PLAN 2007-2010 SUMMARY

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PLAN 2007-2010 SUMMARY

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							PLAN
2007-2010
SUMMARY
Target
8% annual
growth in
the value
of finished
food products
‘Finished food’ includes processed food
and foods with highest value as natural
unprocessed food.


Supporting Documents
South Australian Food Plan 2007-2010
South Australian Food Plan 2007–2010 - Programs
Available at www.safoodcentre.com
      Premier’s
      Foreword
Creating an even more innovative, competitive and
world-renowned food sector is the ultimate goal of
this South Australian Food Plan 2007-2010.

  At the very heart of this Plan is a bold and ambitious
target: to increase the total value of finished food products
by 8% a year.
  Our State’s food sector has established a reputation
for excellence, and its products can be found all over
the world – everywhere from local farmers’ markets, to
the shelves of retail giants, to the finest restaurants.
  This Plan will help the industry step up to a whole
new level of achievement, especially by:
     improving industry and business capability
     fostering innovation and new products
     developing local, interstate and overseas markets
  Devised under the leadership of the Premier’s Food
Council and the result of government and business
working together constructively this document
complements the wider economic, export, tourism and
other targets set down in South Australia’s Strategic Plan.
  I commend this latest iteration of the South Australian
Food Plan to all those seeking to advance the interests
of the industry and the State.




Mike Rann
Premier of South Australian
       Strategic
                                                                   The purpose of the South Australian Food Plan
                                                                   2007–2010 is the long term, big picture and high
                                                                   impact outcomes that the government and industry



       Intent
                                                                   partnership aims to achieve, thus contributing to
                                                                   the goals of the South Australian Strategic Plan.




  The Plan encompasses the whole of the South                        The target will be achieved through government
Australian food industry along the value chain, including          and industry partnership, continuing to build a South
pre-farm gate and post-farm gate products, and local,              Australian food industry characterised by
interstate and international markets.                                  A diverse range of profitable, innovative and growing
                                                                       food businesses investing new capital and employing
Target 8% annual growth in the value                                   increasing numbers of South Australians.
of finished food* products                                             Widespread market driven value adding resulting
                                                                       in distinctive, high quality products that seek a
   The headline target of the Plan is based on a strong                premium price position and return increasing wealth
growth scenario. Over the last nine years finished food                for South Australia.
value has grown at an average rate of 4.7% per annum.                  Low input costs and efficient value chains.
In 2005-06 the value of finished food grew by 4.6%                     An outward looking and confident industry that
compared to 2004-05, whilst the historical growth rate                 adapts to a changing market environment and grows
is 2%. The Plan’s target for finished food growth is                   South Australia’s market presence.
based on the realisation of a strong growth scenario                   Widespread deployment of environmental
of 8% per annum.                                                       management approaches and market credible
                                                                       accreditation systems.
  * Finished food includes processed food and foods                    A strong reputation for food safety and occupational
    with highest value as natural unprocessed food.                    health, safety and welfare.
                                                                     To achieve the headline target, industry and
                                                                   government programs will concentrate on industries
                                                                   and businesses capable of delivering the targeted growth.




                        Growth in Value of Finished Food Products, 1996-97 to 2005-06 &
       6                             8% annual growth 2007-08 to 2009-10


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Target
                                      To deliver the target, coordinated government and
                                      industry programs based on development priorities
                                      have been developed under three key objectives,



Framework
                                      all utilising a staged growth model approach.




  Target
  8% annual growth in the value of finished food products



  Local, interstate and international markets and consumers



  Coordinated government and industry programs
  Utilising a staged growth model



  Industry and               Innovation and                  Market
  Business Capability        Product                         Development
  Development                Development                      Develop local, interstate
  Develop SA food industry   Increase SA food industry        and international markets by
  capabilities required to   profitability through            aligning SA’s competitive
  compete with imports to    innovation and product           advantages and capabilities
  SA and in export markets   development                      to market requirements
        Objective
                                                           The coordinated program is driven by a core
                                                           strategy related to the development of a staged
                                                           growth model. The model will identify the position



        Strategies
                                                           of industries and businesses on the growth cycle,
                                                           with strategies to facilitate growth and increased
                                                           profitability to contribute to the headline target.




