Why Students Like Online Learning

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					Why Students Like Online Learning
While "brick and mortar" mode of learning will never be eliminated, students are attracted to the online environment for
many reasons:

        Students can attend a course anytime, from anywhere.
        Online can be less intimidating.
        Course material is accessible 24/7.
        Online learning can facilitate team learning.
        Online course development allows for a broad spectrum of content/diversity of course material.
        Online environment makes instructors more approachable.
        Online learning enables student-centered teaching approaches.

JUST THE FACTS

According to the National Center for Education Statistics Distance Education at Postsecondary Institutions: 2006-07.

    1. There were 12.2 million distance education enrollments at two-year and four-year institutions of which 9.8 million
       were undergraduate and 2.4 million were graduate or first-professional. Of the 12.2 million, 9.39 million were for
       online courses, 1.46 million were for blended courses (online/campus based), and 1.22 million enrollments were
       for correspondence courses.
    2. Two-thirds of all institutions offered college level, credit-granting distance education.
    3. One-third of all institutions provided degree or certificate programs that could be completed totally online.
    4. One-third of all institutions offered non-credit distance education courses.

Top 5 Factors Affecting Institutions' Decision to Offer Distance Education:

    1.   Meeting student demand for flexible schedules.
    2.   Providing access to college.
    3.   Making more courses available.
    4.   Seeking to increase student enrollment.
    5.   Responding to the needs of employers/business.

According to Steve Kolowich of The Chronicle of Higher Education, "Both public universities and two-year colleges did
agree that online courses were 'critical' to their long-term strategies, while baccalaureate institutions generally refrained
from ascribing them such dramatic importance. Still, 58 percent of all colleges surveyed agreed that online courses were
strategically critical."


Articles

        Recession May Drive More Adult Students to Take Online Courses by Steve Kolowich, The Chronicle of Higher
         Education, January 16, 2009.
        Distance Learning for Continuing Education by John R. Hall, January 26, 2009
        Online Education Grows, but Painfully by Marc Parry, May 22, 2009.
        The Distance Ed Tipping Point by Scott Jaschik, May 26, 2009

Resources

        United States Distance Learning Association
        Distance Education and Training Council
        Online Journal of Distance Learning Administration
        Magna Publications
        Handbook of Online Learning: Innovations in Higher Education and Corporate Training
        Evaluation in Distance Education and E-Learning: The Unfolding Model
        Building Online Learning Communities: Effective Strategies for the Virtual Classroom


                                        Enrollment Marketing Solutions, Inc. • June 2009