Ebay marketing by vuthasurf


									                   By Nikki Thomas
You MAY give away this e-book as a bonus or freebie.
   You May NOT copy or edit the contents herein.
   You MAY NOT sell or resell this e-book for profit.

Copyright © 2009 Nikki L. Thomas all rights reserved    Page 1
                   About the Author:

 Hello, my name is Nikki Thomas. I am a 26 year old from the
Atlanta/Austell area. I am also the owner of these four sites:


     Copyright © 2009 Nikki L. Thomas all rights reserved        Page 2
                        Table of Contents:

Introduction: Getting Started on EBay……………………………………… page 4

Chapter 1: EBay University – What Is It All About?........................page 6

Chapter 2: Why You Should Become an eBay Seller……………………page 7

Chapter 3: EBay Data and Research – How Important Is It?.........page 10

Chapter 4: You Can Sell Anything on eBay – Or Can You?.............page 11

Chapter 5: How to Avoid Failure on Your eBay Auctions……………page 13

Chapter 6: How to sell expensive Items on EBay……………………….page 15

Chapter 7: EBay Sellers: Why You Should Accept PayPal…………..page 17

Chapter 8: Shipping eBay Items to Customers…………………………..page 20

Chapter 9: How to Start Buying on EBay…………………………………..page 21

Chapter 10: The Pros and Cons of Shopping on EBay………………..page 24

Chapter 11: How to Find Great Deals on EBay…………………………..page 27

Chapter 12: The Importance of Checking Seller Feedback…………page 29

Chapter 13: Common EBay Scams to be on the Lookout For……..page 32

       Copyright © 2009 Nikki L. Thomas all rights reserved                  Page 3
                           Getting Started on EBay

You’ve probably heard about how much money can be made on eBay. With
dreams of quick riches and easy money, you are probably ready to jump in with
both feet – right now! The best thing you can do if you are serious about making
money with eBay, however, is to slow down. In fact, just stop for a minute. Don’t
rush straight in. Take your time, and do it right.

EBay has over 100 million members. Think about that number for just a minute or
two. When you get your eBay business set up, that is how big your customer base
will be – instantly. 100 million people - 100 million people who are just waiting for
you to get set up and running so that they can throw money at you!

Well, not quite. It is true that there are over 100 million members, but at this
point, they don’t know that you exist. In fact, no matter how well you do on eBay,
most of them will never know that you exist.

100 million is a very large number. The most successful eBay sellers started out as
buyers – and you should too. This will give you a sense of how everything works.
It will also show you how things are from the buyer’s side of the fence. Let’s call
this period of time ‘consumer research.’

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 4
You are literally studying how eBay works, from a customer’s point of view. You
may not realize this, but this eBay buyer experience will actually make you a much
better seller – right from the very start. Really pay attention to the customer
service you receive from the buyer. Think about how you want to be treated as a
buyer, and take notes. Take your time during this process. Interact with the
sellers. Get involved in hot auctions to see what they are like. In your spare time,
start making notes about the hot items that you see. These notes will come in
handy later.

EBay works just like any other business. You have to determine what people want
to buy before you can hope to be successful. There are very specific items that
sell really well on eBay – you just have to figure out what those items are. There
are many resources for finding out this information. Start with the lessons that
eBay offers to their sellers. Strongly consider attending the eBay University as
well. This is the next step in the process. After you have had the eBay buyer
experience, it is time to learn how to be an eBay seller.

Read all of the information eBay provides for you at the site. The information is
free and you will learn a great deal from it. Take full advantage of this – before
you start setting up your first auction or your eBay store! By reading through all of
the resources, you will avoid making numerous mistakes that so many before you
have made. This is another step towards building a successful eBay business.
Once you’ve made it through the learning process, you should know everything
you need to know to get started with a money making eBay business of your very

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 5
             EBay University – What Is It All About?

EBay University is the learning program that eBay established to help people
become successful eBay merchants. For convenience, eBay classes are held in
many locations throughout the United States, and classes may also be completed
from home, using your computer. You should note that all of the information you
will learn through eBay University can be found on the website – for free.

