Welcome to Your November 2005 McGregor’s Sales Letter
> Beat High Fuel Costs Now:
Four Money Saving Methods You Can Use Immediately
> Take the High Road to Cleanliness
> Discover the Unique Tropical Flower Power of Curcumas
Beat High Fuel Costs Now:
Four Money Saving Methods You can Use Immediately
McGregor’s is pleased to announce we have lowered your freight costs in 2005/2006! This is not a
gimmick. We are not adding a surcharge somewhere else. We did not raise prices to hide the margin.
We did not change carriers either. This freight reduction is real and it’s available right now. Inside
this article we discuss how we did it, plus we have found three other effective solutions to help you
lower outbound freight and heating fuel costs significantly. Read on and start saving and money
1. McGregor’s lowers your in bound freight costs this season with automated pack out
system. Now you can maximize your pack out on URC’s with ease. It can be so frustrating
opening a box and finding barely a fraction of its space was filled. At one time calculating the
pack outs on shipments with mixed varieties was a time consuming process –which often got
overlooked or miscalculated. It’s now an automated tool in the McGregor’s online ordering
system. In any given ship week no matter what you ordered, you now see if the last box is full
or not. The online system not only shows you if you have capacity in that last box, it let’s you
go into your order and massage volumes until your boxes are full. Quickly choose to add or
subtract cuttings or to reallocate to other ship weeks. It’s easy, and the results save money
immediately by reducing your freight cost each week! For a quick demo contact your MPS rep
2. Grow low profile crops, which we call Low Riders TM, to save on outbound freight: Low
Riders TM fill 4” pots at 8 to 10” height or less. The benefits Low Riders TM provide are
they allow you to add one more shelf into your racks. Let’s consider that you average 5 to 6
shelves per rack and your shipping costs are somewhere between $1.50 and $3.50 per shelf
to ship. If you are able to average one more shelf per rack, you have just reduced your
freight by a significant amount. Potentially 16 to 20%!
Here are some excellent Low Riders TM to add to your production to beat high fuel costs:
a. Cuphea Lavender Lace- “triple threat variety”, 1. low input cost, 2. high
pack out when it comes as URC and 3. low profile to ship to retail.
b. New MiniFamous Compact TM Calibrachoas from Selecta are excellent
here. Four new colors make great low riders: New Compact Blue,
Compact Burgundy, Compact Lemon and Compact Red. Compacts have a
more mounding compact habit.
c. Calitunia – Exclusive Danziger variety- LP and easier to grow than
petunias and calibrachoas too.
d. Celestial Fuchsia’s from Plant Haven – upright habit, very compact, up to
10” full grown.
e. Helichrysum petiolare Petite Licorice -very compact
f. Heliotropium amplexicaule Azure Skies is lower growing than
Heliotropium arborescens Fragrant Delight and you may wish to consider
as a sub to save space. Currently MPS can only source Azure skies as a
g. Impatiens – Doubles – Danziger’s Musica series is one of the best
performers in shipping. It is very compact and incredibly floriferous
such that if a flower is knocked off in shipping it does not leave a large,
empty flowerless space on the plant. Think of how buyers shop for
Christmas trees with uniformity, the same is true on double impatiens.
Certain colors are more compact than others. Contact your rep for
h. Lantana New Gold – A top seller and a top fuel buster. To 12” full grown.
i. Lantana Patriot Petite Rainbow – 1994 Florastar winner for ultra
compact habit – A heat lover for summer too.
j. Nemesia fruticans Innocence – compact upright form to 10 -12” full
k. Salvia leucantha Santa Barbara – from Plant Haven – very compact
compared to other salvias. We don’t recommend them in 4,” but they will
be lower in a gallon than other salvias. Good sub to consider.
l. Torenia Moon Series from Danziger – compact colors include Honey
moon, Pink Moon, and Rose Moon.
a. Ajuga – reptans Bronze and Burgundy Glow are our best Ajuga sellers,
obviously they have low profiles. Chocolate Chip has the best pack out
at 7,000 per box. Many Ajugas are being used in stepping stone
programs that are becoming popular in the market.
b. Artemisia stelleriana Silver Brocade – 8” full grown.
c. Campanula Birch Hybrid – 1 to 2” foliage, low growing mat.
d. Ceratostigma plumbaginoides – 8 to 10” full grown and an economical
10,000 pack out when shipped as URC.
e. Coreopsis – The Low Riders TM varieties of Coreopsis are lanceolata
Walter to 6”, rosea (American Dream) to 12” and auriculata Nana at 12”
f. Delosperma cooperi rises to 6”.
g. Gaura Passionate Blush, more compact than other Gauras, upright, 16 to
18” full grown.
h. Gaillardia Fanfare from Plant Haven sells like hotcakes with tons of
blooms that ship well. 12 to 19” full grown, smaller in a 4”.
i. Heuchera Crimson Curls from Plant Haven to 10”.
