Gary A. Wright, Chief Executive Officer
Gary Wright, Chairman, CEO, and founder of G.A. Wright
Marketing, Inc., a full-service direct marketing agency, has been a
leading force in the direct marketing industry for nearly 30 years.
In 1981 he began a local consulting firm that specialized in retail
advertising and sales promotion. Since then it has expanded to
doing business with retailers of all types in all 50 states and 7
countries, and has become one of the country’s largest direct
marketing agencies. G.A. Wright offers a full spectrum of
services including research, consulting, creative production,
database management and analytics, offset and digital printing,
mailing services and fulfillment.
What sets Gary Wright and his long-standing agency apart from other marketing firms is
Gary’s commitment to build sustainable competitive advantages for clients by creating
customer loyalty through emotional marketing campaigns that evoke the senses and build
lasting bonds between brands and customers. Gary has been testing various elements of
direct marketing for more than 20 years, sending out nearly 200,000 pieces of mail each
month, to determine what types of messages, graphics, and offers draw and secure
customers to brands and build the kind of connections that result in customer loyalty.
Gary has published retail industry studies with Dun and Bradstreet Information Services
and Coopers & Lybrand and articles on a number of marketing topics and produces an
annual report, Retail Trends. He is a sought after speaker, presenting frequently to
various business organizations, and has been quoted in The Wall Street Journal and
Business Week and has a number of published articles. He was also named Direct
Marketer of the Year by the Rocky Mountain Direct Marketing Association.
Before the consulting and marketing businesses, Gary founded and was president of a
retail sporting goods company, Action Sports of Denver, Inc. Previously he was a captain
and commander of an infantry company in the United States Army and is a graduate of
the United States Military Academy at West Point.