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Sell and Sell Short

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Sell and Sell Short

Description:    The latest book from best-selling author Alexander Elder, Sell and Sell Short, provides important
                insights into the often-neglected topic of exiting a long position and shorting a weak market. Most
                traders spend the bulk of their time figuring out what to buy and spend hardly any time at all on
                when to sell.

                The truth is mismanaging the back end of trades can be the difference between winning and losing.
                Based on his long experience as a trader and trading educator, Dr. Elder provides a variety of
                selling techniques to preserve capital and take reasonable profits in both trending and non-trending
                markets and for both short-term and long-term positions. Moreover, Dr. Elder explains why traders
                and investors who limit themselves to long positions are conceding a big advantage to market
                professionals who are just as likely to go short as go long. Stocks tend to fall much faster than they
                rise, which means that big profits can be made quickly – if the right strategies are employed. Dr.
                Elder shows traders how to identify a market top, how to jump on a downtrend, and how to
                monitor short selling activity in order to better manage a short position. Ultimately, Dr. Elder says
                active traders should run their trading account much like a hedge fund, holding a changing mix of
                long and short positions as their view of the market changes. By embracing the advice in this
                important book, traders will be empowered to capitalize on the markets ups and downs and to
                move decisively in and out of positions so as to preserve capital and generate superior returns.

                As with his other bestselling books, Dr. Elder has also created a valuable companion study guide,
                the Study Guide for Sell Short Study Guide, to help readers master and apply the material.



Contents:       Introduction

                WHY SELL?

                PART ONE HOW TO BUY, MANAGE RISK, & KEEP RECORDS

                THE GAP BETWEEN PRICE AND VALUE

                Chapter 1 How to Buy

                THE THREE GREAT DIVIDES
                TECHNICAL VS. FUNDAMENTAL ANALYSIS
                TREND VS. COUNTER-TREND TRADING
                DISCRETIONARY VS. SYSTEMATIC TRADING
                ONE TRADER’S TOOLBOX
                THE NEW HIGH–NEW LOW INDEX

                Chapter 2 Trading Psychology and Risk Management
                YOUR MIND AS A TRADING TOOL
                ON BEING DISCIPLINED
                ON BEING KIND TO YOURSELF
                RISK CONTROL
                THE 2% SOLUTION—PROTECTION FROM SHARKS
                THE 6% RULE—PROTECTION FROM PIRANHAS

                Chapter 3 On Keeping Records
                GOOD RECORDS LEAD TO GOOD TRADING
                TRADER’S SPREADSHEET—BASIC ACCOUNTABILITY
                TRADING DIARY—YOUR KEY TO LASTING SUCCESS
                HOW TO DOCUMENT YOUR TRADING PLAN
                MARGRET’S METHOD—PUT IT ON THE WALL
                FRED’S METHOD—A CHIHUAHUA TRADE
            HOW TO GRADE YOUR PERFORMANCE
            HOW TO GRADE YOUR ENTRIES AND EXITS
            HOW TO GRADE YOUR TRADES
            TWO TYPES OF BUYING

            PART TWO HOW TO SELL

            THE THREE TYPES OF SELLING

            Chapter 4 Selling at a Target
            SELLING AT A MOVING AVERAGE
            SELLING AT ENVELOPES OR CHANNELS
            SELLING AT RESISTANCE LEVELS

            Chapter 5 Selling on a Stop
            THE IRON TRIANGLE
            MARKET OR LIMIT ORDERS
            HARD AND SOFT STOPS
            A BAD PLACE
            REDUCING SLIPPAGE—TIGHTER BY A PENNY
            NIC’S STOP—TIGHTER BY A DAY
            WHEN TO USE WIDER STOPS
            MOVING STOPS
            A SAFEZONE STOP
            VOLATILITY-DROP TRAILING STOPS

            Chapter 6 Selling “Engine Noise”
            WEAKENING MOMENTUM
            AN “ENGINE NOISE” EXIT FROM A SHORT-TERM TRADE
            A DISCRETIONARY EXIT FROM A LONG-TERM TRADE
            SELLING BEFORE EARNINGS REPORTS
            THE MARKET RINGS A BELL
            TRADING WITH THE NEW HIGH–NEW LOW INDEX
            THE DECISION TREE FOR SELLING

            PART THREE HOW TO SELL SHORT

            Chapter 7 Shorting Stocks
            YOUR FIRST SHORTS
            THE ASYMMETRY OF TOPS AND BOTTOMS
            SHORTING TOPS
            SHORTING DOWNTRENDS
            SHORTING FUNDAMENTALS
            FINDING STOCKS TO SHORT
            SHORT INTEREST

            Chapter 8 Shorting Non-Equity Instruments
            SHORTING FUTURES
            WRITING OPTIONS
            COVERED WRITING
            NAKED WRITING
            FOREX
            Conclusion

            HANDLING PROFITS—THE PERSONAL DIVIDEND 231
            References
            Acknowledgments
            About the Author
            Index



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