Ji Eun Yu Portfolio
Creative Communications Samples
JI E UN Y U Email: JIEUNYU2@ILLINOIS.EDU Web: WWW.JIEUNYU.COM
Bachelor of Science (Advertising) August 2006-May 2010 University of Illinois Urbana-Champaign, IL 3.32 GPA/4.0 Illinois is the #1 advertising program in the United States (US News and Report) Completed coursework in Advertising, Public Relations, and Marketing
Advertising History Public Relations Statistics Audience Analysis History of Communication
Classic Campaigns English Composition Popular Culture Graphic Design Economic Principles
Marketing Creative Strategy and Tactics Media Literacy Advertising Research Methods Advertising Management Plan
Language: English, Korean Graphic Design: Photoshop; Microsoft Publisher; Illustrator
Video & Web: Designed my own website: www.jieunyu.com
Communications Intern Acrotes Educational Institute June 2007-August 2007 Worked as a counselor to assist Korean high school seniors who study in America about processes on applying colleges in America and making right decisions. Advertising Intern June 2008-August 2008 HS Ad Seoul, Korea Worked with HS Ad executives to carry out an advertising & pr campaign aimed at female consumers. Gained experience in advertising strategies, market research, and creating graphic designs.
LEADERSHIP & ACTIVITIES
American Advertising Federation January 2008- May 2010 Researched internships and job opportunities for students; organized meetings and social events. Korean Students Association August 2007– May 2010 Organized events and planned advertising strategies for those events.
Creative Communication Samples
Girl, That’s Okay..
To be a
for coffee mania, Moonstruck
Critical Analysis :CSI (Crime Scene Investigation) Description A girl floats around the shore of the Miami on a tube. Fishing people fish her up accidently and find out that she has been dead. Miami police officers and the CSI team show up to find out what happened to the girl and investigate the scene. The members of CSI team begin to take photos of the crime scene and collect the possible evidences. They also ask questions to the fishing people yet barely anyone provide useful information, and even the cost guards answer that she would just be a stowaway from Cuba. After examining the girl’s body, the coroner earns nothing to identify her, but the fact that the poor girl was a Latino, possibly a Cuban, from her outer appearance. The coroner picks up a bullet from the victim’s wound and reveals that she was shot after she was suffocated to death. Analysis As any other CSI series, this episode of Miami season 1 begins with the crime scene. Under the warm and beautiful sunshine, the cold dead body seems contrary. The members of CSI are always serious about the scene and the typical process of examination of the scene is performed. The viewer becomes to pay attention when the victim is revealed under-aged, female, and Latino. Possibly because of the diverse population of the Miami city, the CSI Miami often deals with themes of racism and human rights. The tension of racism and human rights rises when the victim appears to be Cuban while other people do not seem to be sympathy for the victim. Moreover, it is pretty sure that the murderer attempted to cover the crime as he or she gunshot the girl after she was dead.
Interpretation Later in this episode, the murderer of the Cuban girl appears to be a wealthy single business man who hired the girl to take care of his housework. One day, he raped the girl and killed by suffocating her throat. Feared to be caught, he shot on the dead girl’s chest and dumped in the ocean to frame it as she was shot by cost guards from illegally moving into Miami shore through the ocean from Cuba. Using the fact that there really are many stowaways in Miami from Cuba as a base, the story becomes realistic. In this episode, several big social issues of Miami, perhaps of the entire States, are shown: the gun control, racism, sexual assault, and human rights. The killer of the Cuban girl might not have done the crime if the girl was white and spoke English. He might have felt less guilty because she was not an American citizen. Moreover, the attitudes of cost guards and the fishing people could be considered racial discrimination or even racism since they did not care and react right away when they noticed something odd from the floating Latino. Though the girl did not exist on the official record, not a citizen, she was a human being who came with American dream and might have felt that she achieved some of it when she was hired. Evaluation This episode of CSI Miami shows not only a thrilling murder story but also social issues. Therefore, the viewer gets to know what is going on in Miami society and becomes to take it seriously. It reflects both the issues of the gun control, racism, sexual assault, and human rights which are critical social subjects and the apathetic attitude of government. This kind of series that blends interesting subjects with a bit of serious social issues should be promoted more and better to educate the viewers and imbue the reality.
Engagement For the diverse and open world, America would need to provide legal protection for foreigners in America. Because it is also necessary for Americans to see the reality, the mass media would be a good tool to educate the people. Thorough the television programs like CSI, movies, or books would help people to view the broader world. It would be more efficient if viewers of CSI create some internet websites and leave a comment after watching the episodes to discuss freely about the contents and especially about the hidden social issues in each episode. Thus, viewers will be able to learn the issues going on in America while they enjoy their favorite shows.
Cocoa, FL, March 13, 1995 -- The long-awaited Insane Island opens March 15, just off Highway 501, the main artery for tourists heading to Cocoa beach or Orlando downtown. Excitement about this new theme island is high and the island expects to draw more than 20,000 visitors each day. Insane Island is the latest entertainment option to hit Orlando as well as Cocoa city. Insane Island is perched at the edge of Cocoa city and easy access to the nearby beach and downtown Orlando. Cocoa city offers more than 50 golf courses, abundant shopping venues and live entertainment theaters. Orlando which is home to East Coast's best amusement parks such as Disney World, Treasure Islands, Busch Garden, etc is about half an hour away from Cocoa. Its oceanfront location is unique; its wholesome atmosphere is appealing to visitors and its status as Trip Advisor's "#5 Amusement Park" in the country distinguishes it from all other coastal attractions between Virginia and Florida. It offers a complete amusement park experience with midway games, family entertainment, couple entertainment, fantastic shows, and traditional park temptations such as funnel cakes, cotton candy and corndogs. Insane Island offers entrance ticket for $40 and "Combo Pass" for $60 per person that includes unlimited access to park rides in any island, plus admission to Wet’n Wild water park located just across Ocean Boulevard from the amusement park. With the Combo Pass, visitors can experience the thrill of riding a big roller coaster or the massive Ferris wheel, and also spend a day at the only area water park right on the beach. When Insane Island bursts on the scene on April 15, it's sure to make the top 5 list of what to do in North Florida for many returning and new visitors to this beachfront town.
Cocoa, FL, November 15, 1996 -- Florida is one of America's premier vacation destinations, but travel consumers have been challenged to book tickets and lodging. Travelers often have to search many websites to find trustworthy sources for their ticketed attractions and shows, and then begin yet a new search to find the right lodging choice at the right price. Travelers want to have reservations for both tickets and lodging done at one time. In October 1996, about a year later its open, Insane Island, Florida’s one of the most popular theme parks, launched its website insaneisland.com, providing complete travel packaging for the island, offering tickets and lodging. With the special arrangements with nearby area lodging services including hotels, condos and vacation homes, a travel customer can book their entire vacation to Insane Island with insaneisland.com. The customer can simply print their vouchers straight from their own printer and submit these vouchers at the chosen gates of attractions or hotel front desks in the area, further streamlining vacationers' travel plans. Also insaneisland.com often offers shopping and restaurant coupons, discount show tickets, and shuttle tickets so that the visitors can buy ahead and cheap. The purpose of launching insaneisland.com is based on making people’s vacation planning to insane island more fun and less stressful. Furthermore visitors are able to plan ahead their vacations, save money, and explore more options on local attractions using this easy-of-use website.