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FRANK LOPRESTI Powered By Docstoc
					Frank Lopresti                                                       617 512 2025

24 Garden Rd. Concord, MA 01742 • 617 512 2025 • •

Strong creative and project management with 10 years of experience developing branding and communications
materials for clients ranging from national brands such as KFC, Marshalls and Walmart to small independently owned
businesses. From strategy to execution, transform marketing and communications objectives into quality marketing
deliverables. High standards, initiative and ability to lead and manage teams across multiple functions and disciplines.

  Senior level creative with agency and client side experience
  Experience in wide range of media including TV, print, web, DM, collateral, logos, trade show, POP, white papers
  Manage multiple projects with tight deadlines
  Manage personnel and contractors
  Excellent presentation skills
  Budget Management
  Write and edit targeted copy
  Develop brand strategy and creative execution
  Strong written and verbal communication skills, keen attention to detail
  Coordinate and drive production between multiple internal parties and external vendors
  Ensure timely execution of projects
  Liaison with vendors and freelancers; evaluate and negotiate contracts
  Direct and mentor junior talent
  Work effectively both as member of multi-disciplinary team or independently

FREELANCE ART DIRECTOR - Boston, MA 2005 - Current
Creative management, concept and design development for advertising and marketing materials, corporate I.D. and
logo development, trade show materials, POP, video and web. Strategy and brand development, market research and
testing at various agencies and companies including: PTC Software; Bose Corp; Bullhorn Staffing & Recruiting
Software; Cell Exchange, Inc - U.S.A.F. AOCS GUI; Mullen - Best Buy, HSBC Financial; White Rhino - Unica Marketing
Software; TJX - Marshalls; Cambridge Biomarketing - Alexion, Acorda Therapeutics; Lehman Millet - Baxter Healthcare;
DRAFTFCB Chicago - Walmart pitch, KFC, Taco Bell, Killian’s Beer; GBK Manchester NH Lottery pitch; DWS Scudder
Investments, Boston, MA.; Scimitar Equity Research, Boston, MA; Compass Aviation Services, Denver, CO; CIA
Homes, Boston, MA.

Recent freelance:

  GRANITE TELECOMMUNICATIONS: Search Engine Optimization (SEO) / Social Media Marketing (SMM).
   Copywriting, content strategy and research for improved website performance in organic search. Employ SEO best
   practices and utilize online keyword analytical tools to research and compile high touch keyword and keyword
   phrase list. Write title tags, meta descriptions, keyword lists and content to incorporate most relevant keywords.
   Develop content to incorporate deep linking strategy to further enhance SEO and usability. Utilize Google
   Webmaster Tools and Google Analytics to research keyword usage in search.

Frank Lopresti                                                      617 512 2025

   BULLHORN STAFFING SOFTWARE: Established line of Bullhorn White Papers, which did not previously exist.
    Also established Bullhorn product price list sheets, which contain charts for pricing package options. On an
    ongoing basis, I manage and create all Bullhorn print communications materials, including case studies, brochures,
    corporate facts sheets and data sheets, letterhead, posters, collateral and ads for both print and web. Establish
    templates for Bullhorn web banners. Review copy and make editing recommendations as needed.

   BOSE CORPORATION: Received a Bose Performance Award for outstanding performance on extremely tight
    turnaround project for Best Buy in-store signage. Design and supervise production of large-scale in-store and
    point-of-purchase graphics. Design and supervise production of interface and instructional booklets that
    demonstrate operation of Bose interactive in-store product displays. Monitor copy and make edit recommendations
    as needed. Routinely make presentations to executives.

Additional web projects:

   UI design for U.S. Air Force Senior Staff Air Operations Combat Support project – Cell Exchange
   Website design for Lexington Insurance (division of AIG)
   Develop design patterns for New Hampshire Lottery website sign-up page and Lottery Idol splash page.
   Design pattern for HSBC credit cards splash pages.
   Website design for Compass Air Services
   Consult on web design for Scimitar Equity Research
   Design web banners for Bullhorn, PTC, NH Lottery commission, Cambridge Savings Bank (and many others)

SR. ART DIRECTOR - Clarke Goward Advertising, Boston, MA 2002 - 2005
Lead Art Director responsible for project management from strategic positioning and creative concept development
through design, photography, production, budget and personnel management on multiple B to C and B to B accounts
including; Cambridge Savings Bank, Rockland Trust, Nstar Gas and Electric and Avid Technologies. Member of
creative team to conceptualize and produce print and television branding positions and campaigns for Papa Gino’s,
Bobs Stores and D’Angelos Sub Shops. Conduct field market research, focus groups and client presentations to
maximize client satisfaction.

  Lead creative development for Cambridge Savings Bank, Nstar Gas and Electric, Harmon Golf, Winchester Hospital
  Strategy and concept development for TV and print advertising campaigns
  Design and production of advertising campaigns
  Conduct focus groups and one-on-one consumer interviews for market research
  Solicit and evaluate vendor contracts

ART DIRECTOR - Davis Partners, Boston, MA 2001 - 2002
Independently responsible for art direction, client meetings, concept design and production for SolidWorks and Fleet
Bank Student Loan Division accounts. Member of team to develop and maintain accounts for Redington Fishing
Equipment and Phillips Fasteners. Projects included B to B and B to C advertising, collateral, package design and web
  Design and supervise execution of Solidworks branding Campaign
  Solicit and evaluate contracts for photography
  Organize and direct photoshoots – Location, casting, directing
  Design Lexington Insurance website
  Assist in design of Redington Fly Fishing product catalog
  Design packaging for Phillips Fasteners

Frank Lopresti                                                           617 512 2025

ART DIRECTOR - Hill Holliday Connors Cosmopulos, Boston, MA 1999 - 2001
Responsible for overseeing all aspects of retail print and television development from concept to production including
photography/filming, casting, editing and budgeting. Maintain client relationship on Marshalls campaign through
presentations and client meetings.

   Member of team to create branding position for Marshalls.
   Brainstorm concepts and develop print and television advertising for Marshalls, Fidelity, Broadwing, Fleet Bank
   Direct support staff such as studio and comp artists
   Storyboard TV concepts
   Casting actors and models for TV and photo shoots
   Maintain flow of work to stay within budget
   Client presentations

Master Of Science in Communications 1999

BFA Magna Cum Laude: Studio Painting 1995
Minor: Photography and Art History
Awarded full 4 year scholarship for artistic achievement

Hatch Awards 2002, 2004
Communication Arts 2002
Boston University College of Communications–Annual participant in portfolio review for graduating students.
Hill Holliday - Student Mentoring Program
ART 180 Richmond, VA - Art program working with under-privileged kids.
Design graphics and materials for Community / School / Non-Profit Fundraising Events

Proficient in Both MAC and PC platforms
Advanced understanding of software programs including CS4 Adobe software (Photoshop, Illustrator, InDesign,
Acrobat) Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Entourage), Quark Express


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