             Coordinated program strategy
             Identify industry sectors with growth potential and develop a
             staged growth model for business and industry development




             Industry and                       Innovation and                      Market
             Business Capability                Product                             Development
Objectives




             Development                        Development                         Develop local, interstate
             Develop SA food industry           Increase SA food industry           and international markets by
             capabilities required to           profitability through               aligning SA’s competitive
             compete with imports to            innovation and product              advantages and capabilities
             SA and in export markets           development                         to market requirements




             Support a refocused                Implement a food innovation         Through a partnership
             program including Food             node to include:                    approach between government
             Groups and Industry                   innovation specialists           and industry, implement an
             Development Officer                   product development              integrated market development
             (IDO) network.                        services                         program including:
             Facilitate the availability of a      research and development            market intelligence
             skilled workforce through             database                            company export strategy
             business friendly training            expert & supplier database          and export capability
             programs, career promotion,           research and development            development
             support for skilled migration,        access and linkage                  positioning and promotion
             support for tertiary food             linkages to regional                of SA food businesses
             science and technology                IDO network.                        strategic relationship
             programs, and business             Support business driven                development with in-market
Strategies




             management training.               partnerships between food              partners and customers
             Foster a sophisticated             businesses, research                   supply chain development
             domestic market with strong        institutions and government            sales development in
             linkages between the food,         to facilitate pre-competitive          target interstate and
             wine and tourism industries.       research, new product                  international markets.
             Facilitate a benchmarking          development and                     Deliver a fully integrated
             and best practice program.         commercialisation.                  and multifaceted market
             Facilitate investment by key                                           development program through
             local, interstate and                                                  the Food Export Centre and
             international food businesses.                                         its partners.
             Strengthen high level                                                  Redevelop the SA food
             linkages between industry                                              industry business hub for
             plans and this Plan.                                                   buyers, consumers, importers
             Facilitate collaborative                                               and exporters as part of the
             programs for                                                           food website.
             export linked growth.
         Objective
                                                                A number of key directions drive program
                                                                development for each objective. These describe
                                                                where strategies will create an impact.



         Scope
             Industry and                          Innovation and                      Market
             Business Capability                   Product                             Development
Objectives




             Development                           Development                         Develop local, interstate
             Develop SA food industry              Increase SA food industry           and international markets by
             capabilities required to              profitability through               aligning SA’s competitive
             compete with imports to               innovation and product              advantages and capabilities
             SA and in export markets              development                         to market requirements




             Business owner development            New product development             Product market access
             Skills and workforce                  Product integrity and quality       Maximising competitive
             development                           Business and process                advantage
             Linkages with other industries        innovation                          Brand development
             Best practice                         Research dissemination              Increased sales
             Collaboration and enterprise          Innovation in business              Improved export strategy
Scope




             models to increase firm size          Market driven research              and capability
             Business investment                   and development                     Improved market intelligence
             Mentoring                             Industry innovation
             Business incubation
             Business clusters and value
             chain linkages
             Food safety




             Enablers                PIRSA facilitates a number of enablers to support the Plan.


             Resource protection
               Planning for climate variability and climate change, energy management, water conservation,
             wastewater management, waste management and bio-security risks which impact on natural
             resources, production and market access.

             Infrastructure
               Promotion of strategic infrastructure investment.

             Regulation
               Implementation of a coordinated and consultative approach to the development and implementation
             of policies and regulation.
                        www.safoodcentre.com




PIRSA
Agriculture, Food and Wine
a Level 9, 101 Grenfell Street
   GPO Box 1671
   Adelaide SA 5000
p +61 8 8226 0299
f +61 8 8463 3366
e contact@safoodcentre.com
w www.safoodcentre.com

						
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