However, understanding that free information isn’t always easy, eBay University
will teach you how to open a seller’s account, how to conduct research and create
listings, how to improve listings for greater success, how to integrate PayPal with
eBay, how to monitor your auctions, and how to complete transactions.

Once you’ve finished the Selling Basics course, you are ready for the ‘Beyond the
Basics’ course. This advanced course will teach you how to start and grow an eBay
business, how to choose and create listing formats that sell, how to use all of the
eBay resources, how to market your business, how to pack and ship your items,
and much more. Both courses are reasonably priced, and well worth the short
amount of time that it takes to complete each course.

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 6
                                  Chapter 2:
               Why You Should Become an EBay Seller

Are you currently looking for ways to make money online? If you are, you may
have come across eBay. EBay is known as an online auction website. What is nice
about eBay is that just about anyone can become an eBay seller, including you.
What does this mean for you? Essentially, it means that if you have items to sell,
you can do so on eBay; while making money at the same time. So, if you are
currently looking for ways to make money online, you are urged to examine
becoming an eBay seller, as there are a number of reasons as to why you should.

Perhaps, the greatest reason as to why you should become an eBay seller is
because there are no minimum auction requirements. For you, this means that
you could just test the waters if you wanted to. If you were unsure as to whether
or not you should rely on eBay to make money, you may want to sell a few items
that you no longer need and see how it goes.

Should you like the eBay selling experience, you could continue on. However, if
you were not satisfied with the results, you could stop selling on eBay right away.
EBay is flexible to all sellers, particularly those just getting started.

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 7
Another reason why you should become an eBay seller is because it is easy to do.
EBay has a relatively easy learning curve. When listing an auction or selling an
item on eBay, you are given step-by-step instructions on how you list your items
and get your auctions up and running. As long as you follow the instructions
provided to you by eBay, you could have your items listed online in a matter of
minutes. It has been said that those with minimal computer experience are also
able to sell on eBay, without any problems.

Speaking of the items that you want to sell on eBay, you will find that you can sell
just about anything on eBay, within reason. There are only a few restrictions,
which include inappropriate content and such. For a detailed list of prohibited
eBay items, you will want to visit eBay’s help center. Despite a few restrictions,
there are a large number of items that can be sold on eBay. These items include
real estate, vehicles, clothing, toys, movies, books, gaming consoles, computers,
beauty items, and much more.

Whether you are looking to sell something that you have in your home,
something you bought from a yard sale or a thrift store, or something that can be
dropped shipped from another company, you should be able to do so online with

       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 8
The ability to make a profit is another one of the many reasons as to why you
should become an eBay seller. What is nice about eBay is that they let you set
your own price for your auctions. In fact, if you would rather outright sell your
products, instead of selling them in a bidding auction, you can do so with “Buy It
Now,” listings. The ability to set your own prices is one the many reasons why
you should check out eBay. Having the ability to set your own prices increases
your chances of being able to make a profit on eBay.

If you would like to become an eBay seller, and as previously mentioned there are
a number of reasons as to why you should, you will want to register for a free
eBay account. Although your eBay account is free, it will cost a small amount of
money to sell items on eBay. Your eBay selling fees will all depend on how much
you list your items for, as well as how much they sell for. Despite having to pay
small fees, eBay is more than worth your time.

The least that you should do is give it a shot. As previously mentioned, if your
eBay selling experience doesn’t go as well as you had originally hoped for, you can
stop and look for other online money making opportunities.

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 9
                                  Chapter 3:
           EBay Data and Research – How Important Is It?

EBay is a business anyway you look at it. Sure, it is a great deal of fun for both the
buyers and sellers, but when you look at it from another view point, you will see
that it is a business from the seller’s point of view, the buyer’s point of view, and
eBay’s point of view. 40 million dollars a day travels through eBay. Selling items
on eBay successfully is an art, and eBay offers many different forms of Data and
Research to ensure that you are selling the right items, to the right people, in the
right way.

Some of the data and research is not free, but much of it is. The available
resources include hot items by category, eBay Pulse, merchandising calendar,
sales reports, marketplace research, buyer behavioral report, and the eBay
solutions directory. These tools are quite easy to use, and the information that
can be gleaned from them is extremely valuable.

