Apple & Pear World News

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					                                   Published by Apple & Pear Australia Limited

            Week Ending 3/11/06

                                    •   Serbia group moves to high density
                                    •   Serbia co-operative builds CA rooms
                                    •   Slovenia group targets hail netting
Apple & Pear World News

                                    •   Russian importer targets sales growth areas
                                    •   Apple and pear imports grow to Russia
                                    •   EurepGAP asked to change
                                    •   Covent Garden looks to changes
                                    •   UK grown apples and pears get support
                                    •   Buying cheaply not on say English Apples and Pears
                                    •   Food safety essential in Eastern Europe
                                    •   Argentina exports fewer apples and pears
                                    •   Intensive orchard sets direction for UK growers
                                    •   China pear production increases as prices ease
                                    •   Pear and apple exporter
                                    •   Indonesia tough going
                                    •   Retailers have confidence in Indonesia market
                                    •   Information exchange by WAPA and NZ panel key to market success
                                    •   John Wilton reports on Argentina apples and pears
                                    •   Boost for NZ apple industry
                                    •   Nelson rationalizes and looks ahead
                                    •   Central Otago growers look to Jazz
                                    •   Los Angeles Market Report
                                    •   Netherlands Market Report
                                    •   Information about this newsletter and disclaimer
            Volume 9 No. 39

UK / Europe
Serbia group moves to high density, September 2006, p80
Serbia's leading producer and exporter of apples, Juzni Banat, produces 1,200 tonnes of apples and 3,000 tonnes of
peaches. There are 300ha of apples and 50ha of new orchard. High-density orchards are being planted with Fuji,
Gala, Red Delicious and Braeburn. Now under private ownership for a year, the company intends to increase
investment with hail netting and expanded nursery production.                                   Return to Contents
Serbia co-operative builds CA rooms, September 2006, p82
The Serbia apple co-operative Prima has Serbia's first fully equipped CA rooms. Prima members have 600ha of apples,
with average farm area of 10-30ha, much larger than the 1-3ha of southern Serbia. They export apples to Russia and
nearby countries and aim to work with other Serbian apple co-operatives to maximise group potential. Main production
is Idared, Golden Delicious and Jonagold.                                                       Return to Contents
Slovenia group targets hail netting, September 2006, p87
Slovenia apple producer and exporter Evrosad, markets up to 15,000t of apples, about 2/3 in export markets. They
covered 25ha with hail netting for this season and intend to add 25ha for each of the next 3 years after severe hail and
frost damage last season. New plantings are Gala, Fuji, Braeburn and Golden Delicious. They have EurepGAP and ISO
accreditation and are planning a new 3,500sq m packhouse in 2008.                                  Return to Contents
Russian importer targets sales growth areas, September 2006, p92
JFC is a Russian importing and distribution company with a new centre in Moscow and terminals at Chelyabinsk and
Novosibirsk. They will import 15,000t of apples, 27,000t of bananas and a range of other fresh produce in 2006.
Sales growth is greatest in central and southern parts of Russia.                                Return to Contents
Apple and pear imports grow to Russia, September 2006, p94
Double D Trade imports fresh produce through European Russia to the country's Far East. Frozen meat importers,
they expanded into fresh produce 6 years ago, with grapes, citrus, apples and pears from Washington. Sourcing from
Chile and Argentina expanded their sales season.
They are about to open Vladivostok's first state of the art cold storage and distribution centre in the Far East. Until now
produce has been stored in refrigerated containers. They will source direct from Washington for apples and pears with
a custom packed Far East brand. There is considerable interest in Pink Lady™ and other imported apple varieties will
include conventional varieties and Braeburn.                                                          Return to Contents
EurepGAP asked to change
Fresh Produce Journal, 29th September 2006, p1
Produce suppliers sought greater efforts by EurepGAP to harmonise requirements at the EurepGAP annual conference
in Prague. The statement expressed concern at the "multiplicity of criteria which are often interpreted and implemented
differently". Also food safety should not be an "instrument of competition among retailers".
EurepGAP has a budget of €2.4m for 2007 but subscription rates will be modified to be more favourable to smaller
producers after complaints received about recent rate increases.
EurepGAP chairman Nigel Garbutt agreed that they would do all they can to progress these issues. Return to Contents

