Corporate Philanthropy Report Boeing Global Corporate Citizenship Seiya Kawamoto Getty by armedman2


									                              Corporate Philanthropy Report
                              Boeing Global Corporate Citizenship
Seiya Kawamoto/Getty Images

                                                                    An overview of The Boeing Company’s
                                                                    involvement in the communities where we
                                                                    have a business presence around the world
Boeing takes its commitment to being a good corporate
citizen very seriously. In fact, good corporate citizenship is a
core value of our company and is integral to the way we
conduct business around the globe. In addition to this being
a social imperative for us, we see improving the quality of life
in communities where we live and work as a key element to
remaining viable and vital in today’s global marketplace.

                                                   Boeing’s commitment to good corporate citizenship is evi-
                                                   denced both in and out of the workplace at all levels of the
                     Jim McNerney                  organization. In fact, members of our Executive Council are
                     Chairman, President
                                                   personally involved in their communities through service on
                     and Chief Executive Officer
                                                   nonprofit governance boards and other activities.
                                                   Just a few examples include Laurette Koellner, who heads
                                                   up Boeing International. She serves on the Dean’s Exec-
                                                   utive Council for the College of Business Administration
                                                   at the University of Central Florida and is on the board of
                                                   directors of the National Bureau of Asian Research.
                                                   James Bell, our chief financial officer, is on the national
                                                   board of directors for New Leaders for New Schools, an
                                                   organization profiled in this report.
                                                   Scott Carson, who leads the Commercial Airplanes busi-
                                                   ness, is on the board of governors of the Washington State
Andy goodwin photo

University Foundation, while                                                          Table of contents
Jim Albaugh, Scott’s coun-
terpart at Integrated Defense
                                     Rick Stephens                                    4    Introduction
Systems, sits on the board of        Senior Vice President,                           5    Financials
                                     Human Resources
the Smithsonian National Air
                                     and Administration
and Space Museum.                                                                     6    Europe and Israel
                                                                                      7    France
We are both involved in our
                                                                                      8    Germany
communities as well. Rick,
                                                                                      10   Great Britain
who oversees our global cor-
                                                                                      12   Israel
porate citizenship efforts, is
                                                                                      14   Italy
passionate about bringing
                                                                                      18   Russia
people and groups together
                                                                                      20   Spain
to align and integrate educa-
                                                                                      24   Turkey
tion and workforce initiatives,
and his community involve-                                      MATT FERGUSON PHOTO
                                                                                      26 Middle East
ment reflects this. Among other activities, Jim is on the
board of directors for the Field Museum in Chicago.
                                                                                      28 Africa
While good citizenship and all that entails can be a powerful
                                                                                      27 South/East
tool in our communities, corporations cannot influence last-
                                                                                      30 West/Central
ing change alone. We believe the expertise to solve commu-
nity problems lies in the local community. Boeing is proud to
                                                                                      32   Asia Pacific
partner with a number of nonprofit and non-governmental
                                                                                      33   Australia
organizations around the world that have this on-the-ground
                                                                                      34   China
expertise, and this report spotlights a sampling of the good
                                                                                      40   India
work that these organizations accomplish.
                                                                                      44   Japan
Good corporate citizenship is a journey, not an end in                                48   South Korea
itself. Just as we look for new and more innovative ways                              50   Southeast Asia
to make our products and serve our customers, we
always are looking for new and more innovative ways to                                52 North America
serve the communities in which we live and work. It’s how                             53 Canada
we do business, and it’s how we approach the world.                                   54 United States

                                                                                      62 Disaster Relief
                                                                                      65 Contact Information

Jim McNerney                           Rick Stephens
Chairman, President                    Senior Vice President,
and Chief Executive Officer            Human Resources and Administration

                                                                      Pictured is a woman in Sri Lanka, one of the
                                                                      countries affected by the 200 Southeast Asia
                                                                      tsunami. Boeing corporate and employee/
                                                                      retiree contributions to tsunami-relief efforts
                                                                      totaled more than $.5 million.
                                                                      PHOTO cOURTESy OF cARE (JOSH ESTEy)

About Boeing Corporate Philanthropy

The Boeing Company strives to be a global corporate          employees of Boeing and as citizens of the many nations
leader, working in concert with others to shape a world      of which we are a part.
where individuals can thrive and every community is a        Our goal is nothing less than to enable the development
vibrant place to live. We believe that by helping develop    of communities so that their citizenry is educated, cre-
capabilities of people and the environment around them       ative, civic minded, environmentally conscious, healthy
that we enable a world of endless opportunity.               and economically self-sustained. It is with that goal in
As the pie charts on the following page indicate, the        mind that we make our investments.
majority of our contributions are directed to the commu-     Those investments are much more than money. They
nities in the United States where most of our employ-        include the sharing of intellectual capital and employ-
ees reside. Recognizing that a large portion of our cus-     ee community involvement—through both company-
tomers, our partners—as well as an increasing number         sponsored volunteerism and the Employees Community
of our employees—live outside our borders, we must           Fund of The Boeing Company, one of the largest employ-
be as committed to those communities as we are to            ee-owned and managed funds of its kind in the world.
those in the United States.
                                                             As Boeing becomes increasingly more global, we expect
It was with that intent that we launched a formal interna-   that our community involvement will expand and mature—
tional corporate citizenship program in 2002. This report    much like our relationships will expand and mature with
is intended to share that global perspective through the     our customers and partners—around the world.
pictures and stories of those we have engaged with as

What We Give: Cash Contributions
Boeing corporate contributions are dispersed locally based on local need by a global network of dedicated individuals
with detailed knowledge of our communities and the ability to place that knowledge into the context of the big picture.
We focus our contributions in the areas of arts, civic, environment, education, and health and human services. Each focus
area has objectives that provide direction and detail to guide our community involvement. Locally, Global Corporate Citi-
zenship representatives then further refine objectives for impact on assessed community needs.

2006* Global Corporate Cash                                                 2006* Employee/Retiree
Contributions by Focus Area                                                 and Board Member Giving
                       $,20,000                                                       Employee/
                                                                                        Retiree Gifts
Arts                     3%                                                             $9,0,000
$8,700,000                                                                  Boeing
                                                                            Board Gifts
                                                       Education            $,000
Civic                  18%                                                                          22%
                                                       $20,800,000          .07%

                6%                        43%

                          31%                                                                                                         Employees
                                                                            Leadership                                                Community
                                                                            Gifts                                                     Fund**
                                                                            $,000                                                  $2,000,000
Health and Human
$,900,000                          Total: $48,550,000                                                            Total: $41,772,560

2006* International Giving/Total                                            2006* International Corporate
Global Cash Contributions Budget                                            Cash Contributions
                                              International                                         Asia Pacific          Canada
                                              Contributions                                         $5,000               $75,000
                                   7.2%                                                                  5% 6%


                           92.8%                                                                  37%
                                                                            Middle                                                   Europe/Israel
U.S.                                                                        East                                                     $,70,000
Contributions                                                               $,295,000

                                     Total: $48,550,000                                                              Total: $3,500,000

 * Pie charts on this page contain the best available data as of Nov. 15, 2006. The budget for cash contributions in 2006 is $48.5 million.
   Final 2006 data will be posted on our Web site ( in early 2007.
** Preliminary estimate based on 2005 Employees Community Fund contributions





Food for the Spirit
   The relationship between Les Restaurants du Coeur                     Through a major grant from Boeing, Les Restaurants
(“Les Restos”) and its patrons begins as an uneasy alli-             du Coeur is able to operate this mobile winter campaign,
ance. For many, however, what is initially perceived as a            in addition to its 1,900 permanent facilities or centres
last resort is in actuality a new beginning.                         Restos. There, registered patrons obtain daily meals and
   Jean-Francois is one of the working poor in France. He            a host of other services that are essential but are out of
earns 600 € monthly from his part-time job, far short of what        reach for people living near the poverty level.
he needs to support his five children. Filling a critical gap is         Leatitia, a young mother who lived in the streets as
Les Restos, which, among other services, provides a well-            a teen, managed to overcome her problems after the
rounded variety of food for this family and others like it.          birth of her son. “At Les Restos du Coeur, I find food, a
   “The first time I went to Les Restos, I felt very embar-          hair-dresser, a dentist, but above all, I find people I can
rassed. I didn’t want the children to know we were having            count on,” she said.
difficulties. But we found there great comfort, both for the             Boeing France President Yves Galland explains that
stomach and for the spirit,” Jean-Francois said.                     the company’s support of Les Restos’ winter campaign is
   Now, inspired by the kindness he has experienced,                 an example of the company’s global philanthropic strat-
Jean-Francois volunteers at Les Restos. “When you see                egy, focusing on the fundamental needs of countries and
others giving the gift of time, it motivates us to do our best       communities where Boeing has a presence.
to change our personal situations for the better,” he said.              “Our philanthropic approach is not based on or driven
   Litana, another Les Restos client, agrees but was ret-            by business need,” Galland said. “Rather, the goal is to
icent as well in the beginning. “When you’re hungry and              give real help to the disadvantaged population living on
you need to knock on Les Restos’ door, it is very hard               the margins of French society and to invest the resources
at first. In fact, I couldn’t do it the first time; I ran in the     we have in the generous, supportive and exemplary Les
opposite direction,” she recalled. “But then, the Les Res-           Restos du Coeur organization,” he said.
tos’ team came to me at my home to tell me, ‘If you can-                 Although the issues of hunger and poverty transcend
not do it, we are here to help.’ And they have.”                     borders, Francine Lebon, manager of sponsorships and
   Created by French humorist, Coluche, 21 years ago as              grants for Les Restos du Coeur, was initially surprised
an anti-hunger organization, Les Restos has since expand-            when contacted by Boeing.
ed its outreach to include other activities than adult and               “At first, Boeing’s interest caught me off guard because
infant food aid, such as personal services, infant support           it was one of the first non-French organizations to approach
centers (i.e., Restos Bébés du Coeur), emergency hous-               us. The relationship grew rapidly thanks to Boeing’s under-
ing, and cultural and leisure activities as well as camions          standing of our mission and its genuine desire to share
du Coeur, volunteer-staffed vans that deliver food to the            in it,” Lebon said.
needy during the cold winter months.                                     For that Lebon is grateful. Jean Francois, Litana, Leati-
                                                                     tia, and countless other Les Restos patrons would no
                                                                     doubt agree.

Fruits and vegetables are grown in one of the gardens owned by
Les Restos du Coeur to help feed the hungry in the area. Here in
Montreuil, a suburb of Paris, picking Batavia lettuce are Stéphane
Seys (left) and Elbekkaye Nahi. Boeing France supports Les
Restaurants du Coeur.


Hard Lessons
Made Easier
    The 14-year-old talk show host looks nervously at his        them to examine and discuss topics such as tolerance and
audience. His guests on stage, Susi and Chantal, are argu-       responsibility. The students of the eighth grade of the Frie-
ing, and the situation is getting out of hand. Their dis-        densburg School in Berlin took part in the program and pre-
cussion of a proposal to ban mobile phones from school           sented their results to teachers, students and local media.
is becoming heated. Susi is angry because she feels her          With a student body composed of 20 different nationalities,
friend only communicates with her mobile and not with            tolerance and respect for diversity are critical needs at Frie-
Susi. A mobile phone expert is asked to intercede, and he        densburg School. What’s more, the environment at Frie-
joins the discussion on the stage.                               densburg is typical of many schools in Berlin.
    This “talk show” is a part of the STEP 21 bus tour, a pro-      STEP 21, the Youth Initiative for Tolerance and Respon-
gram that reaches out to young people and encourages             sibility, provides media-oriented, school-based educational

                                                                                               A dialogue about tolerance and
                                                                                               responsibility using fun media
                                                                                               tools facilitates a deeper under-
                                                                                               standing of core democratic val-
                                                                                               ues. Standing is a STEP 21 rep-
                                                                                               resentative working with several
                                                                                               students on a project.
                                                                                               PHOTO cOURTESy OF STEP 21


                                                                 ability of young people. This form of support or partnership
                                                                 is a step in the right direction.”
                                                                    Boeing met with STEP 21 for the first time more than a
                                                                 year ago to assess opportunities for working together to meet
                                                                 both the organization’s objectives and Boeing’s philanthrop-
                                                                 ic strategies. Boeing supports the project STEP 21 through
                                                                 philanthropic grants and relies on the organization’s capabili-
                                                                 ties and experience to efficiently manage the project.
                                                                    The Boeing-sponsored project enabled some 230
                                                                 schools and youth institutions, many in socially disadvan-
                                                                 taged areas of the states of Berlin and Brandenburg, to
                                                                 work with the STEP 21 media box. This included training the
                                                                 trainers, introductory workshops, an interactive platform, a
                                                                 help hotline, visits and follow-up with the schools, evalua-
                                                                 tion of the results and dissemination activities.
                                                                     “The cultural diversity that we have in Berlin is one of
The STEP 21 bus tour provides training for teachers and work-
                                                                 the major assets of the city but also presents it with chal-
shops for students in schools in more distant locations.
                                                                 lenges in the educational sector. We believe that our joint
                                                                 project with STEP 21 will help deal with these challenges
                                                                 by encouraging teachers and students to focus on reinte-
                                                                 gration, tolerance and ethical values and by providing tools
programs to facilitate dialogue about core democratic val-       and training to do so in a fun way,” said Béatrice Bracklo,
ues such as tolerance and responsibility. The program pro-       Communications director and Global Corporate Citizenship
vides schools with “media boxes” containing project-orient-      representative for Boeing Germany.
ed teaching and educational materials such as radio and             Bracklo reports that Boeing will continue to provide
comic software, specially designed media, comics, films,         support to STEP 21 in 2007, enabling other schools and
videos, music, etc. The materials capitalize on teens’ natu-     students to benefit from the program in the same way
ral interest in media and how it works.                          Friedensburg Oberschule did this year.
    STEP 21 was founded in 1998 with the support of three
international corporations—Bertelsmann, Daimler-Chrysler
and Siemens. Sonja Lahnstein, STEP 21 co-founder, based
the initiative on the belief that values such as tolerance and
responsibility should be addressed inside and outside of
school in a continuous dialogue.
    “Youth unemployment and limited perspectives discour-            Boeing, a global player and
age our young people from actively planning their lives.            multi-cultural enterprise, meets
Those from families with a lower educational background
                                                                     the obligations of its social
and immigrant families are particularly disadvantaged,” said
Lahnstein. “STEP 21 supports young people in the diffi-               responsibility in Germany
cult phase of life between school and professional occupa-               in an exemplary way.”
tion. Our organization conveys the social competencies that                     —Sonja Lahnstein, co-founder,
young people need and that often are absent from school                                  STEP 21
and family environments,” she added.
    “Boeing, a global player and multi-cultural enterprise,
exhibits social responsibility in Germany in an exempla-
ry way,” Lahnstein said. “Non-governmental organizations
such as STEP 21 depend on the support from business to
increase the social and media competencies and training


Imagining the
   Innovation is the hallmark of the Advanced Manufactur-           The educational field trip was an extension of Boeing’s
ing Research Centre (AMRC), a partnership between Boeing        ongoing support for The Prince’s Trust, the leading youth
and the University of Sheffield’s faculty of Engineering. But   charity in the United Kingdom (U.K.), and one of its key
rarely are discoveries met with squeals of joy as they were     initiatives, the xl clubs. The xl network is a school- and
one day in July when students from Fir Vale High School         team-based program of personal development for pupils
turned the facility into their very own exploratorium.          who are at risk of truancy, under-achievement and expul-