The Data and Research tools are all accessible through your seller’s account, by
clicking on the ‘Advance Selling’ link. Learn to use those tools, and get your piece
of that $40 million eBay revenue each day.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 10
                                 Chapter 4:
             You Can Sell Anything on eBay – Or Can You?

Over 100 million people are members of eBay. Through eBay, you can buy items
in almost any category that you can imagine – at great prices. You can also sell
almost anything you can imagine on eBay – people often sell items that have
absolutely no real value for very high prices. There are limits, however, to what
can be bought and sold.

EBay does not allow certain items to be auctioned through their website. Services
are one type of ‘item’ that cannot be auctioned – simply because it is not an item.
Some seller’s blatantly ignore this however. The sell of other items is illegal, even
if it isn’t being sold through eBay. EBay restricts the sale of any type of item that is
considered ‘illegal for sale’ in any other selling format. Illegal items such as
satellite descramblers are forbidden as well.

Anything that is copyrighted - such as copies of DVDs, CDs, or software - may not
be sold through eBay auctions. You can, however, sell a DVD, CD, or any software
that you bought legitimately…as long as you are not just selling a copy that you
made of these types of items. EBay does not allow the sale of ‘replicas.’ A replica
is a knockoff version of designer items, such as purses, dresses, shoes, or
sunglasses that look identical to those that have designer labels.

       Copyright © 2009 Nikki L. Thomas all rights reserved                         Page 11
Items that are regulated by the state or federal government are forbidden on
eBay. These items include alcoholic beverages, weapons and firearms, all tobacco
products, and both prescription and illegal drugs. There are small exceptions to
this rule, however. If you have a collectable, such as a tin that contains tobacco,
you may sell that item if the package has never been opened, and if you state the
contents of the package are not meant for consumption. There are other
conditions that must be met as well when selling these types of collectables.

Any type or breed of animal or reptile may not be sold through an eBay auction.
This includes animals that were once living, and are now stuffed and mounted.
This rule may also apply to items that are taken from endangered species, such as
Ivory. When it comes to these types of items, when in doubt, don’t.

Tickets may be sold, but it is illegal to sell tickets for a higher price than you
originally paid for them. This is called ticket scalping, and it is illegal. Lottery
tickets are also banned from eBay auctions, as well as raffle tickets. Again, if you
are not sure if your item is eligible for an eBay auction, either don’t put it up for
auction, or contact eBay to get an answer one way or the other. Don’t risk
breaking the law!

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 12
                                Chapter 5:
            How to Avoid Failure on Your eBay Auctions

Many first time sellers have one thing in common – they fail. Many of them fail
time and time again, never understanding what is going wrong. They do hours of
research looking for the perfect item to sell, get the auction set up, and wait for
the bidding to begin. Hours go by and no bids are placed. Days go by, and there
are still no bids – or there are very low bids. Finally the auction ends, and it turns
out to be a total failure. Considering the huge number of sellers who run eBay
auctions, there are specific things you must do, and specific things you must not
do if you are to be successful.

There are many reasons why auctions fail. The most common reason is that the
item is not in high demand. This problem can be avoided by doing the necessary
research to determine which items sell well, and which items should be avoided.
This research takes a great deal of time – but in the end, you will find that it is
time well spent.

Another reason for eBay failure is pricing. No matter what your reserve price is,
your opening bid price should never be more than $50 or so. This is how you will
attract potential bidders to your auction. If you set that opening bid too high,
most people won’t even click the link to read the description for your item.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 13
Another pricing problem is lack of research. Before you set your reserve price, you
must determine what the item is really worth, and the price similar items have
sold for in past eBay auctions. Poorly written descriptions are another cause of
failed auctions. Poor grammar and misspelled words drive people away. Failing to
post a picture of the item will also keep people from visiting your auction page.
Make sure that your description is well written. This is essentially your ‘sales

Shipping prices scare people away from auctions if they are too high. Find the
lowest shipping prices that you can find, and consider paying for the shipping
yourself if it won’t cut into your profits too much. Do not charge handling fees.

