What Can Social Media Do For You?
HYPE │ Building your Online Buzz
12.05.08│Kevin Dugan, FRCH Design Worldwide
Google Changes Everything
The Brand Called You
How-To in 3 Steps
Google Changes Everything
Resume vs. Google
Carefully selected professional highlights 10 seconds of attention ALL of your online activity
24/7
First impression/ interview reinforces
Context Quickly outdated
First moment of truth/ make or break
Out of context Increasing in relevance
Professional vs. Personal
If it’s online, it’s on Google.
Distribution vs. Destination
Multiple content streams Decentralized
Easily shared
Good content is contagious
mybarackobama.com
75% of Obama’s online community lives “off site”*
*via www.slideshare.net/saydowin/obama-social
How-To in Three Steps
The Steps
listen. it all starts with Google define. map out the niches relevant to you and your interests participate. generate content, comment, communicate
the end result of your efforts is conversation
What’s your passion?
New rules for new tools
Experiment
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
— Charles Darwin
Now Let’s Get Funky!
Find me online. Start here: prblog.typepad.com
Image Credits
Slide 1: Slide 4: Slide 14: Slide 15: Slide 16: Slide 17: Slide 20: Slide 21: Slide 22: Slide 24:
Bootsy-7913 alvena business card Obama Social PICT1776 1024x767 Web 2.0 Collage logos FWOOM Simmy is iTrapped
http://www.flickr.com/photos/voss/2660877746/ http://www.flickr.com/photos/kpucu/849939121/ http://www.slideshare.net/saydowin/obama-social http://www.flickr.com/photos/chtit-troll/2082974014/ http://www.flickr.com/photos/9119028@N05/591163479/ http://www.flickr.com/photos/josephrobertson/127758523/ http://www.flickr.com/photos/stillframe/802270297/
The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319 Moral Ambiguity Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/thomashawk/197863357/ http://www.flickr.com/photos/tekalpha/572008014/