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					                   Sean Peake
Profile          Unique, Original, Driven.                 Provides fresh ideas and concepts to client’s
                 business. Always seeking new ways to develop effective DM and advertising that get
                 results. Lightning-quick insights and a lateral problem solver. Over 20 years experience
                 and a breadth of knowledge across a wide range of industries and topics. Never missed
                 a deadline.

Experience       Jan 2007 – August 2008
                 Creative Director—Direct Antidote (formerly Fluent)

                         Client
                         AIR MILES Reward Program
                 Achievements
                        Led the transition from generic cardholder statement mailings to segmented
                         program
                        Led the development of new graphic standards and format for new cardholder
                         statement mailings rolling out in Q1 2009
                        Increased frequency of cardholder statements 5X/year from 3.
                        Led development of Web 2.0 sites for AMRP bi-annual national promotions




                 Jan 2004 – Present
                 Senior Copywriter—Lowe RMP/BIMM/Proximity (Freelance)
                         Clients
                         ACUVUE2 (Sales Brochure and POP)
                         CMC
                         dailybread.ca (Web site revamp content and Newspaper insert)
                         FedEx
                         Grand & Toy
                         Home Outfitters (Web site renewal)
                         HP
                         HSBC (Free Checking launch and Small Business promotion)
                         Ivey School of Business
                         Lifesaving Society
                         Mercedes C-Class (Promotion)
                         mypuppy.ca
                         Niagara Fallsview Casino Resort
                         President’s Choice Financial
                         The Sony store
                 Achievements
                        Created new content and structure for mypuppy.ca and dailybread.ca
                        Sony store’s May ―Take Back the Remote‖ promotion for women generated
                         sales of $580,000 nationally—a 172% increase over the same night’s sales in
                         2003
                        Helped develop harder-hitting creative for Lifesaving Society




158 Fairlawn Avenue, Toronto, ON M5M 1S8                  416.270.3707 speake@rogers.com
                 2002–Sep 2003
                 Senior Copywriter—Publicis Dialog
                        Clients
                        Canada Post
                        CIBC
                        Cognos
                        Enbridge
                        Hewlett Packard
                        Juvenile Diabetes Research Foundation
                        Purolator
                        Wood Gundy
                 Achievements
                       Launched the new Wood Gundy brand with an employee-focused information
                        package and online resource site
                       Successfully redesigned JDRF fundraising materials and implemented a new
                        strategic approach
                       One of the first agencies worldwide to successfully adapt new HP brand
                        guidelines to all DM materials
                       Achieved a 600% ROI on Canada Post mailing to counter UPS




                 1999–2002
                 Web & Branding Strategy/ /DM Concept & Copy—Freelance
                        Clients
                        Book4golf.com
                        Coke
                        CryptoLogic (formerly ioll.com)
                        Duke Energy/ Better Schools Partnership
                        Diners Club
                        Lifeline
                        MCS Microcomputer—full site strategy, IA, content and site mapping
                        Microsoft
                        Novartis
                        Tropicana
                        TD Bank
                        WOODS Canada

                 1995–1999
                 Strategist/Content Development/Senior Copywriter—
                 Communicaide & Rapp Collins Communicaide

                 INTERACTIVE
                        Clients
                        Imperial oil
                        I-money
                        SC Johnson Wax


158 Fairlawn Avenue, Toronto, ON M5M 1S8              416.270.3707 speake@rogers.com
                 Accomplishments
                    Imperial Oil commits to recommendations and plans to expand capabilities of web
                     site by Fall 1999
                    SCJ Coil web site generates 100K page views in 12-week period without mass
                     media promotion. Results determined to be from word-of-mouth and promise of
                     regular feature updates

                 DIRECT/DATABASE
                           Clients
                         Casino Windsor
                         Chum FM/1050 chum
                         Frigidaire
                         Mark’s Work Wearhouse
                         Union Energy
                         Union Gas
                         Zurich (retention, stimulation)
                 Accomplishments
                    Creative concept for Chum FM stealth program (The 20 Minute Tune-in) helps
                     propel Chum FM’s morning show to top spot in Toronto market
                    Union Gas New Home owners mailing earns 24% response rate
                    Mark’s Work Wear House B–to–B marketing generates 18% response rate
                    Zurich group insurance package achieves 22% response rate




                 PUBLIC RELATIONS
                           Clients
                           SCJ U.S.
                           SCJ Canada
                 Accomplishments
                    1998 OFF! Canada media kit with novel ―Mosquito Day‖ media event draws more
                     media attention than the P.M.’s federal election announcement
                    1998 OFF! Candle product launch themed ―Scent-sation‖ draws rave reviews from
                     New York City’s women’s magazine editors
                    1998 OFF! Mosquito coil PR campaign themed ―Unwind‖ results in new product
                     being ―sold-out‖ in most major U.S. markets
                    1999 SCJ Shout Wipes media kit, deemed ―the most original and engaging PR
                     launch she had seen‖ by editor of Chatelaine

                 CORPORATE COMMUNICATIONS
                         Clients
                         Baxter
                         Canadian Pulp and Paper Association
                         CIBC–Wood Gundy
                         Labatt
                         TLC The Laser Centre
                         Young President’s Association

158 Fairlawn Avenue, Toronto, ON M5M 1S8                   416.270.3707 speake@rogers.com
                 Accomplishments
                    Generated renewed interest in YPO activities through revamped communications
                     pieces
                    Articles created cold call traffic into RCC
                    Increased company morale with RC2, the RCC employee newsletter
                    The requested speechwriter for CPPA Market Pulp executives


                 COPYWRITING
                           Clients
                           Mark’s Work Wearhouse
                           SCJ
                           CHUM FM
                           1050 chum
                           Yves Rocher
                           Wilson’s




158 Fairlawn Avenue, Toronto, ON M5M 1S8               416.270.3707 speake@rogers.com

				
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