Offer great ‘customer service’ for all of your auctions, and ask your buyers to give
you feedback. If the items that you sell are everything that you said they would
be, and you offer great customer service, you can expect wonderful feedback –
and this feedback will help a great deal in your future auctions.

       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 14
                                    Chapter 6:
                   How to Sell Expensive Items on eBay

Selling expensive items on eBay is really no different than selling low cost items.
Essentially, no matter what you are selling, it all comes down to how you market
the item. This doesn’t mean you have to surf around the Internet placing ads here
and there – when it comes to eBay auctions, the marketing is all done at the eBay
website. Basically, when you set up your auction, you are setting up an
automated marketing campaign.

First, you must determine what the value of your item is, in three different ways.
This will help you determine what your reserve price is. On eBay, the reserve price
is the lowest price that you are willing to accept for your item. First, have your
high priced item evaluated to determine what the actual market value is. Next,
research similar items from past auctions at eBay to see what price those items
sold for. Finally, determine what the value of the item is to you. With this
information, you should be able to determine the lowest amount you are willing
to sell the item for.

Set your reserve price, and then set your opening bid price lower than $50 – no
matter how high your reserve price is. This is a marketing tactic. It will be hard to
attract potential buyers to an auction for an item selling for hundreds or

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 15
thousands of dollars – but getting them to an auction where the opening bid is
only $50 is quite simple. Remember, you don’t have to sell the item to anyone
who bids less than your reserve price – unless you choose to do so at the close of
the auction. This method of price setting resembles marketing gimmicks used by
offline businesses that are simply designed to ‘get customers in the door.’

Work hard on the description for your listing. Use words that really describe your
item well. Provide as many details as possible, including details that prove the
authenticity of collectible items. Include pictures of the item as well. Do not try to
deceive potential buyers! If the item has marks or scratches, simply be honest
about it, and make sure that the pictures convey this as well. State how the item
will be packed and shipped. Also let potential buyers know that shipping
insurance must be purchased as well– in case the item is damaged once it leaves
your possession.

For higher priced items, most eBay buyers feel more comfortable using an escrow
service. Offer this as an option in your auction, with the understanding that the
buyer must pay for the service. This protects both parties from fraud, and it
makes many buyers more open to spending the money to obtain the item. EBay
has partnered with an escrow service that is commonly used for high ticket items.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 16
                                 Chapter 7:
            EBay Sellers: Why You Should Accept PayPal

Are you looking to become an eBay seller? If you are interested in making money
online, possibly even enough to support yourself, you just may be. Over the past
few years, eBay has revealed itself as an online market place where just about
anyone, including you, can make money.

Although it is relatively easy to make money on eBay, as an eBay seller, there are
a number of important factors that come into play. For instance, you will want to
have good, quality items to sell, detailed descriptions of those items, as well as
easy to see pictures. Perhaps, those are some of the most important components
of becoming a successful eBay seller, but there is something else that can be just
as important, your accepted methods of payment. For the best chance of success
on eBay, you will want to accept a wide range of payments, including personal
checks, money orders, and PayPal.

Speaking of PayPal, PayPal is one of the most common methods of payment
accepted on eBay. Despite being one of the most preferred ways to shop on
eBay, there are still a number of sellers who don’t accept PayPal as a form of
payment. If you have yet to setup your eBay seller account, you will also want to
take the time to set up a PayPal account.

       Copyright © 2009 Nikki L. Thomas all rights reserved                   Page 17
Of course, you can still make money on eBay without accepting PayPal as a
method of payment, but your chances for success are higher when you do. That
is why it is extremely important that you at least look into getting a PayPal

When it comes to getting a PayPal account, you will find that you can have a
personal account or a business account. If you want to make the most out of
PayPal and eBay, you will want to get a business account, as it enables to you
accept credits cards as a method of payment. The only difference between a
business PayPal account and a personal PayPal account is the fees. The fees that
you are charged will vary, but you will be charged a small fee each time someone,
namely an eBay buyer, sends you a payment.

Although the PayPal fees may be a turnoff for you, you should let them be. By
accepting PayPal, you are more likely to have more sales, as well as higher priced
product sales, as more eBay buyers rely on PayPal to shop online. This will
essentially make the fees seem minimal, as they easily pay for themselves
overtime and you are still able to make a profit. In fact, your PayPal fees, from a
business standpoint, can even be tax deductible.

