SAMPLE WEB ANALYTICS CASE by smilesforever

VIEWS: 958 PAGES: 5

									A Business Case for Web Analytics - SAMPLE




                          A Business Case for…


                           Web
                         Analytics
                      E-consultancy - March 2007



                              SAMPLE VERSION ONLY

                            Download the full version of this Business Case:
                              http://www.e-consultancy.com/in/ana-bc

                         Full download for Subscribers only. Subscribe here:
                            http://www.e-consultancy.com/in/subscribe




© Copyright E-consultancy 2007 – not for distribution to non-subscribers without written permission   1
SAMPLE VERSION - Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc
A Business Case for Web Analytics - SAMPLE



Contents
1. About This Guide ....................................................................................................3
   Purpose .......................................................................................................................3
   About E-consultancy .............................................................................................3
2. Scope............................................................................................................................4
   What you can expect from this guide: ..........................................................4
   Further Reading......................................................................................................4
3. What is Web Analytics? ......................................................................................5
4. Why is Web Analytics important? ............. Error! Bookmark not defined.
5. Market Data .......................................................... Error! Bookmark not defined.
   Web Analytics - Market Value ...................... Error! Bookmark not defined.
   Web Analytics – Conversion Rate Statistics ........ Error! Bookmark not
   defined.
6. Web Analytics Trends ..................................... Error! Bookmark not defined.
7. Summary of Business Benefits ................... Error! Bookmark not defined.
8. Costs & Resourcing ........................................... Error! Bookmark not defined.
   Why Outsource? .................................................. Error! Bookmark not defined.
   Outsourcing........................................................... Error! Bookmark not defined.
   Typical Fees ........................................................... Error! Bookmark not defined.
   Vendor Selection ................................................ Error! Bookmark not defined.
   Ballpark Costs ...................................................... Error! Bookmark not defined.
   Other In-house Resources ............................. Error! Bookmark not defined.
9. Case Study - Finance ........................................ Error! Bookmark not defined.
10. Case Study – Retail ......................................... Error! Bookmark not defined.
11. Case Study – Travel ......................................... Error! Bookmark not defined.

* Not available in SAMPLE version.

Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc

Full download for Subscribers only. Subscribe here:
http://www.e-consultancy.com/in/subscribe




© Copyright E-consultancy 2007 – not for distribution to non-subscribers without written permission                                2
SAMPLE VERSION - Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc
A Business Case for Web Analytics - SAMPLE



1. About This Guide
Purpose

This business case will help you evangelise about the business benefits of web
analytics. Use it to figure out how to persuade your boss that an investment in
web analytics is a smart move.

We don’t expect you to know everything about web analytics, and anything
you do know is a bonus. But what’s important here is that you know that web
analytics matters. And now you need to educate the boss.

This guide provides you with a framework for an internal presentation /
argument for a web analytics budget. It contains lots of key facts and figures
that will help you make a solid case for investment.

Good luck!


About E-consultancy

E-consultancy is an award-winning UK-based publisher of best practice
internet marketing reports, research and how-to guides, to help educate
business people and marketers about the internet and e-commerce.

Subscribers pay from as a little as £149 per year to access exclusive and highly
practical content. E-consultancy also provides a range of public and in-house
training programmes, such as seminars and workshops. It trained more than
3,000 internet professionals in 2006.

More than 100 exclusive E-consultancy events are lined up for 2007, including
roundtables and monthly Supplier Showcases.


Want to find out more about E-consultancy?
www.e-consultancy.com/about


Contact Us
Talk: 0207 6814052
Write: info@e-consultancy.com




© Copyright E-consultancy 2007 – not for distribution to non-subscribers without written permission   3
SAMPLE VERSION - Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc
A Business Case for Web Analytics - SAMPLE



2. Scope
We have purposefully limited the scope of this report in order to focus on
Winning The Budget. Accordingly, it will not explain the ins and outs of
affiliate marketing in minute detail.

What you can expect from this guide:

        We’ll start off by providing you with a brief overview of web analytics.

        Then, we’ll get into why web analytics is so important for businesses of
         all shapes and sizes, backing up our view with market data and other
         research.

        After that we will take a look at some recent trends in web analytics.

        Once we’ve set the scene we’ll provide you with a list of business
         benefits. Then we’ll let you know what to expect in terms of costs and
         resourcing.

        And finally, we’ll look at a few case studies, by sector.


Further Reading
E-consultancy has a number of guides that can help you get to grips with
affiliate marketing in detail.

If you need to know how to do it:
Web Measurement & Analytics Training

If you want somebody else to do it:
Web Analytics Buyer's Guide (2006)
Supplier Showcases (Web Analytics)

If you’re interested in how other people are doing it:
Web Analytics Roundtable Briefing




© Copyright E-consultancy 2007 – not for distribution to non-subscribers without written permission   4
SAMPLE VERSION - Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc
A Business Case for Web Analytics - SAMPLE



3. What is Web Analytics?
SAMPLE VERSION ONLY
Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc

Full download for Subscribers only. Subscribe here:
http://www.e-consultancy.com/in/subscribe




© Copyright E-consultancy 2007 – not for distribution to non-subscribers without written permission   5
SAMPLE VERSION - Download the full version of this Business Case:
http://www.e-consultancy.com/in/ana-bc

								
To top