Designing with Die
Die Technology Ltd
Ben White
Designing Die into New Applications
Die Support Levels From the Vendor:
• Large suppliers do not all offer the same level of
die support
• Some offer no support
• The wrong choice could cost $Ks in
re-design
• Choosing the right product provider is vital
Designing Die into New Applications
The Ideal Supplier:
• Long term application support
• Fast response at initial build
• Fast access to technical support
• Lower risk of product obsolescence
• Quicker lead time to deliver product
• Design assistance
• Competitive pricing
• Reasonable MOQ’s for pre-production stages
Our Franchised Die Supporters
Die Manufacturers
• Some provide die support
to the public
• Some focus support
through Die Technology
• Offer design aids online,
Spice models on Micron
• Sample Availability
Why Buy From a Franchised
Supply Chain?
• Full product traceability
• Accountability back to the wafer fab
• Better pricing
• Faster delivery
• Product notification
• Obsolescence notification
• New product updates
• Fast access to technical info direct from the manufacturer
• Non-franchised providers cannot offer this
• Buying on the grey market can lead to incorrect parts being
used
• The risks of failure in multi-chip apps is too high to use a non
franchised die
How Can Die Technology Assist?
• Can kit all die needed on a project
• Supply only franchised die ensuring full
support and lowered risk levels
• Product recommendation for long term apps
i.e. lifespan
• Make quality and service recommendations
• Make recommendations on appropriate
supply form
• Provide technical support through component
selection & assembly
How does Die Technology
support new die users?
• Die Technology sub-contracts technical
resource
• Offers instruction guides on how to use die
• Hold seminars on die assembly techniques
• Trains staff how to handle die
• Trains staff how to assemble die correctly
using all current methods
• Project manages the construction of clean
rooms
The New Emerging Market
High value Low cost
Low volume High volume
Emerging
Mature
Space/Satellites Palmtops Displays
Wireless
Laptop
Telecommunications
PCMCIA cards
Missile Guidance
Portable Communications Automotive
Avionics Handheld Faxes, Pagers and Scanners
Driven by performance
Driven by performance Driven by lower cost and size
Driven by lower cost and size
The New Emerging Market
• Die use military origin
• Drivers towards die use in other markets
• Size, miniaturisation
• Power consumption
• Speed memories
• Multi-chip-modules, multi functions in small
form
• Demand on wireless
How to develop the die business
• Use our technical support to develop
“customer” assembly
• Provide us with better app information to
obtain better support from the fab
• Give us the reasons to make more products
available in die form!
• Only you the customer can grow the die
business
Buy from a Franchised Supplier!