In Partnership with
making | media | mobile
What’s SMS2.0 ?
An upgrade over the standard SMS.
A non intrusive media opportunity on mobile.
Eyeball assured and engaged user interaction.
SMS2.0 is an upgrade to the regular SMS
application, which is accessed each time the
user decides to SMS on his phone
It’s a much better user experience and
hence users love it
SMS2.0 - What’s in it for the user ?
SMS2.0 replaces the existing default SMS application on the handset, and thus all
the upgrade features are accessed by the user each time he send/receives an SMS
Enjoy the personalized SMS experience
•Message in color
Improved Core Messaging •Fun emoticons
•Personalized Signature
Discover the best of content within SMS
•Free Sports updates, Movie gossip, News etc, all delivered basis your interest
Free Content • Like any successful media, 70-75% of all user interactions are with content of his
choice
Access to superior messaging features via SMS2.0
Enhanced Messaging • Many unique features are offered to users through Secret SMS, Scheduled SMS,
Easy Search Features
SMS2.0 - User Experience: Content
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SMS2.0 resides as the The banner stays while While message is being Full Screen Message
default SMS. This message is being sent, the banner blows has Interactivity Options
makes it simple to composed without up into full screen. This – This can lead to
discover unlike interfering with the SMS full screen could have a transactions for both
traditional mobile in any manner contextual ad integrated content & advertising.
applications in it
4
SMS2.0 - User Experience: Advertising
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SMS2.0 window Ad banner stays when While message is being Full Screen Message with
showing contextual ad. message is being sent, teaser blows up interactivity Options. These
This is targeted to the composed into full screen giving could include:
user’s demographic the entire screen area to • Click to Call
profile (gender, age, the advertiser to
location) and content communicate with the • Click to SMS
interest areas. user • Go to WAP page
• Add to contact
• Read more information
Advertiser Proposition
What makes SMS2.0 ‘RITE’ for advertisers ?
Multiple Interactivities
Large Reach Click to Call, SMS, WAP etc.
Rich Targeting Rich Media & Value
Age, Gender, Environment
Interests, Handset
Get Smart, Be the First, Take the Lead With Targeted Advertising
SMS2.0 offers direct access to HIGH value users with data plans
and high end handset types. With unparalleled targeting ability
and rich interactivity!
Demographic Targeting
• Age range
• Gender
Interest Areas
• Over 8 interest categories:
• News, Business & Finance, LifeStyle, Sports,
Infotech, Fun & Games, Entertainment, Music
Handset Type
• Broad categories of phones such as smart phones,
Java supported, large screens etc.
User Profile & Targeting Ability
Current
67%
Base
33%
Gender/Age Category
breakup subscription
45.00%
Female
40.00% Male
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
15 - 20 20 - 30 30 - 40 > 40
Subscribers on Telkomsel Product Type
Current information as at January 2010
Profile of Subscriber SMS 2.0
kartuHALO/ KartuHALO
simPATI 13%
1%
Kartu As
25%
simPATI
61%
KartuHALO Kartu As
Campaign Reporting Features
Age Distribution of users who clicked
FullScreen
Impression
40
Interest Distribution of
users who clicked
70
60
• Impression Statistics • Profile information
50 • Daily Distribution • Age range preference
40
30
• Weekly Distribution • Gender preference
20
• Click-through Statistics • Interest Area preference
10
0 • On Teaser
• On FullScreen (each option)
Interactive Menu Options
Examples of how advertisers can drive INTERACTIVITY
and direct response from customers!
Generate Instant Leads
Option: Call Now
This call will be
charged 1000Rp. Do
you wish to continue?
• Advantages – Capture user impulse and generate concrete leads for sale
• Target Advertisers – Any High Involvement purchase or delivery based
Impulse Purchase - Restaurant, Automobiles, Financial Services
Build Sustained Value
Option : Add to Contacts
• Advantages – SMS2.0 Interactivity much beyond the campaign period
• Target Advertisers – Any High Involvement purchase or delivery based
Impulse Purchase - Restaurant, Mobile Services, Automobiles, Financial
Services
Stay Close to The Consumer
Option: Add to Calendar
• Advantages – Creating appointments & Reminders
• Target Advertisers – Any appointment driven service – TV
Program, Movie, Product Launch, Event
The Go Live Cycle
Affle will provide the creative
specifications
The Affle Sales team
Once creatives are
will work with
received , Affle will
agencies to plan
campaigns and design
upload them into the GO LIVE!
system with the
them to maximize
specifications
SMS2.0 capabilities
making | media | mobile
For more information contact:
Gerard Prastudya
gerard@indonesiaadvertising.org
Mobile +628161845197
YM : gprastudya Skype : gerard.prastudya