
and forecasts for the future, a specific position or solution
descriptions of key compa- to a problem. Although white
Government Periodicals papers take their roots in
nies and personalities, and
buyers’ guides and directo- Government periodicals are governmental policy, they
published by government have become a common tool
ries.
agencies and departments. used to introduce technology
Also documents can come innovations and products. A
Examples: Poultry Digest, from international govern- typical search engine query
Turkey World, Beverage ment organizations (IGOs). on "white paper" will return
Scholarly business World, Sales & Marketing These can contain a wealth of millions of results, with many
Management information and can be of focused on technology-related
periodicals focus on ideas significant reference value. issues.
rather than on brief Scholarly Journals
descriptions of present Scholarly business periodicals Examples: Census of Agricul- Working Papers
focus on ideas rather than on ture, Dairy Outlook, Catfish Working papers, sometimes
conditions, the recent past, brief descriptions of present Processing called "discussion papers",
or the near future found in conditions, the recent past, or are manuscripts that have not
the near future found in gen- Regional Periodicals been accepted for publica-
general business eral business periodicals and tion. The paper may be a draft
trade journals. They are Regional periodicals can that you would like to send to
periodicals and trade cover local, state, or regional
based on research findings, colleagues in your field in
journals. are frequently lengthy, and areas and provide information order to solicit comments or
may include bibliographies. about locally prominent busi- feedback, or it may be a pa-
They may be theoretical or ness people, local companies per that you have presented
may suggest new ways of and industries, or state and or plan to present at a confer-
dealing with existing business local economic conditions. ence or seminar, or one that
problems. They are publica- you have submitted for publi-
tions of substance and are Examples: Indianapolis Busi- cation to a journal but has not
often published under the ness Journal, Minnesota Farm (yet) been accepted.
sponsorship of learned socie- Guide
ties, professional associa-
tions, or colleges and univer-
sities. Newspapers
Timely, succinct articles often
with a regional perspective.
Examples: Harvard Business
Occasionally newspaper arti-
Review, American Journal of
cles can miss important de-
Agricultural Economics tails or make mistakes in the