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					                                          Business Information
Almanac of Consumer Markets: A demographic guide to                           Ref HC 110.C6 A65 1990
      finding today's complex and hard-to reach customers

American Generations: Who they are, how they live, what they think            Ref HC 110.C6 M545 1998

American Marketplace: demographics and Spending Patterns                      Ref HA 203 .A635 1999
  ***Available online through Lexis-Nexis Academic

American Men and Women: demographics of the sexes                             Ref HC 110 .C6 A684x 2000

American salaries and wages Survey                                            Ref HD 4973 .A67 2005 v.8

Best customers: demographic of consumer demand                                Ref HC 79 .C6 R87 2001

Complete Economic and Demographic Data Sources (CEDDS)                      Ref HC 106 .C6344x
       This 3-volume set contains 111 statistical tables that rank states, MSA/PMSA, and counties in
terms of population, employment and income growth historically and includes forecasts. issued annually.

Consumer USA 2002                                                             Ref HC 101 .C744 2002

Cost of Living Index                                                          Ref HD 6983 A65x

Editor and Publisher. Market Guide                                             Ref HF 5905 E38
         Market data for over 1600 U.S. and Canadian newspaper cities covering facts and figures about
location, transportation, population, households, banks, automobiles, climate, income per capita, total
retail sales, total retail sales estimates for various store groups, etc. Leading counties and cities are listed
at the front of the vol.

Handbook of U.S. Labor Statistics                                             Ref HD 8051 .H36 2007

Lifestyle Market Analyst                                                      Ref HF 5415.33.U6 L54 2007

CPA: community profile analysis: Community Profile                            Ref HC 107 .T42 M333x 2006
       ***Market survey of the McLennan County area

Manufacturing and Distribution USA                                            Ref HD 9721 .M364

The New Book of American rankings                                             Ref HA 214 .N49 1998

Official guide to household spending: the number one                          Ref HC 110 .C6 T66x 1995
         guide to who spends how much on what

Profiles of America                                                           Ref HT 123 .P7624

Sourcebook of County Demographics                                             Ref HA 203 .S65

                        Carol Schuetz, Baylor University Libraries, Rev. 05/01/2007
Sourcebook of Zip Code Demographics                                       Ref HA 203 .S66

Statistical Abstracts of the United States                                Ref HA 202 .U5

Survey of Buying Power                                                    Moody Periodicals
   Extra August issue of the journal Sales and Marketing Management. Gives current estimates of regional
   variations in population, income, retail sales, and buying power. It is in three sections, the most
   useful of which is section C which gives the following current statistics for each MSA, county and
   many cities: population, population by age groups, number of households, retail sales for 6 store
   groups, and effective buying income by % of households.

Who’s Buying Entertainment                                                Ref GV 53 .W56x

Who’s Buying Groceries                                                    Ref HD 9321.4 .W46x

Who’s Buying Health Care                                                  Ref RA 410.53 .W46x

Who’s Buying Household Furnishings, Services and Supplies                 Ref HD 9773 .A1 W46x

Who’s Buying at Restaurants and Carry-Outs                                Ref TX 945 .W445x
(For complete Who’s Buying series, see titles in BearCat)

Media Rates
Standard Rate & Data Service. (SRDS)                                         Ref HF 5905 .S725
This service offers separate directories giving advertising rates, specifications, and circulation for
publications, broadcast stations, and other advertising forums, in the following media:
         *Business Publication Advertising Source (monthly in three parts)
         *Community Publication Advertising Source (semiannual profile of weekly newspaper and
         shopping guides)
         *Consumer Magazine Advertising Source (monthly)
         *Direct Marketing List Source (bimonthly)
         *Newspaper Advertising Source (monthly)
         *Radio Advertising Source (monthly)
         *TV and Cable Source (quarterly)
The services for newspapers, radio, and TV and cable include marketing statistics for states, counties,
cities and metropolitan areas.

Company Information
2006 American Big Businesses Directory                                    Ref HF 5035 .A49

2000 Business Buyers' Guide                                               Ref HE 8811 .A72

Directory of Texas Manufacturers                                          Ref HD 9727 .T4 D5

Industry Information
Encyclopedia of American Industries                                       Ref HC 102 .E53

Encyclopedia of Emerging Industries                                       Ref HD 2324 .E528

NAICS/SIC Code, United States Manual 1997                                 HF 1042 .N677x

                     Carol Schuetz, Baylor University Libraries, Rev. 05/01/2007                          -2-
Standard Industrial Classification Manual                                 Ref HF 1042 .U5x

Industry Surveys. Standard and Poor                                        Ref HC 106.6 .S74
Issued quarterly, this publication contains the Basic Analysis and Current Analysis for each of over 80
industries surveyed. The Basic Analysis is an annual overview of the industry and the Current Analysis,
which is issued quarterly, provides a brief outlook for the industry. Back issues since 1978 are shelved in
the reference stacks on the first floor of Jones Library.

U.S. Industry and Trade Outlook                                           Ref HC 101 .U54

ValueLine                                                                Ref HG 4501 .V26x
Provides investor information on industries as well as individual companies.
Issues are located behind the SSH reference desk. Older issues are on microfiche.

Government Information
American Statistics Index - ASI                                           Ref Z 7554 .U5 A46
(Government publication abstracts)

Census of Population
General Population Characteristics                                        Gov Docs C 3.223/6:990 CP-1-35

Social & Economic Characteristics                                        Gov Docs C3.223/7:1990 CP-2-35

County Business Patterns: Texas                                           Gov Docs C 3.204/3-45:996
 (uses information from IRS form)

Statistical Reference Index: SRI                                        Gov Docs Z 7554 .U5 S79
(U.S. private organizations and state government agencies publications and articles).

Government Periodicals
Economic Indicators                                                       Gov Docs Y 4.EC 7: EC 7

Survey of Current Business                                                Gov Docs C 59.11:

Websites and Electronic Resources
Government Documents Department
Jones Library

Texas Building and Procurement Commission

Thomas Register
(requires free registration)
(Provides access to recent Census Bureau publications)

City of Waco website

                      Carol Schuetz, Baylor University Libraries, Rev. 05/01/2007                       -3-
Texas State Data Center and Office of the State Demographer

Central Texas Data Sources
(from homepage of Dr. Tom Kelly)

Bureau of Labor Statistics

Available on the University Libraries Electronic Resources

America’s Newspapers – Texas Newspapers
Business and Company Resource Center
Business Source Complete
Hoover’s Online
Lexis Nexis Academic
Mintel Reports
Regional Business News

Business Plans Handbook                                                  Ref HD 62.7 .B865

Encyclopedia of Small Business                                           Ref HD 62.7 .H553

The Entrepreneur’s Desk Reference                                        Ref HB 615 .A72

Dictionary of e-business                                                 Ref HF 5548.32 .B67 2000

The e-business book                                                      Ref HF 5548.32 .S594 2001

The e-marketing handbook                                                 Ref HF 5415.1265 .H342x 2001

Gale Encyclopedia of e-commerce                                          Ref HF 5548.32 .G35 2002

                      Carol Schuetz, Baylor University Libraries, Rev. 05/01/2007                    -4-

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