                                                                                                                  GREAT BRITAIN

Timothy Scherer, AMRC’s Public Relations and Communications           ter, researchers and teens tackled the hypothetical task at
manager; Holger Krain, research assistant; and James Hughes,          hand—applying the principles of aerodynamic design to
Quality manager (standing, left to right) worked with the kids from
                                                                      the creation of a new civilian aircraft. After a brief demon-
Fir Vale High School during their recent visit to the AMRC.
                                                                      stration of the technologies and equipment employed by
                                                                      the AMRC, the students regrouped to apply their learning
                                                                      to a model airplane-building activity.
                                                                          External visits such as this play a key role in highlight-
                                                                      ing for students the types of opportunities that are avail-
sion. Students in years 10 and 11 meet for three or more
                                                                      able to them after leaving school,” said Makkinga. “Some
hours weekly within the context of the school day. The
                                                                      had no idea that the center—or the career opportunities it
clubs are deliberately informal, but behind this informali-
                                                                      represented—even existed,” she said.
ty lies a rigorous curriculum that challenges members to
                                                                          Since its founding by the Prince of Wales in 1976, The
work together to achieve goals relating to their education,
                                                                      Prince’s Trust has supported more than a half million dis-
training, employment and future.
                                                                      advantaged young people across the U.K., providing them
   “It’s a sad statistic that one in 20 young people in the
                                                                      with business start-up support, personal development,
U.K. leave school at the age of 16 with no qualifications for
                                                                      mentoring and advice. Because of its education focus,
specific employment. The xl club scheme aims to combat
                                                                      The Prince’s Trust’s xl club program is of special interest
this trend by providing guidance and support,” said Nice-
                                                                      to Boeing. Since 2004, Boeing has provided funding to
tte Makkinga, Boeing Communications manager and Glob-
                                                                      ensure that the xl clubs in South Yorkshire and the most
al Corporate Citizenship representative for the U.K.
                                                                      disadvantaged areas in London can continue to provide
   The morning of the Fir Vale excursion, engineers con-
                                                                      essential support to 14- and 16-year-olds who face dif-
vened for a presentation of Personal Air Vehicles of the
                                                                      ficulties in education. Cash grants have helped fund 141
Future (PAV) designs that students had drafted and refined
                                                                      xl clubs serving 650 young people. An additional grant is
in the weeks preceding the visit. Afterward, in a collabor-
                                                                      earmarked for 2007.
ative effort reflective of day-to-day workings at the Cen-
                                                                          “Boeing’s financial support has played a vital part in
                                                                      helping 74 percent of the young people in all of our pro-
                                                                      grams go on to further education, training or employment
                                                                      when they leave school,” said Sarah Winchester, corpo-
                                                                      rate partnerships manager of The Prince’s Trust.
                                                                          “Without the donations made to our South Yorkshire
                                                                      and London programs, we would not have had been able
                                                                      to provide this crucial support to so many young people
                                                                      struggling in school,” she added.

                                                                      Dr. Rosemary Gault (far left) and some of the pupils of Fir Vale
                                                                      High School examine the casing of a jet engine during a visit to
                                                                      the Advanced Manufacturing Research Centre (AMRC), a part-
                                                                      nership between Boeing and the University of Sheffield’s faculty
                                                                      of Engineering.
                                                                      PHOTO cOURTESy OF yORkSHiRE POST NEwPAPERS (cHRiS lAwTON)


Back from
the Depths
    Orit was 16 years old when she witnessed a suicide           financial resources to obtain private therapy. But Orit was
bombing at a mall in Natanya, Israel, that would change her      in desperate need of professional psychological services
life forever. She was sitting on a crowded bus that stopped      as her life was unraveling.
directly in front of a suicide bomber seconds before he             NATAL: Israel Trauma Center for Victims of Terror and
blew himself up. Immediately following the blast, Orit and       War, came to her aid. Boeing Israel has been a support-
the other witnesses on the bus ran out into the carnage.         er of the organization for several years. In fact, in 2005,
Her senses were overwhelmed with the horrific scene              NATAL received a grant from the company to provide sub-
in front of her. Recalling her experience, she says, “I ran      sidized therapy to 10 individuals
through the depths of hell that day.”                               Orit joined one of the support groups in Natanya. The
    Although Orit was physically unharmed, she was hospi-        mental health professional leading the support group rec-
talized for four days following the attack due to acute trau-    ognized Orit’s urgent need for intensive therapy, and soon
ma and shock. In the year following the terrorist attack, Orit   after she began therapy sessions with Udit, a freelance
developed severe Post Traumatic Stress Disorder (PTSD).          therapist who works for NATAL in Natanya.
She couldn’t sleep, was afraid to leave her home, refused           For the first two months of therapy, Udit focused on help-
to travel on buses, and developed other irrational fears.        ing Orit process her trauma and regain the internal strength
    Unfortunately, Orit was not eligible to receive subsi-       that she had lost as a result. Udit taught her various relax-
dized government therapy because she was not phys-               ation techniques, and slowly Orit’s emotional and psycho-
ically injured in the attack. Like many Israelis who are         logical wounds began to heal. In addition to her therapy
injured in terrorist attacks, Orit and her family lacked the     sessions, Orit began to partake in group therapy sessions
                                                                 in NATAL’s Social Therapeutic Club. Here, she was able to
                                                                 meet others who had similar experiences to her own while
                                                                 engaging in the therapeutic process of creating art.
                                                                    Oftentimes, in art therapy, she painted baby birds and
                                                                 small animals being held and protected by a strong pair of
                                                                 arms. Toward the end of her therapy, she came to realize
                                                                 that the strong arms in all of her paintings symbolized Udit.
                                                                 She, in turn, was the baby bird being cradled. During her
                                                                 last session of therapy with Udit, she gave her this note—

                                                                 NATAL clients often engage in the therapeutic process of cre-
                                                                 ating art in order to reveal their deepest feelings. This picture
                                                                 indicates that this particular client is beginning to adopt a more
                                                                 positive attitude toward life thanks to NATAL.
                                                                 PHOTO cOURTESy OF NATAl

“I came to you as a wounded baby bird desperately look-       Saar Uziely (pictured right), clinical coordinator of Psychological
                                                              Services at NATAL, conducts a therapy session with a client.
ing for solid ground. You took me into your arms and pro-
                                                              NATAL works with professional freelance psychiatrists, psychol-
tected me from the world. You believed in me, took care of    ogists and therapists, all of whom specialize in Post Traumatic
me, and helped me find the strength to go on living. And      Stress Disorder.
now, after several years, my wounds have healed, and I        PHOTO cOURTESy OF NATAl
have the power to fly again.”
   Today Orit is a fully functioning, stable, healthy young
woman. She works full time for a large Israeli company
and no longer exhibits symptoms of PTSD.                      and support from Boeing helps put NATAL on the map of
   This story is one of many, as NATAL’s mental health        international nonprofits who really make a difference in
professionals have provided subsidized therapeutic            the world,” she said.
services to thousands of individuals who suffer from             To date, NATAL works with 84 professional freelance
PTSD and acute trauma as a result of terrorism, war           psychiatrists, psychologists and therapists throughout
and military service.                                         Israel, all of whom specialize in PTSD. The aim of each and
   Judith Yovel Recanati, NATAL’s founder and chairper-       every NATAL mental health therapist is the same—to help
son, explained the significance of the Boeing grant. “Boe-    their patients overcome their traumas and return to a nor-
ing has helped us fulfill our mission of providing support    mal level of daily functioning.
to individuals who have suffered immeasurable traumas            Orit and others like her are happy to be among the
and tragedy as a result of war and terrorism. Recognition     organization’s success stories.


                                                                                          One newborn out of 1,000 in Italy is
                                                                                          affected by Down syndrome. Experts
                                                                                          say these children usually can do most
                                                                                          things that any young child can do,
                                                                                          although they generally start learning
                                                                                          these things later than other children.
                                                                                          PHOTO cOURTESy OF AiPD

    The lesson in the following story by Italian writer Claudio     Next, he put his blackbird in the river, but it drowned.
Imprudente beautifully illustrates the mission of nonprof-          “Maybe he didn’t like equality,” the king thought again.
it organization Associazione Italiana Persone Down (AIPD),              The king asked his jester, “What do I need to do to be
the Italian Association for People with Down Syndrome.              fair to everybody?”
    Once upon a time there was a king called Trentatrè who              “Sire, to treat everyone the same way you have to treat
wanted to be fair to all.                                           them all differently, because each one is different, unique,”
    “In my kingdom,” he thought, “everyone shall be treated         replied the court fool.
equally.” In a generous gesture, he released his canary from            Since 1979, AIPD has been an advocate for the
its silver cage. The bird thanked the king and flew away.           social, mental and linguistic development of people with
    Satisfied, the king did the same with a goldfish, but it fell   Down syndrome, protecting their rights and assisting
from the window and died. The king, surprised, thought,             their families with issues like education and full inclusion
“Maybe he didn’t like equality.” He told the court jester,          in school and society.
who suggested a change in tactics. So the king put his                  One newborn out of 1,000 is affected by Down syn-
remaining fish in the river, and they happily swam away.            drome in Italy. Experts say that children with Down syn-


drome usually can do most things that any young child           syndrome son could not obtain an invalid pension unless
can do; however, they generally start learning these things     his civil rights were first revoked. In these and other
later than other children.                                      cases, AIPD came to the rescue with accurate informa-
   But, thanks to new treatments and increased attention        tion and advice on how to best proceed.
to their needs, the outlook for these children is far bright-      Besides helping establish the telephone service, Boe-
er than it once was. Their life spans have increased dra-       ing’s 2004 grant helped AIPD improve its Web site (www.
matically, and today an increasing number of adults with with useful information (including a frequently
Down syndrome live semi-independently in community              asked questions section) and an online inquiry form. Fur-
group homes where they take care of themselves, devel-          ther, a new, improved edition of Quaderno AIPD, a guide
op friendships, and work in their communities.                  to assistance and protection, was published.
   Even so, their lives are far from simple. Everyday obsta-       The information initiative has been a resounding suc-
cles include bureaucratic red tape and lack of awareness        cess. Since Boeing became involved with AIPD, the num-
and understanding among the general public—issues that          ber of requests for help has risen by 30 percent.
are being addressed with the help of funding from Boeing.          While the number of people served is impressive, the
   To assist those who need an authoritative source of          impact on the dignity and self-determination of AIPD cli-
information, in 2004 Boeing provided financial support for      ents is too great to measure.
the organization’s Telefono D project, a telephone help line
that serves as a comprehensive resource for issues faced
by individuals with Down syndrome and their families.
   Common inquiries involve how to request public ser-          The outlook for children with Down syndrome is far brighter
vices and clarification on basic—but not always respect-        than it once was, with an increasing number of adults living
ed—rights. One mother called to say that her employ-            semi-independently in community group homes where they take
er would not allow her to take time off to assist her son.      care of themselves and develop friendships.
Another family was told, wrongly, that their adult Down         PHOTO cOURTESy OF AiPD


Bedside Manners
   Alone and frightened, a six-year-old girl lies in a hos-           At first, the young girl is skeptical and distrustful, but after
pital bed in a foreign country. She does not understand            a few brief visits from the clowns, who are skilled in working
what is being said to her by the people in white coats and         gently and unobtrusively with young patients, she starts to
is unable to tell them how she feels. She is afraid and            relax and realizes her fears were unfounded. She begins to
unreceptive toward the doctors and medical staff, mak-             smile and then laugh, her anxiety now gone. She even per-
ing it almost impossible for them to treat her.                    forms “fake magic” for the clowns and the other children
   Fortunately, the hospital has a wonderful resource for          and staff members she encounters during her stay.
just such situations. The “hospital clowns” of the Soccor-
so Clown program are summoned for a visit with the girl.
   Although the hospital clowns work closely with the doc-
                                                                   Yury Olshansky (also known as “Dr. Maisbaglia,” left), general
tors and hospital administration, they enter the patient’s         director of Soccorso Clown, and brother Vladimir (“Dr. Bobo”),
room only at the invitation of the child. This is often the only   artistic director, apply special skills to the needs of chronically
time in the child’s hospital stay when young patients can          and critically ill children in hospitals around Italy.
decide for themselves what is best.                                PHOTO cOURTESy OF SOccORSO clOwN


                                                                                             Tiziana Scrocca (also known as
                                                                                             “Dr. Pasticcio,” left) performs her
                                                                                             “magical treatment” to a rapt audi-
                                                                                             ence of patients. Since 2004, the
                                                                                             Soccorso Clown program has ben-
                                                                                             efited more than 60,000 hospitalized
                                                                                             children and their families.
                                                                                             PHOTO cOURTESy OF SOccORSO clOwN

   In her improved state of mind, doctors and medical                 “We have been very impressed with the mission of
staff are able to approach the child and treat her condi-        Soccorso Clown, especially the immediate and direct
tion. She now looks forward to the visits and runs to greet      impact that this program has on children, their families
her friends whenever they return to see her and the other        and the hospital staff,” said Antonio De Palmas, Commu-
hospitalized young people.                                       nications director and Global Corporate Citizenship rep-
   The Soccorso Clown program is a nationally recog-             resentative for Boeing Italy. “But it was only after we went
nized group of hospital clowns—experienced profession-           to see the hospital clowns in action and talked to the doc-
al actors, not volunteers—with specialties ranging from          tors that we could truly understand how hospital stays
music to magic, and trained to apply their special skills to     can be made more tolerable through this program.”
the needs of chronically and critically ill children in hospi-       Based on the Clown Care Unit of the Big Apple Circus
tals throughout Italy. In fact, the program recently has been    in the United States, Soccorso Clown has proved to be a
adopted by the region of Tuscany as the training and work        powerful partner with traditional medical therapy. In fact,
standard for professional hospital clowns in Italy.              The American Pediatrics Journal (Oct. 2005) published
   They do not wear heavy make-up or dress outlandish-           research confirming that pre-operative stress in children is
ly—although their medical equipment does include “funny          reduced by 50 percent when hospital clowns are there to
bone detectors” and “smile measuring sticks.” They               offer companionship and support.
understand the world of the hospitalized child and are               Professor Alberto Vierucci, director of Pediatrics at
always considerate in their dealings with the children.          Meyer Hospital in Florence, concurs. “It has been scien-
   Since it was formed in 1999 (known first as “Clown Aid,”      tifically demonstrated that the clowns’ presence reduces
then in 1999 as Soccorso Clown), the program has helped          pain and suffering, often helping to lessen the child’s need
more than 60,000 hospitalized children and their families        for pain medication.”
face serious illness with a positive attitude in an atmosphere       For Dr. Guido Castelli-Gattinaro, who works in the AIDS
of humor and relaxation. Stress is replaced by moments of        Unit of the Bambino Gesu Hospital in Rome, seeing was
joy five times a week, 44 weeks a year, brought directly to      believing. “There was a thirteen-year-old child diagnosed in
the bedsides of critically or chronically ill children.          the last stages of AIDS in the Immunology ward. After hav-
   Boeing provided cash grants to the Soccorso Clown             ing illustrated the delicacy of the situation, I was able to con-
program in 2005 and 2006 to support two projects at Bam-         vince my colleagues to introduce the hospital clowns to the
bino Gesu’ Pediatric Hospital in Rome that targeted both         child,” Dr. Castelli-Gattinaro said. “Their visit improved her
the infectious diseases and AIDS wards. Both projects have       condition so much so that it was possible to discharge her,
been deployed and have been successfully completed.              which was beyond the expectations of all those involved.”


