List of Marketing Tools, Techniques, Frameworks and Theories by zqn62405

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									                List of Marketing Tools, Techniques, Frameworks and Theories


   difference between product/service feature and customer benefits
   competitive analysis
   organizational buying roles
   segmentation analysis
   positioning
   Ansoff strategic opportunity matrix
   global marketing standardization vs. adaptation
   consumer decision making process
   types of consumer buying roles
   Maslow's hierarchy of needs
   target market selection
   perceptual mapping
   types of consumer products
   brand equity
   diffusion of innovation
   product life cycle
   push and pull strategies
   break-even analysis
   psychographic segmentation
   customer lifetime value
   integrated marketing communications
   generation X
   generation Y
   baby boom generation
   ethnic marketing
   ethical marketing
   the internet and marketing
   Boston Consulting Group matrix and product portfolio analysis
   marketing metrics

								
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