How to design a professinal website

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					A professional website is a combination a six factors:



1. Design

The key to a well designed site is to create the right balance of stile
and content, for example if your site is an informative site then you
want to keep any movement to a minimal so as not to distract the viewer
or you may have a site that is product orientated in which case you want
to make it memorable by adding movement, product demonstrations and/or
flash galleries. Whatever way you go it is always good to remember that
the site is for your customer/viewer and not for the owner, for example
just because you may think shocking pink and lime are a good color
combination doesn't mean the large majority of your viewers agree.



2. Content

This is the single most important aspect of your site whether your
selling/promoting a product or sharing information if you content has no
substance people will lose interest and you will lose sales/return
visitors.



Content should always be approached in an adult professional manner and
not as a lot of webmasters do by replacing substance with annoying
childish in your face tactics such as pop-ups, flashing adverts
misrepresentation of product/service etc, people have been using the
internet for long enough now to develop what's called ad-blindness which
means 9 times out of 10 their brain will ignore the used-car-sales-man
approach to sell or promote, here is an example of methods that some
sites use to try and milk every person that lands on their site:

Disabling the back button - you may have experienced this yourself you go
to a site and for whatever reason you find out the site is not for you so
you try to leave by clicking back but it just keeps loading the same
page, imagine if this happen to you when you went into the 7-11 if you
didn't buy something the attendant locks the door so you cant leave? I'm
betting you would be in no hurry to return.
Pop-ups - Most browsers now have pop-up blockers but the tacky-webmaster
has managed to get around this by including layers with flash pop-ups the
cover the content you are reading trying the get you to buy something
else, this is just as rude as the above method and you would not tolerate
it in a bricks and mortar store so don't expect your viewers to tolerate
on your website.
Bait and switch - A company that makes promises it doesn't intend to keep
is a company that doesn't plan to stay in business too long, If a
customer/viewer feels cheated they will do one of two things 1. complain
to you and everyone else that will listen or 2. nothing which is worse
for you as they are not coming back to your site and they not going to
tell anyone else to visit ether.
Contact info - you can always tell a reputable site by how easy it is to
get in touch with them, every site should have at least one direct method
of contact should it be an email address or phone number you would be
surprised how this one simple thing will inspire user confidence.
3.. Navigation

This one is a no-brainer but it is surprising how many webmasters have no
clue how to direct traffic around your site. A well designed site will
have all the important links on every page and important information such
as contact info should never be more than one click away at anytime



4. Load time

High speed internet is still relatively new in terms of user acceptance,
you should never alienate dial-up users by only having a high-res images
and large flash files weighing down your site this will be more important
in the next few years as cell phones and PDA's with their own browsers
become more common so is the need to keep your websites load time to its
absolute minimal, this does not mean you have to have text only websites
as there is a lot of methods to keep file size down without sacrificing
presentation.



5. browser compatibility

The truth is that unless your site is text only there is no real way to
make sure it is 100% viewable on all web browsers with that being said
you should be shooting for 99% this is not done by stripping away all
your bells and whistles to your site this is done by making sure it is
not noticeable, for example if you are viewing this site on internet
explorer you will notice the the scroll bar to the right is dark blue yet
on Fire fox and opera this is not compatible yet the site is designed in
such a way that these viewers will not notice.



6. Accessibility

Website accessibility is making your website visible to the visual
impaired and to text only browsers, you may think this is not a big deal
but the reward for this makes the effort worthwhile, the way your site
looks to text only browsers is the way WebCrawler's see your site when
searching the web so if your site is optimized to viewed in a text
browser there is more chance your site will get good page position on web
searches.

				
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Description: How to design a professinal website