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Personal Skills Worksheet

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Personal Skills Worksheet Powered By Docstoc
					March 14, 2010


Dear Client:

Lane MicroBusiness is available to help you determine if self-employment is the right choice
for you. The first step in the process is to conduct a feasibility study, which will help determine
if your business idea for self-employment is realistic.

Please return the completed worksheets to our office at 1445 Willamette Street, Suite 1,
Eugene, OR 97401, or fax them to our office at (541) 686-0096.

Should you have any questions, or concerns, please do not hesitate to contact our office.
Our business counselors are available to help you.

Regards,


Shawn Winkler-Rios
Executive Director




                          1445 Willamette Street, Suite 1, Eugene, OR 97401
                              Phone: 541.463.4606 Fax: 541.686.0096
                                                                                Lane MicroBusiness
                                                                     Business Feasibility Worksheets


                                  Lane MicroBusiness

                                 Capital Access Program
                        Microentrepreneur Assessment Worksheets

Client Name:
Address:
City:                                                State/Zip:
Home Phone
Vocational Counselor Name:

Please use this checklist to help you keep track of which worksheets are completed. Please
complete the worksheets to the best of your ability and return all worksheets at the same
time. This will provide us with the information we need to start a feasibility study.

    Personal Skills Worksheet
    Experience Worksheet
    Defining Your Goals Worksheet
    Financial Worksheet
    Personal Cost of Living Budget
    Personal Balance Sheet
    Business Start-Up Costs Worksheet
    Business Estimated Budget Worksheet
    Business Concept Worksheet
    General Market Worksheet
    Marketing Plan Worksheet
    Competition Analysis Worksheet
    SWOT Analysis Worksheet by Client
    Personal Resume

Please return the completed worksheets to our office at 1445 Willamette Street, Suite 1,
Eugene, OR 97401, or fax them to our office at (541) 686-0096.




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                                  Personal Skills Worksheet
Please answer the following questions by circling the most appropriate answer.

1. Would others describe you as having a high level of energy?                   Yes     No
2. Are you comfortable making requests from someone you don’t know?              Yes     No
3. Are you a person who generates a lot of new ideas?                            Yes     No
4. Would you describe your level of confidence as high?                          Yes     No
5. Would others describe you as a friendly person?                               Yes     No
6. Are you a person who procrastinates?                                          Yes     No
7. Do you lose your temper often?                                                Yes     No
8. Would you describe yourself as competitive?                                   Yes     No
9. Do you take risks or chances without being certain of the results?            Yes     No
10. Do you initiate projects or tasks that need to be done?                      Yes     No
11. Are you likely to follow through on your plans?                              Yes     No
12. Are you sensitive to others criticisms?                                      Yes     No
13. Would your family be supportive if you were to operate your own business?    Yes     No
14. Do you possess a current driver’s license?                                   Yes     No
15. Do you consider your past work record positive?                              Yes     No
16. How many hours per week do you plan to devote to developing
   your business:                                                                +40     20-40 -20
17. I am in good health                                                          Yes     No
18. I am comfortable with uncertainty                                            Yes     No




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                                       Experience Worksheet
Please answer the following questions.

1. I have training in the area of my business idea.                                          Yes      No
2. I have experience making sales appointments and calls.                                    Yes      No
3. I have competed for a promotion.                                                          Yes      No
4. I have successfully come through a period of financial difficulty.                        Yes      No
5. I have raised money for an organization.                                                  Yes      No
6. I have developed an idea or product from scratch.                                         Yes      No
7. I have had formal training in business management.                                        Yes      No
8. I live successfully within an expense budget.                                             Yes      No
9. I challenge myself to learn something new regularly.                                      Yes      No
10. I have successfully handled a problem with another person.                               Yes      No
11. I have written an article or report that won praise.                                     Yes      No
12. I have good organization skills.                                                         Yes      No
13. Have you owned or had experience in operating a small business?                          Yes      No
14. Do you have experience managing people?                                                  Yes      No
15. Do you prefer to work alone?                                                             Yes      No
16. Have you had experience in keeping detailed records, financial, business or other?       Yes      No
17. Do you possess any sales, marketing or retail background?                                Yes      No
18. What is your current level of education?
       ___ Some High School                            ___ High School Diploma/GED
       ___ Some College                                ___ Associate Degree
       ___ Bachelor Degree                             ___ Graduate Degree (Master’s level or higher)
19. How much direct or closely related work experience do you have in the business?
       ___ None
       ___ Less than 1 year
       ___ 1 to 3 years
       ___ More than 3 years
20. What additional training, licensing or certifications will you need to operate your business?
       ____________________________________________________________________
       ____________________________________________________________________
       ____________________________________________________________________
21. Please attach a copy of your resume.




