Introduction to Rhetoric

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					Introduction to Rhetoric
  The argument and the triangle
               Intro to Rhetoric
► Artistotle
    the art of observing in
     any case the „available
     means of persuasion‟
► “Everything   is an
  argument”
    Spoken rhetoric
    Written rhetoric
                                   What is the argument here?
    Visual rhetoric
                               (Hint: Initial Reaction, Description,
                                   Analysis, Evaluation)
Aristotle‟s Rhetorical Triangle
              WRITER


              ETHOS




      LOGOS            PATHOS

 SUBJECT                  AUDIENCE
     Logos, Ethos, and Pathos
► Logos
   Appeals to logic
    ►reasonable  premises and proofs
    ►Develop ideas with appropriate details
    ►Readers follow a progression of ideas
    ►A=B, C=B, A=C
        Men are mortal
        Aristotle is a man
        Aristotle is mortal
     Logos, Ethos, and Pathos
► Ethos
   Appeals to Ethics
    ►“appeal     to moral code”
           Connection to audience
           This is just or right
    ►“appeal     to the authority of the speaker”
           Credible – good sources
           Honest
           Quintilian: “a good man speaking well”
     Logos, Ethos, and Pathos
► Pathos
   Appeals to audience‟s emotions
    ►Sympathy,   empathy, pathetic
   Powerful, but can be used to manipulate
   Often uses figurative language
             John F. Kennedy
► “Asknot what your country can do for you –
 ask what you can do for your country.”
   Logic: proposes a solution for what ails country
   Ethos: highlights ethical qualities of speaker and
           audience
   Pathos: appeals to emotional patriotism