What Can Social Media Do For You?

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					What Can Social Media Do For You?

HYPE │ Building your Online Buzz
12.05.08│Kevin Dugan, FRCH Design Worldwide



Google Changes Everything



The Brand Called You



How-To in 3 Steps

Google Changes Everything

Resume vs. Google
Carefully selected professional highlights 10 seconds of attention ALL of your online activity

24/7

First impression/ interview reinforces
Context Quickly outdated

First moment of truth/ make or break
Out of context Increasing in relevance

Professional vs. Personal
 If it’s online, it’s on Google.

Distribution vs. Destination
 Multiple content streams  Decentralized

 Easily shared
 Good content is contagious

mybarackobama.com

75% of Obama’s online community lives “off site”*
*via www.slideshare.net/saydowin/obama-social

How-To in Three Steps

The Steps
 listen. it all starts with Google  define. map out the niches relevant to you and your interests  participate. generate content, comment, communicate

the end result of your efforts is conversation

What’s your passion?

New rules for new tools

Experiment

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
— Charles Darwin

Now Let’s Get Funky!

Find me online. Start here: prblog.typepad.com

Image Credits

Slide 1: Slide 4: Slide 14: Slide 15: Slide 16: Slide 17: Slide 20: Slide 21: Slide 22: Slide 24:

Bootsy-7913 alvena business card Obama Social PICT1776 1024x767 Web 2.0 Collage logos FWOOM Simmy is iTrapped

http://www.flickr.com/photos/voss/2660877746/ http://www.flickr.com/photos/kpucu/849939121/ http://www.slideshare.net/saydowin/obama-social http://www.flickr.com/photos/chtit-troll/2082974014/ http://www.flickr.com/photos/9119028@N05/591163479/ http://www.flickr.com/photos/josephrobertson/127758523/ http://www.flickr.com/photos/stillframe/802270297/

The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319 Moral Ambiguity Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/thomashawk/197863357/ http://www.flickr.com/photos/tekalpha/572008014/


				
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posted:12/9/2008
language:English
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Description: An intro to using social media to build your personal brand. Created by Kevin Dugan for a Cincinnati USA Regional Chamber event. More info here: http://budurl.com/HYPE08