                                                               Children pictured here take part in weekly speech and music ther-
                                                               apy sessions at Downside Up Early Intervention Centre (pictured
                                                               here) to improve speech, rhythmic coordination and other skills.
                                                               PHOTO cOURTESy OF DOwNSiDE UP

Ending the Isolation
    When Yulia Egenburg was born with Down syndrome,              Downside Up Early Intervention Centre is the only insti-
the shock shattered her family. Doctors advised the fam-       tution in Russia that provides professional help to Down
ily to abandon the baby. Yulia’s mother could not accept       syndrome children and their families. For Yulia and chil-
such callous advice. Her father, unable to face the chal-      dren like her, Downside Up is one of the few educational
lenge of raising a child with Down syndrome, left.             and developmental resources available. Early intervention
    Time proved the doctors wrong. When she was five,          programs are scarce, and attitudes among many doctors,
Yulia enrolled in Downside Up Early Intervention Centre        educators and society in general are that Down syndrome
in Moscow. Initially, the sheltered girl clung to her moth-    children have limited potential.
er. But the special form of therapy, which uses music to
improve coordination, speech and other communica-
tion skills, gradually transformed the girl. After a year of
speech and music sessions, she began to expand her                      “We are striving to use
vocabulary and spend time playing with other children
                                                                      our resources for a positive
without her mother by her side. Now, singing is Yulia’s
favorite thing to do. She mimics the teacher’s piano play-           impact and to create strong
ing, and plays “school” at home.                                         partnerships between
     “Yulia asks me to turn on music, starts dancing, and               business and society.”
then places her dolls the same way as her speech and
                                                                             Olga kostrubina, Global corporate
music teacher does. Then the lesson begins. She sings a
                                                                         citizenship representative, Boeing Russia
song to them, tells them a poem, and practices a finger
play,” her mother said.


    Each year, 60 children take part in weekly speech and    ing’s support means a lot to us given that Downside Up
music therapy sessions designed to improve speech,           receives no support from the state and depends solely
rhythmic coordination and other communication skills that    on the support of the private sector. Also, in Russia, cor-
will help them integrate into society and prepare them for   porations are just starting to be involved in philanthropy.
admittance to educational institutions.                      Boeing sets a good example for other companies.”
    Parents learn how to use music at home for their            Boeing Russia’s Global Corporate Citizenship repre-
child’s development. In the long run, Downside Up con-       sentative, Olga Kostrubina, explained how the company’s
tributes to ending isolation of child and parent from the    involvement with Downside Up exemplifies Boeing’s philan-
community and encourages parents’ return to an active        thropic strategy. “Boeing seeks to understand and respond
social life. In 2006 alone, more than 750 families from      to the needs of the local community. Creating equal oppor-
throughout Russia were helped.                               tunities for challenged, underserved populations is an out-
    Downside Up was founded in 1996 by British and           growth of that concern. Supporting this charitable effort is
French businessmen and their relatives who were con-         our social investment in the community. We are striving to
cerned by the plight of Down syndrome children. Boeing’s     use our resources for a positive impact and to create strong
involvement with the organization dates almost to its        partnerships between business and society,” she said.
beginning. The company has embraced Downside Up’s
mission with financial support, while employees have
opened their hearts by donating money, furniture, and
equipment. Employees also have participated in the Red
                                                             Yulia Egenburg (left) practices every day with her speech thera-
Square Charity Bike, a massive fund- and awareness-          pist at Downside Up, where she enrolled when she was five
building event televised nationally.                         years old. In 2006 alone, more than 750 families from throughout
    Irina Menshenina, Downside Up funding and marketing      Russia were helped by this organization.
director, praised Boeing’s continued involvement. “Boe-      PHOTO cOURTESy OF DOwNSiDE UP


Seeing the Light
   Mónica is 32 years old and has a seven-year-old                  Asociación Nuevo Amanecer provides medical, psycho-
child. She is a former victim of domestic violence. She          logical, educational, legal and social support to its clients
doesn’t remember how it all started; she only knows that         and runs a 24-hour hotline that receives hundreds of calls
after having suffered abuse for more than four years, one        on a daily basis from women in need of some kind of coun-
day she made the decision to leave Barcelona and run             seling. More than 571 women and 547 children have sought
away from her partner.                                           refuge at the Asociación since it opened its doors in 1997.
   “He made me feel worthless. I wasn’t able to do any-             But with an ever increasing number of women and chil-
thing without his supervision and approval. He called me         dren seeking shelter from abuse, the Asociación recently
every day, so many times that I started to hate my cell          found itself in need of extra space to care for them. A grant
phone,” she said. Mónica moved from place to place in            from Boeing Spain made this possible.
fear until one day someone told her about the Asociación            “Boeing Spain decided to support this effort because it
Nuevo Amanecer and its house of refuge.                          was apparent that Asociación Nuevo Amanecer was doing
   She came to this Asociación at the end of 2005. It            outstanding work in addressing this dramatic issue,” said
helped to be with people who understood what she was             Chantal Dorange, Communications director and Glob-
going through. Today she is a totally new woman, free and        al Corporate Citizenship representative for Boeing Spain.
feeling much more daring than before. Mónica currently           “We knew our contribution would make a difference to the
works at the Asociación where she’s in charge of the nurs-       people being helped by the Asociación.”
ery, providing support to more than 15 women and 20 chil-           That certainly has been the case. The contribution
dren who currently live in the house.                            helped renovate more than 20 areas, making previously
   Not everyone is as lucky as Mónica. During the first nine     unsuitable rooms habitable and totally restoring a kitchen,
months of the year, there have been 47,485 cases just like       bathrooms and a dining room. A large refrigerator has been
hers, and more than 59 women have died as a conse-               installed as well as a first-aid station and other necessities.
quence of their partners’ violence.                              Thanks to the renovation, Nuevo Amanecer’s shelter can
   The current focus of the Asociación Nuevo Amanec-             now support an additional 80 women and 60 children.
er was influenced by the public’s growing awareness of              According to Beatriz Quintana, a volunteer working
the problem. At the beginning, the Asociación was devot-         at Asociación Nuevo Amanecer, “Whenever someone is
ed to rehabilitating young drug addicts. In 1997, because        a victim of abuse and has had to leave it all behind, the
of the steep increase of female victims of domestic vio-         ability to come to a place where you can stay comfortably
lence as well as a personal connection to the problem,           with your children really helps to speed up the recovery
Milagros Rodríguez led the Asociación in starting a shel-        process. That’s why our top priority was to improve the
ter to help abused women and their children to recover           quality of our facilities.”
and build new lives.                                                This good work has not gone unnoticed. Madrid’s
                                                                 Regional Government recognized the outstanding work
                                                                 delivered by Nuevo Amanecer, providing a new shelter
                                                                 house where the organization can help even more women
Kids enjoy time with moms in the play room at the Nuevo
                                                                 to see the light at the end of the tunnel.
Amanecer facility. Pictured left to right are clients Victoria
Herrera Duran, Constanza Salamanca Marquez, José Daniel
Lee Salamanca and Mónica Poveda Mena.


The Good Fight
   Juan, María and Esther are students in their second          Using an educational-therapeutic system, this nonprof-
year of secondary school. But today, instead of their nor-      it organization helps drug addicts move from dependency
mal mathematics, Spanish and geography classes, they            to independence and become useful members of society.
will be taking part in workshops on self-esteem, social         The organization currently has 26 centers in 15 Spanish
skills and decision making. Their school is one of the 197      regions, which help more than 16,000 drug addicts a year.
centers taking part in the drug-addiction prevention pro-           According to Juan Francisco Orsi, director of the
gram run by Asociación Proyecto Hombre.                         Madrid Prevention Program, “At Proyecto Hombre, we
   Proyecto Hombre was founded in 1984 with the mis-            are very conscious of how important it is to start aware-
sion of offering a solution to the problem of drug addiction.   ness campaigns among the youngest members of soci-
                                                                ety. At first, we believed that information was the best
                                                                prevention. Then we realized that prevention was much
                                                                more far-reaching and information is just one part of it.
                                                                That is why we set up the “Entre Todos” (“All Together”)
                                                                project, with the main goal of involving families, together
                                                                with the schools and kids, in the prevention process.”
                                                                    But despite broad efforts aimed at warning young
                                                                Spaniards about drug and alcohol addiction, an increas-
                                                                ing number are starting to use tobacco, alcohol and other
                                                                types of drugs as early as 13 years old.
                                                                    “When we were looking for an organization to sup-
                                                                port, we were struck by Proyecto Hombre’s work in the
                                                                area of prevention,” said Chantal Dorange, Communica-
                                                                tions director and Global Corporate Citizenship represen-
                                                                tative for Boeing Spain. “Helping to get this message to
                                                                as many young people and their parents as possible is
                                                                assisting the fight against substance abuse,” she said.
                                                                    With the help of Boeing Spain and the excellent work
                                                                of Proyecto Hombre, more than 54,000 people, including
                                                                students, teachers and parents at 197 schools, took part
                                                                in the drug addiction prevention program in 2004. That
                                                                number jumped to 90,000 in 2005. The project, which

                                                                The Proyecto Hombre team plans curriculum for students.
                                                                Pictured from left to right are Juan Francisco Orsi, director of
                                                                the Madrid Prevention Program, and collaborators Ana Maria
                                                                Garcia, Susana Delgado, Javier Cabañero, Amaia Oña and
                                                                Patricia Vázquez.
                                                                JOSé ANTONiO ROJO PHOTO


The team reviews upcoming events in which students may be
interested in participating. Pictured are (left to right), Ana Maria
Garcia, Susana Delgado and Javier Cabañero.

initially was only for young people in their second year
of secondary education, has been expanded to include                    “We want to firmly establish
third- and fourth-year secondary school students and 5th
                                                                         the prevention program in
and 6th graders in elementary school.
    “But there is still a great amount of work to be done,”            the primary school system to
according to Proyecto Hombre press officer Adela Ríos.                 ensure that children are made
“We want to firmly establish the prevention program in the               aware as soon as possible
primary school system to ensure that children are made
aware as soon as possible before becoming at risk. And
                                                                          before becoming at risk.”
we have increasingly tried to involve families so that they                   —Adela Ríos, press officer,
can act as educators in this mission as well.                                Asociación Proyecto Hombre
    “We also aim to develop programs using new technol-
ogies, which we hope will expand our reach,” she contin-
ued. “In short, we are determined to use all the resources
possible so that the plague of drug addiction is no longer
part of Spanish family life.”


Back on
Solid Ground
    It was the year of devastation. Two earthquakes hit      all, hope—the most important element in human surviv-
Turkey in 1999, both above seven on the Richter scale.       al—was scarce, almost nonexistent.
The first one was in August. The second one came that            “We were all in a state of shock after the earthquake,”
November when the deep wounds of the first one were          said Sabri Satiroglu, headmaster of Inkilap Elementary
still quite raw. The epicenter was Bolu, approximately 200
km from both Istanbul and Ankara. As is usually the case
in these disasters, the children suffered the most.
                                                             The Boeing annex to the Inkilap Elementary School (pictured)
    Founded in 1886, Inkilap Elementary School is among      was constructed in compliance with the specifications of the
the oldest schools in Bolu. It has 650 students and is       Turkish construction code for earthquake zones. Eight class-
supported mostly from families who have to stretch           rooms, restrooms, and two teacher’s rooms were built in a cen-
to make ends meet in these difficult times. But times        trally heated area of 660 square meters.
became even more difficult during the disaster. Worst of     PHOTO cOURTESy OF iNkilAP ElEMENTARy ScHOOl


School in Bolu. “That’s exactly when we got to know how
much Boeing cares.”
   The construction of the Boeing annex to the Inkilap
Elementary School started the following June. It was
constructed in compliance with the specifications of the
Turkish code of construction for earthquake zones. Eight
classrooms, restrooms and two teachers’ rooms were
built in a centrally heated area of 660 square meters.
Boeing and the Ministry of Education provided the fur-
nishings for the annex.
   There was much to celebrate in September 2000 when
the academic year started. The students recited poems
that they memorized and danced in their folkloric cos-
tumes. “Boeing did the right thing by helping this school,”
said Mehmet Ali Turker, governor of Bolu, as he cut the
ribbon to open the Boeing annex. “Our young children
will benefit greatly by this generous gift and will always    The new computer lab in the Boeing annex fascinated the
remember Boeing, which was with them during their time        students, many of whom had not seen a computer before. “I
of need.” Hope was back in the air.                           touched a computer!” one boy exclaimed in amazement.
   “The first time you assist someone, you’re helping. The    PHOTO cOURTESy OF iNkilAP ElEMENTARy ScHOOl

second time you help, it is because you care,” said Greg
Pepin, president of Boeing Turkey. In keeping with that
sentiment, a computer lab and a science lab were the next
Boeing-funded projects.                                       to be proud as this elevated ranking was achieved with
   Ayca Karasu Bekin of Boeing Turkey recalls the thrill of   Boeing’s contributions.”
one young student visiting the computer lab. “I touched           Last but not least, Boeing sends students from Inkilap
a computer!” the boy exclaimed in amazement. Every-           Elementary School to Space Camp located in Izmir every
one was enchanted by the science lab as well, which was       summer and winter break.
something the children had never seen before.                     “Inkilap School has been a great opportunity for Boe-
   Boeing continued to care and over the years the help       ing to give back to the people of Turkey,” said Pepin.
continued as well. Hope had to be sustained. A stand-         “Our involvement here conveys Boeing’s commitment to
alone library was constructed and fully furnished with        improving the quality of education in the communities
furniture and books.                                          where we live and work.”
   Later, the library was followed by sporting goods, which       Inkilap is just one example of this commitment. Since
led to regional placement for the Inkilap Elementary School   2000, Boeing has supplied funds for fully equipping com-
volleyball team—widely known as the “Boeing Team”             puter labs for 11 different grade schools in almost every
because their uniforms sport the Boeing logo.                 region of Turkey and has completely renovated three
   Next came the wall lockers; and while some may con-        schools in the most deprived regions of the country.
sider them non-essential for this school, these proved            Inkilap School is now a short stopover for Boeing peo-
to be a very important element for the students who           ple traveling by car between Ankara and Istanbul. They
yearned for some personal space after living in such          come for inspiration and a cup of “bitter coffee.” Turk-
small quarters in their houses.                               ish tradition states that bitter coffee will be remembered
   “We were ranked second to last place in our regional       for 40 years. No doubt Boeing, its dedication to the edu-
academic testing. Now we are ranked as the second best        cation of the children of Bolu, and its efforts to keep hope
school in the Bolu region,” says Ali Riza Karaibrahimoglu,    alive will be remembered in the hearts of these children for
the newly appointed headmaster. “Boeing has every right       even longer than that.




