Transaction Wireless Enters Into First Processor Licensing Agreement With Secure Payment Systems for Wireless Gift Card Technology
By epayments at April 24, 2007 Retailers and Consumers to Manage Gift Card Transactions Using Mobile Phones SAN DIEGO--(www.AllPayNews.com)--Transaction Wireless™, LLC, a pioneer in wireless solutions for commerce, today announced that it has entered into its first processor licensing agreement with Secure Payment Systems (SPS), a national gift and rewards card processor. Under the agreement, Transaction Wireless will perform its first processor integration with SPS to build a wireless transaction system that lets consumers redeem and manage prepaid gift cards using their mobile phones. Transaction Wireless has developed a wireless application that allows consumers to buy and send gift cards, request balances, combine balances from multiple cards, add funds to cards, and more via their mobile phone. Both retail merchants and consumers will be able to easily enhance gift cards with personalized images, audio, and video, thus creating positive, custom-tailored consumer experiences that emphasize versatility, ease of use, and convenience. For merchants, the gift card transaction platform will become a powerful communication and branding tool. By making it easy for consumers to opt-in, it enables retailers to develop one-to-one marketing opportunities and build customer intimacy programs. The versatile application incorporates text messaging, Internet, and voice technologies and operates on any wireless system or transaction processing platform. “Buying and redeeming gift cards using mobile phones is a win-win for both merchants and consumers. Merchants gain customer knowledge and consumers gain the ability to easily give and manage gift cards," says Basil Abifaker, chief technology officer for Transaction Wireless. "Innovative retailers will view this as the future of retail, and the perfect way to introduce m-Commerce to the public.” A key advantage of the wireless gift card will be the seamless integration of stored value systems to the mobile phone. When traditional plastic cards are lost or stolen, their cash value is also lost or stolen. However, because the wireless gift card’s cash value is stored and tracked through the cardholder’s unique mobile phone number, that value is never lost. "We are constantly looking for innovative solutions to provide better service to our clients," says Linden Fellerman, president and founder of Secure Payment Systems. "m-
Commerce is a hot topic and we feel our clients are ready to embrace this new wireless delivery system." Merchants or processors who would like a demo of the system can contact Transaction Wireless at 858-792-0026. About Transaction Wireless Transaction Wireless, LLC, a pioneer in wireless solutions for commerce, was established in 2006 and is based in San Diego, California. The Transaction Wireless team has over 10 years experience in wireless systems as well as Internet banking which has allowed them to develop and launch a robust, scalable, mobile marketing platform for mCommerce. The technology is positioned to enable clients to quickly market and deploy transaction-based m-Commerce applications in existing and developing markets. For more information, visit http://www.transactionwireless.com. About Secure Payment Systems, Inc. Secure Payment Systems, Inc. (SPS) was founded in 1996 by Linden (Lin) Fellerman, former 20-year employee and 10-year President of the Telecredit/Equifax Check Services subsidiaries. With over 30 years of entrepreneurial achievement in transaction processing and risk management systems, Lin fosters a hands-on management philosophy resulting in what may arguably be the lowest merchant attrition rate in the industry. For more information, visit http://www.securepaymentsystems.com. Transaction Wireless™ is a trademark of Transaction Wireless, LLC. All other trademarks are the property of their respective owners.