One of the many reasons why eBay buyers like to use PayPal is because it gives
them a sense of security. When using PayPal to buy items on eBay, buyers do not
have to actually provide you with their bank account information or their credit or
debit card numbers. This information is automatically stored in PayPal’s secure

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 18
EBay buyers simply have to follow the instructions on the invoice that you send
them, enter in their PayPal sign in information, click a few confirmation buttons
and they are good to go; no important information has to exchange hands. If you
aren’t already accepting PayPal, you will want to think about the many benefits to
doing so, some of which were outlined above. For more information on PayPal,
you are urged to visit PayPal’s online website, which can be found at PayPal.com.

       Copyright © 2009 Nikki L. Thomas all rights reserved                   Page 19
                                    Chapter 8:
                      Shipping eBay Items to Customers
If you stock the products that you sell on eBay, as opposed to drop shipping, you
probably spend a great deal of time and money shipping items to your customers.
If you are a big success on eBay, this could quickly become a problem. Organize
your shipping practices before they get out of control! Keep stamps, packing
materials, and boxes on hand. You can have these items delivered to you, which
will save you a lot of time. Use large padded envelopes instead of boxes
whenever possible.

These envelopes are easier to handle, and usually cheaper to purchase.
Furthermore, they often weigh just a little less than cardboard boxes do, which
will save a bit of money on the postage. Purchase stamps and packing materials
online. Not only will you save time, you will save money as well.

If you ship a lot of packages, purchasing your own set of postage scales will
increase your efficiency – the expense will more than pay for itself. Other items
you should invest in include a rubber stamp, label printing software, a good
printer, and labels. Either use a stamp for the return label, or keep a large stock of
pre-printed return labels. All you need is a plan and a little bit of organization to
successfully ship your eBay items.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 20
                                Chapter 9:
                       How to Start Buying On EBay
Are you interested in doing your online shopping on eBay? If you are and if this is
your first time using eBay, you may be a little bit nervous, as many first time eBay
buyers are. The good news, however, is that buying what you want on eBay is a
relatively easy process. To get you started on that process, you will want to read

The first thing that you will want to do is register for a free eBay account.
Although you do not need an eBay account to view all of the items that are
currently available for sale, you do need an eBay account to bid on items listed for
sale on eBay. When it comes to setting up a free eBay account all you need to do
is provide personal information about yourself. This information includes your
address, your phone number, and your email address. You will also have to
create an eBay sign in name and a password for yourself. These items will be
used to login to your eBay account. Once your account has been verified by
email, you should be able to start buying right away.

Speaking of buying your items; one of the reasons why eBay is so popular is
because it is one of the largest online marketplaces. Internet users are not only
able to shop on eBay, but they are also able to sell on eBay. That is what has led
to millions of items available for sale on eBay, at any given time. While having a
large selection of items to choose from is nice, it can make finding what you want
hard; however, there are ways that you can easily navigate the eBay website, to
find exactly what you were looking for, in a relatively quick way.

Perhaps, the easiest way to find exactly what you are looking for on eBay is to
perform an eBay search. Towards the top of eBay’s webpage, you should see a
       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 21
search box. This is where you will want to key in what you are looking for. The
more descriptive you can be, the more accurate your results will be. For instance,
if you are interested in purchasing a ladies shirt, you will want to search with
“ladies M shirt.” Incorporating the size or even a brand into your search is likely
to eliminate purchases that aren’t want you want or need. You should also be
able to perform an advanced eBay search, which will let you enter in price ranges
or only show items that are from a specific seller.

Whether you perform a standard eBay search or an advanced one, you should be
presented with a number of auction listings. In most cases, those listing are listed
in order based on the time that is left. For example, online auction listings that are
ending soon will likely be listed first; therefore, if you see something that you like
at the top of your screen, you may want to act fast. You can also, easily, choose
to have all auction listings listed in order based on the time each auction was
started, current location of the item, as well as by price, including highest to
lowest and visa versa.