                                                                                                              MIDDLE EAST

Power to Change
    While teen years are typically filled with doubt and              performance while encouraging creativity, fun, and pro-
angst about the future, the situation can be more com-                fessional growth and development. Developing compe-
plex in countries like Bahrain, where tradition permeates             tency skills, shaping attitudes toward work, providing
many aspects of society. Take the case of a senior at the Al          mentors and role models from the community, and affirm-
Hedaya Secondary School for Boys. His father had raised               ing productive behaviors are strategies utilized to prepare
him to believe unquestioningly that one day he would work             students for the future.
in the government Ministry; a good job, but one for which                “The top priority and future of the Arab world is the
he lacked passion. What’s more, the boy felt powerless to             youth,” said John B. Craig, president, Boeing Middle East.
change the situation because he knew no other options.                “Incorporating inJAz Bahrain programs in the classroom
    In 2005, an alternative came in the guise of Ali Al Jana-         is an accomplishment in the Arab education system. Pro-
hi, an executive with the Bank of Bahrain and Kuwait and              grams that promote entrepreneurship and encourage
a volunteer with inJAz Bahrain, part of the worldwide                 young Arabs to shape their individuality and values in a
organization Junior Achievement (JA). Over the next ten               rapidly changing world align to our overall social strategy.
weeks, his Success Skills program challenged the boy                  Ultimately, being a good corporate citizen by supporting
and his classmates on every level.                                    the youth of the region will bring stability and further eco-
    Exercises prepare students to make informed, intel-               nomic wealth here,” Craig said.
ligent decisions about their future and acquire sought-                  Boeing’s partnership with the fledgling organization
after skills for the business world. Personal presentation,           consists of volunteer hours and a grant that has provided
CV development and interviewing techniques provide a                  programs to 30 classrooms in nine public schools and will
glimpse of life after school. Most importantly, students              create student centers serving 27,000 students. The cen-
emerge with a better understanding of the relationship                ters will provide students computer and reference resourc-
between what they learn in the classroom and real life.               es, including access to a virtual student center that will
    “I used to come to school just because I had to. Today, I         contain information on careers, setting up a business, and
look forward to learning more and working harder because              continuing education. It also will link Bahrain students with
of my future,” said the boy. “This experience has given               other JA students worldwide via the Internet.
me an opportunity to re-open discussions with my father                  “It gives me great pleasure to associate inJAz Bah-
about my career. I can look at different career opportuni-            rain with one of the world’s leading companies—Boe-
ties or start my own business and be an entrepreneur. The             ing,” said Sheikha Hessa bint Khalifa Al Khalifa, executive
sky is the limit,” he said.                                           director inJAz Bahrain. “Their contribution has achieved
    Like its JA counterparts throughout the world, inJAz              the goals of inspiring the youth of Bahrain. This is clear-
Bahrain leverages partnerships between business and                   ly seen in the student’s performance and enhancement
education to foster, recognize and reward outstanding                 of their personal economic and business skills. Imple-
                                                                      mentation of inJAz programs in the classroom helps cre-
                                                                      ate leaders and innovators. Our thanks go to the talented
                                                                      team at The Boeing Company,” she said.
Students are guided by volunteer May Al Sayegh (standing),
during their Girls Entrepreneurship Program exercises. The goal
of inJAz Bahrain is to prepare students to make informed, intel-
ligent decisions about their future and acquire sought-after skills
for the business world.




                                                                                       SOUTH AND EAST AFRICA

A Well of Hope
    In the northern part of South Africa lies the province of    the Water for Schools Project, which helps schools in
Limpopo, home of beautiful forests and grasslands. Yet it’s      Limpopo build wells for clean water. The organization
also an area that has some of the nation’s hottest temper-       requires participating schools to raise a quarter of the
atures and inconsistent rainfall.                                money needed to bore a well and supply the accompa-
    The heat can play havoc on families and communities,         nying hardware such as a pump and tanks before outside
especially in rural areas where students attend schools an       donations are added. “Local involvement helps sustain-
hour or two from any town. Worried parents know their            ability,” said Janet Parkin, board member and administra-
children will need to compete for higher-skilled jobs in an      tor of Water for Schools.
economy recovering from policies of the past.                       Since this project started five years ago, Boeing has
    Yet in a typical rural Limpopo school, there is no running   been the largest contributor, sponsoring wells at 12
water. Rising temperatures not only can disrupt the concen-      schools so far. The water is used not only for drinking and
tration of students and teachers, but it also can force the      sanitary facilities, but it’s also used for hands-on instruc-
school day to be curtailed, if not canceled, because of a lack   tion in gardening and farming.
of water. That shortage also limits the use of the few toilets      Some school gardens supply vegetables for school
that are installed. Remaining options are inconvenient pit       lunch programs. Others sell extra produce to raise money
latrines that require expensive chemicals for sanitation.        for the school. “With a better learning environment,” Par-
    In March 2001, Boeing opened its South Africa office,        kin said, “some of the schools have found an increase
connecting the regions of southern and east Africa. A            in the pass rate.” The entire region benefits when school
Ghana office also opened, linking west and central Africa.       principals can raise money selling surplus water to par-
The goal of Boeing Africa is to build strong relationships       ents after school hours—leading to healthier community
between Boeing and government, business and commu-               gardens and livestock.
nity leaders on the continent.                                      Kuseni Maluleke, principal of Hanyani Secondary
    Boeing Africa’s community projects focused on two            School, said to Boeing, “You have given us health for our
areas: education and health. Among the organizations             communities, a future for our students and hope for all
supported by Boeing Africa that assist in these areas is         those yet to start school.”

Left: The heat can play havoc on
families and communities, especially
in rural areas where students attend
schools an hour or two from any town.
The new well has allowed students
like this one to enjoy fresh drinking
water every day.
Right: Some school gardens supply
vegetables for school lunch programs,
while others sell extra produce to
raise money for the school. Pictured
are students learning about agricul-
ture while tending the school garden.


Breaking Down Walls
    The story behind the Niger Delta Friendship Library         izen initiative” nature of its work. The United States team
reads like an epic, complete with warring tribes, selfless      was chosen based on expertise and overseas and ser-
heroes and visitors from afar. A happy ending, howev-           vice experience. In Niger Delta, the sponsoring organiza-
er, was never in doubt, thanks to the generous and coop-        tion, Niger Delta Professionals for Development (NIDPRO-
erative spirit in which the project was conceived and the       DEV), handpicked a wide variety of individuals in terms of
devotion of the people involved.                                gender, ethnic, religious and professional backgrounds.
    What began as a dialogue between peace advocates            Because the concept of voluntary service is novel in Niger
at a conference evolved into a library that would change        Delta, delegates from each team were paired with the
the social landscape of the Oporodza region in Niger            hope of inspiring follow-up projects in the future.
Delta (Nigeria). A grant from Boeing transformed a won-             Identification of the need for a library arose from the
derful but under-funded idea into a project with broad and      community itself. The schools in the region are so poor-
ongoing impact.                                                 ly funded they often operate without books; those that do
    The project was initiated by U.S.-based Global Citizen      exist are substandard. The library project was chosen with
Journey (GCJ), a small grassroots organization purpose-         the intent to enhance the educational system, attract the
ly fueled by volunteer efforts in order to preserve the “cit-   attention and support of the government to the area, and

                                                                                     WEST AND CENTRAL AFRICA

Left: Children sit outside the Niger Friendship Library enjoying
one of more than 1,900 books that the library houses, which
includes six full sets of Nigerian primary and secondary curricu-
lum textbooks.
Right: A boy appears deep in thought as he reads a book with
his classmate inside the library.

increase the educational level of the local population, result-
ing in increased community identity, pride and prosperity.
    The September 2005 foundation-laying ceremony
was attended by many dignitaries, including represen-
tatives of the Delta State Government, who had never
before visited such a remote location. The ceremony
also brought together high-ranking individuals of the Ijaw
and Itsekiri tribes, who, just a few years earlier, had been
engaged in bloody conflict.
    Nigerian national media covered this event extensive-
ly, describing it as reflective of both a new peaceful rela-
tionship between the tribes and a courageous and wel-               One cannot be a builder and a destroyer at the same time.
come intervention by U.S. nonprofit organizations. The              The two no more go together than peace can be war or
country’s national daily newspaper, Vanguard, covered               darkness can be light,” Browne said.
the project in a story headlined, “Americans Break Wall of             “Public libraries represent an important theme from
Jericho between Ijaw, Itsekiri.”                                    American history: access to education and knowledge
    Construction on the library was completed three                 for everyone . . . for men, for women, for children, for our
months later. The one-story, fully landscaped facility con-         elderly, for immigrants and for visitors and guests,” he
sists of a large reading room, librarian office, media room,        continued. “They represent our common desire to grow
reception area and restroom facilities. More than 1,900             and develop as human beings and to help develop the
books, most provided by the U.S. delegation, line the               communities and societies in which we live.”
custom-made bookcases. Six full sets of Nigerian primary
and secondary curriculum textbooks are available as well
as computers and audio/visual equipment. Solar power
panels will be added in the next phase of the project. Out-
side, a tall pole, bearing the word “peace” in a dozen lan-
guages presents a hope for the future.                                “One cannot be a builder and
    According to Chamsou Andjorin, Boeing Global Cor-
porate Citizenship representative for West and Central                a destroyer at the same time.
Africa, Boeing’s intent in supporting the library project             The two no more go together
was to help bring people together who never would have                  than peace can be war or
the inclination otherwise. “We hope the library will help
create an environment for the youth of these conflicting
                                                                          darkness can be light.”
communities to share knowledge and build trust among                                   —Brian Browne,
each other,” he said.                                                            U.S. Consul General to Nigeria
    The U.S. Consul General to Nigeria, Brian Browne, also
made a recent visit to the library and spoke about the
importance of the program.
    “When people are busy building or creating something,
they have no time to destroy or tear down something else.





Clearing the Path
   Education is not a goal, but a journey. But if the guide-      support from Learning for Life over the years. Katina and
posts are missing, the trip can be an arduous one. A              her three brothers completed high school thanks to their
bright student, Tammie dreamed about attending univer-            involvement in the program. Dreaming of a career in for-
sity, the first in her family with such plans. However, the       eign affairs in Asia, Katina has continued her studies and
promise afforded by higher education was overshadowed             is now in her second year at Queensland University of
by confusion about the process and fear about how she             Technology. Scholarship money was applied to the pur-
was going to pay for it. For lack of direction, her dream         chase of a computer, books and the cost of transporta-
was about to derail.                                              tion to and from the university.
   Steering Tammie back on track was a job custom-made                According to The Smith Family’s chief operating offi-
for The Smith Family and its Learning for Life program.           cer, Paul Henderson, Boeing’s support is crucial to the
This Australian social enterprise organization helps disad-       lives of a number of children relying on the Learning for
vantaged families better their futures through education. It      Life program.
is an ambitious undertaking, and one which Boeing Aus-                “Boeing’s investment, now in its second year, ensures
tralia has supported for several years.                           that more than 200 financially disadvantaged Austra-
   According to the organization, more than 700,000 Aus-          lian students have access to a Learning for Life worker
tralian children are growing up in jobless families. The cor-     who coordinates a range of education programs, such as
responding financial impact affects these families’ ability       homework clubs, computer clubs and peer reading sup-
to support their children’s educational needs. With limited       port,” said Henderson.
access to educational opportunities, these youths face a              “Education is one of the most important things we can
potential lifetime of disadvantage.                               give our children,” said Margaret Hobbs, business man-
   The Smith Family’s Learning for Life program gives             ager and Global Corporate Citizenship representative for
disadvantaged children the opportunity to reach their             Boeing Australia. “The Smith Family does an exceptional
potential through a two-part program of financial assis-          job of encouraging and supporting these kids both finan-
tance and mentoring.                                              cially and emotionally, helping them to make the most
   Financial aid can take the form of university scholar-         of their education.”
ships or money for uniforms, textbooks, supplies. By elim-            In Tammie’s case, The Smith Family helped clear the
inating financial concerns, The Smith Family aims to culti-       path. A Learning for Life scholarship provided financial
vate positive attitudes toward education.                         relief for her family, enabling her to attend Newcastle Uni-
   Mentoring draws out the best in students, helping them         versity, where she graduated with honors. Today she works
overcome home-life obstacles. Workers with backgrounds            as a research coordinator at the Immunology Department
in education, social work or psychology team with students        of John Hunter Hospital in Newcastle. As much as she
and their families to maximize the value of their education.      cherishes the scholarship, she extols the mentoring aspect
   One such beneficiary is young Queenslander Kati-               of the program with providing the contacts and work expe-
na Clark, one of the 40,000 students who have received            rience she needed to get ahead in this competitive field.
                                                                      Knowing how important mentoring was for her, Tammie
                                                                  is now a mentor herself, working with a young student who
                                                                  is studying science in school.
Of the 40,000 students who have received support from The
Smith Family’s Learning for Life program over the years, Katina       “I wouldn’t be where I am now if it weren’t for Learn-
Clark (pictured) and her three brothers completed high school     ing for Life,” Tammie said. “I’m really pleased to have the
thanks to their involvement in the program.                       opportunity to give something back.”


A Caring Presence
   The excitement was palpable as the curtain rose on Bell    tributions, and Big Brothers Big Sisters with philanthropic
Shakespeare Theatre Company’s production of Romeo and         dollars. Bell was founded with the vision of bringing Shake-
Juliet at the Sydney Opera House. Hair and makeup—per-        speare to disadvantaged and geographically remote sec-
fect; wardrobe—impeccable. Row 14 never looked better.        tors of the Australian community. “The business supports
   It was the first-ever Shakespearean play for the young     Bell in part because the troupe performs in some of the far-
men and women, another horizon broadened through              flung places where Boeing staff work,” noted Hobbs. “It
YWCA Big Brothers Big Sisters, a community partner of         was great to be able to bring the two together.”
Boeing Australia. Boeing made this special night possi-           YWCA Big Brothers Big Sisters New South Wales and
ble for the group, thanks to its existing relationship with   Brisbane provide mentoring, support and guidance to chil-
the theater company.                                          dren who are experiencing difficulties at home and who lack
   According to Margaret Hobbs, business manager and          positive role models. According to the agency, children are
Global Citizenship representative for this office, Boeing     particularly vulnerable to familial stress caused by separa-
Australia supports Bell Shakespeare through business con-     tion and divorce, unemployment, drugs, alcohol, mental ill-


Big Brother David (left) enjoys spending time with his “Little”        predominantly girls from refugee and economically and
Richard. Since its incorporation in Australia 30 years ago, Big        socially disadvantaged families.
Brothers Big Sisters has been a steady, caring presence for
                                                                           ”Boeing’s support has enabled us not only to maintain
more than 3,000 children.
                                                                       our Sydney program, but also to expand our program into
                                                                       Brisbane where we are able to make a difference in the
                                                                       lives of refugee girls who have a myriad of issues that often
                                                                       go overlooked, such as displacement and cultural difficul-
ness and domestic violence. Fully trained and screened vol-            ties. We focus on increasing communication skills, decision
unteers are matched with a child. They spend time togeth-              making, respect for self and others, personal hygiene and
er in both everyday and special activities, such as the                self-esteem,” said Rebecca Adams, Big Brothers Big Sis-
Romeo and Juliet outing. Time spent with a caring adult                ters team coordinator.
increases the child’s self-esteem while building trust and                 Boeing Australia’s Hobbs says the YWCA Big Brothers
confidence. This has a positive effect on the child’s other            Big Sisters program is just one example of Boeing’s com-
relationships, increasing his or her potential at home, in             mitment to good corporate citizenship. “Big Brothers Big
school and in the community. In fact, research shows that              Sisters makes a profound and positive change in the way
children with a Big Brother or Big Sister are 46 percent less          these young people feel about themselves and how they
likely to begin using illegal drugs and 27 percent less likely         view the world. The organization provides positive role
to begin using alcohol.                                                models and opportunities that their current support sys-
    In the Sydney program, children are predominantly from             tem may not have,” she said.
single-parent, welfare-dependent families. Many lack pos-                  While data supports the program’s positive impact,
itive role models and are unable to solve day-to-day prob-             the most convincing endorsement comes from the par-
lems. The one-to-one Big Brothers Big Sisters model fills              ticipants themselves.
an important need, which is why Boeing Australia has sup-                  “She’s my closest friend, someone I can really, really rely
ported the organization for several years.                             on,” said Little Sister Kalika.
    Big Sister Rebecca Glenn, a journalist for ABC Radio,
notes that the benefits are mutual. “I’ve also had strong
empathy with kids facing challenges in life and got
involved because I wanted to do something positive in
the community. What I hadn’t expected was to get as
much, if not more, out of the program as my ‘little sis,’
Paloma. It’s been immensely rewarding; she is a part of
my life now,” Glenn said.
    Financial support from Boeing has enabled the Syd-
ney operation to expand its program to include such activ-
ities as a Circus Skills workshop—where participants learn
juggling, rope climbing, plate-spinning, trapeze work, the
hoola hoop and how to walk on stilts—as well as a camp
for Big/Little matches.
    With Boeing’s support, the Brisbane YWCA has formed
a small group mentoring program in the Big Brothers Big
Sisters vein, but with one adult for every three youths,

Financial support from Boeing has enabled the Sydney operation
to expand its program to include a circus skills workshop—where
participants learn juggling, rope climbing, plate-spinning, trapeze
work, the hoola hoop and how to walk on stilts. Pictured (on stilts)
are Nicole Sadegi (Little Sister) and Anna Papoutsakis (Big Sister).


