State Government of Victoria by alendar

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									                                                                                                    State
                                                                                                    Government
                                                                                                    of Victoria

The intention of these guidelines is to ensure that:                                                Branding
     • All Government Web communications are clearly branded as coming from the State
       Government of Victoria, which is ultimately responsible for the actions of all it’s
                                                                                                    of Victorian
       Departments, Statutory Authorities and Agencies.                                             Government
     • Government brand equity is maximised, and user confusion minimised through
       the use of one agency/program brand only, in addition to the Government Slogan               Web sites
       (refer Victorian Government Branding Policy).

All State Government of Victoria, (SGV) home pages, navigational pages, and major content
pages and site entry points must carry a SGV identifier.

Where possible, all other pages of agency web sites must carry the words ‘State Government
of Victoria’ in their footers.

The preferred identifier is The Place To Be Slogan (primary option). There is a landscape
version (secondary option) of The Place To Be Slogan and should be used when it is not
possible to effectively incorporate the primary option into the agency’s website design.

The Insignia (‘State Government Victoria’) should be used only where use of the Slogan
would be inappropriate.

The identifier must link to the Victorian Government portal website http://www.vic.gov.au
and all government internet sites must register with the www.vic.gov.au site for
navigational purposes.

RGB 0-51-102 is the closest web-safe equivalent to the PMS 541 official blue colour
of the logo. The Slogan whenever possible should appear in this colour.

Where an agency web site is a colour which would not blend with the Slogan colour,
the Slogan can also appear:
     • in black
     • reversed (white out of a solid coloured background)
     • in the agency’s primary colour, sympathetic to the site’s overall design
       and should appear as a transparent Gif file
     Note: in using transparent gifs, the quality and integrity of the logos are to be
     maintained, hence the identifiers are not to appear on a patterned, photographic
     or textured web background.

No identifier is to be unevenly scaled.

Each identifier element (box, Southern Cross and text) forms part of the entire design
and are always to be used as one united image. They cannot be split, re-sized
or coloured individually.

The identifier should be placed in a position on the page where it can be readily seen when         For further clarification or
first viewing a screen, without having to scroll. Identifiers should be professionally integrated   advice on this or any other
into web pages.                                                                                     area covered in the
                                                                                                    Victorian State Government
                                                                                                    Communications Manual
                                                                                                    please contact
                                                                                                    Government Information
                                                                                                    and Communications,
                                                                                                    Department of Premier
                                                                                                    and Cabinet
                                                                                                    Telephone: (03) 9651 5654
                                                                                                 State
                                                                                                 Government
                                                                                                 of Victoria

Minimum Size                                                                                     Branding
For reasons of clarity, The Place To Be Slogan (primary option) must not appear smaller          of Victorian
than 70 x 54 pixels. The maximum size being 90 x 65 pixels.
                                                                                                 Government
The Place To Be Slogan (secondary option) must not appear smaller than 100 x 24 pixels.          Web sites
The maximum size being 150 x 37 pixels.

The Insignia (‘State Government Victoria’) must not appear any smaller than 70 x 40 pixels.
The maximum size being 90 x 51 pixels.

The International Insignia (‘State Government Victoria Australia’) must not appear any smaller
than 70 x 51 pixels. The maximum size being 90 x 66 pixels.



Roll-Over Gif
Two roll-over gifs of the Slogan are supplied as an option, but would generally only
be suitable on a Home Page.


Animated Gif
An animated gif of the Slogan is supplied as an alternative, but should be used
with discretion and consideration of its impact on page useability.

The animated and roll-over gifs are not available in colours other than the
blue and white supplied.

Officers supplying Victorian Government brands to third parties, including other
Government officers and contractors must ensure that the recipient has a copy of
these guidelines and is aware of the Victorian Government Branding Policy and State
Government Communications Manual.


Armorial Ensign
The Crest is generally not available for use on government agency web sites. Permission for
its use must be sought from the Chief of Protocol, Department of Premier and Cabinet.


Availability of Artwork
An electronic version of the above Internet identifiers can be obtained from Livewire
at http://intranet.vic.gov.au/ or on the attached CD-ROM.

Queries in relation to usage of State Government identifiers should be directed to
Government Information & Communications, Department of Premier and Cabinet,
telephone: (03) 9651 5654.
                                                                                                 For further clarification or
                                                                                                 advice on this or any other
                                                                                                 area covered in the
                                                                                                 Victorian State Government
                                                                                                 Communications Manual
                                                                                                 please contact
                                                                                                 Government Information
                                                                                                 and Communications,
                                                                                                 Department of Premier
                                                                                                 and Cabinet
                                                                                                 Telephone: (03) 9651 5654
                                                   State
                                                   Government
                                                   of Victoria
The Place To Be, Slogan
(primary option)                         Reverse   Branding
                                                   of Victorian
                                                   Government
                                                   Web sites




The Place To Be, Slogan
(secondary option)




Insignia, State Government of Victoria




Insignia, State Government of Victoria
International version



                                                   For further clarification or
                                                   advice on this or any other
                                                   area covered in the
                                                   Victorian State Government
                                                   Communications Manual
                                                   please contact
                                                   Government Information
                                                   and Communications,
                                                   Department of Premier
                                                   and Cabinet
                                                   Telephone: (03) 9651 5654

								
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