When you see the auction listings outlined from your eBay search, no matter
which order you have them showing in, you should be able to see the current
asking price, the cost of shipping, the amount of time that is left in the auction, a
short description of the product being sold, and possibly even a picture. You can
also tell what type of auction listing it is.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 22
For instance, most eBay sellers use the traditional auction listing format, where
you and other buyers bid on their products, but some use “Buy It Now,” formats,
which is where you can buy an item right away, without having to bid on it. To
learn more about an item appearing on your screen, simply click on the short
product description link. That link will take you to a detailed sales page, which
should have product descriptions, pictures, information on shipping, information
accepted methods of payment, as well as instructions on how to buy the item or
items in question.

As you can see, getting started on eBay is a relatively simple process. To start
taking advantage of the millions of items listed on eBay, register for your free
eBay account today.

       Copyright © 2009 Nikki L. Thomas all rights reserved                  Page 23
                              Chapter 10:
               The Pros and Cons of Shopping on eBay
Are you a relatively new fan of online shopping? If you are, you may have not yet
had the chance to examine eBay. Even if you have never shopped on eBay, there
is a good chance that you already know exactly what it is. eBay is an online
auction website that allows internet users to sell items that they own, but not
longer need or want to have. This is what makes eBay the largest online market
place, as just about anyone can buy or sell there. However, with just about
anything else you find online, shopping on eBay has its pros and it cons.

One of the biggest pros to shopping on eBay is the large selection of products that
you will have to choose from. You can find just about anything on eBay, within
reason of course. It is not uncommon to find cars for sale, baby toys, clothing,
home décor items, computers, gaming consoles, and much more. Items found on
eBay can be purchased in either new or used conditions. It is also important to
note that many eBay sellers end up selling the same or similar items. For you, this
also enables you to compare prices; to get the best deals.

Another pro to shopping on eBay is that it is relatively easy to do. Once you have
registered for a free account with eBay, you are able to start shopping on eBay.
When shopping on eBay, you can easily find what you are looking for. In fact, that
is another pro of shopping on eBay; the ease of finding what you want. With a
simple eBay search or even an advanced search, you could find a number of
products that fit the description as to what you are looking for. By viewing those
items, you can then decide if you want to purchase them or not.

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 24
Speaking of making purchases on eBay, you will also find that it is easy to do. As
stated above, eBay allows internet users to post items for sale that they no longer
need or want. While still following eBay’s rules, these sellers have a little bit of
flexibility, such as how much money they want to charge for their products, as
well as what methods of payment they accept. Although some eBay sellers are
limited on the methods of payment that they accept, you will find that most are
fairly flexible. For instance, common forms of accepted payments of eBay include
PayPal, money orders, and personal checks; making it easy and safe to buy on

Although there are a number of pros to shopping on eBay, it is also important to
mention the cons, as there are some of those as well. One of the biggest cons or
downsides to shopping on eBay is that eBay is home to a number of scammers.
While eBay works hard to eliminate these scams and shield buyers, like you, from
them, there are some that get past security. With that in mind, if you proceed
with caution, you should be able to safely shop eBay, without any problems. The
few eBay scams that you will want to be on the lookout for involves sellers that
advertise they have products that they don’t really have, sellers who claim
products are in excellent condition when they are not, and others along those

In connection with eBay scams, another downside to eBay is that just about
anyone can become an eBay seller. This means that someone who has every
intention of taking your money, but not delivering a product can register for an
account with eBay and start selling.

       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 25
Of course, eBay catches onto these sellers pretty quickly and, most of the time,
their accounts are disabled. With keeping that in mind, you just need to watch
who you do business with. Be on the lookout for any sellers with a large number
of negative feedback ratings or sellers who are new to eBay.

As you can see, there are a number of pros and cons to doing your shopping with
eBay. For the most part, most eBay buyers have a positive experience with eBay.
If you watch what you are doing, namely what you choose to buy and from
whom, you should also be able to have a positive experience on eBay; one that
will likely bring you back for more shopping.

