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					                                                                                           Heidelberger Druckmaschinen
                                                                                           Aktiengesellschaft
                                                                                           Corporate Communications

                                                                                           Kurfuersten-Anlage 52 – 60
                                                                                           69115 Heidelberg
                                                                                           Deutschland
                                                                                           Telefon +49-62 21-92-50 65
                                                                                           Fax +49-62 21-92-50 46
22 March 2001                                                                              www.heidelberg.com



The digital race for computer centers has begun
Heidelberg’s new software invades Xerox’s territory


Heidelberger Druckmaschinen AG (Heidelberg), the leading solution provider for
the entire print industry, is presenting the latest developments in the digital printing
industry at CeBIT. Heidelberg is currently equipping its digital Digimaster 9110
black and white press with software with the capacity to recognize and process
practically all the popular file formats used in computer centers in industry, ad-
ministration, banks and insurance companies. This takes Heidelberg into a market
for which, up till now, Xerox was practically the only supplier. “The potential for
possible new installations constitutes around 12,000 digital presses in the next five
years. We are well on our way to becoming market leader in the digital printing
industry. We are currently looking at the planning figures for the sale of our Di-
gimaster 9110 and we have already sold 2000 machines,” states Holger Reichardt,
Heidelberg’s Marketing Director, at the company’s CeBIT press conference in
Hanover. Heidelberg obtained the new software from the Karlsruhe company CSP.
Sales of the NexPress 2100 digital color press are to open in September at Print
2001 in Chicago.


Heidelberg is presenting its products in Hall 1 over a total area of around 900 m2.
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The former 150 m stand had become too small to display the full Heidelberg
digital product portfolio. “Here at CeBIT we are showing how the digital workflow
from prepress through to finishing is set up in an integrated print and media




house. Many printshops are just waiting for a universal software provider to
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emerge with a complete product portfolio in the graphic arts industry,” states
Holger Reichardt.


The tremendous increase in productivity of digital and analog presses makes an efficient
workflow even more important - the administrative work and prepress data handling
therefore take a slice of the time spent on the overall production process. The corre-
sponding software for optimizing the workflow helps save time and money and thereby
safeguard the company's competitiveness. Heidelberg and its commitment to software are
paving the way into an important new growth market.




For further questions:
Heidelberger Druckmaschinen AG
Hans Dieter Siegfried
Phone.: +49 6221 92 50 63
E-mail: hans-dieter.siegfried@de.heidelberg.com




During the fair: 0511 22 63 65 90




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