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We want your vision for tourism in 2020


We want your vision for tourism in 2020

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Welcome to Talking Tourism, Tourism Western Australia’s e-newsletter detailing all the latest news,
events, products and other information of interest to you in the WA tourism industry.

What's new from Tourism WA?                            What's new in the industry?

    •    We want your vision for tourism in 2020           •   Chinese TV gets a taste of Margaret River
    •    ATE Guided Tours – applications open              •   QUIT Forest Rally encourages interstate
    •    New five-year plan released by Tourism                competitors
         WA                                                •   Forrest Chase unveils revamped website
    •    Did you know?                                     •   Tourism Australia Market Briefings 2008

What's new in the workforce?                           What's on?

    •    Business Blitz                                    •   Australian Surf Life Saving Championships
    •    The Balance Program                                   2008
    •    Financial Literacy for Aboriginal women           •   Puppets alive at Australia’s first world
                                                               puppetry festival
                                                           •   2008 Drug Aware Pro Margaret River

We want your vision for tourism in 2020
Over the past 20 years the Western Australian tourism industry has grown substantially. Now
we are planning for the year 2020 and beyond, and we want to know what you think. A
document Tourism 2020, a chance to have your say, has been prepared to promote
discussion and feedback. Consultative workshops are also being held at 14 locations around
the State during April and May. The first workshop is being held in Mandurah at the Seashells
Hotel on 9 April from 9.30am to 12.30pm. To find your most convenient location and make a
booking, please visit Tourism Western Australia.
ATE Guided Tours – applications open
Applications for the Australian Tourism Exchange (ATE) Touring Program are now open.
Business owners and operators of near market-ready tourism product are invited to apply.
This is an opportunity to see ATE in action and gain further understanding of how
international trade shows operate and generate business for tourism owners. ATE 2008 will
be staged at the Perth Convention Exhibition Centre from Saturday 14 June to Friday 20
June, 2008. For more information and the application criteria, please visit ATE 2008 or email
your application.

New five-year plan released by Tourism WA
Tourism Western Australia has launched a new strategic plan to set the direction for the
Western Australian tourism industry to the year 2013. The Strategic Plan 2008 to 2013:
Building for the Future, presents a clear course of action for the agency and the wider tourism
industry. The plan is set to: improve the quality of visitor experiences, secure the future of
regional tourism, grow visitor expenditure faster than visitor nights (numbers), accelerate the
development of Aboriginal tourism, influence major infrastructure priorities and attract private
investment, and build recognition that tourism and events enhance the unique WA lifestyle
and supports the natural environment. For more information and to download a copy of the
plan, please visit Tourism WA.

Did you know?
Decipher is an online data warehouse dedicated to providing the Australian tourism industry
with the most recent and reliable tourism research and business intelligence. This dedicated
website is a one-stop shop for a comprehensive range of up-to-date tourism information from
more than 100 qualified sources, and is a valuable tool for anyone involved with the tourism
industry. For more information, please visit Decipher.

Business Blitz
Tourism WA’s Business Blitz program will kick off in Kununurra on 3 April and Broome on 8
and 9 April. The Blitz will help tourism operators build their business and gain a competitive
edge. Workshops will include attraction and retention strategies for tourism operators to
enhance their recruitment knowledge. For more information or to register, please contact
Nicola Howarth on 9262 1713.
The Balance Program
If you are finding it hard to balance your work and personal life then this is the workshop for
you. The next ‘Balance Program’ will be held on 9 April and is a hands on workshop designed
to help managers to develop successful wellness strategies. For more information, please
contact the Australasian Management Centre on 1300 466 688.

Financial Literacy for Aboriginal women
Aboriginal women are invited to attend a two-day money managing workshop developed by
financial educator Isabelle Adams. The training will give participants basic knowledge,
understanding and skills to increase their confidence to manage their personal finances
better. The workshop will be held 22 to 23 April at the Metro Hotel in Como. For further
information, please contact Cassandra on 9451 1424.

Chinese TV gets a taste of Margaret River
Johnny Chan, founder and Chief Adviser of the Hong Kong Wine Club, recently visited
Western Australia’s famous Margaret River Wine region to film for his TV programme ‘Tasty
Journeys’. The programme is aired on ‘The Travel Channel’, a nationwide cable TV channel
broadcasting to 30 million people throughout China. Johnny and his crew filmed a variety of
food and wine experiences in and around Margaret River, Yallingup and Dunsborough.
Highlights for the group included their experience at Howard Park and Madfish Wines and
their Bushtucker River Tour. As a result of this visit, up to four episodes will be broadcast; the
first aired in China on Tuesday 18 March 2008.

QUIT Forest Rally encourages interstate competitors

n increased number of interstate competitors are leading the charge for the opening round of
the 2008 Australian Rally Championship season, the QUIT Forest Rally. Held in both the
coastal town of Busselton and the forests of Nannup in Western Australia, the quality of the
rally is well worth the trek across the Nullarbor for those interstate crews taking on the event.
The QUIT Forest Rally kicks off on the Busselton Foreshore at 6pm on Friday 4 April with the
Busselton Toyota Super Special Stage and will head out into the Nannup Forest for the
gravel competition stages on Saturday 5 April and Sunday 6 April. For more information,
please visit QUIT Forest Rally.
Forrest Chase unveils revamped website
Forrest Chase, the home of Myer and 38 speciality stores in the heart of Perth city, has
unveiled its brand new website – complete with a fresh, new contemporary look and quick
and easy navigation. Web users can sign up for a free VIP e-newsletter which provides
exclusive details of all the latest looks, best buys and special offers available in stores. To
view the new website, please visit Forrest Chase.

Tourism Australia Market Briefings 2008
Tourism Australia is presenting a series of tourism market briefings which will deliver the
latest market intelligence on Australia's top tourism markets, changes in the marketplace and
expectations for the next 12 months. Market Briefings will take place between 26 March and
23 April 2008 in Adelaide, Brisbane, Cairns, Canberra, Darwin, Hobart, Melbourne, Perth and
Sydney, and are free of charge. To register your participation, please visit Tourism Australia
and complete the online application.

Australian Surf Life Saving Championships 2008
‘The Aussies’, as the Championships are affectionately known, are back in 2008 and will be
held at Scarborough Beach from 1 to 6 April. Along with competitors, around 500 officials and
thousands of surf lifesaving enthusiasts are expected to flock to the 2008 Australian Surf Life
Saving Championships, making the event the largest of its type in the world. For more
information, please visit Aussies 2008.

Puppets alive at Australia’s first world puppetry festival
UNIMA Australia and Spare Parts Puppet Theatre present the UNIMA World Puppetry
Festival from 2 to 12 April. The first in the southern hemisphere and only the third time
outside Europe, the Puppetry Festival will be a delight for all ages. The festival includes
puppet theatre at various Perth venues, Mechanics Alive exhibition at the WA Museum, Mr
Squiggle at the Library of WA and the world record breaking Million Puppet Project. For a
complete run down on events, visit UNIMA.

2008 Drug Aware Pro Margaret River
Thousands of surf fans are expected to descend on Surfers Point 6 to 13 April for Margaret
River’s iconic international surf event. The Drug Aware Pro has been elevated to the pinnacle
of the World Qualifying Series circuit, now the only male and female six-star surf tournament
in the world. The event will also be televised to almost a billion people in forty eight different
countries. For more information, please visit Drug Aware Pro.

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