When starting a new company or trying to build an existing company, you are constantly thinking of ways to maximize advertising. Cost and distribution are always a concern, and one of the most economical and useful method of advertising is newspaper advertising. Newspaper advertising offers a variety of options for companies. For the first time advertiser with a lower advertising budget trying to build a business, there are smaller classified ads or quarter page ads in black and white. These ads are generally inexpensive but are usually read by a variety of people. For the larger advertiser with more of an advertising budget, newspaper advertising offers half page ads or full page ads in color that make a large statement that is hard to miss. These types of ads can cost quite a bit of money but are most often read by newspaper readers. Often if a company signs on to do an extended number of ads there is a price break, which is quite beneficial to those looking to do ongoing advertising. Some say that newspaper advertising is going by the wayside because of people getting their news from new technology like the internet. However, some newspapers do offer their articles online as well as in print, and many will include the advertisements. Therefore, you will not only be advertising in the newspaper but will also be listed online as well. This may be reflected in pricing, but it is something to consider taking advantage of. Newspaper advertising does have large advantages that will never go away. A newspaper has several sections, and many times subscribers do not read each of the sections. Some will read sports exclusively, some will read only arts and living, and there are some that will read the entire paper. Because of this phenomenon, you can choose which section of the paper you would like to advertise in to reach your target demographic. For instance, if you are a sporting goods store you would be best suited to advertise in the sports section. If you are a spa, you would be best suited for arts and living or even the business section to target those in high stress positions looking for a relaxing release. If you are looking to advertise to either build or sustain a business, newspaper advertising is a good source to reach a large variety of people for a relatively small amount of advertising dollars.