MBA Study for Japanese Businesspeople A Special Advertising Feature in

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					MBA Study for Japanese Businesspeople
A Special Advertising Feature in Nikkei Business Associé




INTRODUCTION
Nikkei Business Associé magazine will run a special feature, MBA Study for Japanese
Businesspeople in the 16 October 2007 issue. The same content will run on Nikkei Business Associé
Online for one month. The feature will introduce overseas MBA courses to Japan’s business
community.

Issue Date:          16 October 2007
Delivery:            2 October 2007
Order Deadline:      3 September 2007
Material Deadline:   18 September 2007


CONTENTS
• The advantages of MBA qualification
• Choosing a course
• Successful MBA completion
• Making use of your MBA


ABOUT NIKKEI BUSINESS ASSOCIÉ
• The sister title of Nikkei Business, Japan’s leading business magazine.
• Readership of young ambitious businesspeople keen to further their careers.
• A quarter of Nikkei Business Associé readers are interested in obtaining an MBA.
• Circulation:         79,674 (Japan ABC, Jan-Dec 2006)
• Frequency:           twice a month
• First published:     May 2002
MBA Study for Japanese Businesspeople
A Special Advertising Feature in Nikkei Business Associé
ADVERTISING RATES
4-Colour 1 Page   JPY 1,000,000                                  4-Colour 1 Page Advertorial JPY 1,300,000
4-Colour 1/2 Page JPY 550,000                                    B/W 1 Page Advertorial      JPY 1,000,000
B&W 1 Page        JPY 700,000                                    Special (4-Colour 1/4 Page) JPY 200,000

Advertorial will be written by Nikkei BP staff writers, using information provided by the client.
Advertorial and special prices include production costs.

PLANNED LAYOUT


     Cover                         Editorial          Ad                        Editorial             Ad
    (Page 1)                       (Page 2)         (Page 3)                    (Page 4)            (Page 5)




                                                                                               A
   Advertorial       Advertorial                                  Special
    (Page 6)          (Page 7)                                 1/4 Page Ads
                                                                                               B


                                                                                        D
                           SPECIAL 1/4 PAGE AD FORMAT:                                         C
                           A.   School Name
                           B.   Headline
                           C.   Course Introduction
                           D.   Contact Details



 ADVERTISING CONTACTS
 TOKYO                                   NEW YORK                              SILICON VALLEY
 Nikkei BP Inc.                          Nikkei BP America                     Nikkei BP America
 Mr Tomohiro Sato                        Mr Naoya Nakamura                     Mr Hiro Itani
 T: +81 3 6811 8031                      T: +1 212 867 3414                    T: +1 408 327 1113
 E: tmsatou@nikkeibp.co.jp               E: info@nikkeibp-america.com          E: itani@nikkeibp-america.com
 LONDON                                  HONG KONG
 Nikkei BP Europe                        Nikkei BP Asia
 Ms Alison Wood                          Ms Handy Chau
 T: +44 20 7936 2855                     T: +852 2575 8301
 E: wood@nikkeibp.co.uk                  E: handy@nikkeibp.com.hk

				
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posted:12/12/2008
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