Designing with Die
Die Technology Ltd Ben White
Designing Die into New Applications
Die Support Levels From the Vendor:
• Large suppliers do not all offer the same level of die support • Some offer no support • The wrong choice could cost $Ks in re-design • Choosing the right product provider is vital
Designing Die into New Applications
The Ideal Supplier:
• • • • • • • • Long term application support Fast response at initial build Fast access to technical support Lower risk of product obsolescence Quicker lead time to deliver product Design assistance Competitive pricing Reasonable MOQ’s for pre-production stages
Our Franchised Die Supporters
Die Manufacturers
• Some provide die support to the public • Some focus support through Die Technology • Offer design aids online, Spice models on Micron • Sample Availability
Why Buy From a Franchised Supply Chain?
• • • • • • • • • • • Full product traceability Accountability back to the wafer fab Better pricing Faster delivery Product notification Obsolescence notification New product updates Fast access to technical info direct from the manufacturer Non-franchised providers cannot offer this Buying on the grey market can lead to incorrect parts being used The risks of failure in multi-chip apps is too high to use a non franchised die
How Can Die Technology Assist?
• Can kit all die needed on a project • Supply only franchised die ensuring full support and lowered risk levels • Product recommendation for long term apps i.e. lifespan • Make quality and service recommendations • Make recommendations on appropriate supply form • Provide technical support through component selection & assembly
How does Die Technology support new die users?
• Die Technology sub-contracts technical resource • Offers instruction guides on how to use die • Hold seminars on die assembly techniques • Trains staff how to handle die • Trains staff how to assemble die correctly using all current methods • Project manages the construction of clean rooms
The New Emerging Market
High value Low volume Emerging Mature Low cost High volume
Space/Satellites
Palmtops Laptop PCMCIA cards Wireless Telecommunications
Displays
Missile Guidance
Avionics
Portable Communications Handheld Faxes, Pagers and Scanners
Automotive
Driven by performance Driven by performance
Driven by lower cost and size Driven by lower cost and size
The New Emerging Market
Die use military origin Drivers towards die use in other markets Size, miniaturisation Power consumption Speed memories Multi-chip-modules, multi functions in small form • Demand on wireless • • • • • •
How to develop the die business
• Use our technical support to develop “customer” assembly • Provide us with better app information to obtain better support from the fab • Give us the reasons to make more products available in die form! • Only you the customer can grow the die business
Buy from a Franchised Supplier!