j. Heuchera Plum Pudding from Terra Nova - compact habit with striking
purple foliage. A great Heuchera that is well known in the market.
k. Iberis Purity is compact to 8” in a spreading form, Iberis Snowflake is
compact to 10”, and Alexander’s White is taller to 12”. Subs may be
desired to save space here.
l. Lamiastrum galeobdolon Herman’s Pride – Mounding to 10- 12”.
m. Lamiums that we classify as Low riders TM include: maculatum Aureum
4 to 8”, maculatum Beacon Silver 6 to 10”, maculatum Pink Pewter 4 to 8”,
maculatum Red Nancy 5 to 8”, and maculatum White Nancy 8”. Careful
Lamium maculatum Beedham’s White goes to 24”.
n. Leucanthemum superbumSnowcap is quite a bit lower than the popular
superbum Becky, which goes to 36”. So while it may not be as low as
other Low Riders TM, if you have the Box Store Leucanthemum SKU
you might want to sub and save freight.
o. Lithodora diffusa Grace Ward goes to 8” and a URC pack out of 8000
p. Phlox subulata –All subulatas in this year’s Four Seasons program grow
to 4 to 6” and pack out nicely at 8000 as URC. A Full series of colors
q. Salvia nemorosa Marcus – Improved habit to 12” full grown finishes a 4”
pot in 7 weeks. Other Salvia nemorosas are typically 6 to 10” taller.
r. Scabiosa Blue Buttons from Plant Haven grows to 8 to 10”. Other
Scabiosa’s are tidy but this is the smallest in the Four Seasons program.
s. Sedum Dragon’s Blood and Tricolor are quite tidy at 3 to 6” full grown.
t. Veronica Liwanensis goes to 4” and has a 10,000 pack out when shipped
u. Viola Labradorica!
III. Herbs – We put lavenders in this category so the audience is wider.
a. Lavandula augustifolia Hidcote- 12 to 18”, more compact than other
b. Lavandula augustifolia Munstead – 12 to 18”, also very fragrant.
c. Lavandula x intermedia Silver Edge from Plant Haven is tidy and grows
d. Mentha requienii (Corsican Mint) – a creeper at 1” tall and at a 10,000
pack out as URC
e. Ocimum x citrodorum Pesto Perpetuo from Sunny Border – A culinary
basil going to 4” full grown.
f. Rosmarinus prostrates – lavender flowers, trailing and 6” height.
g. Thymus – All Thymus in this year’s Four Season Program are Low Riders
TM. The tallest is Thymus vulgas (Green) which goes to 6 to 10” most
others are 2 to 4” in height.
3. Grow Cool Crops and save on heating costs – Turn down the heat and save, save, save. The
crops listed below will not slow down in growth nearly much as other crops with lower
greenhouse temperatures. Some other advantages of growing cool include better branching,
slower insect cycles, the possibility of more flowers, better height control and a harder plant
that ships better and holds up at retail.
4. Grow Selecta’s HD (High Density) Concept Crops to save space in the greenhouse and on
outbound trucks for lower fuel costs. The focus is on compact, upright, mounding habits with
short crop times and early flowering. This program has no obligatory labels or marketing fees.
I. All are Annuals:
a. Antirrhinum Concept TM has six colors
b. Antirrhinum Mohave TM has five colors
c. Calibrachoa Minifamous Compact TM has 4 colors
d. Diascia Piccadilly TM has six colors and is priced at 2 for 1
e. Heliotropium arborescense Compact Marino TM is one color
f. Osteosermum ecklonis FlowerPower Compact TM has three colors
g. Petunia Fame TM has 8 colors
h. Petunia SweetSunshine Compact TM has 2 colors
i. Petunia Compact Big White Falls TM has one color
j. Petunia Lascar Compact TM has three colors
Take the High Road to Cleanliness
Clean, independently monitored, virus screened product is the standard at Florexpo.
The importance of maintaining a clean program is crucial not only for better performing cuttings
which finish with more vigor, but it ensures growers of continuing uninterrupted production for their
customers. In the end, a better performing plant allows consumers to be more successful in their
gardens. Plants that fail at the garden level may cause a recreational gardener to give up. The cost of
this lost interest is huge over the lifetime of this consumer. Helping consumers be more successful
with good clean plants that perform helps ensure their return for more business – over a lifetime. As
an industry we need to be developing customers for a lifetime, not for a season or even just
one day. Good clean plants that perform are crucial to this formula for consumer enjoyment and
satisfaction. Let’s face it, we compete for leisure time, we can’t afford to fail against the backdrop
of other entertainment options in the market.