      Copyright © 2009 Nikki L. Thomas all rights reserved                  Page 26
                                 Chapter 11
                     How to find great deals on Ebay
Everyone loves a great deal! Many people spend quite a bit of time searching for
good deals on the items that they want and need – and when they find those
deals, they experience a certain amount of satisfaction. These people typically
haunt garage sales, stores that are holding sales, wholesale warehouses, flea
markets, and especially online and offline auctions. With the incredible number of
auctions that are constantly going on at eBay, it can be difficult to find the items
you want, at the price you want to pay. But it isn’t impossible to find great deals!

There are steps you can take to ensure that you are getting a great deal on the
items you purchase through eBay. In fact, these same steps will also help to
protect you against fraud. Participating in online auctions is a great deal of fun,
but you must use caution as well. This caution entails doing your research before
you place any bids.

Start with the auction in question. Make sure that you read every word of the
description and the auction details. You can never have too much information –
especially if that information is about an individual that you may be doing
business with. Pay special attention to what the description and auction details do
not say. For instance, is a guarantee mentioned? Is the item new? Is it authentic?
Is there proof of authenticity? Look for auctions that provide the right information
– and the right amount of information. Avoid those that do not.

       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 27
Who will pay the shipping and handling costs? Often, the buyer pays these costs,
and sometimes, the seller tries to charge more than the actual shipping and
handling costs are. Beware of high shipping costs, especially for items that will be
auctioned off at a very low price. Also note when the item is supposed to ship
after the bidding has ended. Depending on what you are trying to purchase the
item for, it may not arrive in time.

Don’t make the mistake of bidding on an item simply because it is a ‘good deal.’ It
is only a good deal for you if the item is something that you really want or need.
Many people simply bid for the sake of bidding – or winning – without having any
real need or desire for the item in question. Before bidding on items that you do
want or need, check prices around the Internet and the prices available from
offline sources as well. Just because it is on eBay does not guarantee that it is the
cheapest price available!

Finally, learn more about the seller. Can you trust them? What is their rating?
Read their feedback page! Failure to learn more about the seller can be costly.
Not everyone is as honest as you are – and the seller may be trying to take
advantage of people that simply don’t know enough to find out more about them.
Sometimes scammers make their auctions sound like really great deals. Beware of
prices that seem extremely low!

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 28
                                   Chapter 12
            The Importance of checking Seller Feedback

As you likely already know, eBay is an online auction website; an online auction
website that allows internet users to post items that they have in their
possession, but not longer want or need, for sale. While this tends to give you a
large number of products to choose from, it can make getting scammed on eBay
relatively easy; however, there is a way that you cannot fall victim to some of the
most common eBay scams. That way involves checking feedback.

If this is your first time using eBay, you may not necessarily know that buyers and
sellers are able to leave each other feedback; in fact, they are encouraged to do
so. Now, if another eBay buyer, just like you, were to have a positive experience,
like they got their item in a timely matter and it was what they expected, they
would be likely to leave a positive feedback. Positive feedbacks are marked with
green circles with plus signs in them. On the other hand, if an eBay buyer has a
negative experience, like they never received their item or it was in poor
condition, a negative comment may be left. Negative comments are market by
red circles with negative signs in them. In addition to positive or negative
comments, eBay buyers are also able to leave neutral comments, which are
commonly used when a problem arose, but the seller in question fixed it in a
timely matter. Also, next to the positive, negative, or neutral markings, eBay
buyers can also leave comments.

       Copyright © 2009 Nikki L. Thomas all rights reserved                    Page 29
Although you might not necessarily think about it, the feedback that an eBay
seller has can give you insight into the type of service that you may receive. As a
way, this feedback serves as reputation for an eBay seller. When shopping at a
traditional retail store, there is a good chance that you wouldn’t shop at a store
that is known for selling poor quality products or a store that has poor customer
service. The same thinking should be applied when using eBay. You don’t want
to business with an eBay seller that has a number of poor feedback ratings, as it is
a sign of what may come.

If you are interested in examining the feedback of an eBay seller, you can easily
do so. When visiting an online auction listing page, say a listing for a new set of
hair clippers, in the right hand corner there should be a “Meet the Seller,” section.
That section has information on the seller’s eBay feedback, as well as a link that
you can click to see each individual feedback rating.

