mgmt

							1. Who said the following things: "If I entered into an agreement with
that man, I would be sticking my head in a moose"; "They always bite the
hand that lays the golden egg"; "When I want your opinion, I’ll give it
to you"; "I had a great idea this morning, but I didn’t like it".

2. In 1886, Richard Warren ___ was working for the Minneapolis & St.Louis
Railroad. One of the jewellers in Minnesota refused to accept a large
unsolicited consignment of watches, which Richard bought at $12 and sold
at $14 (although the market price was $25). He made $5000 and started a
watch company. To handle repairs, he advertised for a watchmaker and
hired Alvah Curtis ___ of Hammond, Indiana. Name the two men.

3. Harry Moock, Vice President of Chrysler Corp., described the ideal man
of a certain profession as "He should have the curiosity of a cat, the
tenacity of a bulldog, the friendship of a little child, the diplomacy of
a wayward husband, the patience of a self-sacrificing wife, the
enthusiasm of a Sinatra fan, the assurance of a Harvard man, the good
humour of a comedian, the simplicity of a jackass, and the tireless
energy of a bill-collector." Which profession?

4. Wrigley’s once airdropped 4 million chewing gum packets on
Phillippines with this guy’s most famous statement on it. He was at one
time chairman of Remington Rand. Who?

5. William Thourlby has written two bestselling books ‘Passport to Power’
and ‘You are what you wear’. He was also the wardrobe advisor to George
Bush. But he is not so well-known for a certain landmark in advertising.
What?

6. At a meeting of advertising heads at National Cash Register which was
going nowhere, this young Sales Manager jumped to his feet and yelled
‘The trouble with every one of us is that we dont think enough. We dont
get paid for working with our feet - we get paid for working with our
heads. Any man on the selling force could make two dollars where he now
makes one if he would think along the right lines. ‘I Dont Think’ has
cost the world millions of dollars’. Who?

7. Brothers born into a family of wealthy Sephardic Jews in North London,
their surname meant "watchmaker" in Iraqi Arabic. They joined forces
while in their early twenties to set up their business. Who?

8. Three major companies dominate the dehydrated soups/sauces market in
Europe. Two of them are Unilever (with its Batchelors and Blue Bond
brands), and CPC (with its Knorr brand). Which is the third?

9. A by-product of World War II was the discovery of this soap-like
product by a famous consumer goods company. The product, made from a
soap-like molecule without the potentially irritating alkaline element,
is a ph-neutral, mild cleansing product. This product was first
introduced in the US in 1957. How do we know this product?

10. The year was 1950. She had brought a big bag filled with merchandise,
and she set it up and was in business at Neiman Marcus. Stopping everyone
who came in the door, she   said, "Try this. I', ___________, and these are
the most wonderful beauty   products in the world." Who?
Estée Lauder, who founded   the Estée Lauder Co. Today (1998), it controls
over 45% of the cosmetics   market in US department stores - three times
the volume of its closest   competitor,


1. Samuel Goldwyn.
2. Sears and Roebuck.
3. Salesman.
4. General Douglas MacArthur.
5. He was the original Marlboro Man - before Wayne Maclaren.
6. Thomas Watson, who later went on to head IBM - whose motto still is
‘THINK’.
7. Saatchi and Saatchi.
8. Nestlé, with its Maggi brand.
9. As Dove, the "beauty bar" from the Unilever Company.
10. Estée Lauder, who founded the Estée Lauder Co. Today (1998), it
controls over 45% of the
     cosmetics market in US department stores - three times the volume of
its closest competitor,
     L'Oréal.

1. It was 1992, a dark time for Honda Motor Company. Its founder,
Soichiro Honda, had recently died. Rumours were circulating that the
company - maker of the best engineered Japanese cars - was about to br
absorbed by its dreaded rival. Bills were piling up from the financial
follies of the 1980s. The company had no new models and the Japanese
economy was heading downhill. Nobuhiko Kawamoto, Honda's new boss, did
something astonishing, painful, symbolic and central to the strategy that
has brought Honda back to life. What was this surprising and significant
act?

