VIEWS: 18 PAGES: 7 POSTED ON: 3/15/2010
CS Testimonials Part I Katharine Frankel I am a junior majoring in Consumer Science- Consumer Affairs in Business and interested in the career of advertising and marketing. My summer internship is with the Phoenix Media Communication Group located in downtown Boston. The Phoenix is primarily an Arts and Entertainment guide, one of the first of a national wave of “alternative newsweeklies.” After nearly forty years, it is one of the country’s largest alternative weeklies, reaching over 700,000 young, active and educated readers. I am a sales intern working alongside a senior account executive. My main responsibilities are putting together ad proposals, independent research, mailings, and creating budgets for advertising campaigns. I obtained this internship by googling advertising internships in the Boston area. My special project was creating a radio ad for a hotel located in the heart of downtown. After creating the radio script it was produced in our studio and now plays on our station WFNX 101.7FM, a popular station for Massachusetts listeners. My favorite part of this internship is the casual and relaxed atmosphere. There is an abundance of young professionals who bring a fresh perspective to the field. They are easy to relate to and first hand know the challenges of planning a career. The most valuable part of my internship is obtaining professional experience which will be vital in choosing the direction in which I plan to move. Through this experience I have come to the conclusion that I would like to become more involved in creative work. I can see myself becoming more involved in the field of marketing. This internship is primarily sales, placing advertisements into a select media for example newspaper and radio. I would like to work alongside companies brainstorming what type of media would be most successful and targeting specific demographics. Although this internship has given me valuable real life experience it has clarified my career goals pointing my into the direction of marketing. This internship has highlighted my strengths which I believe is my consistency with my work performance and positive attitude I put forth each day. Some areas I may need to work on include my confidence. It is important to work with confidence in order for your co workers to take you serious and produce the best possible results. Advice for future interns would be to start searching for an internship as early as possible. Take advantage of connections and email your resume to as many family members and friends. The most people you contact the better chance you have obtaining an internship and obtaining an internship that fits best with your interests. Zach Ruben I am working at Forest City Ratner Companies in Brooklyn, New York in the Retail Development Department. Forest City Ratner Companies is part of the nationwide real estate and development group, Forest City Enterprises. Forest City is one of the largest publicly traded real estate investment trusts that maintains offices in L.A, San Francisco, Chicago, Brooklyn, Washington D.C, Boston, and their headquarters in Cleveland. They currently develop and own commercial and residential property in 25 of the United States. In Brooklyn, I am working for one of the vice president’s who is in charge of one of the company’s biggest projects that is currently under construction. This project is called East River Plaza and is a 6 acre site in Manhattan off of the FDR Freeway and the East River. This site is being developed into a 4 level commercial retail center which will include anchor tenants such as Best Buy, Target, and Home Depot. My main responsibilities so far have been to alter floor plans for interested tenants. This means that I have been taking the amount of square feet requested by each tenant for each level of the project, and creating a floor plan with their projected space. From here, my second responsibility is to re-draft a lease for the specified tenant and include the amount of rent Forest City decided to charge and the amount of space the tenant will be taking. This packet then gets reviewed and commented on, and I usually have to make some adjustments. When we have a final product, I put a package together for the tenant and mail it out to them so we can move forward in the leasing process. I have done numerous other things including sitting on meeting with all of the leasing agents to discuss their weekly progress and reports. This has been my favorite part of the internship so far because it allows me to learn the most by observing the conversations that take place between the executive vice president of commercial development and his leasing agents and vice presidents. He acts like a catalyst and keeps everyone on their toes and productive. He raises issues that otherwise might not have been mentioned and he covers all of the bases. My boss is one of the vice presidents who participates in this meeting and is involved in this progress check. If anyone has questions about my internship, they can feel free to contact me through my university email. Kimberly Miller I currently am doing my internship this summer at the Abbey Resort and Fontana Spa, which is located in Fontana, Wisconsin. I was fortunate to have received this internship through a friend that I had traveled to Europe with. Her father is an executive at the resort. The title of my position is a Reservations Agent. I have many tasks and responsibilities on a daily basis. I am to take and make reservations via the telephone, mailed correspondence, rooming lists, and email. I then have to enter them into our Property Management System. Also on a daily basis, I need to provide guests with information about the resort, the hotel services, and the city. There are normally three to four other Reservations Agents that I work with at one time. When there are going to be large groups in house, we have to prepare the necessary documents for room assignments and any other specific planning they will need while they are here. Finally, I have to type up confirmation emails and mail those out to our guests that will be coming. My special project for the summer