the-history-of-harley-davidson-motorcycles - DOC by marcusjames


									The History of Harley-Davidson Motorcycles
The Harley-Davidson motorcycle has been in production since 1903. The
brand offers a variety of models for both men and women. While this brand
of motorcycle is among the most expensive, the models also have a
reputation for being reliable and well built. Harley-Davidson bikes are
also well know for the power behind them as they were initially built as
a racing bike.
The sell of the motorcycles were slow in the beginning. The one cylinder
bike they made in 1903 sold quickly, but by 1905 they had only sold 11.
They continued to improve their designs, and it paid off. By 1908 they
had sold 154. They decided to move production from a tiny barn to a
factory and hired 20 employees. The bar and shield logo that graces each
and every Harley-Davidson bike was introduced in 1910.
By 1912 the business was booming. There were 200 dealerships in the
United States and Japan was demanding more and more bikes. By 1914 almost
all motorcycles in the racing circuit were Harley-Davidsons as they could
out run all other brands on the market. Over 20,000 bikes were sold to
the military and used in the war. No one was surprised in 1918 when
Harley-Davidson became the largest motorcycle manufacturer in the world.
From 1940 until 1945 consumers were very disappointed as it was almost
impossible to purchase a new Harley-Davidson. This is because the company
had signed another large contract with the United States military,
supplying motorcycles for the war. However, this lead to the 1950’s being
a difficult time for Harley-Davidson as many consumers got tired of
waiting and started purchasing other brands of motorcycles. By 1957
though Harley-Davidson was back on top with the introduction of the
Minor changes to the style and design of the motorcycles took place
through the early 1980’s. Harley-Davidson decided some major changes were
in order. They introduced a model that featured a five speed transmission
called the FLT. They also replaced the drive train with a belt. The twin
engine was introduced in 1984.
Harley-Davidson has always taken pride in listening to the consumers of
its products. They earned the respect of many owners in 1987 when they
introduced their Buy Back Program. This allowed customers to obtain the
full trade in value when they came to purchase a newer model.
Since then, Harley-Davidson has continued to introduce a variety of new
designs including the Fatboy that has sold well. Men and women both find
Harley-Davidson motorcycles to be comfortable bikes that are well
designed. Riding one is also a prestigious symbol to many.
Today, you can find a variety of Harley-Davidson retailers all over the
world. They offer a full range of motorcycles to choose from. You can
even have a customized bike built for you from the factory. You will find
the sales people to be friendly and informative. Harley-Davidson also
offers one of the best warranties on motorcycles in the industry.
Harley-Davidson has stood the test of time when it comes to manufacturing
quality motorcycles. This is because they have continually worked to
improve upon their designs. They have also paid attention to what
consumers are looking for and been willing to produce it when other
motorcycle brands have hesitated. Harley-Davidson has earned a loyal
consumer base with many claiming they won’t consider riding anything
else. The company is reaping the rewards of their dedication, owning 62%
of the motorcycle market.
Word Count 578

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