Florexpo virus tests are performed independently by Agdia using the ‘General Ornamental Screen’
which includes, but is not limited to:
Arabis Mosaic Virus
Impatiens Necrotic Spot Virus
Tomato Mosaic Virus
Alfalfa Mosaic Virus
Cucumber Mosaic Virus
Prunus Necrotic Ringspot Virus
Tabacco Mosaic Virus – C
Tobacco Streak Virus
Taboacco Ringspot Virus
Tomato Spermy Virus
Tomato Ringspot Virus
Tomato Spotted Wild Virus
Florexpo’s commitment to virus free mother stock and unrooted cuttings doesn’t end with virus
• Complete 5 micron screening in greenhouses
• Positive pressure double room entry systems
• Footbaths at the entrance door which are filled daily with disinfectant solution
• Coverall, glove and apron station in the chamber between entry doors
• Hand washing station at the entry door
• Raised metal benches
• Fully concrete floors
• Independent drip irrigation to all pots
• Stringent multi- tool harvesting and equipment sterilization protocols
For a complete guide to Florexpo’s clean, virus free unrooted cuttings click on our Top 20 FAQ Guide.
McGregor’s believes in consistent attention to clean, healthy plants that perform well in the garden.
Quality does not cost, it pays when you consider the value of satisfied customers who will return for
years and increase in their interest over time. Each of us in the horticulture industry has a
responsibility to help ensure our consumers are successful time after time. McGregor’s and Florexpo
take this responsibility very seriously.
Discover the Unique Tropical Flower Power of Curcumas
Curcuma roscoenana Orange – Tall, orange waxy Curcuma cordata White - A good compliment to
bracts are showy as a pot plant or for cut flowers. ladderwan with pure white bracts. Grow under light
Needs light shade and low nutrient to avoid leaf tip shade for good foliage color.
burning. Later flowering than other curcuma.
Curcuma alis. Kimono Pink – Well known dwarf
Curcuma alismatifolia Blue Tung – Midi, deep pink proven in the market. Pink bracts with dark pink
lavender blue with dark bract tips tips.
Curcumas, commonly named “Hidden Gingers”, have been a very popular ornamental in Asia and the Far
East for centuries. Only recently have they become known as outstanding ornamentals in the U. S.
Up until a few years ago it was difficult to find an array of Curcuma shapes and colors readily
available in the market place. The most popular and easiest color to find was pink. Recently more
choices are becoming available with heights varying from 1-8 feet and colors from white, pink, purple
to orange. This is exciting news for a variety that has appeal to more than one market and is a great
way to increase your normally slow summer sales.
This tropical bulb like variety has a very showy flower that blooms from late spring through early
summer and even into the fall depending on the variety. Curcumas add an outstanding exotic look to
landscaping and gardens, but can also be grown in out door pots. It is excellent as a cut flower,
lasting up to 10 days in a vase, and the foliage is used as a filler in large cut flower arrangements.
Curcumas require a little extra attention, but the effort is well worth it when the unique varieties,
are ready for market. To get the process started for you, rhizomes are shipped in crates designed to
be used as a container for pre-sprouting. To get started simply cover the rhizomes with moist
planting media, but do not keep them damp.
The variety is a wonderful plant for the southern climate (zone 8-10), but the curcuma can be
removed from the ground and over wintered as needed in locations where freezing occurs.
Above is a small selection of the 19 Curcumas being offered by McGregor Plant Sales. Please contact
your local sales rep for a complete list along with cultural information and tips on successful growing.
Here are all of our wonderful reps ready to help you this Spring and All Year:
Jimmy Herciuk – Central and Eastern Canada, Mississippi, Alabama, TN
email@example.com 615-826-6949, fax 866-244-0408
Lori Crawford – Michigan firstname.lastname@example.org 616-786-2487, fax 866-244-0393
Tom Ceccarelli – California email@example.com 916-798-4438, fax 760-431-5254
Gary Sainsbury – California Selected Accounts firstname.lastname@example.org 760-929-5814, fax
Pattie and David Sakata – California Selected Accounts email@example.com 951-587-
Don Hanna – California Selected Accounts firstname.lastname@example.org 209-786-2446, fax 209-786-
Randy Hare – Pacific Northwest and BC email@example.com 503-803-7607, fax 866-
Mark Measeck – Midwest, West, South firstname.lastname@example.org 303-410-1981, fax 866-
Jim Pritchard – New England, Ohio Valley, Kentucky, IN, WV email@example.com 401-
884-3213, fax 866-244-0403
Phil Easton –Mid Atlantic, North East Ohio firstname.lastname@example.org 717-725-7647, fax 866-
Cindy Tillett – Southeast email@example.com 321-639-4059, fax 321-639-4273
Main Office McGregor Plant Sales
1902 Wright Place, Suite 140 Carlsbad, CA 92008
760-431-1006, fax 760-431-5254
This email was sent to you because of previous business dealings with McGregor Plant Sales. We
invite you to forward this to any of your colleagues. If you would like to have your email address
removed from our list please let us know at firstname.lastname@example.org. Make sure to include the e-
mail address to ensure prompt removal.