Seeing with the Heart
    Sitting alone in a corner of the classroom, Li Hao felt it   face a double disadvantage. The vast territory, remote
hum with the activity of learning. Education brings oppor-       location and rugged terrain discourage creation of schools
tunity, his grandfather had told him, encouraging him to         for the visually impaired. Instead, such students typically
try his hardest. Day by day, however, the nine-year old          receive their education in general education classrooms
slipped further and further behind his sighted classmates.       headed by teachers who have little or no training in how
    In China’s far-western Shaanxi Province, visually            to adapt their instruction to the special needs of their stu-
impaired children like Li Hao and his older brother, Li Fan,     dents. Frequently, frustration sent Hao home in tears.
                                                                     The brothers’ situation changed dramatically in 2004
                                                                 with an initiative launched by The Golden Key Research
                                                                 Center of Education for the Visually Impaired. One of Chi-
                                                                 na’s first nonprofit organizations, Golden Key is dedicated
                                                                 to the educational needs of China’s visually impaired chil-
                                                                 dren. So successful are the educational theory and prac-
                                                                 tices pioneered by Golden Key that the organization’s
                                                                 founder, Xu Bailun, was singled out for special honors
                                                                 by the United Nations Educational Scientific and Cultural
                                                                 Organization (UNESCO).
                                                                     Xu Bailun, an architect who lost his sight in middle
                                                                 age, has become a leading advocate for the concept of
                                                                 integrated education, which places children with disabil-
                                                                 ities and those without in the same classroom. “The key
                                                                 is showing teachers how to work effectively with spe-
                                                                 cial needs students,” he said. To date, this approach has
                                                                 helped more than 3,500 students ages 7-15 with their
                                                                 education. Many go on to learn vocational skills at cen-
                                                                 ters supported by Golden Key.
                                                                     In 2003, a grant from Boeing China enabled Golden
                                                                 Key to break another barrier—the launch of its program
                                                                 in Shaanxi. The donations were part of Boeing’s long
                                                                 tradition of community investment, notes David Wang,
                                                                 president, Boeing China.
                                                                     “It is part of our corporate heritage to give back to the
                                                                 people and communities that have given so much to Boe-
                                                                 ing,” he said. “Boeing and China have a 34-year history of

                                                                 Li Hao now enjoys school, thanks to Golden Key, one of China’s
                                                                 first nonprofit organizations, dedicated to the educational needs
                                                                 of China’s visually impaired children.
                                                                 yUAN JiNGzHi PHOTO

working together, during which time we have built a long-           Li Hao (left) and his brother Li Fan were among the first to enjoy
term, mutually beneficial partnership. Boeing is proud of           the benefits of the new Golden Key program in Shaanxi. Now
                                                                    more than 120 visually impaired students like the brothers have
this relationship and thanks the Chinese people for their
                                                                    enrolled in schools that is now equipped to serve them.
trust and support,” Wang added.
                                                                    yUAN JiNGzHi PHOTO
   With a successful model already in place, the Shaanxi
Project was soon up and running. More than 160 person-
nel, including teachers, oculists and administrators, were
trained. Inclusion programs were introduced in schools.
By 2005, with additional funding from Boeing, more than             to attend village schools with their sighted friends is a
120 visually impaired students had enrolled in schools that         great gift,” said Bailun Xu. “The boys replaced their feel-
were now equipped to serve them.                                    ings of humiliation with hope. They have their own expec-
   To the Li brothers, it was like the first day of school again,   tations for the future. Li Hao, who had surgery to improve
but this time in an environment that can breed success.             his eyesight, wants to be a doctor to cure people with eye
   “Boeing’s grant addresses not only academics, but                diseases. And Li Fan wants to be a social worker for the
also humanitarian needs as well. Enabling blind children            Golden Key Project,” he said.


Good for Business
    In what could have been a page right out of a business        “Though we’re still in the preparation stage, I’ve already
school textbook, Guangyao Xia learned that doing good          learned a lot, such as about research, effective communi-
is good for business. His business plan for his environ-       cations and market development,” Xia said. “This program
mentally sound waste-management company proved to              is preparing us for the business world, which is important
be a money maker, besting the competition and providing        because China will always need capable businessmen.”
exciting growth opportunities. Not bad for a 17-year-old.         Boeing has invested philanthropically in the JA China
    Xia was, in fact, a ground breaker. He was among the       program for high school students like Guangyao Xia. The
first class of students at Bejing Chenjinglun High School to   organizations’ common goal is to promote the entrepre-
participate in a “Student Company” program that Junior         neurial spirit among China’s youth and foster understand-
Achievement China (JA China) introduced at the school          ing of the role of business in society. This includes not only
during the 2005-2006 school year. The hands-on program         how to develop a viable business plan, but also how to
engaged local businesses to introduce students to the          organize and operate an actual business enterprise that
basics of commerce, invited students to develop a busi-        adheres to the highest ethical standards.
ness plan for a hypothetical company, and enabled them            As in the real world, students develop business strate-
to turn the plan into an actual business.                      gies, sell stock, conduct stockholders’ meetings, elect offi-
    The waste-management business developed by Xia             cers, produce and market real products or services, main-
and his team was structured to be “practical, profitable       tain records and liquidate the business. Along the way, they
and do good for the public.” The plan impressed JA China       learn how leadership, interpersonal skills, effective man-
leaders and the team received seed money from Boeing           agement and employee teamwork contribute to the suc-
China to start their business. The team hired student staff,   cess of a business.
purchased equipment such as recycling bins, and con-              Because JA China relies on volunteers to bring programs
tacted recycling companies.                                    to schools, Boeing’s contribution was especially important.
                                                               The funding was used to train more than 60 business vol-
                                                               unteers and teachers in how to develop and deliver courses
                                                               in business plan creation, organizational effectiveness, busi-
                                                               ness management, finance, and business ethics. In a two-
                                                               year period alone, these volunteers were able to bring the
                                                               “company” program to nearly 1,000 high school students.
                                                                  “The company wouldn’t have been so successful without
                                                               the support from Boeing China. Its sponsorship is appre-
                                                               ciated by us today, and even more so tomorrow by stu-
                                                               dents who are trained and have gained lifelong skills for their
                                                               career and life,” said Irene Bao, program director, JA China.

                                                               George Liu (left), Communications director, Boeing China, gives
                                                               advice to two of the students from Chenjinglun High School who
                                                               participated in a JA China-organized Job Shadow Day at the
                                                               Boeing China offices in Beijing.
                                                               PHOTO cOURTESy OF BOEiNG cHiNA

   David Wang, president of Boeing China, observes dual          Ken Yata (far right), an executive at Boeing China in Beijing,
benefits derived from the JA program. While the group’s          hosted student company representatives from Chenjinglun
                                                                 High School at Boeing’s offices: (left to right) are Jiao Yingying,
stated purpose is to educate and inspire young people to
                                                                 Communications director, Peng Wei, Ethics director, and Yang
value business and economics to improve the quality of           Tianyu, Finance director.
their lives, there is potential for a positive residual impact   cASSi kOTzi PHOTO
on the country’s economy.
   “The continuous growth of small and medium enterpris-
es over the course of the next 20 years is what will ulti-
mately dictate China’s future,” Wang said. “This growth
will require a workforce equipped with the capacity to go           Although success in business can be measured in many
beyond the fundamental skills taught in China’s current          terms—sales, profits, rankings, to name a few—the measure
educational system. JA China’s innovative programs sup-          of a JA participant’s success is something quite different. In
plement a school’s existing curriculum. In addition, the         the words of secondary school student, Shen Yingyi:
organization is perfectly positioned to have an influence on        “I told my mother that I’m not starting up the student
current reforms in education through strategic relationships     company for money. In fact, money couldn’t buy any of the
with key schools,” he said.                                      cherished experiences I have had doing this.”


The Power of Books
   The arrival of Room to Read’s library program marked a         educational infrastructure. Its early intervention strategies
new chapter in village history. School children, accustomed       empower children to access educational opportunities
to the straightforward format of their textbooks, were capti-     that will ultimately improve socio-economic conditions for
vated by the spellbinding stories and colorful illustrations in   themselves and their families, communities and country.
the books delivered to their two-room school.                     A challenge grant model facilitates community co-invest-
   Parents marveled at their children’s eagerness to read         ment, ensuring communities feel a sense of ownership
to the family each evening. Teachers welcomed the arrival         and commitment for long-term sustainability.
of the literary liaison who made books come alive with dra-           A grant from Boeing will enable Room to Read to expand
matic readings, live performances and artistic interpreta-        its library programs to 25 in schools in the state of Hima-
tions. The community began to visit the library to read the       chi Pradesh, where Boeing has a presence. The impact on
latest news and take out books for themselves. So excit-          2,000 children studying in these schools and their 100 teach-
ing was the response to the new school library that the
community rallied to provide new desks for classrooms
and an honorarium for the part-time library teacher.              A group of girls (pictured) experience the joy of reading thanks to
   Such is the power of books, an understanding that has          Room to Read, an international literary organization that partners
been a core value of Room to Read, an international liter-        with communities in developing countries to establish schools,
ary organization that partners with communities in devel-         libraries and other educational infrastructure.
oping countries to establish schools, libraries and other         PHOTO cOURTESy OF ROOM TO READ iNDiA


ers will be significant. School libraries stocked with books in
local languages and English are being created and equipped
with furniture, educational games and puzzles, maps, charts
and posters to create a welcoming, child-friendly environ-
ment that encourages a love of reading.
    “Books are a powerful medium that open up the out-
side world to these children,” said Anil Shrikhande, pres-
ident, Boeing India. “Boeing is proud to bring this life-
altering opportunity to rural schools through our partner-
ship with Room to Read.”
    Literacy is an important issue in India, where, despite
economic growth, the country lacks basic services for
much of its population. It is estimated that by 2020, more
than half of the world’s illiterate population will be in India.
Room to Read India works with disadvantaged commu-
nities, rural and urban, to improve the educational infra-
structure with the goal of universal quality elementary
education for all children.
    All Room to Read libraries are geared toward school
children ages six to 14. Books are donated in phases,
with sets of 200 to 225 titles provided about every six-to-
eight months. By the end of three years, a school will have
received approximately 1,200 books. Genres range from
fairy tales to science, arts and crafts to novels. To date,
more than 375,000 books have been donated.
    Room to Read’s holistic approach focuses on the
human as well as the literary factor. Volunteers and teach-
ers undergo intensive training to orient themselves to their
role in the library, library management and literacy activ-
ities. To date, more than 800 teachers have been trained
to operate 900 Reading Rooms serving 157,000 children.
More than 375,000 books have been donated.
    Teacher participants claim that the Room to Read pro-
gram has transformed school communities. Children are
becoming avid readers and more successful learners.
Teachers, energized by the influx of reading material, have
adopted more progressive instructional approaches. Book
fairs and other cultural events have emerged as communi-
ty outgrowths of the library program, contributing to what
                                                                   The arrival of Room to Read’s library program marked a new
is hoped to be the next chapter of this literary legacy.
                                                                   chapter in village history. Pictured here is a young girl captivated
    “Boeing’s grant and its commitment to our mission              by the spellbinding stories and colorful illustrations in the books
and vision will bring the lifelong gift of education to chil-      delivered to her two-room school.
dren in India,” said Sunisha Ahuja, country director,              PHOTO cOURTESy OF ROOM TO READ iNDiA
Room to Read India.
    “We thank Boeing India for making a world of difference
to our program.”


Just Like Family
   Looking at the skillful craftwork, it was hard to believe   as a liaison between nonprofit organizations and corpo-
that such inspiration rose from so bleak a past. The teen      rate stakeholders. ISF nurtures relationships, monitors
artist, Deepa, had been abused and abandoned as a child,       and evaluates results, and provides ongoing accounting
and she arrived at Udayan Ghar Shelter Home with deep          to donors. All projects target the poorest and most mar-
psychological problems. To help in the recovery process,       ginalized sections of society.
Deepa was put under the care of a surrogate family—men-           “India ranks high on the United Nations’ Human Devel-
tor mothers and sisters who helped ease her fears and          opment Index,” said Anil Shrikhande, president, Boeing
adjustment to life off the streets. In time, Deepa improved.   India. “Our association with the India Sponsor Founda-
Recognizing her artistic talent, administrators enrolled her   tion’s exemplary efforts helps address critical challenges
in a special arts school, where she is beginning to realize    faced by disadvantaged children throughout India.”
her potential as an artist and an individual.                     Boeing, which began its relationship with ISF in 2005,
   In a virtual chain of helping hands, funding from           has channeled its sponsorship into four major areas,
Boeing India enables The India Sponsor Foundation (ISF)        including the Udayan Ghar Shelter Home, which proved
to accelerate social and economic change among the             to be the stabilizing force in Deepa’s life. Using a group
country’s disenfranchised citizens. Acknowledging the          foster home model, the organization provides a warm,
complexity of human needs, ISF oversees a multitude of         caring environment designed to replicate that of a fami-
programs that range from foster care to advocacy for dis-      ly structure. For many orphaned and abandoned children,
abled students. Now in its fifth year, the foundation acts     Udayan Ghar Shelter Home provides their first sense of

                                                                                             For many orphaned and aban-
                                                                                             doned children like those pic-
                                                                                             tured here, the Udayan Ghar
                                                                                             Shelter Home provides their
                                                                                             first sense of security and
                                                                                             PHOTO cOURTESy OF UDAyAN GHAR
                                                                                             SHElTER HOME

security and belonging. Through Boeing’s sponsorship,          Children from the Udayan Ghar Shelter Home (pictured) appear
the family of Udayan Ghar has grown and flourished.            to be building a village with clay and paint. Using a group foster
                                                               home model, the organization provides a warm, caring environ-
   “The ISF-Boeing partnership is exemplary in that it goes
                                                               ment designed to replicate that of a family structure.
beyond advocacy and has brought tangible, direct benefits
                                                               PHOTO cOURTESy OF UDAyAN GHAR SHElTER HOME
to hundreds of disadvantaged children,” said Lekha Sriv-
astava, an ISF representative. “Further, the Boeing partner-
ship has encouraged other companies to emulate it. The
success of this partnership is the foundation for ISF and
Boeing to undertake many more such initiatives.”                   Education is at the core of Boeing’s community invest-
   Tending to physical as well as intellectual needs, Jan      ment with ISF and its partner organizations. From a voca-
Madyam, another Boeing-supported, ISF-linked program,          tional outreach program at Tihar Jail to remedial class-
advocates for the rights of physically disabled students.      es at a primary school for girls to computer training pro-
Using education and awareness-building campaigns, it           grams, both traditional and non-traditional delivery sys-
aims to change public perception about the abilities of        tems are employed to reach a broad base of learners.
such students while putting in place the systems and struc-    With 40 to 50 million eligible children currently not attend-
tures to foster success. For example, physically impaired      ing school, the task is enormous. Thanks to organizations
instructors provide role models for students and demon-        like the India Sponsor Foundation, it is not impossible.
strates that physical limitations need not be disabling.