2. When he joined Honda in 1963, he wangled his way into the research
department, so he could work on racing motorbikes and engines for racing
cars. As a young board member, he was threatened with the sack for
spending his time tinkering in the workshops and skipping board meetings.
One of Honda's most original racing car designs was sketched on his
doodle pad during a tedious board meeting. Who?

3. Charles Plank and Edward Rosinski together hold 159 US patents and
have been inducted into the US National Inventors Hall of Fame. One of
their key discoveries was that a synthetic catalyst could make this
product yield far more of the end product than ever before. Which
product, which end product?

4. Identify the person who said this: "I have had a partner - Charlie
Munger - for a lot of years. You have to calibrate with Charlie, though,
because Charlie says everything I do is dumb. If he says it's really
dumb, I know it is, but if he just says it's dumb, I take that as an
affirmative vote."

5. The year was 1950. She had brought a big bag filled with merchandise,
and she set it up and was in business at Neiman Marcus. Stopping everyone
who came in the door, she   said, "Try this. I', ___________, and these are
the most wonderful beauty   products in the world." Who?
Estée Lauder, who founded   the Estée Lauder Co. Today (1998), it controls
over 45% of the cosmetics   market in US department stores - three times
the volume of its closest   competitor,

6. He is a self-made multi-billionaire CEO. He is obsessive about mopping
up water puddles in the men's restroom, colleagues say. He has a slew of
pets, including three dogs and six birds. His company features one of the
loopiest corporate cultures, where "having fun" is an official goal. He
has pinned up jumbo sized pictures of grinning employees all over the
hallway at the company's corporate headquarters in Pleasanton,
California. Who, and which company?

7. This famous person's political involvement came with its share of
controversy. Most notably, in 1975 he spent six days giving lectures on
public policy in Chile and had one brief meeting with the right-wing
dictator Augusto Pinochet. The result was a storm of protest. When he was
awarded the Nobel Prize the next year, public objections came from all
directions, including previous prize winners Linus Pauling and David
Baltimore. Who?

8. A by-product of World War II was the discovery of this soap like
product by a famous consumer goods company. The product, made from a soap
like molecule without the potentially irritating alkaline element, is a
ph-neutral, mild cleansing product. This product was first introduced in
the US in 1957. How do we know this product?

9. In 1979, which famous software that sold millions of copies for the
next five years, did a company named MicroPro introduce?

10. Three major companies dominate the dehydrated soups/sauces market in
Europe. Two of them are Unilever (with its Bachelors and Blue Bond
brands), and CPC (with its Knorr brand). Which is the third?

1. He axed the company's prized Formula One motor-racing division.
2. Nobuhiko Kawamoto.
3. Product - Crude oil, end-product - petrol.
4. Warren Buffet.
5. Estée Lauder, who founded the Estée Lauder Co. Today (1998), it
controls over 45% of the
     cosmetics market in US department stores - three times the volume of
its closest competitor,
     L'Oréal.
6. Dave Duffield, PeopleSoft.
7. Milton Friedman, one of the best-known economists of the twentieth
century.
8. As Dove, the "beauty bar" from the Unilever Company.
9. WordStar, the popular computer word processor of the eighties.
10. Nestlé, with its Maggi brand.

 11. "This is a book about what happens to people when they are
overwhelmed by change. It is about the ways in which we adapt - or fail
to adapt - to the future". These are the opening lines for the
introduction of which famous book?

12. In Wall Street slang, what are Bo Dereks and James Bonds?

13. IBM first coined this term in 1964 to describe a brand of
typewriters. The MTST (Magnetic Tape "Selectric" Typewriter) boasted
about this because it used magnetic tapes to store pages of text. What
are we talking about?

14. One Dr. John H. Dressauer, the research director of his company,
convinced his company to buy Carlson's patent rights. Which company did
Dr.Dressauer belong to?

15. On October 22, 1938, Carlson and Kornei succeeded in producing the
first-ever copy of this. For the experiment, Carlson inked the date and
the word "Astoria" on a glass slide. Then, using his pocket handkerchief,
he rubbed a sulphur-coated metal plate to give it a static charge. He
attached the inked glass slide to the metal plate and exposed them under
a flood lamp. When he dusted the plate with powder the inked inscription
appeared. What first is being described here?

