16 Tips For Offline Marketing by snoopdoggywuf

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									Title:
16 Tips For Offline Marketing

Word Count:
886

Summary:
Search engines are Not "the only form of marketing" these days as to how
people will find your website (as was the case five years ago)! Many more
people are visiting websites where they have seen the url in writing. Why
do you think so many television commercials these days always include the
web address of the product they are promoting?

These tips will do wonders for increasing your Offline Marketing and the
amount of traffic to your website, which of course, is what we all want
to


Keywords:
offline marketing, offline promotion, marketing, internet marketing


Article Body:
1. Answering Machine - This one is easy for offline marketing, just be
sure to include your URL, dot.com in your answering machine messages!

2. Address Labels - Again easy all your outgoing mail for everything use
your address labels for more offline marketing of your business and
website!

3. Business Cards – Definitely use them, get in the habit of carrying
them with you and pass them out “It Works”, you can even get you cards
done on cd-roms!

4. Company vehicles - We all see vehicles with company names and
telephone numbers on them driving our streets and motorways. This is a
great idea as it gives potential customers the chance while out and about
to learn about the company and also learn about how to contact them
should they need the service or product they offer at some stage in the
future. I often wonder why more websites aren't promoted in this way by
simply adding the company website URL also, you definitely should do this
as part of your Offline Marketing!

5. Flyers – Post flyers on free local bulletin boards (grocery stores,
discount chain stores, shopping malls, laundromats, dry cleaners, etc.)
print a flyer on bright yellow paper detailing your web address and your
company. BE SURE to include your email address, URL as well as your
telephone number! Tack the flyer to bulletin boards all over your town.
Keep a supply in your car for handy offline marketing!

6. Freebies & Giveaways - This method is a personal favorite of mine. It
involves purchasing and distributing items such as pencils, pens, t-
shirts, mugs, mouse pads, calendars, key-chains, bumper stickers,
refrigerator magnets and the like. All these items will have your URL,
Logo, or Email address located somewhere on them helping to market
offline and attract people to your website.

7. Christmas Cards – Use your Christmas cards to all your customers also
for offline marketing with all your info URL, email and phone numbers!

8. Checks & Coupons – Again use all your information when using coupons
and have your company checks printed with this information!

9. Web decals - are a new, inexpensive and fun way to use offline
marketing and attract attention to your website. People absolutely love
them, and they are very simple to use. Web decals are made of high
quality vinyl and printed with state of the art digital equipment.
Display your website address and more in bold white or black & white
letters. People stick them everywhere. In your car windows, store, office
and home windows, any place with glass!

10. Word of Mouth - easiest and a very viral form of offline marketing,
your happy customers and friends just pass it on!

11. Fax cover sheets - (many people forget this one for offline
marketing!)

12. Personal brochures - about you and your company!

13. Printed Material - Print your URL (Web site address) everywhere you
print your business name. Including business cards, fliers, signage, ads,
product tags, labels, craft show directories (in shows you may be
attending) and anywhere else your business name is printed!

14. Newspapers, classifieds and related magazines - The print media which
includes newspapers, journals and magazines is another avenue where your
can have your URL exposed for everyone to see. It's best first to start
advertising your products, services and URL in local newspapers and then
if successful continue onto regional and national publications. If you
can't afford the common graphical advertisement as seen throughout
newspapers and journals related to your industry don't worry as most of
these publications have classified ad sections. Classified ads allow you
to reach a targeted audience very cheaply with a simple short message and
of course your URL is included in there somewhere too again a great
source of offline marketing for your business!

15. Press releases - Press releases using them for offline marketing and
promotion. Press releases or news releases as they're sometimes known are
newsworthy stories about your business that you send to various sections
of the media. These sections of the media must be related to your
industry for you to have any chance of success. Newsworthy stories are
stories which readers of the media publications you submit to might be
interested in.

If the journalist reads it and likes it he or she may publish it or some
of its contents in his or her publication, if this happens you're on to a
winner because the public in general are much more responsive to a news
story than a plain old hyped up advertisement. This could mean they'll
enquire about or even purchase your products or services.

Using press releases for offline marketing of your website uses the same
principals, if it's newsworthy release it. Newsworthy events for websites
include website launches, website re launches and new online services
among other items. Also don’t forget online press releases!

16. I. ID-It Plates - These Elegant mini-Billboards promote YOU 365 days
a year, enhance the appearance of your vehicles, last for years and most
important, give you literally Millions of Impressions and affordable
offline marketing over their lifetime.

Conclusion - Even if your business only exits in the virtual world you
must realize ALL your customers live and always will live in the physical
world and therefore can be reached much better from the physical world.
The moral of the story is never ever forget about the offline marketing
and promotion of your website. Your success or failure could depend on
it!

								
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