www.lib.purdue.edu/mel/
August 20, 2008
MBA U NITE W EEK
www.lib.purdue.edu/mel/
The Management & Economics Library is your best destination for business information. The M&E Library Website is your portal to significant free and feebased business information tools. Over 80 subscription databases are available either in the M&E Library or throughout the Krannert/Rawls Buildings. Many of our databases are available from off-campus as well.
kranlib@purdue.edu
765/494-2920
M A N AG E M E N T & E C O N O M I C S L I B R A RY
HOURS Mon: Thur: 8:00am—12:00pm Fri: 8:00am—6:00pm Sat:: 11:00am—5:00pm Sun: 11:00am—12:00pm
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Take the Management & Economics Library with you as you surf the Web!
Download the MyMEL Toolbar for immediate access to our primary databases and all of our services.
Changes and variations to these hours will be posted next to the doors of the M&E Library and on the website.
M&E LIBRARY FACTS
• 900+ current journal subscriptions + the E-journal finder for journals fulltext online. ~80 business & economic databases Graduate-level Course Reserves at the Circulation Desk 5 Faculty Librarians & 4 Reference Assistants to help you!
Area Liaisons
George Bergstrom
Business Law, Career, Economics, Gaming & Immersive Environments, Operations Management
• •
Mary Dugan
Accounting, Agricultural Economics, Homeland Security, OBHR, Organizational Leadership & Supervision
•
Kelly Evans
Finance, Hospitality & Tourism Management, Marketing
Hal Kirkwood
Entrepreneurship, MIS, Quantitative Methods, Strategic Management
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www.lib.purdue.edu/mel/
EUseful Tool: E-journal finder
Use the E-journal Finder under Research Tools to find where an article is available full-text. The E-journal finder provides access to over 18,000 e-journals. - 3,000 electronic subscriptions - 15,000 via online databases Search capabilities - e-journal titles - e-journal tables of contents E-mail alerts of new issues
Use the Business Concept Map under BizTools to find the relationships between databases and content.
Put Quality Business Information at your fingertips! Download the MEL Toolbar
What’s the MyMEL Toolbar?
Take the Management & Economics Library with you as you surf the Web! Download the MyMEL Toolbar for immediate access to our primary databases and all of our services. Available at www.lib.purdue.edu/mel
Search the Net, Krannert, the Catalog, and more!
Use our specialized business tools; the FAQ database and the Business Concept Map!
Find databases alphabetically or by topic area!
Citation management tools (like EndNote), the E-journal Finder, Interlibrary Loan and more at your fingertips! Krannert tools are available as well including Career Services, and Katalyst Keep up to date with the MEL Newsfeeds!
kranlib@purdue.edu
Selected MEL Databases
Key Article Database Factiva Factiva contains a wide variety of full-text business and financial information including business and economic news, stock market quotations, financial and investment services, and general & international news and information. Contains the full-text of the Wall Street Journal back to the late-1970's. Now includes content from Reuters. Key Market Share/Market Size Database Tablebase TableBase specializes exclusively in tabular data dealing with companies, industries, products and demographics. Tables cover market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more. Tables are from a range of sources including trade and business publications, investment research, trade associations, primary research, international organizations and government. Key Company Database Capital IQ Capital IQ is a web and Excel-based research platform that combines deep information on companies, markets, and people worldwide with robust tools for fundamental analysis, financial modeling, market analysis, screening, targeting, and relationship and workflow management. Key Market Research Database Marketresearch.com Academic Interernational full text database of market research reports. Business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media. Key Job Search Database Vault
An excellent source for insider company information, advice, and career management services and publications.
M & E Library Industry and Market Research Databases • • • • • • • • Business & Company Resource Center Business Source Premier Forrester Frost Global Market Information Database Market Insight MarketLine STAT-USA
All these and more are accessible in the Management & Economics Library
Request materials from other universities by using the Purdue Libraries Online Document Delivery
http://www.lib.purdue.edu/ access/ill
www.lib.purdue.edu/mel/
Q UA N T I T A T I V E R E S E A R C H Q UA L I T A T I V E R E S E A R C H
Quantitative research deals with things that can be counted. It often uses statistical manipulations of numbers to process data and summarize results. Examples of quantitative research include:
VS.
Questions to consider include: • Who is the investigator?
• What cautions are raised in
interpreting the data? Qualitative research focuses on the experiences, interpretations, impressions or motivations of an individual or individuals, and that seeks to describe how people view things and why. It relates to beliefs, attitudes and changing behavior. Examples of qualitative research include:
• What type of qualitative
research is this?
• What is the purpose of
the study?