You are urged to click that link. When examining an eBay seller’s feedback, you
need to remember that it is not uncommon for a seller to deal with disgruntled
customers; customers that may leave negative feedback for no reason at all. That
is why it is not uncommon to see a few negative feedback ratings; however, be on
the lookout for any eBay seller who has an excessive number of them or a new
eBay seller that has a large number of negative feedback ratings, as they are
someone you should try and avoid.

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 30
In short, examining the feedback ratings or comments of an eBay seller will only
take a few minutes of your time, but it may end up saving you a considerable
amount of money. When shopping on eBay, it is advised that you use your best
judgment. A number of negative feedback ratings may be a sure sign that an
eBay seller may be out to scam you, in one way or another.

      Copyright © 2009 Nikki L. Thomas all rights reserved                  Page 31
                               Chapter 13
           Common EBay Scams to be on the Lookout For
If you have never used eBay before, you may not necessarily know that it is
relatively easy to fall victim to an eBay scam. While eBay is considered a safe
place to shop online, there are a number of eBay scams that you should be on the
lookout for. Knowing what these scams are, before you start shopping on eBay,
will help to reduce or completely eliminate your chances of becoming a victim.

Before we start to examine some of the most common eBay scams that you
should be on the lookout for, it is important to mention why those scams exist.
eBay is considered an online market place or an online auction website. Just
about anyone with an internet connection and an eBay account can start eBay
sale auctions. This is what makes it possible for scammers to trap innocent
shoppers like you. While eBay does work to combat these scams and eliminate
the individuals behind them, there are some people who slip through the cracks.
That is why you will always want to be on the lookout for eBay scams.

Speaking of common scams to be on the lookout for, one of the most common
scams involves selling a product that the seller actually doesn’t have. This type of
scam is sometimes difficult to spot, but there are signs that you should look for.
When posting an eBay auction, an eBay seller should have pictures of the item or
items that they are selling or at least accurate descriptions.

       Copyright © 2009 Nikki L. Thomas all rights reserved                     Page 32
With some items, such as books, CDs, or movies, eBay sellers are given the option
of using a stock photo; one that is provided by eBay. All other items should have
a genuine photo, taken by the seller. If not, you may want to refrain from making
the purchase, as it may mean that the seller isn’t even in possession of the item or
items that they are trying to sell you.

In addition to selling items that they don’t even have available, another common
eBay scam involves lying about the items that they do have. For instance, there
are some eBay sellers, although a small number of them, who claim that they
have an item, like a car radio, which is in brand new condition, but it isn’t always.
It is not uncommon for some eBay seller to outright lie or strength the truth a
little bit. Unless you have a watchful eye, you may not find out until it is too late.
That is why it is advised that you not only purchase items from eBay that are
accompanied by pictures, but that you also examine those pictures. You will want
to try and see if something really does look new or if it is in “like new,” condition.

Another common eBay scam that you will want to look for involves those who
want your personal information. This type of scam is implemented in two
different ways. First, there are a small number of sellers who tell you that they
need your credit card information, but they shouldn’t. Whether you pay by
PayPal, personal check, or money order, you shouldn’t give out any personal
information to any eBay sellers, even if you are buying an item from them. If you
are not using PayPal, just send a check or money order to the address given to
you, nothing else needs to be done.

       Copyright © 2009 Nikki L. Thomas all rights reserved                       Page 33
The second eBay scam that involves trying to get your personal information is
phishing. Phishing scams are increasing in popularity, making it easier to fall
victim to one. With phishing scams, a scammer sends out an email that looks like
it is from eBay. The email is often accompanied with a message stating that
something is wrong with your account and that you need to click on the attached
link, sign in and fix it. This is a scam. What they are trying to do is get your eBay
account information. Once that has been done, they may have access to stored
personal account numbers, as well as the ability to use your eBay account to
make fraudulent purchases.

The above mentioned eBay scams are just a few of the most common ones that
you may run across. Although there are those on eBay who are trying to scam or
take advantage of you, the chances of falling victim to a scam on eBay are actually
quite low, as long as you proceed with caution.

       Copyright © 2009 Nikki L. Thomas all rights reserved                      Page 34
Copyright © 2009 Nikki L. Thomas all rights reserved   Page 35

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