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                             Defining Your Goals Worksheet

The following exercise is intended to help you clarify your business and personal goals. You are your
business; thus the two need to be considered in tandem. Remember that these are your goals and
there is no right or wrong answer.

PERSONAL GOALS
   What are your lifetime goals?




   What are your goals for the next five years?




   What are your goals for the next year?




BUSINESS GOALS
   What are your one-year goals?




   What are your long-term goals?




   What role will you play when your business is mature?




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                                     Financial Worksheet
Please answer the following questions:

1. Do you maintain a monthly budget?                                                 Yes     No
2. Do you balance your checkbook on a regular basis?                                 Yes     No
3. Do you typically use cash (includes checks) or credit when buying an item?        Cash Credit
4. Do you currently have good credit?                                                Yes     No
5. Have you ever been convicted of a felony?                                         Yes     No
6. Have you borrowed money from family or friends to meet monthly expenses?          Yes     No
7. Do you have any savings?                                                          Yes     No
8. Would you be willing to take a second job to supplement your income while
   getting a business started?                                                       Yes     No
9. Are you financially prepared for short-term, unforeseen expenses?                 Yes     No
10. Have you been occasionally overdrawn in your checking account?                   Yes     No
11. Have you ever paid off a loan early?                                             Yes     No
12. Do you have unresolved debt to the state or federal government?                  Yes     No
13. Complete the attached Personal Cost of Living Budget
14. Complete the attached Personal Balance Sheet
15. From a financial standpoint, how quickly would you need to generate an income from your
   business?
       ___ Immediately
       ___ 1-6 months
       ___ More than 6 months
16. How much money (monthly) do you need or want to earn? ____________________________
17. Complete the attached Business Start-Up Costs Worksheet.
18. Complete the attached Business Estimated Budget Worksheet.
19. What is your debt to income ratio? (total debt ÷ total income)?


20. How much money can you invest?


21. How will you fund the start-up costs of your business (VR funds, personal assets, SSA work
   incentive plans, family and friends, etc)?




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                       PERSONAL COST-OF-LIVING BUDGET

Please list all expenses incurred on a monthly basis. Do not include one-time expenses.

     Regular Monthly Payments
     House Payments (incld principal, interest, taxes &   $
     insurance) or Rent
     Car Payments                                         $
     Car Insurance and Maintenance                        $
     Personal Loans (home improvement, appliances,        $
     computers, etc)
     Credit Card Payments                                 $
     Other Insurance Payments                             $
     Savings / Investments                                $


     Monthly Household Operating Expenses
     Telephone (including cell phones)                    $
     Utilities (Gas, Water, Electric, Sewer, Garbage)     $
     Other Household Expenses (repairs,                   $
     maintenance, etc)


     Monthly Personal Expenses
     Clothing, Cleaning, Laundry                          $
     Education                                            $
     Health Care Expenses (doctor/hospital fees,          $
     prescription medicines, co-payments)
     Dues (union, clubs, etc)                             $
     Newspaper, Magazines, Books                          $
     Travel (bus, train, plane)                           $
     Auto Maintenance and Gas                             $
     Gifts and Contributions                              $
     Spending Money/Allowances                            $
     Miscellaneous                                        $
     Food (including groceries and eating out)            $


                            TOTAL Monthly Expenses $



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                                   PERSONAL BALANCE SHEET
A balance sheet is a snapshot of a point in time of your assets and liabilities. Please be sure to
provide the date that you are completing this worksheet.

             As of (date):
             Assets
             Cash – Checking Accounts                              $
             Cash – Savings Accounts                               $
             Notes – Contracts Owed to You                         $
             Certificates of Deposit                               $
             Life Insurance (Cash Value)                           $
             Securities – Stocks, Bonds                            $
             Real Estate (Market Value)                            $
             Vehicles (Market Value)                               $
             Individual Retirement Plans (incld IRAs, 401(k))      $
             Other Assets (specify)                                $
                                               TOTAL ASSETS $


             Liabilities
             Current Bills You Owe                                 $
             Mortgages (on Real Estate, incld Land)                $
             Loans You Owe                                         $
             Taxes You Owe                                         $
             Other Liabilities                                     $
                                           TOTAL LIABILITIES $


             Net Worth
                      TOTAL ASSETS – TOTAL LIABILITIES $




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                       Business Start-Up Costs Worksheet
If you have been in business for more than 6 months, please check this box. You do not need to
complete the worksheet.
If you are wanting to start a business, or if you have been in business for less than 6 months,
please check this box. You will need to complete the worksheet (using your actual or projected
start-up costs)

         Land & Buildings
         Building Improvements
         Furniture & Fixtures
         Machines & Equipment
         Autos
         Computer Equipment
         Supplies (office, etc)
         Starting Inventory
         Deposits for Utilities
         Legal, Accounting & Professional Services
         Licenses & Permits
         Advertising & Promotions
         Prepaid Insurance
         Salary & Wages
         Payroll Taxes
         Cash
         Other (specify):
         Other (specify):
         Other (specify):


                              TOTAL START-UP COSTS




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              BUSINESS ESTIMATED BUDGET WORKSHEET

                  Do not include start-up costs on this worksheet.

