SEARCH ENGINE OPTIMIZATION REQUEST FOR PROPOSAL

Search Engine Optimisation – Guidance and Template – SAMPLE SAMPLE REQUEST FOR PROPOSAL Full version: http://www.e-consultancy.com/in/seo-rfp Copyright © E-consultancy.com ltd 2007 1 Author: Matthew Treagus Search Engine Optimisation RFP Guidance and Template E-consultancy March 2007 Search Engine Optimisation – Guidance and Template – SAMPLE SAMPLE REQUEST FOR PROPOSAL Full version: http://www.e-consultancy.com/in/seo-rfp Copyright © E-consultancy.com ltd 2007 2 Author: Matthew Treagus Contents 1. Introduction ...................................................................................3 2. About E-consultancy......................................................................3 3. Contact .............................................................................................3 4. Example RFP: Search Engine Optimisation..............................4 4 Background ............................................................................................................... 4 4.1 Business Measurements............................................................................................. 4 4.2 Success Measures ....................................................... Error! Bookmark not defined. 4.3 Websites in scope........................................................ Error! Bookmark not defined. 4.4 Technologies and Operations...................................... Error! Bookmark not defined. 4.5 Search experience and insights ................................... Error! Bookmark not defined. 4.6 Timescale.................................................................... Error! Bookmark not defined. 4.7 Budgets....................................................................... Error! Bookmark not defined. 5 Your Proposal ............................................................. Error! Bookmark not defined. 5.1 Approach .................................................................... Error! Bookmark not defined. 5.2 Work to be undertaken /Deliverables......................... Error! Bookmark not defined. 5.3 Other requirements of your proposal .......................... Error! Bookmark not defined. 5.4 Selection Criteria ........................................................ Error! Bookmark not defined. * Not available in Sample RFP Search Engine Optimisation – Guidance and Template – SAMPLE SAMPLE REQUEST FOR PROPOSAL Full version: http://www.e-consultancy.com/in/seo-rfp Copyright © E-consultancy.com ltd 2007 3 Author: Matthew Treagus 1. Introduction This document is a template RFP. It contains a long list of considerations, deliverables and criteria. In order to get a prompt and focused response from your short-listed agencies only include the sections that are most relevant to your particular requirements. Before developing your RFP please consider reading “The Business Case for SEO” and “Search Engine Marketing Buyers Guide” both published by E-consultancy. 2. About E-consultancy E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, which was recently named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 45,000 registered users and 150,000+ unique users sessions per month. E-consultancy is popular among internet professionals around the world, for delivering practical, time-saving advice and insight. Subscribers pay from £149 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers in a Central London venue. E-consultancy also runs both in-house and public training courses. http://www.e-consultancy.com/about/3. Contact If you would like to know more about corporate membership and our roundtables then please contact us on +44 207 681 4053 or Peter@e-consultancy.com. If you have any comments or queries about this briefing then please contact Linus@e-consultancy.com E-consultancy URL: http://www.e-consultancy.com Search Engine Optimisation – Guidance and Template – SAMPLE SAMPLE REQUEST FOR PROPOSAL Full version: http://www.e-consultancy.com/in/seo-rfp Copyright © E-consultancy.com ltd 2007 4 Author: Matthew Treagus 4. Example RFP: Search Engine Optimisation 4 Background [Explain your business and the role the website plays in it. What have been the successes. What are the big challenges. What work has been recently undertaken. What is in the plan. Why are you now looking at SEO?] [Give a sense of the rate of change and dynamism of the site.] [List countries, languages and geographies relevant to this RFP.] 4.1 Business Measurements [Most SEO activities will focus on hard acquisition and conversion measurements. To the greatest extent that you can share hard business data and targets with the agency. Give the agency a real sense of why your website exists and what it is about.] • Revenue. • Traffic. • Conversion to sales/sign-ups/leads/orders. • Cost savings.