consists of working throughout the summer on different promotional packages to offer to clients. We have so far had summer promotions, July 4th promotions, Jimmy Buffet promotions, and just recently released a Labor Day promotion. With all of these, we offer the clients promotional rates and packages to stay here at the resort. During my internship thus far, the most important thing that I have learned is great customer service is essential while doing my job. While working with clients, making reservations and planning events, I have found that by making sure that the customer is getting everything that they like, I'm making them happy and doing my job to the best of my ability. It is important to work with the client in a friendly matter and let them know that I am here to work for them, and to make sure that there stay at the resort is everything that they are expecting and more. Also it is important to be an active listener while working with the client to make sure that their needs are being met. Finally, with customer service, it is important to realize that I am representing the entire Abbey Resort and Fontana Spa, and I need to be professional with the clients, and keep the reputation of the resort in high regards, and also to make sure for return business with the clients I am working with. For more information and pictures on the Abbey Resort and Fontana Spa go to: www.theabbeyresort.com CARLY BROWN This summer I have spent my time as the Marketing Intern for GCG Financial in Bannockburn Illinois. I was hired to help the firm with marketing their services to prospective clients to help raise their numbers for this year. I have been in charge of creating a new flyer to send out to old and new clients to get them to fill out a survey. This survey will give the clients a better idea of where they stand against their competition. GCG will then have the chance to talk with these clients once they have taken the survey to discuss their results and how to improve themselves. The mailer is one of the most important aspects because it is the client’s first impression of the firm and if it is not appealing they will not want to be involved in taking the survey. I have also been responsible for contacting clients by telephone to confirm their attendance at certain events. This experience talking with clients has helped build my professionalism in the work place. This internship was introduced to me by a friend who is family friends with one of the bosses at GCG Financial, he gave me their contact information and from there I applied for the internship by sending in my resume and cover letter. My favorite aspect of this internship is by far the work environment and the people. The work environment is very relaxed and the people are very easy to get along with. Instead of judging me for not knowing something they take an interest in teaching me various things which not only have to do with marketing but things that are valuable when working with others in any situation. I have learned how to write professional letters to make it about the client and not about the company which can be a difficult task. I have learned how to handle myself in a meeting with clients, how to listen to them and ask them insightful questions. I have also learned where my personal strengths are, I am good at communicating ideas to my bosses and I am a hard dedicated worker when it comes to getting things done. I do however need to improve on focusing my attention on what is being explained to me. Sometimes I only focus on the first part of the task and then I do not pay full attention to the second part and end up having to have my boss re-explain it to me. By paying more attention to the entire assignment I should be able to complete it in a more orderly fashion. This internship has changed my career goals in the fact that I have decided that I would probably like marketing a product better than marketing a service. While I am enjoying my internship, I think it is nice for the summer but not for the rest of my working years. I think I would rather work in a marketing office where everyone is working on similar goals instead of being the marketing person for a company. BRITTANY SCHEINTHAL As of Wednesday May 30th I have been an intern in the advertising department at Interview Magazine. This magazine, known as “the crystal ball of pop” is located in the West Village in New York City. My days usually run from 10am to 6pm and consist of a variety of activities. My responsibilities include: mailings, a bank run once a week, and assisting the sales representatives and advertising assistants. In addition, I have been given projects that involve researching upcoming events, competing magazine information, and to assist with their Superstars of the Web promotion for the July 2007 issue. Currently, I have been given the responsibility to temp as an advertising assistant as wells as prepare materials for a strategy meeting at the end of the month. Thus far this internship has truly been like a dream; I get to work in New York City, and work in an industry I hope to work in post graduation from UW-Madison. The experiences I am having this summer are helping me to see the processes and task in advertising for a magazine as well as make contacts for the future. Furthermore, I will always value my experiences this summer and hope to take advantage of every opportunity thrown my way. This internship has caused me to evaluate my future, as well as my strengths and weaknesses. I have found that with hard-work, I can do anything I put my mind to. However I need to work on taking more initiative and being more confident when taking on tasks, if I want to achieve all my future goals. Lastly, I have received great advice from my supervisor, which is to work hard but remember this is my summer, and I need to relax a bit and not be quite so tense. Thus far, this summer has been something out of a dream. I am working for one of the leading pop-culture magazines started by the great Andy Warhol, and I am working in a department that I hope to have a career in some day. Now truly, what else could a girl ask for?
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