Covent Garden looks to changes
Fresh Produce Journal, 29th September 2006, p1
The Covent Garden Market Authority has announced a 2-year plan to investigate redevelopment of the 30 year old
infrastructure at the site to meet future trading requirements. The plan is supported by Defra and the market tenants
association.                                                                                       Return to Contents
UK grown apples and pears get support
Fresh Produce Journal, 29th September 2006, p4
Sainsbury's stores in the UK have moved Cox apples and Conference pears to prominent in-store positions to maximise
sales of UK grown produce. Last season they sold 28% of home grown Cox, far above the UK market overall sales of
17%. 40% of their apple sales were English over a 12-month period last year and they intend to raise this to 50%.
Royal Gala and Conference will be 100% English for 12 weeks this year, double the 6 weeks of last year.
                                                                                                    Return to Contents
Buying cheaply not on say English Apples and Pears
Fresh Produce Journal, 29th September 2006, p4
The official launch of the English apple and pear season prompted Ian Mitchell representing English Apples and Pears
to warn multiples that the future of English apples is threatened while "buyers are judged by their superiors on their
ability to buy more cheaply". The dizzy downward spiral of price cutting that results "endangers the whole industry".
                                                                                                       Return to Contents
Food safety essential in Eastern Europe
Fresh Produce Journal, 29th September 2006, p5
Eastern Europe countries are at different stages of implementing EurepGAP standards, delegates at the recent annual
conference were told. Poland, Hungary and the Czech Republic have made significant progress. Fons Schmid of Dutch
retailer Ahold said that they must have the whole food chain covered for food safety issues. We need to know that we
can recall if necessary. Food safety is an ongoing everyday concern.                              Return to Contents
Argentina exports fewer apples and pears
Fresh Produce Journal, 29th September 2006, p8
Argentina exported fewer apples and pears in 2006, according to the latest USDA report. The apple crop was down
15% and average prices increased 5% as a result. The pear crop was up 10% but exports were down after high
volumes to the EU and Russian markets in 2005 resulted in poor returns. Overall exporters were more pleased with
returns in 2006 than 2005. Organic fruit premiums doubled over conventional fruit in the EU as a result of lack of
supply, achieving 40% premiums.                                                                  Return to Contents
Intensive orchard sets direction for UK growers
Fresh Produce Journal, 29th September 2006, pp20/21
An intensive apple orchard trial at Maidstone, Kent, is being financed by Orchard World and Sainsbury's to show the
rewards of early high yields from intensive plantings of 3,400 trees/ha. The 1m x 3.25m spacing is being monitored by
consultants from the Netherlands. The aim is to highlight to UK growers the benefits of plantings that achieve best
management practices.
The one ha site at Rankins Farm cost £40,000 to set up and has main varieties of Royal Gala, Cox and Braeburn and
trial plantings of Delbar Estival, Rubens, Junani, Pinova and Bramley. Laurence Olins of Orchard World says UK growers
need to match their competitors and this site will highlight future opportunities for UK growers. They aim to produce
60t/ha and a high percentage of Sainsbury quality fruit within 2 years of planting. The site is referred to as Concept
Orchard, to slash production costs and triple yields.                                                 Return to Contents

North Asia
China pear production increases as prices ease, Sept/Oct 2006, p36
Fragrant pears in Xinjiang Province are being harvested through to the end of October. Total production will be 500-
600,000 tonnes. Prices are expected to fall up to 30% due to increased production. US$8 per carton is suggested for
SE Asia and US$12 for the US and Canada.
Ya production is also forecast to fall 30-40%, but a supply glut has seen prices of US$7.40 per carton to
US$5.40/carton. The wholesale price of exports to Canada has dropped from C$14-15/10kg to C$10/10kg. Su pears
in Shaanxi will produce about 600,000 tonnes. Shandong will produce 1.0 million tonnes of pears in 2005.
Prices were firm into Europe in late July/August but the test will be later with likely increased exports to Europe but only
a limited consumer market, according to Capespan's Rod Hill.                                            Return to Contents
Pear and apple exporter, Sept/Oct 2006, p38
Shenzhen based Shenzhen Yuanxing has 4 packhouses, 2 CA cold rooms and is EurepGAP accredited, according to Mr
Lu Chang Ying. They import fruit from around the world as well as exporting pears to SE Asia, Canada and the US this
season. Pear sales are Fragrant, Gong, Crown and Hosui and apples are predominantly Fuji, Red Star and Gala.
                                                                                                    Return to Contents

South East Asia
Indonesia tough going, Sept/Oct 2006, pp92/93.
Cold disinfestation or fumigation for fruit fly control of produce entering Indonesia, restricted port entry and the need for
import permits, have added costs to supplying produce to Indonesia, says Tony Ang of PT Anugerah Buana Utama. He
expects US apples and grapes to be affected this year.
Apple and pear imports to Indonesia have increased by huge amounts in the last decade with opportunity continuing to
grow. However China now takes up 94% of pear imports and 72% of apple imports. In 2005 there were 126,973t of
apples imported and 80,395t of pears.
Australia's share of temperate fruit imports has fallen from 25% in 1994 to 4% in 2005. Pears made up 1,307t in
2005 and apples 689 tonnes. Packham is the main export pear variety but Buerre Bosc or honey pear has good
potential due to its firmness and sweetness.                                                   Return to Contents
Retailers have confidence in Indonesia market, Sept/Oct 2006, p94.
Indonesia retailers are confident that sales will increase in 2006 by about 20%, with signs of easing inflation and a
decision not to proceed with increased electricity prices. PT Hero Supermarket plan to open 36 new outlets in 2006.
They currently run 260 outlets across the country. They will add six hypermarkets to their current 95. Carrefour will add
3 stores to its current 21. Matahari will add 22 outlets in 2006, including 10 hypermarkets, 7 supermarkets and 5
discount stores.                                                                                    Return to Contents