Back in the Game
   Since 1964, The Japanese Society for Rehabilitation of      ety lags far behind that of other developed countries. The
Persons with Disabilities (JSRPD) has been a champion          programs provided by JSRPD are designed to change
of the physically impaired, giving voice to their cause and    that dynamic. When people are better able to communi-
helping clear hurdles so they can fully engage in society.     cate with others, they can more actively engage in society,
   JSRPD seeks to fulfill material needs as well as pro-       which eventually leads to greater prosperity for all people,
vide spiritual encouragement to their clients. A grant from    disabled or otherwise.
The Boeing Company seems to have accomplished both.                Simply put, the sports program is meant to put people
With a grant from Boeing, the organization was able to         with wheelchairs back in the game. JSRPD believes that
purchase equipment to support two new programs, one            sports are beneficial for physical and mental health. Since
for sports and one for study.                                  it is impossible to participate in vigorous sports on regu-
   In Japan, people with disabilities are less likely to be    lar wheelchairs, which lack the necessary safety features,
part of the workforce, and their full participation in soci-   JSRPD sought out wheelchairs specially designed for this


Since 1964, The Japanese Society for Rehabilitation of Persons      ty support equipment, combined with training, has helped
with Disabilities (JSRPD) has been a champion of the physically     participants significantly expand their horizons.
impaired. Pictured here are clients enjoying a game of basketball
                                                                       “We can now access much more information than
thanks to specially designed wheelchairs.
                                                                    before,” thanks to the new equipment enabling use of the
                                                                    Internet,” said a user.
                                                                       “We appreciate what Boeing brought to our organiza-
                                                                    tion, the wheelchairs for sports and special equipment
use. These chairs enable people to play basketball, soc-            for reading books,” said Hiroyuki Murakami, JSRPD
cer and tennis safely and in compliance with international          accounting manager. “It has enabled persons with dis-
rules. The availability of the special wheelchairs has even         abilities to play sports that require a minimum number of
encouraged some of the disabled athletes to think about             people, such as basketball. Our athletes used to have
joining an Olympic team in the future.                              problems finding enough players to form a team. But
   The enthusiasm about being able to play these team               now they enjoy practicing in formation as well as play-
sports is high among the organization’s clients. One play-          ing basketball games.
er didn’t even mind the fact that he broke his glasses dur-            “Additional Boeing funding enabled us to produce
ing a game, his excitement about playing basketball with            compact discs for people with visual disabilities and to
his teammates was so great.                                         purchase a Braille system,” Murakami continued. “The
   The new study program for the visually impaired employs          CD program encourages children to read picture books,
special equipment to help clients read books, access infor-         and the Braille displays are helpful for blind and deaf per-
mation on the Internet using Braille, read newspapers and           sons studying computer literacy. We appreciate Boeing’s
perform other activities. The availability of this high-quali-      thoughtful support of our organization.”

                                                                                                 JSRPD’s new study program for
                                                                                                 the visually impaired employs
                                                                                                 special equipment such as the
                                                                                                 one pictured to help clients read
                                                                                                 books, access information on the
                                                                                                 Internet, read newspapers and
                                                                                                 perform other activities.
                                                                                                 AkiRA UcHiDA PHOTO


Opening Doors
   Despite a long history of opening doors for the mentally      To that end, the foundation offers medical support,
disabled, the Nozominosono Support Foundation found it        short stay service and daycare for persons who reside
impossible to push past 180 pounds of cold metal.             with their families.
   While liberating for patients, electric wheelchairs           A dedicated facility serves 400 residents who learn
proved to be formidable obstacles for staff who had           how to live independently as well as together with others
to transport chairs and their occupants to and from           and often make small salaries creating and selling craft
appointments at area medical facilities. The combined         objects, cultivating agricultural products, taking care of
weight of chair and patient often tops 300 pounds. Get-       animals at the community farm, and other activities.
ting patients in and out of the transport car was daunting       In addition to personal welfare services, the founda-
for both workers and their charges.                           tion conducts research to promote understanding of key
   Founded in 1971, the Nozominosono Support Foun-            mental health issues in an effort to promote greater under-
dation’s activities revolve around its philosophy of          standing and acceptance of the mentally impaired.
“increasing motivation of persons with mental disabili-          In 2004, the foundation appealed for Boeing’s support
ties to live fuller lives.”                                   to increase its accessibility by people confined to wheel-

                                                                                        Boeing Japan helped the
                                                                                        Nozominosono Support Foundation
                                                                                        purchase this vehicle equipped
                                                                                        with a wheelchair loader. Lifting
                                                                                        the combined weight of patient
                                                                                        and chair into a car every day was
                                                                                        impossible for one staff member to
                                                                                        handle alone.
                                                                                        AkiRA UcHiDA PHOTO

chairs. A special vehicle with a wheelchair loader would         Nozominosono residents, like the ones shown here, often make
greatly simplify the process of taking patients to area hos-     small salaries creating and selling craft objects, cultivating agri-
                                                                 cultural products, taking care of animals at the community farm
pitals, but the cost was prohibitive. With the cash grant
                                                                 and other activities.
from Boeing, the foundation was able to purchase a spe-
                                                                 AkiRA UcHiDA PHOTO
cially equipped vehicle.
   “Transporting people who use electric wheelchairs
imposed an increasingly heavy mental and physical burden,”
said Kenichi Kubo, general affairs supervisor for the Nozom-
inosono Support Foundation and the chief of this project.
   “Lifting the combined weight of patient and chair into
a car every day was impossible for one staff member to
handle alone. The new vehicle has taken accessibility to
a new level,” Kubo said.
   “Sometimes we have to take patients on an intravenous              “The new vehicle has taken
drip to visit the neurosurgeons. In that case, we have to take        accessibility to a new level.”
great care not to remove the needle. The car with wheelchair
                                                                         —kenichi kubo, general affairs supervisor,
loader helps on these occasions as well,” Kubo continued.
                                                                           Nozominosono Support Foundation
“The vehicle provides both the person with disabilities and
the staff members with mental and physical support.”
   Boeing’s contribution has provided Nozominosono
Support Foundation clients better access to hospitals,
while alleviating the stress associated with transporta-
tion issues. The special wheelchair-accessible vehicle has
become essential to their daily lives.


The Sky’s the Limit
    In their pursuit of future dreams, Jang-Ho Park and        tance to school is, in itself, an achievement. Students are
Hyun-Wook Kim dug deep into the past.                          required to be in the top one percent of all students nation-
    The two Seoul Science High School students are mem-        ally. Seventy percent graduate in their second year and go
bers of an aeronautics program made possible through a         on to university. The science curriculum is rigorous, and
grant from Boeing.                                             the teachers and facilities are among the best in the coun-
    While fellow students explored futuristic designs for      try. Still, to remain internationally competitive, the students
unmanned aerial vehicles and micro air vehicles, the pair      must be constantly challenged.
set out to recreate an ancient aircraft, the Beeguh, or Fly-       With help from Boeing, the school established an Aero-
ing Wagon. According to Beeguh lore, the flying wagon          space Education Lab to offer advanced studies in sci-
flew 12 km from Jinju Castle with several people on board      ence and engineering within a secondary school environ-
during a significant 16th century battle.                      ment. The lab was equipped with state-of-the-art com-
    Books and the Internet provided some clues as to the       puters, audio-visual equipment and models of Boeing air-
craft’s design. A visit to Jinju castle provided additional    craft. There, students pursue intensive study in aeronautical
perspective. The boys set to work, manufacturing a minia-      engineering and science in preparation for university admit-
ture of the Beeguh with bamboo, leather and other mate-        tance. The program has received accolades for its excel-
rials. Gunpowder provided propulsion for a launch and          lence and has been the focus of several magazine articles.
short, but triumphant, flight.                                     In addition to the aerospace program, the Boeing
    Jang-Ho Park and Hyun-Wook Kim are among an elite          Aerospace Education Lab is used for conducting exper-
corps of highly motivated students in the Aerospace Mem-       iments, teacher training, seminars and a “Student Inven-
bership Program at Seoul Science High School. Admit-           tion Class” summer program.
                                                                   “It’s rewarding to see the enthusiasm and drive of these
                                                               students, and their joy in doing something they love,” said
                                                               Keetaek Hong, director of the Aerospace Student Program.
                                                                   Student Tae Myung Huh articulated his and his class-
                                                               mates’ vision. “I have had a big dream to be the best engi-
                                                               neer in the aerospace field. I followed my dream by choosing
                                                               Seoul Science High School. As I prepare to study mechan-
                                                               ical engineering at the university level, I reflect on the role
                                                               that the Aerospace Lab has had. I am grateful to The Boeing
                                                               Company for providing this opportunity and strengthening
                                                               my desire to be the best engineer in the aerospace field.”

                                                               Left: After first-year student Wook Sun (pictured) read the book
                                                               Cosmos by American writer Carl Sagan, Wook became a mem-
                                                               ber of the Aerospace Membership Program at Seoul Science
                                                               High School. His dream is to become a space rocket designer.
                                                               Right: The sky is the limit for students at Seoul Science High
                                                               School. The science curriculum is rigorous, and the teachers
                                                               and facilities are among the best in the country.
                                                               FRONTliNE cOMMUNicATiONS PARTNERS llc PHOTOS


                                                                                      At the Nam Dinh workshop in Vietnam,
                                                                                      a mother sits with her son, a patient
                                                                                      undergoing physiotherapy after sur-
                                                                                      gery. He was fitted with an ankle-foot
                                                                                      orthosis, through a program, partially
                                                                                      funded by Boeing.
                                                                                      PHOTO cOURTESy OF viETNAM vETERANS
                                                                                      FOUNDATiON OF AMERicA

On Their Own
Two Feet
   When a little girl named Phuong Thuy was examined             The VVAF has operated the Physical Rehabilitation
earlier in 2005 at Bach Mai Rehabilitation Centre in Hanoi,   Program for Persons with Disabilities in Vietnam since
Vietnam, she had one request—that her left leg be ampu-       1994. In late 2004, the VVAF asked Boeing for a grant
tated. The congenitally short leg made Thuy self-con-         to support the purchase of materials and equipment to
scious about playing outside with her siblings and friends    produce assistive devices at two hospitals in Hanoi and
and was likely to lead to curvature of her spine. But when    at Agape Hospital in rural Nam Dinh province. In 2005,
center staffers asked her to try an orthoprosthesis instead   Boeing expanded its support to include VVAF’s Cambo-
of amputation, she agreed. The option of an assistive         dia program through a grant for rehabilitation projects in
device may not have been possible without a Vietnam           Phnom Penh and two provinces.
Veterans of America Foundation (VVAF) program, partially         Established in 1980 by a group of American veterans of
funded by Boeing Southeast Asia.                              the U.S.-Vietnam War, the VVAF carries out humanitarian

                                                                                                          SOUTHEAST ASIA

as well as rehabilitation programs and assistance in land-        6,055 assistive devices procured from the Boeing grant
mine removal around the world. In Vietnam and Cambo-              since 2004 include 5,060 orthotic devices, 64 prosthesis,
dia, unexploded ordnance and landmines, along with birth          639 wheelchairs and 292 sets of crutches.
defects and disease, have left an estimated 700,000 citi-            In Phuong Thuy’s case, her assistive device changed
zens needing assistive devices and physical therapy. The          a quiet girl who dreamed of having her leg cut off into
VVAF is one organization that’s stepped up to fill that need.     one who could run and play. She’s one of 3,719 patients
The organization, which declares it has “transformed the          who have been provided with assistive devices since the
American experience of the Vietnam War into a mission of          Boeing grant.
compassion and justice,” was instrumental in normalizing
relations between the two nations, leading to the lifting of
the U.S. trade embargo with Vietnam in 1994.
    Since 2004, Boeing has been an integral supporter of
VVAF’s expanding work in Vietnam and Cambodia to pro-
vide rehabilitation services for people with disabilities. Boe-
ing first gave its support for a project in Vietnam as VVAF
and Vietnam’s Ministry of Health were collaborating to
address the unmet needs of people living in the rural areas
who were suffering from diseases or physical disabilities.
    This 2004 support grant of $50,000 came at a pivotal
time as VVAF was making plans to establish orthotic works
in five provinces in northern Vietnam. Later that year, Boe-
ing expanded its support to include VVAF’s Cambodia pro-
gram through a grant for rehabilitation projects in Phnom
Penh and two provinces. In 2005, Boeing made another
grant toward VVAF’s continuing rehabilitation work in Viet-
nam, with another planned this year.
    “We are very pleased that Boeing has entrusted VVAF
with funds for our rehabilitation programs in Vietnam and
Cambodia,” said Tom Leckinger, VVAF country repre-
sentative in Vietnam. “We greatly appreciate The Boeing
Company’s contribution. It represents a significant com-
mitment to VVAF’s rehabilitation services and to orthotic
care in our outreach programs.”
    “Good corporate citizenship is integral to who we are
as a company and important for us as a global business
entity,” said Paul Walters, regional vice president, Boeing
Southeast Asia.
     “We wanted to contribute to the Vietnamese and Cam-
bodian communities in a meaningful way, and we felt that
working with the Vietnam Veterans of America Founda-
                                                                  A child, happy to be on her own two feet after receiving bilat-
tion would ensure our contributions would be put to good
                                                                  eral ankle-foot orthoses, is one of 70,000 people in Vietnam and
use. Boeing is very proud to be associated with VVAF in           nearby Cambodia to receive help from the Vietnam Veterans
its humanitarian programs with persons with disabilities          Foundation of America, which carries out humanitarian and reha-
in Vietnam and Cambodia. We look forward to a long and            bilitation programs and assistance in landmine removal around
meaningful relationship with VVAF to improve the quality          the world.
of life of persons with disabilities,” said Walters.              PHOTO cOURTESy OF viETNAM vETERANS FOUNDATiON OF AMERicA

    From January 2004 to June 2006, 3,719 patients in
VVAF’s programs throughout Vietnam and Cambodia have
benefited from Boeing’s philanthropic generosity. The