16. About fifty years after John Loud's patent of 1888, an improved
version was invented in Hungary by Ladislas and his brother, Georg. What
invention?

17. How do we better know the Minnesota Mining and Manufacturing Company?

18. The first great success for this invention came on an October morning
in 1945 when a crowd of over 5000 people jammed the entrance of New
York's Gimbels Department Store. The day before, Gimbels had taken out a
full-page ad in the New York Times promoting the first sale of these in
the United States. On the first day of sales, Gimbels sold out its entire
lot of 10000 - at $12.50 each. What product are we talking about?

19. When World War I ended, so did the cotton shortage, and Kimberly-
Clark began looking for new ways to sell Cellucotton. What product did
this finally result in?

20. In the 1860s a gold miner named Alkali Ike had the habit of stuffing
the Levis pants pockets with ore samples - so much so that the pockets
would frequently rip open. Ike was constantly taking his Levis to his
tailor, Jake Davis, to have them resewn. What invention did Jake Davis
eventually come up with to solve the problem?

   11. "Future Shock", by Alvin Toffler.
12. Bo Dereks are bonds that will mature in 2010 ( since these were
issued when the movie "10"
      starring Bo Derek was doing the rounds in the theatres), and James
Bonds are those that will
      mature in 2007.
13. Word Processing.
14. The Haloid Company, which later changed its name to Xerox
Corporation. The patent in the
     question is the patent for xerography, held by Chester Carlson.
15. The first Xerox copy.
16. The Ballpoint pen.
17. As 3M.
18. The ballpoint pen.
19. In Kleenex.
20. After several resewings, Davis took Ike's torn pants to the local
blacksmith and had him put
    rivets at the pocket corners. It worked, Davis later took his idea to
Levi Strauss and they
   decided to become partners in a patent for Levi's pant with riveted
pockets.

 21. Washington Wentworth Sheffield was a dentist in New London,
Connecticut in the mid-1800s, who developed a tooth-cleaning powder that
was quite popular with his patients. His son Lucius, also a dentist,
helped him modify the formula to make Dr. Sheffield's Creme Dentifrice.
What first did Dr. Sheffield's Creme Dentifrice establish?

22. Wade Morrison, a young man who worked in a drugstore in Virginia,
headed west for Texas after his romance with a local girl was thwarted by
the girl's father. Morrison wound up running the Old Corner Drug Store in
Texas, but he still spoke of his lost romance. Charles Alderton, the
pharmacist at the store, would mix all kinds of flavours together in
making a special drink for his patrons. The drink came to be named after
the girl's father, in hopes that it would help Morrison's romance. What
was the father's name?

23. He has been a professor of Electrical Engg and Computer Science at
the Massachussetts Institute of Technology for 35 years. His products
have been used in GM Cars, Zenith and Phillips TV divisions, NASA space
shuttles, the Queen Elizabeth liner, and Broadway theatres. His father
fled from Calcutta where he was wanted by the British police for
revolutionary activities. Who?

24. Born in 1837, descendent of Welsh ancestors who came to
Massachussetts in 1636, he began his career in 1856. He disliked and
disagreed frequently with Theodore Roosevelt, and when the president was
off on a safari in Africa, he is alledged to have said ‘I hope the first
lion that he meets does its duty’. He was once asked for money by a
friend in need. He took the friend for a walk all around New York and
after an hour, told him ‘Now that you have been seen with me, you will
have no problems getting a loan’. A churchman called him ‘Pierpontifex
Maximus’. The Wall Street Journal called him ‘the undisputed leader who
has stood between the business of this country and disaster’. Who?

25. In 1923, he left Kansas and boarded a train to California with $40 in
his pocket. When a fellow passenger asked him about his intentions, he
said ‘I’m going to direct great Hollywood motion pictures’. After seeing
‘The Jazz Singer’ he wrote to his brother: "I think this is, Old Man,
Opportunity rapping at our door. Slap a big mortgage on everything we’ve
got and let us go after this thing in the right manner." In 1938, he
received honorory degrees from both Harvard and Yale universities, and
also accepted an award from the League of Nations. He started the
‘Experimental Prototype Community of Tomorrow’ center in USA. Who?

