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Agency Selection Matrix
[ ] This matrix can be used to measure your compatibility with your prospective Advertising and/or P.R. Agencies. [ ] Replace the text in the unprotected cells in blue with your own data. [ ] Rank each Agency from 1 to 5, 5 being strongest. Each column will tabulate your score to help you best determine your needs.
Agency Selection Matrix Chemistry Sense of humor Reliability Warm & friendly; straight shooters Fit with our culture Understand OUR customers Marketing skill Contribute & communicate ideas clearly Easily accept and incorporate our ideas Understand & accept our corrections Understands our company Total Chemistry Percent compatibility Style Sense of style Presentation Charges Investment in us -- ahead of pitch Approach to marketing Total Style Percent compatibility Agency 1
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 1
[x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] 0 0% Page 1
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Advertising & Promotion Billing Copyrighting Creative ingenuity Direct mail Familiarity with appropriate media Graphic design Outdoor Planning & placement Print Radio Style Trade Shows TV Total Media Percent compatibility Merchandising Packaging Point of purchase displays Point of sale materials Selling in retail environment Total Retail Percent compatibility International Contacts Cultures Media Product usability Retail Total International Percent compatibility
Agency 1
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 1
[x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] 0 0%
Agency 1
[x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] 0 0%
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Public Relations Familiarity with media Past success PR style Relationships Writing style Total Public Relations Percent compatibility Production Capability Design & layout Desktop Publishing Illustration Mechanical art Multimedia Photography Video Total Production Capability Percent compatibility Background of People Education Improve selves and get ideas Influences Total Personal Backgrounds Percent compatibility Other Clients Experience brings variety to our projects Percent of clients in our industry Value of connections with other clients Total Other Clients Percent compatibility
Agency 1
[x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] 0 0%
Agency 1
[x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 2
[x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 3
[x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 4
[x] [x] [x] [x] [x] [x] [x] 0 0%
Agency 1
[x] [x] [x] 0 0%
Agency 2
[x] [x] [x] 0 0%
Agency 3
[x] [x] [x] 0 0%
Agency 4
[x] [x] [x] 0 0%
Agency 1
[x] [x] [x] 0 0%
Agency 2
[x] [x] [x] 0 0%
Agency 3
[x] [x] [x] 0 0%
Agency 4
[x] [x] [x] 0 0%
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Total Points Overall Compatibility
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Agency 5
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 5 5 5 5 5 50 100%
Agency 5
[x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 25 100% Page 6
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Agency 5
[x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 5 5 5 5 5 5 5 5 65 100%
Agency 5
[x] [x] [x] [x] 0 0%
Points
5 5 5 5 20 100%
Agency 5
[x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 25 100%
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Agency 5
[x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 25 100%
Agency 5
[x] [x] [x] [x] [x] [x] [x] 0 0%
Points
5 5 5 5 5 5 5 35 100%
Agency 5
[x] [x] [x] 0 0%
Points
5 5 5 15 100%
Agency 5
[x] [x] [x] 0 0%
Points
5 5 5 15 100%
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