New Zealand
Information exchange by WAPA and NZ panel key to market success
Fresh Produce Journal, 29th September 2006, pp22-26
Information exchange has made a major contradiction to a more stable apple market in Europe, according to this
report. This does not take away from a more cautious approach by southern hemisphere suppliers after disastrous
returns in 2005 or the generally lighter crops in global apple production.

The World Apple and Pear Association (WAPA) is attributed with vastly improving communication and information for
people from both hemispheres. Weekly updates on arrivals in Europe and regular revision of world crop volumes are
allowing improved planning. The import license system for apples entering Europe has also provided a clear picture for
Pipfruit NZ chairman Ian Palmer says that the NZ industry has benefited from the exchange of information by NZ
exporters in the newly formed Market Panel. A more stable market has helped, but there are good examples where the
panel has been able to prevent price erosion. Information and active dialogue between exporters have benefited
In fact there is increasing confidence that a more cautious and controlled approach by exporters, coupled with a 5%
lighter European crop, will continue to benefit the 2007 market.
WAPA believes that the transition between seasons will continue to benefit if the international information exchange
continues and the trade acts on the information.                                                     Return to Contents
John Wilton reports on Argentina apples and pears
The Orchardist, October 2006, pp15-19
John Wilton, Deciduous Fruit Specialist, AgFirst, reports on a recent visit to Argentina. The fruit industry is made up of
60% apples, 30% pears and 10% summerfruit according to his estimate. Increased pear consumption, particularly in
Northern Europe is prompting growers to consider long term aims of reversing the apple and pear production to 60%
pears and 30% apples. Ready to eat ripened pear sales are also increasing consumption.
Newer apple varieties with most interest are improved strains of Royal Gala, such as Brookfield and Cripps Pink. WBC is
the main pear variety and Packham no.2. D'Anjou prices are currently good and there is interest in Abate Fetel and the
newer coloured varieties from South Africa.
The Italian Palmette production system dominates plantings for apples, pears and plums. Due to frost problems
trellised rows tend to be very tall. Fearing sunburn and weak growth, tree management tends to shorten branches
rather than replace them with weaker more fruitful branches. The resultant vigour increases canopy shading problems.
Tree density for non-dwarfing rootstocks is relatively high at 1250-1700 trees/ha (4x2m – 4x1.5m) but this delays
significant production before 5 years old. A dry climate and low rainfall helps organic production, although low fertility
soils are a problem. Labour costs about AU$18 per day (43pesos per day).                             Return to Contents
Boost for NZ apple industry
The Orchardist, October 2006, pp20-22
Over all varieties, forecast returns of above NZ$21 per carton will provide a much needed boost for the NZ apple
industry. Exports of 14.68m cartons, compared to 18.07m in 2005 and nearly 20m in 2004, and a Market Panel that
has been a 'wonderful success' suggests prospects next year should also improve. Braeburn and Royal Gala grower
returns of almost NZ$18.50 compare with as low as NZ$6 for Braeburn last year, and compare with average production
costs of NZ$18 per carton.
Ross Wilson, AgFirst consultant, says packers have merged and others have developed new orchards or negotiated
secured supply contracts to ensure certainty of supply. Vertically integrated and expanded operations are seen as a
key to future survival.
The only exit strategy for many growers remains a capital gain on their property, despite the improved returns this year
providing a much needed boost. Hawkes Bay land values are around NZ$40,000/ha. The value added by trees has
dropped sharply from about NZ$25,000/ha to about $5,000/ha.                                        Return to Contents
Nelson rationalizes and looks ahead
The Orchardist, October 2006, pp23/24
There remains an over-supply of packing and storage capacity in Nelson and Ian Palmer warns that fruit quality must be
retained before extra packing capacity. Firm prices have been helped by the reduction of Nelson exporter numbers to
only 9 or 10 and this led to less fragmentation with about 20% of exporters having 80% of market share. Ian Palmer