26. He called his wife ‘The Believer’ because she encouraged him at a
time when everyone else called him crazy. John Kenneth Galbraith said
this of him :"If there is any certainty as to what a businessman is, he
is assuredly the things ________ is not." Thomas Alva Edison once told
him ‘Young man, you have the right idea. Keep at it’. He got his greatest
inspiration while watching Chicago meat-packers cut beef that moved past
them on an overhead trolley. Who?

27. He has launched a university at Elk Grove Village, Illinois.
President Nixon once met him and asked "What is it now, eight or nine
billion?" To which he replied, "Mr.President, it is 12 billion." When his
company’s market value surpassed U.S.Steel’s, Senator Lloyd Bentson
complained ‘Something is wrong with our economy when the stock market is
long on _____ and short on steel’ At the age of 72, he acquired the San
Diego Padres baseball team. Till the age of 52 he was a peddler of milk-
shake machines. Who?

28. He came from a rich family and was sent to Harvard, where he failed
to complete his first year. His father helped him go into business but he
lost $30000 in the first year. He spent $25000 per week and in 1937, his
empire was in debt of $126 million. He was partly instrumental in causing
a Spanish - American war, and once unsuccessfully tried to disrupt the
premiere of a Hollywood movie based on his story. Who?

29. He set up shop in 1859 as a dry goods trader. The business thrived in
1861 after the outbreak of the US Civil War, when the US Army bought a
lot of grain and supplies from him. He was a regular at the Euclid Avenue
Baptist Church in Cleveland and served as a Sunday School Superintendent.
In 1881, he set up a trust of dozens of companies that controlled 80% of
a particular industry. Other industries followed suit and this started
off the first ‘Anti-Trust regulations’ in the USA. Who?

30. Who said the following things: "If I entered into an agreement with
that man, I would be sticking my head in a moose"; "They always bite the
hand that lays the golden egg"; "When I want your opinion, I’ll give it
to you"; "I had a great idea this morning, but I didn’t like it".

   21. It was the first commercially marketed toothpaste.
22. Dr. Pepper.
23. Amar Bose (of Bose speakers fame).
24. J.P.Morgan.
25. Walt Disney.
26. Henry Ford.
27. Ray Kroc (of McDonalds fame).
28. William Randolph Hearst.
29. John D Rockefeller.
30. Samuel Goldwyn.

31. This institution had its origins in a coffeeshop opened in London in
the late seventeenth century. In 1941, when the Bismarck was sunk by
British ships, bells pealed all over Great Britain, but the bell at this
institution was rung only once because of a certain tradition. Which
institution, and what tradition?

32. By 1861, this product, produced in USA enjoyed higher sales abroad
than in USA. In Africa, salesmen had to customize the machine because the
tribesmen wanted it noisier saying ‘Good iron makes loud noise’. Mahatma
Gandhi called it ‘one of the few useful things ever invented’. Name the
brand.

33. At a meeting of advertising heads at National Cash Register which was
going nowhere, this young Sales Manager jumped to his feet and yelled
‘The trouble with every one of us is that we dont think enough. We dont
get paid for working with our feet - we get paid for working with our
heads. Any man on the selling force could make two dollars where he now
makes one if he would think along the right lines. ‘I Dont Think’ has
cost the world millions of dollars’. Who?

34. This product is considered the best of its kind. The first one was
completed in September 1968, took four years and $1.5 billion to build,
and the effort almost sank the company and threw the city of Seattle into
a depression. 7000 men worked to make it. What?34. This product is
considered the best of its kind. The first one was completed in September
1968, took four years and $1.5 billion to build, and the effort almost
sank the company and threw the city of Seattle into a depression. 7000
men worked to make it. What?

35. Mitchell Kapor, a Bostonian is a teacher of Transcendental Meditation
and a Buddhist. In 1988, he started a foundation for electronic free
speech. But he is the founder of a well-known company. Which?

