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Apparel And Equipment In Sports Fitness And Recreation

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					Title:
Apparel And Equipment In Sports, Fitness And Recreation

Word Count:
413

Summary:
These days there are many big brands that cater to sports, fitness and
recreation enthusiasts. Nike catapulted to number one when they hired
basketball legend Michael Jordan to endorse for them because at the
height of that advertising campaign everyone indeed wanted to be like
Mike. They continued their reign and reinforced their being number one
when they chose golf’s amazing newest star then Tiger Woods as another
endorser.

Adidas is also another leading brand whose lat...


Keywords:
sports apparel


Article Body:
These days there are many big brands that cater to sports, fitness and
recreation enthusiasts. Nike catapulted to number one when they hired
basketball legend Michael Jordan to endorse for them because at the
height of that advertising campaign everyone indeed wanted to be like
Mike. They continued their reign and reinforced their being number one
when they chose golf’s amazing newest star then Tiger Woods as another
endorser.

Adidas is also another leading brand whose latest campaign celebrate
originality showcased their collaborations some of the best designers in
the world. These brands not only battle in coming up with innovative
products, getting the more popular image model or launching award winning
advertising campaigns but they even have their presence felt in the movie
industry.

In 2000, the movie What Women Want starring Mel Gibson and Helen Hunt was
a big hit. The story is about an advertising executive who one day woke
up being able to read women’s minds. True, the actors and the plot make
for a good movie but Nike gained so much from this movie.

There is no better way to present a new way of thinking in terms of
women’s shoes that are great in all areas- sports, fitness and
recreation. The movie explained the whole process that Nike had to go
through to come up with one product. Just in case you are wondering, the
Nike ad representatives in the movie were not actors they were really
from Nike and that now Nike has an entire line for women simply called
Nike Women.

Adidas, on the other hand, had Goal. Goal is the success story of this
small town boy who made it big in the soccerlandia. While more subtle
than Nike, the movie stressed that Adidas is number one in football. Nike
can claim their throne in the world of basketball but soccer or football
will always have Adidas as its number one shoes.

Sports equipments are more easygoing on their Ads, not much brouhaha, it
is simply all about the quality of the equipment. Players sporting them
are almost usually number one in their fields but they are not required
to be as marketable as their apparel endorsers’ counterpart. The point
being the best players in their respective fields uses us so if you
decide to use as then you can end up number one as well. They are more
scientific in their approach owing to details more than just the overall
impact.

				
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posted:3/12/2010
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Mike Ward Mike Ward Senior Project Manager http://thezumbavideos.com/
About Senior Project Manager working with a UK telco http://dabradiowithreviews.com/ http://thezumbavideos.com/ http://vanhiretameside.co.uk/ http://www.bestsellingstructuredsettlements.com/