8/12/2008
fac23c72-4f68-44bc-ba28-f7a1e0930561.xls
Confidential
Competitive Analysis
Company
Market Perception Key Product Percent of Total Sales
Key Personnel
[Our Company] High price/expressive [Product Name] [x]%
[Company 1] Conservative/mid price [Product Name1] [x]%
[Company 2] Conservative/mid price [Product Name1] [x]%
[Company 3] Conservative/mid price [Product Name1] [x]%
[Company 4] Conservative/mid price [Product Name1] [x]%
[Company 5] Low prices/personal [Product Name 2] [x]%
President/CEO/Owner CFO/VP Finance VP Marketing VP Sales CTO/VP Product Development Number of Employees
Financial
[Name] [Name] [Name] [Name] [Name] [x]
[Name] [Name] [Name] [Name] [Name] [x]
[Name] [Name] [Name] [Name] [Name] [x]
[Name] [Name] [Name] [Name] [Name] [x]
[Name] [Name] [Name] [Name] [Name] [x]
[Name] [Name] [Name] [Name] [Name] [x]
How Held Shares Outstanding Recent Share Price Cash [if known] Venture Backed? Lead Investors 1999 Sales 2000 Sales (estimated) Percent Growth
Sales, Distributorship & Pricing
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $5,500,000 $8,000,000 45%
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%
[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $23,000,000 $5,000,000 -78%
Primary Sales Channel Primary Price Point Discount Structure Annual Quantity Sold Market Share Estimate
Product/Service General Analysis
Multi-level marketing [x] 50% Off @ wholesale [x] [x]%
Retail Stores [x] 50% Off @ wholesale [x] [x]%
discount superstores [x] 50% Off @ wholesale [x] [x]%
discount superstores [x] 50% Off @ wholesale [x] [x]%
Direct mail [x] 50% Off @ wholesale [x] [x]%
Reseller [x] 45% off @ wholesale [x] [x]%
Their Products are:
Easy to use Fulfills promises
Difficult to install Cumbersome to use
Difficult to install Cumbersome to use
Difficult to install Cumbersome to use
Difficult to install Cumbersome to use
Easy install Includes uninstaller Unattractive themes
Subjective Qualitative Assessment
Graded on a scale of 1-5, with 5 being the strongest.
Market Acceptance Merchandising Packaging Advertising Quality Public Relations Price Product Promotion Product Acceptability Probability of Future Threat Trade-in Value Upgrades Useful Life
Average Competitive Score
4 3 4 5 3 2 4 4 3 na na 2 4 3
3 5 4 4 3 4 4 2 4 5 na 2 4 4
3 5 4 4 3 4 4 2 4 5 na 2 4 4
3 5 4 4 3 4 4 2 4 5 na 2 4 4
3 5 4 4 3 4 4 2 4 5 na 2 4 4
5 4 5 5 4 5 5 3 5 5 na 4 2 4