36. Which term comes from the following quote by Marshall MacLuhan:
"The new electronic interdependence recreates the world in the image of a
_____"

37. Who is the only entertainer to have won the Oscar, the Tony, the
Grammy and the Emmy?

38. Masaaki Imai once said:"There are 3 religions in Japan: Buddhism,
Shintoism and _______". Fill up the blank

39. The MacDonalds clown is called Ronald McDonald all over the world,
except in Japan. What is it called in Japan?

40. Microsoft issues a ‘Certificate of Authenticity’ to guard against
counterfeit software. It has a watermark with the image of a woman. Name
the woman.

   31. The institution is Lloyds. The Lutine Bell is rung once for bad
news and twice for good news. As Lloyds is first and foremost a shipping
insurance company, the sinking of ANY ship is bad news, even if the ship
belonged to England’s enemies.
32. Singer Sewing Machines.
33. Thomas Watson, who later went on to head IBM - whose motto still is
‘THINK’.
34. The Boeing 747.
35. Lotus.
36. Global Village.
37. Rita Moreno.
38. Kaizen.
39. Donald McDonald.
40. Ada Byron.
41. What principle of stock speculation was first propounded by Thomas F.
Woodlock?

42. What is common to the following words - creep, rise, gallop, burgeon,
increase, climb, soar?

43. What did Jesse Jackson & Henry Kissinger do that Castro and
Gorbachev refused to do?

44. The first Xerox model was called the Xerox 914. The next model to
come out was called the Xerox 813. Why?

45. Over 75 % of the world production of this item comes from Madagascar,
Comoros and a bunch of other tiny islands off the E African coast. What
are we talking about?

46. What concept evolved from a major embarrassment that Frank McNamara
faced in a restaurant while entertaining his clients ?

47. What is special about the Rolex at centre court at Wimbledon?

48. Which brand name derives from the Japanese name for the Chinese
goddess of Fortune?

49. Connect: US Presidential Elections 1992, 1996 Indy Car race, World
Cup Soccer 1998, and General Motors.

50. The first product made by this company was a car record player. They
gave themselves a name similar to the name of the market leader in record
players in those days. Name the company.

41. That odd-lotters are always wrong.
42. All these are adjectives referring to inflation.
43. Advertise for New York Times.
44. Paper sizes (9 x 14) and (8 x 13).
45. Vanilla.
46. Diners Club Credit Cards.
47. It is the only digital Rolex in existence - the rest are analog.
48. Canon - from Kwan-Jin, the Chinese Goddess of Fortune.
49. The IT Company EDS. Its founder Ross Perot stood in the elections, it
was the official IT
     Services provider for the 1996 Indy as well as for 1998 World Cup,
and it was taken over by
     General Motors.
50. The market leader in record players was Victrola. These guys were
focussing on car record players specifically, and so called themselves
Motorola.
1. What is the theory according to which some investors will buy stock
even if it is over-valued, on the conviction that there will be someone
else who will buy the stock from them at higher prices?

2. This term, used in economics and finance, refers to the method of
persuasion employed by the Central Bank to control credit expansion by
the commercial banks. What term?

3. What is the name given to a short-term loan given to a borrower to
cover temporary funds shortage?

4. In economics, what is the Bracket Creep?

5. This 'valuable animal' is a profitable business which generates
regular cash flow due to sustained popularity or demand for its products.
What is it?

6. What is the term given to the short-term funds which move quickly into
or out of a country, usually in anticipation of exchange rate
fluctuations or interest rate changes?

7. What is a mutual fund which does not make investments in certain areas
like liquor which are disapproved by many investors called?

8. What is a bond denominated in a currency different from that of the
country in which it is sold called?

9. What is the over-the-counter market which connects dealers across the
US through a network of computers and other electronic equipment called?

10. This organisation was the forerunner of the UNO. Which?
1. Greater Fool Theory, also called 'Castle-in-the-Air Theory'.
2. Moral suasion.
3. Bridge loan.
4. It is a phenomenon where rising incomes push individuals into higher
tax brackets, leaving them
    worse off with lower real disposable incomes.
5. A 'Cash cow'.
6. Hot money.
7. The Ethical Fund.
8. Eurobond.
9. The NASDAQ (National Association of Security Dealers Automated
Quotations System).
10.The League of Nations, which came into existence in 1920.