Making the grade
    A bright orange Gerbera daisy perches on the edge             relationship between the Art Gallery and the school more
of her easel as 12-year-old Sherissa Moneyas furrows              than eight years ago.
her brow in concentration. She starts with an outline of             “Boeing’s support has been consistently generous and
the flower—in orange of course—then the stem in a dark            has allowed The Winnipeg Art Gallery to develop this excit-
green. As she finishes the drawing she looks up expectant-        ing and valuable program with partners that we may not
ly, waiting for her teacher’s reaction to her masterpiece.        have connected with otherwise,” said Michael Boss, head
    While Sherissa cannot hear what the teacher is say-           of WAG’s Studio Programs, of which Sign for Art is a part.
ing, the interpreter’s hands convey the message, “Well               “As one who has been involved from the outset, I must
done!” Both relieved and delighted, Sherissa’s eyes               say it has truly been an eye-opening experience,” Boss
brighten in response.                                             continued. “We have seen the partnership grow from ten-
    A student at the Manitoba School for the Deaf (MSD)           tative beginnings to a highly valued and eagerly anticipated
since she was six years old, Winnipeg-born Sherissa has           program that we all look forward to each year.”
attended Sign for Art classes at the Winnipeg Art Gal-               Nine-year-old Ryan Baldes is one such child. A resident
lery (WAG) once a week during the spring months for the           of Stoney Mountain, Manitoba, Ryan started at the School
last three years. Children from the Manitoba School for           for the Deaf in Grade 2 and has been part of the Sign for
the Deaf, ranging from kindergarten to high school age,           Art program for two years. Unlike Sherissa, Ryan’s favorite
work under the guidance of professional artist/instruc-           medium is clay. “I’ve learned a lot,” he said. “I’ve learned
tors using a variety of art materials, from clay to paint         to make a lot of different sculptures.”
and everything in between.                                           “The program is very important to the children from the
    More than just a fun thing to do, the program nur-            School for the Deaf,” confirmed Terry Trupp, Communica-
tures creative self-expression, hones problem-solving             tions specialist and Global Corporate Citizenship repre-
skills and builds self-esteem in the participants, bridg-         sentative at the Winnipeg site. “It allows them to express
ing the sometimes vast divide between the hearing and             themselves with different media not accessible to them in
non-hearing worlds.                                               their regular school curriculum.
    Just like the professional artists whose work they see           “While support often includes a cash grant, what’s
in the galleries, the students participate in an exhibition of    more important here is the strong partnership we’ve been
their work and a reception, hosted by The Boeing Compa-           able to nurture between the MSD and the Winnipeg Art
ny at its plant in Winnipeg every year. “Just being able to       Gallery,” Trupp continued.
see the kids’ reactions when they attend the Art Show is             “Our commitment to improving the communities where
very gratifying,” noted Larry Leiter, Business Development        our employees live and work certainly comes through in this
director at Boeing Winnipeg.                                      partnership,” said Leiter. Of note, Boeing Winnipeg employs
    Boeing’s support extends beyond the use of the                more than 20 deaf and hard of hearing employees and has
space, however. In fact, the company, a supporter of              supported the deaf culture in other ways in the past.
WAG for nearly 30 years, was instrumental in forging the             According to all concerned, the Sign for Art Program
                                                                  has had a very positive effect on the students from MSD.
                                                                  “We have witnessed the pride the students feel when their
                                                                  work is displayed in public and the program’s impact on
Two students at the Manitoba School for the Deaf, Sherissa        so many other areas of their lives. Sign for Art is a shining
Moneyas (right) and Ryan Baldes, attend Sign for Art classes at
                                                                  example of how well art education works,” Boss said.
the Winnipeg Art Gallery (WAG), which allows them to express
themselves with different media not accessible to them in their
                                                                     And who knows? There may be a couple of original Bal-
regular school curriculum.                                        des or Moneyas pieces displayed in the Winnipeg Art Gal-
BRiAN GOUlD PHOTOGRAPHy iNc.                                      lery sooner than anyone thinks.

                                                                                                          UNITED STATES

On Their Toes
    Although she did not know it at the time, Jannina took              “There is an underlying assumption that all Saint
the first step toward a college degree when she set foot             Joseph dancers are destined for higher education,” said
in the Saint Joseph Ballet studio as a shy 11 year old.              Ríos Glaser. “We demonstrate our commitment to that
Enticed by a love of dance, ultimately she found family,             focus with tutoring, computer training, campus visits, SAT
opportunity and herself.                                             and college essay workshops, financial aid and applica-
    As a freshman at Concordia University, she looks back            tion assistance. A college scholarship award is given to
on that day, wondering how things would have been dif-               every youth who has been enrolled in Saint Joseph Bal-
ferent had her father not persuaded her to audition. “I def-         let since his or her freshmen year and has maintained at
initely wouldn’t have enrolled at Concordia University. I            least a 2.5 grade point average.”
don’t know that I would have gone to any college or even                A leading donor for more than a decade, Boeing sup-
thought about it,” Jannina said.                                     ports the organization’s ambitious academic agenda,
    Located in Santa Ana, Calif., Saint Joseph Ballet har-           which this year helped all 18 of the program’s seniors enroll
nesses the discipline of dance to empower low-income                 in college, provided additional scholarships for 46 alumni,
youth to build self-esteem, self-confidence and a sense              and tallied more than 2,500 hours of academic tutoring.
of accomplishment. Students ages 9-19 train in mod-                     “One of the most rewarding outcomes of our involve-
ern dance and ballet, growing artistically and emotionally           ment with Saint Joseph Ballet is its impact on the com-
through progressively challenging programs. In a commu-              munity,” said Nancy Lurwig, Global Corporate Citizen-
nity where drug abuse, gang activity, teen pregnancy and             ship representative. “In an area where just 33 percent of
delinquency are an ongoing presence, Saint Joseph Ballet             students go on to college, Saint Joseph’s graduates are
is an alternative that has transformed thousands of young            breaking barriers and challenging expectations.”
lives since its founding in 1983.                                         Additionally, Boeing’s contributions to the organiza-
    “Studies have documented a connection between fine               tion’s capital campaign helped fund the building of a state-
arts programming and academic performance,” said artis-              of-the-art facility that includes three studios, an education
tic director Melanie Ríos Glaser. “Creativity can manifest           center, community center and volunteer suite.
itself in artistic expression or be summoned for problem-               “To think that just a few years ago, our academic area
solving in the classroom. The skills gained—self-confi-              was just a cluster of tables in a corner of our old studio;
dence, discipline, creativity and a sense of accomplish-             these are very exciting times!” said Ríos Glaser.
ment—can be carried through life,” Ríos Glaser said.                    Less tangible but just as significant is the culture of
    While dance was the initial draw for Jannina, the orga-          family among dancers, staff volunteers and alumni. High
nization’s holistic approach of dance training, academic             expectations are met with an equal measure of support.
programs and family services is what captivates dancers              Older students mentor younger ones. Alumni visit to inspire
and their families long-term. Shortly after joining, Jannina         and encourage others. When Jannina’s grades slipped,
found it hard not to think about college.                            her academic counselor helped her regain her A- average.
                                                                     Similarly, when she struggled to advance to a challenging
                                                                     dance level, her instructor urged her on gently, but firmly.
                                                                        Now, officially an alumnus, Jannina leaves her brother, a
Now a freshman at Concordia University, Jannina credits the holis-
tic approach of dance training, academic programs and family ser-
                                                                     dancer, and her mother, an office volunteer, as her touch-
vices at St. Joseph Ballet for her interest in higher education.     stones to Saint Joseph Ballet. “I speak for all when I say
PHOTO cOURTESy OF ST. JOSEPH BAllET                                  I’m very glad to have found this place.”


It’s in the Numbers
    The progress demonstrated by the Bellevue School Dis-       fourth grade and by high school lag behind other leading
trict started with a healthy dose of courage and a long, hard   industrialized nations. This inadequacy ultimately puts U.S.
look in the mirror. Already known for its top performing        students at a disadvantage for desirable jobs that require
schools, the district nonetheless was committed to building     advanced math skills. The lack of domestic mathematical
on existing successes and extending its promise to provide      talent ultimately affects the nation’s economy by requiring
every student with a top-of-the-line college prep education.    business to either import talent or export high-paying jobs,
    From a practical perspective, this means preparing stu-     an outcome that can be devastating to local communities.
dents to compete globally for jobs in expanding fields             “One of the common characteristics of countries whose
such as science and engineering. However, when com-             students outperform the United States is the existence of
pared to their international peers, U.S. students’ mathe-       a national curriculum and teachers who work together to
matical knowledge and skill levels steadily decline after the   make it as rich and strong as possible,” said Dr. Michael

                                                                                                                UNITED STATES

Easton Hazim (left) and Betty Nhan, fourth-grade teacher from       a total of eight Advanced Placement (AP) classes, includ-
Bellevue School District review an assignment together. The         ing Environmental Science, Calculus and Physics. Now a
school district has a fully aligned, connected math curriculum
                                                                    student at the University of Washington, Piya credits the
that eliminates repetition and gaps in learning as well as a more
rigorous learning objective that challenges students like Easton    curriculum at Newport High with her success.
to higher-level learning.                                              While one might think that academic rigor would cause
cRAiG BURliNGAME, BEllEvUE ScHOOl DiSTRicT PHOTO                    more students to struggle academically, the opposite is
                                                                    the case in the Bellevue School District. Since it began
                                                                    encouraging all students to take AP/International Bacca-
                                                                    laureate classes, the dropout rate has decreased from 19
Riley, superintendent. “Because it is well organized and            percent to just 10 percent.
efficient, students can move through it in a more seamless             Leveraging the success of the Bellevue experience, the
way and reach a higher level of performance.”                       Seattle School District has launched a similar effort with
    In 2003, with an eye toward bringing Bellevue’s curricu-        Boeing’s support and guidance and practical materials
lum in line with the highest international standards, the dis-      from Bellevue, such as lesson plans and student assess-
trict partnered with Dr. William Schmidt, a professor at Mich-      ments, to expedite the necessary changes.
igan State University. Dr. Schmidt serves as the national              “One of the most significant aspects of the Boeing-
research coordinator and executive director of the Nation-          Bellevue International Math Standards Partnership,” said
al Center, which oversees U.S. participation in the Trends in       Joyce Walters, Boeing Global Corporate Citizenship man-
International Math and Science Study. An audit by Schmidt           ager, “is the universality of the curriculum and the ease with
and his team revealed that Bellevue’s math program was              which it can be replicated in other districts as a result.”
not aligned with international standards. Findings included a
recommendation that the math program be restructured to
focus more deeply on fewer concepts in each grade so stu-
dents become proficient before moving on to new ones, an
approach that mirrors that in countries with the highest per-
forming math students.
    In June 2003, with funding from Boeing, the district was
able to design and implement recommendations made
from the audit and create a coherent, comprehensive math
curriculum that is aligned to the highest international stan-
dards. Boeing’s support allowed the district to introduce
needed changes in a compressed time period to ensure
that students immediately benefited from the improve-
ments. These changes included a fully aligned, connect-
ed math curriculum that eliminates repetition and gaps in
learning, a more rigorous learning objective that challeng-
es students to higher-level learning, and an online curricu-
lum Web site that contains all the information and materi-
als teachers need to provide daily, high-level learning.
    Since the curriculum was introduced in the 2005-2006
school year, there are indicators of positive results. There
was a 35 percent increase in the number of fifth grade stu-
dents testing into seventh grade math. For the upcoming
school year, 64 percent of seniors will be in an Advanced
                                                                    Piya Banerjee (pictured) graduated from Newport High School
Placement math course and 87 percent of graduating                  in Bellevue, Wash., having completed a total of eight Advanced
seniors will be at or above the pre-calculus level.                 Placement classes. Now a student at the University of Washington,
     One of these is Piya Banerjee. During her years at             Piya credits the curriculum at Newport High with her success.
Newport High School in Bellevue, Washington, Piya took              cRAiG BURliNGAME, BEllEvUE ScHOOl DiSTRicT PHOTO


Making a New Start
   Despite William Terrell’s aptitude for tinkering and repair       Word on the streets of St. Louis, Mo. was that St. Pat-
work and an amiable disposition, drug and alcohol depen-         rick Center offered troubled individuals a way to make a
dency got in the way of steady work. He lived day-to-day,        new start. William joined the hundreds who came daily
sleeping in abandoned buildings and doing whatever was           for hot meals and a safe, warm and dry place to rest and/
necessary to get by. Life on the streets was tough, but          or to receive services such as counseling, benefits assis-
even tougher was the effort to turn things around.               tance, job training and housing.
                                                                     St. Patrick Center is the largest homeless service
                                                                 agency in Missouri, offering 19 programs in mental health,
                                                                 employment training and basic living skills that assist
                                                                 more than 10,000 homeless and at-risk individuals annu-
                                                                 ally. One-fifth of the organization’s clients are U.S. Armed
                                                                 Forces veterans, including William. Both Boeing and its
                                                                 employees, through corporate grants and grants made
                                                                 by the Employees Community Fund of Boeing-St. Louis,
                                                                 have supported the organization and its mission for more
                                                                 than a decade.
                                                                     For William, his experience with the Center had a
                                                                 rocky beginning and was filled with false starts. Despite
                                                                 employment at the Center’s Shamrock Kitchen, William
                                                                 remained homeless and landed in jail on a trespassing
                                                                 charge. Upon release, William was more determined than
                                                                 ever to change his situation. He entered drug rehab at
                                                                 St. Patrick Center and enrolled in a training program at
                                                                 its McMurphy’s Grill, the first full-service restaurant that
                                                                 trains the mentally ill and homeless on all facets of the
                                                                 food-service business.
                                                                     William parlayed his kitchen experience at McMur-
                                                                 phy’s into one at nearby Kitchen K as a night dishwash-
                                                                 er and maintenance man. Steadily employed, William
                                                                 applied for and received permanent housing through St.
                                                                 Patrick Center. It was the first time in 24 years that he had
                                                                 a place to call his own.

                                                                 William parlayed his kitchen experience at McMurphy’s Grill into a
                                                                 position at another nearby restaurant. McMurphy’s is the nation’s
                                                                 first full-service restaurant that trains the mentally ill and home-
                                                                 less in all facets of the food-service business.
                                                                 DAviD MARTiN PHOTO

   “I’ve had a taste of what it is to feel good about myself.     William Terrell (pictured) has St. Patrick Center to thank for
Once I started feeling good about myself, I couldn’t go back      helping him turn his life around. Now with a permanent resi-
                                                                  dence, this is the first time in 24 years that William has a
to that old life,” William said. “I’ve been clean and sober for
                                                                  place to call his own.
three-and-a-half years. My life today is beautiful.”
                                                                  DAviD MARTiN PHOTO
   Boeing’s partnership with St. Patrick Center dates back
to 1990, with funding earmarked specifically for the res-
taurant. The impact of that initial grant inspired continued
support from both the Employees Community Fund and
Boeing corporate giving. As Boeing’s involvement grew,            ship representative in St. Louis. “McMurphy’s Grill was
so did St. Patrick Center services, which now include             embraced emotionally and financially by the Employees
substance abuse and mental health treatment, ongoing              Community Fund. Boeing has furthered that commitment
recovery support, parent education, GED and basic edu-            with additional funding to the Center.”
cation classes, advanced computer training, job-readi-               “The Boeing support reflects the very spirit of our mis-
ness and skills training, employment search assistance,           sion,” said Dan Buck, St. Patrick Center chief executive
crisis intervention, and transitional shelter and perma-          officer. “It is consistent, holistic and multi-faceted. Boe-
nent-housing assistance. A daily lunch program and cli-           ing gives us more than just dollars—they provide corpo-
ent child care also are available.                                rate leadership, advocacy and volunteers. Boeing builds
   “Boeing’s involvement with St. Joseph Patrick Center           aircraft but they also help us rebuild lives for those who
exemplifies the company’s philanthropic investment strat-         have been grounded by the weight of poverty and home-
egy of leveraging multiple resources on the local and cor-        lessness. Together, St. Patrick Center and Boeing help
porate levels,” said Jim Bafaro, Global Corporate Citizen-        these people fly again!”