• Correlation research:
• Where does the study
examining the nature of the relationship between or among variables the inspection of data to determine whether two or more groups differ on some variable examining the contingencies that shape human behavior combining the results from independent studies
• Experimental research:
• Interpretive research:
• Single-subject research:
• Meta-analysis:
involves the collection of detailed records concerning people, actions, and the perceptions of participants. The purpose is to understand the setting for social action from the perspective of the participants.
take place and who are the participants? • How were the data collected? • What procedures were used for analysis of the data? • What were the results?
• What parts of the study
provided new insights? It will greatly improve your understanding of a research article if you can identify the type of article it is and what are it’s unique characteristics. More information can be found in Reading and Understanding Research by L. Locke, S. Silverman, and W Spirduso, 1998.
• Critical research:
Questions to consider include: • What kind of study is this? • What was the purpose of the study? • Who or what was studied? • What data were recorded and used for analysis? • What were the results?
research conducted in a socially responsible manner; it tends to help us understand the sources of inequity or must go beyond that to serve as an agent for remedial change by helping to empower members of an oppressed group.
More information can be found in Reading and Understanding Research by L. Locke, S. Silverman & W. Spirduso, 1998
• What does the author conclude?
E X A M P L E S O F Q UA N T I T A T I V E A N D Q UA L I T A T I V E R E S E A R C H R E P O R T S
Quantitative research: • Survey research • • • • Delphi surveys Multiple regression Causal modeling Repeated measures design Qualitative research: • Ethnography • • • • Phenomenology Participant observation Case study Deconstruction
MBA Unite Week
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T Y P E S O F B U S I N E S S P U B L I C AT I O N S
General Business Periodicals General business periodicals provide broad coverage of the state of the economy and of commerce and industry. The focus is broad, emphasizing overall trends and developments.
Different publication types provide different types of information. It is important to determine in advance what you are actually looking for as you research your
Examples: Business Week, Fortune, Forbes Trade Periodicals Trade periodicals contain detailed descriptive and analytic data for a particular industry. Most also contain statistics, news of current developments in the field, reviews of past performance and forecasts for the future, descriptions of key companies and personalities, and buyers’ guides and directories. Examples: Poultry Digest, Turkey World, Beverage World, Sales & Marketing Management Scholarly Journals Scholarly business periodicals focus on ideas rather than on brief descriptions of present conditions, the recent past, or the near future found in general business periodicals and trade journals. They are based on research findings, are frequently lengthy, and may include bibliographies. They may be theoretical or may suggest new ways of dealing with existing business problems. They are publications of substance and are often published under the sponsorship of learned societies, professional associations, or colleges and universities. Examples: Harvard Business Review, American Journal of Agricultural Economics
Consumer Periodicals Consumer-oriented periodicals, also known as personal finance magazines, are aimed at the general public. Usually glossy, these periodicals contain articles describing how to invest in stocks, bonds, and mutual funds; buy real estate, speculate in commodities; save money; and pay lower taxes. Often included are articles on successful investors, entrepreneurs, and selfmade millionaires. Examples: Money, Kiplinger’s Personal Finance Magazine, Consumer Reports Government Periodicals Government periodicals are published by government agencies and departments. Also documents can come from international government organizations (IGOs). These can contain a wealth of information and can be of significant reference value. Examples: Census of Agriculture, Dairy Outlook, Catfish Processing Regional Periodicals Regional periodicals can cover local, state, or regional areas and provide information about locally prominent business people, local companies and industries, or state and local economic conditions. Examples: Indianapolis Business Journal, Minnesota Farm Guide Newspapers Timely, succinct articles often with a regional perspective. Occasionally newspaper articles can miss important details or make mistakes in the
rush to publish. Often one of the first places that covers a subject or issue. Wall Street Journal, Barrons, Financial Times Market Research Report An analysis that provides an unbiased outlook and a reliable assessment of an industry and includes product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations and company profiles. White Paper A white paper typically argues a specific position or solution to a problem. Although white papers take their roots in governmental policy, they have become a common tool used to introduce technology innovations and products. A typical search engine query on "white paper" will return millions of results, with many focused on technology-related issues. Working Papers Working papers, sometimes called "discussion papers", are manuscripts that have not been accepted for publication. The paper may be a draft that you would like to send to colleagues in your field in order to solicit comments or feedback, or it may be a paper that you have presented or plan to present at a conference or seminar, or one that you have submitted for publication to a journal but has not (yet) been accepted.
Scholarly business periodicals focus on ideas rather than on brief descriptions of present conditions, the recent past, or the near future found in general business periodicals and trade journals.