defended extensive new plantings of Jazz™ as global production is capped to 6m cartons. He anticipates 4 to 5 years
before growers will recoup losses from average returns of about $13.50/carton during 2004 and 2005.
Former orchardist Iain Graham says 10 orchards in his immediate area have been pulled out or reduced in size. Blocks
are also leased out to larger operators.                                                        Return to Contents
Central Otago growers look to Jazz
The Orchardist, October 2006, pp26/28
Ettrick fruit grower and packhouse owner and Pipfruit NZ director Stephen Darling says that there are about 30 pipfruit
growers in Central Otago, half the number of the early 1990's.
ENZA regional manager Jeff McDonald says returns for Jazz™ are expected to be about NZ$35/carton. Eight Otago
orchardists have about 40,000 Jazz™ trees planted. A recent seminar and orchard walk was attended by about 30
growers and staff who are currently growing or intending to plant Jazz™. Jeff McDonald also reports some good
results with organic Jazz™.                                                                     Return to Contents
Los Angeles Market Report
 Los Angeles wholesale on 31-Oct-2006 provided by: Fruit and Vegetable Market News, USDA.
   Source          Variety        Pack       US $ Min      US$ Max      AU $ Min    AU $ Max
Washington Red Del                18 kg     18.50             22.50 23.91              29.08
Washington Golden Del             18 kg     18.00             24.50 23.26              31.67
California    Fuji                18 kg     26.00             35.00 33.60              45.24
Washington Fuji                   18 kg                       40.00                    51.70
California    G Smith             18 kg     18.00             34.00 23.26              43.94
Oregon        G Smith             18 kg                       32.00                    41.36
Washington G Smith                18 kg     20.00             32.00 25.85              41.36
Washington Gala                   18 kg     16.00             27.00 20.68              34.90
Canada        Mcintosh            18 kg                       32.00                    41.36
Washington Jonathan               18 kg     26.50             28.50 34.25              36.84
Washington Braeburn               18 kg                       26.50                    34.25
Idaho         Red Rome            18 kg                       24.50                    31.67
Washington Red Rome               18 kg     24.00             24.50 31.02              31.67
Oregon        Anjou               20 kg     18.00             28.50 23.26              36.84
California    Bosc                20 kg     18.00             28.00 23.26              36.19
California    Bosc               16.2 kg 11.00                16.00 14.22              20.68
Oregon        Bosc                20 kg     26.00             28.00 33.60              36.19
Oregon        Florelle            10 kg     30.00             34.00 38.77              43.94
California    Bartlett           16.2 kg 12.00                18.00 15.51              23.26
Oregon        Seckel              10 kg                       16.00                    20.68
Oregon        Comice              10 kg     20.00             24.00 25.85              31.02
California    French Butter       10 kg     20.00             24.00 25.85              31.02
California    Nectarines        2 lyr tray 20.00              24.00 25.85              31.02
California    Plums             2 lyr tray                    16.00                    20.68
California    Peaches           2 lyr tray 20.00              22.00 25.85              28.43
Details of fruit size and grade available from
Note: the USDA reporting service has ceased differentiating CA and regular store product so this report has done so, too.
                                                                                                                        Return to Contents

Netherlands Market Report
Average FOT prices in Euros at the Dutch fresh produce export market, based on prices from exporter’s price lists:-
 Source              Variety                  Pack             Euros            Euros      AU $ Min         AU $ Max
                                                               Min                Max
France               G.Delicious              18.0kg           11.00            15.04      18.15                  24.81
France               Royal Gala               18.0kg           14.38            15.50      23.72                  25.57
France               Gala                     13kg             11.00            12.00      18.15                  19.80
France               G.Smith                  18.0kg           14.63            15.38      24.13                  25.37
France               Red Chief                18.0kg           13.00            15.17      21.45                  25.02
France               Braeburn                 18kg             12.83            15.19      21.16                  25.06
China                Ya pears                 18.0kg           8.70              9.50      14.35                  15.67
France               Alexandrine              13.0kg           8.00              8.50      13.20                  14.02
Portugal             Rocha pears              13.0kg           8.00              8.50      13.20                  14.02
Information sourced from, week 43, w/e 27th October 2006,

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Information About APWN and Disclaimer
This bulletin is prepared weekly to bring you up to date with the latest information about apples and pears with some reference to other
commodities. Information is sourced from weekly and monthly publications and the electronic media and is used in the next issue of the bulletin
after it is received. All sources are referenced.
The Bulletin is compiled and edited by Apple & Pear Australia Ltd (APAL) from information researched by APAL staff and consultants, in
particular, Ross Wall. APAL also gratefully acknowledges assistance provided by the Agribusiness Initiative of the Victorian Department of
Primary Industries (DPI).
Every effort is taken to interpret and report accurately on information and events but no responsibility is taken for the source or accuracy of
either the information or the interpretation placed upon it in this publication. Similarly the authors do not accept any responsibility for any action
that may be taken by an individual following their interpretation of statements made in this report. Currency conversions are for guidance only
and were obtained from the Bloomberg Currency Calculator which can be found at
The editor is Alma Reynolds and her e-mail address is

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