The Skill to Lead
   Terrence Carter relishes his role as principal number              Carter is one of a new breed of school administra-
cruncher. As head of Barton Elementary School on the              tors. With successful backgrounds in both business
south side of Chicago, Ill., Carter and his staff find strength   and education—as a third-grade-teacher—he took the
in numbers with their data-driven approach to boosting            step toward becoming a principal through New Leaders
student achievement.                                              for New Schools, a national nonprofit organization that
   A former chief learning officer for a Fortune 500 com-         recruits and trains top-quality principals for urban pub-
pany, Carter saw how statistical information drove busi-          lic schools.
ness decisions and thought it could play a role in the edu-           As a core funding partner, Boeing has played an integral
cational arena as well.                                           role in the success of the New Leaders program in Chica-
   His theory proved correct. By monitoring student achieve-      go by providing financial support in addition to mentoring
ment, analyzing their strengths and weaknesses and target-        opportunities with Boeing executives, who provide coach-
ing areas for improvement, the school was able to boost stu-      ing to help tomorrow’s principals develop key strategic
dent achievement on norm-referenced tests by 12 percent.          leadership skills necessary for success.

                                                                                                            UNITED STATES

Left: A young student at Whittier Elementary School in Chicago, Ill.,
listens intently during class. Whittier is one of the Chicago Public
Schools with a principal trained by New Leaders for New Schools.
Right: Tamara Sterling (left), currently principal of Simeon Career
Academy High School in Chicago, Ill., helps a student with her
studies at her previous school. Sterling completed a three-
year program that included a year of intensive coursework and
hands-on training under a skilled mentor principal.

   ““The key to professional growth and advancement is a
quality education, and Boeing is committed to broadening
access to such in our inner cities,” said James Bell, Boe-
ing chief financial officer, former New Leaders mentor and
member of the organization’s national board of directors.
That commitment goes beyond simply financial contribu-
tions,” Bell said. “Boeing executives have served as cor-
porate mentors working directly with school principals on
a one-on-one basis.”
   Founded in 2000, with partnerships with school districts
in New York City, Chicago, Washington, D.C., Memphis,
San Francisco, Baltimore and most recently Milwaukee,
New Leaders for New Schools is committed to developing
a national corps of urban school principals with the overall
goal of increasing academic achievement for all students.
   Aspiring principals complete a three-year program that
includes a year of intensive coursework and hands-on train-
ing under a skilled mentor principal, two additional years of
coaching and support, and a national alumni network.                        To encourage parents to become greater stakeholders
   The program has received praise from many. In fact, it               in their children’s education, an advocacy group, Turning
has been recognized as a model principal training program               the Page, is helping parents work effectively with children
by the Progressive Policy Institute and as one of the “Top              at home and teachers and administrators at school. Youth
20 Groups that are Changing the World” by Fast Compa-                   mentoring completes the circle to ensure students are
ny magazine. The program also was selected by the U.S.                  physically and mentally engaged in the learning process.
Department of Education as one of six school leadership                     Boeing’s involvement with New Leaders is just one
programs to be featured in a best practices guide.                      example of the company’s support of systemic and con-
   Boeing’s support has grown beyond Chicago. In the                    tinuous improvement in school systems, concentrating on
nation’s capital, a grant from Boeing’s Washington, D.C.,               teacher effectiveness in literacy, math and science, and on
Operations is helping New Leaders launch a pilot program                school leadership development.
that targets each component responsible for student suc-                    “The Boeing Company has served as an integral,
cess: principal, teachers, parents and students. While                  active and thoughtful partner to our organization,” said
principals continue to advance through the New Leaders                  April Ervin, executive director of the New Leaders Chica-
program, Boeing is aiding the professional development                  go program. “The company’s commitment to support ini-
of teachers by subsidizing their efforts toward National                tiatives focused on improving the quality of public educa-
Board Certification, the highest educational credential a               tion is an exemplary model of corporate philanthropy and
teacher can receive.                                                    community involvement.”




                                                                                                         DISASTER RELIEF

In Times of Need
    Drought, famines, war, earthquakes, hurricanes, tsuna-            firsthand the survivors who have been directly helped by
mis—just a short list of the natural and manmade disasters            the outpouring of generosity from Boeing employees and
that can befall a village, nation or region, creating chaos           The Boeing Company, the power of ‘a neighbor helping a
where there once was order and devastation where there                neighbor’ really comes into sharp focus,” said Dr. Helene
once was plenty. Some disasters are fast onset, causing               Gayle, president and chief executive officer of CARE.
massive destruction in the blink of an eye. Others emerge                 “While Boeing employees might be located thousands of
slowly and, while less immediate, are most often more                 miles from the disaster, they are there beside CARE in spirit
deadly as they relentlessly take their toll over many years.          as we help our global neighbors rebuild their livelihoods and
In either case, one thing is certain—people need help, they           make life better for their families,” Dr. Gayle added.
need it fast, and they need it over the long term before true             Boeing contributed $1 million to Mercy Corps for rebuild-
recovery can take place.                                              ing in Pakistan after that country’s devastating earthquake.
    Over the years, The Boeing Company has responded                  And, in an effort to help ease the pain and suffering caused
to these calls for help, working with world-class disaster            by the ongoing war in the Darfur region of Sudan, in 2004
relief agencies such as CARE, Mercy Corps and the Red                 Boeing made a grant to CARE to support the organization’s
Cross to bring needed assistance to those affected by                 emergency programs there and in nearby Chad, which has
various disasters around the globe.                                   been inundated with refugees fleeing the conflict. Boeing
    Often this assistance is in the form of monetary grants           dollars went toward much-needed food, essential supplies
other times Boeing equipment figures prominently as                   as well as water and sanitation and health initiatives.
relief agencies provide assistance to remote areas. Often
the generosity of Boeing employees and retirees comes
into play, resulting in millions of dollars in contributions
                                                                      International Disaster Relief
that are matched by the company.
                                                                      Since 2000, Boeing has made 2 grants to eight organi-
    For example, employee and company contributions to                zations for international disaster relief totaling more than
tsunami-relief efforts in Southeast Asia totaled more than            $2.5 million in the following countries/regions (*company
$4.5 million. Employee and retiree contributions account-             match totaling $2 million):
ed for nearly $2 million of that total, excluding the compa-          • Australia                  • Mozambique *
ny match of almost $1.9 million and a corporate contribu-
                                                                      • Czechoslovakia             • Niger
tion of $1 million. In this case, as in many others, Boeing’s
focus is not only on short-term relief, but also on long-term         • democratic Republic        • Pakistan
                                                                        of Congo *
rebuilding with the goal of restoring the affected area to
normalcy as soon as possible.                                         • El Salvador *              • Philippines
    “It is hard to find solace in a disaster as enormous and          • Ethiopia                   • Southeast Asia (tsunami) *
tragic as the 2004 tsunami in Asia. Yet, when you meet                • Haiti                      • Spain
                                                                      • India *                    • Sudan
                                                                      • Iran                       • Turkey

Children enjoy fresh water in the aftermath of the 2004 Southeast     • Japan                      • Uganda
Asia tsunami. Boeing corporate and employee/retiree contribu-         • Korea                      • Venezuela
tions to tsunami-relief efforts in Southeast Asia totaled more than
                                                                      • Mali                       • Vietnam *
$4.5 million. Employee and retiree contributions accounted for
nearly $2 million of that total.                                      • Mongolia


    Other recent examples include a grant to help build an       tions consisted of a $1 million corporate contribution, near-
irrigation system to fight the effects of severe drought in      ly $3.9 million contributed by Boeing employees and retir-
Ethiopia, and another to help people suffering from a devas-     ees, and more than $3.8 million from a company matching
tating swarm of locusts in Mali. Boeing provided support to      contribution. In addition, individual Employees Community
those affected by the food crisis in Niger in 2005, and con-     Fund boards and committees as well as sites from across
tributed toward the development of emergency prepared-           the company made nearly $650,000 in grants from their
ness programs in the Ferghana Valley of Central Asia, a          own funds to local American Red Cross and other disaster
patchwork of borders of former Soviet republics that is vul-     relief agencies to assist in the care of the displaced.
nerable to landslides, avalanches and earthquakes. Relief            “We could not have fulfilled our humanitarian mission
for flood devastation in Haiti after the impact of Hurricane     along the Gulf Coast and across the country if it were not
Jeanne in 2004 was the purpose of yet another grant.             for the tremendous support of partners such as The Boeing
    “We are incredibly grateful for our continued partner-       Company and Boeing employees,” said Kathleen Loehr,
ship with Boeing and its employees,” said Neal Keny-             interim senior vice president of development for the Amer-
Guyer, Mercy Corps’ chief executive officer. “In a time of       ican Red Cross. “Wherever disaster hits—domestically or
disaster, Boeing realizes that all of us, as global citizens,    internationally—Boeing is there to support the work of the
have a duty to lend a hand to those in need.”                    American Red Cross. We are sincerely grateful.”
    Through their support of humanitarian relief efforts, such       While disasters will continue to happen, one other
as the catastrophic December 2004 tsunami and the lesser-        thing will remain a constant as well—the desire to reach
known ‘silent disaster’ in Uganda where decades of conflict      out and help, the desire to make things better.
have forced 1.6 million people out of their homes, Boeing
has demonstrated its commitment to helping people and
communities recover,” Keny-Guyer continued. “They are
truly committed to making the world a better place.”
                                                                 Community members take a fishing boat back to the sea post
    Disasters hit close at home as well as in far reaches
                                                                 tsunami. In the case of the tsunami, as in many others, Boeing’s
of the globe, as U.S.-based Boeing experienced in 2005.          focus is not only on short-term relief but also on long-term
Employee and company contributions to the American Red           rebuilding with the goal of restoring the affected area to nor-
Cross for Hurricane Katrina relief efforts in Louisiana and      malcy as soon as possible.
Mississippi totaled more than $9.3 million. Those contribu-      PHOTO cOURTESy OF MERcy cORPS (cATE GillON)
Contact Information For Featured Nonprofits
And Non-governmental Organizations

American Red Cross                India Sponsor                      New Leaders                     STEP 21
2025 E Street, N.W.               Foundation                         for New Schools                 The Youth Initiative for Tolerance
Washington, D.C.                  B 110, Defence Colony              National Office                 and Responsibility
U.S.A. 20006                      New Delhi                          30 West 26th Street,            Steinhöft 7 “Haus am Fleet”
202-303-4850                      Delhi, India 110024                Second Floor                    20459 Hamburg
                                  +91 11 6563 4460                   New York, New York              +49 40 37859612
Asociación Nuevo
                                                                     U.S.A. 10010
Amanecer                          inJAz Bahrain                                                      The Prince’s Trust
+34 902116504                     P.O. Box 1705                                                      18 Park Square East
                                  Office 606/607,                    Nigerian Friendship             London, United Kingdom
Asociación Proyecto
                                  6th floor, Entrance 3              Library                         NW 14LH
                                  Manama Center,                     (The Compassionate              00 4420 7543 1234
Osa Mayor 19 Aravaca
                                  Government Road 316                Listening Project)
Madrid, Spain 28023                                                                                  The Smith Family
                                  Manama, Kingdom of Bahrain         20940 Jack Davis Place
+34 91 357 0104                                                                                      Level 8, 35 Pitt Street
                                  +973 17225050                      Indianola, Washington
                                                                                                     Sydney NSW 2000
Associazione Italiana                                                U.S.A. 98342
                                  Inkilap Elementary School                                          02 9085 7222
Persone Down                                                         360-297-2280
                                  Koroglu Cad. No. 17
Viale delle Milizie 106                                                                              Water for Schools
                                  Bolu, Turkey                       Nozominosono Support
Rome, Italy                                                                                          21 Vorster Street
                                  90 312 285 4922                    Foundation
+39 63 723909                                                                                        Limpopo Province
                                                                     2120-2 Terao-machi
                                  JA China                                                           South Africa 920
Bellevue Math                                                        Takasaki-city, Japan 370-0865
                                  5F, Building 7                                                     155160572
Standards Partnership                                                +81 27 325 1501
                                  Ju Long Garden
12111 NE First Street                                                                                Vietnam Veterans
                                  Beijing, China 100027              Room to Read
Bellevue, Washington                                                                                 of America Foundation
                                  86 10 6551 5235                    P.O. Box 29127
 U.S.A. 98015                                                                                        (VVAF)
                                                                     The Presidio
425-456-4199                      Japanese Society                                                   1025 Vermont Avenue, N.W.,
                                                                     San Francisco, California
                                  for Rehabilitation of                                              7th Floor
Big Brothers/Big                                                     U.S.A. 94129
                                  Persons with Disabilities                                          Washington, D.C.
Sisters (YWCA NSW)                                                   415-561-3331
                                  22-1,1-Chome,                                                      U.S.A. 20005
5-11 Wentworth Avenue
                                  Toyama, Shinjyuku                  Seoul Science                   202-483-9222
Sydney NSW Australia 2000
                                  Tokyo, Japan 162-0052              High School
+61 2 9285 6262                                                                                      Winnipeg Art Gallery
                                  +81 3 5273 0601                    1-1, Hyehwa-dong, Jongno-gu
                                                                                                     300 Memorial Boulevard
CARE                                                                 Seoul 110-530 Korea
                                  Les Restaurants                                                    Winnipeg, Manitoba
70 East Lake Street, Suite 1430                                      822 740 6210
                                  du Coeur                                                           Canada R3A OB4
Chicago, Illinois
                                  8 rue d’Athenes                    Soccorso Clown Project          204-786-6641
U.S.A. 60601
                                  Paris, France 75009                Via Leone X,8
                                  +33 1 53 32 23 29                  Florence, Italy 50129
Downside Up                                                          +39 0 5547 0305
                                  Mercy Corps
3rd Parkovays Street 14A
                                  3015 SW First Avenue               St. Joseph Ballet
Moscow, Russian Federation
                                  Portland, Oregon                   1810 N Main Street
                                  U.S.A. 97201                       Santa Ana, California
+7 495 165 5536
                                  503-796-6800                       U.S.A. 92706
Golden Key                                                           714-541-8314
33 En Ji Li, Haidian District
                                  Israel Trauma Center for Victims   St. Patrick Center
Beijing, China 100036
                                  of Terror and War                  800 N Tucker Boulevard
+86 10 88122497
                                  HaShomer 5                         St. Louis, Missouri
                                  Tel Aviv, Israel 61041             U.S.A. 63101
                                  972 3 5101047                      314-802-0683

The Boeing Company
100 North Riverside Plaza
Chicago, IL 60606-1596

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