Total Revenue (Sales):
                               Less Cost of Goods Sold:
Gross Profit (total revenue less cost of goods sold):
Less Expenses:
                                       Salaries & Wages
                                   Professional Services
                              Office Supplies & Postage
                                   Dues & Subscriptions
                                                      Rent
                                               Telephone
                                                   Utilities
                                          Loan Payments
                                                   Interest
                                             Depreciation
                               Advertising & Promotions
                                                Vehicle(s)
                                            Payroll Taxes
                              Taxes, Licenses & Permits
                                                Insurance
                                 Repairs & Maintenance
                                                Bad Debts
                                         Other Expenses
Total Expenses:


NET PROFITS (Gross Profits less Expenses)




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                              Business Concept Worksheet
Please provide complete answers to the following questions. Please use a separate piece of paper if
you need more room to provide an answer.

1. W HY DO YOU WANT TO START THIS BUSINESS?




2. W HAT TYPE OF BUSINESS ARE YOU PLANNING TO START (MOST BUSINESSES CAN BE CLASSIFIED INTO
   ONE OF FOUR MAIN CATEGORIES: SERVICE, WHOLESALE, RETAIL OR MANUFACTURING)?




3. BRIEFLY DESCRIBE YOUR BUSINESS (INCLUDE THE LEGAL ORGANIZATION OF BUSINESS: SOLE
   PROPRIETORSHIP, PARTNERSHIP, CORPORATION ):




4. PROVIDE A DESCRIPTION OF THE PRODUCT(S)/SERVICE(S) YOUR BUSINESS WILL PROVIDE:




5. W HAT IS THE DEMAND FOR YOUR PRODUCT(S)/SERVICE(S)? IS THERE A NEED FOR THIS IN THE
   COMMUNITY? EXPLAIN.




6. W ILL YOUR PRODUCT(S)/SERVICE(S) BE DIFFERENT FROM THOSE ALREADY AVAILABLE? HOW WILL IT
   DIFFER?




7. W HERE WILL THIS BUSINESS BE LOCATED? W HAT, IF ANY, ZONING REQUIREMENTS, SPECIAL PERMITS,
   OR OTHER REGULATIONS APPLY?




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8. HAVE YOU CONTACTED ANY OF THE FOLLOWING RESOURCES FOR HELP W ITH YOUR BUSINESS?

   ____ MICROBUSINESS DEVELOPMENT PROGRAM (MBDP)
   ____ SMALL BUSINESS DEVELOPMENT CENTER (SBDC)
   ____ SCORE (SENIOR CORP OF RETIRED EXECUTIVES)
   ____ LOCAL CHAMBER OF COMMERCE
   ____ TRADE ASSOCIATIONS
   ____ LOCAL BUSINESS SCHOOLS
   ____ STATE AGENCIES
   ____ FEDERAL AGENCIES

9. HAVE YOU COLLECTED BOOKS, ARTICLES, PUBLICATIONS, OR OTHER PUBLISHED RESOURCES THAT
   WOULD GIVE YOU INFORMATION TO HELP YOU DEVELOP YOUR BUSINESS IDEA?

   YES OR NO

   IF NO, PLEASE EXPLAIN?




                                                                                    Page 12 of 19
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                                                                          Business Feasibility Worksheets


                                General Market Worksheet
Please provide answers to the following questions. Please use a separate piece of paper if you need
more room to provide an answer.

1. ACCORDING TO INDUSTRY S TANDARDS, WHAT IS THE NORTH AMERICAN INDUSTRY CLASSIFICATION
   SYSTEM CODE (NAICS) FOR THE PRODUCT(S)/SERVICE(S) YOU INTEND TO PROVIDE? (SOME
   INFORMATION CAN BE FOUND AT http://www.census.gov/epcd/www/naics.html )




2. PROVIDE AN OVERVIEW OF THE INDUSTRY STANDARDS AND TRENDS (FOR INDUSTRY INFORMATION, GO
   TO HTTP://WWW .VIRTUALPET.COM/INDUSTRY/HOWTO/SEARCH.HTM ):




3. W HAT IS THE GEOGRAPHICAL AREA TO BE SERVED BY YOUR BUSINESS?




4. W HO ARE YOUR CUSTOMERS? BE AS DETAILED AS POSSIBLE.




5. PLEASE PROVIDE THE DEMOGRAPHICS FOR YOUR TARGET MARKET (DATA MAY BE OBTAINED FROM THE
   U.S. CENSUS). BE AS DETAILED AS POSSIBLE.
   A. TOTAL POPULATION (REFERS TO THE TOTAL POPULATION LOCATED W ITH THE GEOGRAPHICAL AREA
      TO BE SERVED BY YOUR BUSINESS):




   B. POPULATION OF PROSPECTIVE CUSTOMERS (THESE ARE THE PEOPLE WHO YOU WANT TO TARGET
      FOR YOUR PRODUCT/SERVICES. BE SURE TO LOOK AT THE AGE GROUP, GENDER, INCOME LEVELS,
      ETC OF THIS POPULATION):




   C. W ILL THIS POPULATION GROW OR DECLINE IN YOUR MARKET AREA?




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                      General Market Worksheet - continued
6. HOW MUCH DO CUSTOMERS TYPICALLY SPEND FOR YOUR PRODUCT(S)/SERVICE(S)?




7. HOW OFTEN DO CUSTOMERS TYPICALLY PURCHASE (USE) YOUR PRODUCT(S)/SERVICE(S)?




8. HOW WILL YOUR PRODUCT(S)/SERVICE(S) BE DISTRIBUTED?




                                                                                   Page 14 of 19
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                                                                         Business Feasibility Worksheets


                                Marketing Plan Worksheet
On the Business Concepts Worksheet, you identified your customer. Please answer the following
questions about your targeted customers. Please use a separate piece of paper if you need more
room to provide an answer.

1. Describe your target customers’ buying behaviors. Be sure to answer the following completely:

   Where do the customers want to buy?



   When do they buy (time of year, days, etc)?



   What do they buy?



   How do they buy (payment preference, etc)?



   Why do they buy (possibilities include need, impulse, features, benefits, as replacement, etc)?




2. Considering the Five Ps of Marketing, please define your market strategy:

   Price



   Product (product mix, life-cycle, branding/packaging, development)



   Promotion (mix, goals, advertising/public relations)



   Place (distribution)



   People (market segmentation, product differentiation/positioning)




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                       Marketing Plan Worksheet - continued
3. Please provide your marketing objective (must be measurable, such as desired market share or
percentage growth in sales).




4. Market position (do I want to be a market leader, challenger, follower or create my own niche;
who is my competition, in general terms)




5. How do you intend to advertise (flyers, brochures, ads, yellow pages, newspaper/magazines,
radio, television, direct mail, etc)




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                            Competition Analysis Worksheet
Please provide as detailed an answer as possible. Please use a separate piece of paper if you need
more room to provide an answer.

1. W HO ARE YOUR COMPETITORS AND WHERE ARE THEY LOCATED? W HAT IS THEIR SHARE OF THE
   MARKET? (LIST AS LEAST 3 COMPETITORS)

       Name of Competitor                       Location                    % Share of Market




2. HOW DO YOU RATE YOUR COMPETITION? IDENTIFY THEIR MAJOR STRENGTHS AND WEAKNESSES.




3. ARE THERE NEW COMPETITORS ENTERING THE MARKET? W HO ARE THEY AND WHEN WILL THEY ENTER?




4. HOW MANY COMPETITORS HAVE GONE OUT OF BUSINESS IN YOUR MARKET AREA IN THE PAST 12
   MONTHS? W HY DID THEY GO OUT OF BUSINESS?




5. HAVE YOU SPOKEN WITH OTHER PEOPLE WHO ARE CURRENTLY IN YOUR PROPOSED LINE OF BUSINESS?
   WHAT HAVE YOU LEARNED FROM THESE PEOPLE?




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6. ADVANTAGES OVER COMPETITION. BELOW IS A LIST OF CHARACTERISTICS WHICH MAY INDICATE THE
   ADVANTAGES YOUR PRODUCTS/SERVICES HAVE OVER THOSE OFFERED BY COMPETITORS. CHECK THE
   ADVANTAGES YOU HAVE OVER TWO DIFFERENT COMPETITORS.

   Products/Services                   #1           #2
   Price
   Performance
   Durability
   Versatility
   Speed or accuracy
   Ease of Use
   Ease of Maintenance/Repair
   Cost of Installation
   Appearance
   Distribution
   Support
   Disposal




                                                                                    Page 18 of 19
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                                                                      Business Feasibility Worksheets


                       SWOT Analysis Worksheet by Client
Please provide an analysis of the Strengths, Weaknesses, Opportunities and Threats as you
perceive them (for yourself and your business concept). For example, a strength may be that you
have experience running a business; a weakness may be that you have no experience running a
business.


Strengths




Weaknesses




Opportunities




Threats




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