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					    Research for Educational Technology Online Degree

DeVry University: Master of Science Educational Technology




                           by

                       Tony Kahler

                 EDD 7007, OL1 (31719)

             Principles of Distance Education




              Nova South Eastern University

                     February 6, 2008
                                                                                                 2



       While seventy-six years (DeVry, n.d.) of educational offerings has created deep roots for

DeVry Inc. and its subsidiary universities, it is now branching out in new directions to stay

competitive in the jungle of on-line learning. In July of 2007, DeVry University blossomed by

enrolling its first students in an on-line Master of Science in Educational Technology degree.

The DeVry, Master of Science in Educational Technology (MSET) degree was chosen for this

assignment because of its newness, less than one-year old; proximity of a physical campus to the

writer, Federal Way WA; and as a potential future job lead after completing the EdD in

Instructional Technology and Distance Education degree from Nova South Eastern University.

The writer overviews the Master of Science Educational Technology by answering questions

with information found from various web pages from within the DeVry and MSET program

websites. The information is presented in Question-Answer format in three parts: Part One,

Institutional level information; Part Two, Program level information; and Part Three, Critique of

program website.


                                    Part One: Institution Level

1) List the name, address, and URL of the institution.

Table 1: DeVry contact information
Corporate Information           Online Graduate Programs            Local Campus
DeVry University                DeVry Online                        DeVry University
One Tower Ln.                   1200 E. Diehl Rd.                   3600 S 344th Way
Oakbrook Terrace, IL 60181- Naperville, IL 60563-9347               Federal Way, WA 98001
4624                            800.839.9009 Admissions             877.923.3879
630.571.7700                    877.496.9050 Student                www.sea.DeVry.edu
800.73.DEVRY                    Services
www.DeVryinc.com                www.DeVry.edu/online
                                                                                                   3


7) Is the institution accredited? If so, by what organization?

DeVry University is accredited by The Higher Learning Commission and is a member of the
North Central Association (DVU Grad Catalog, n.d.; NCAHLC, n.d.). Relevant to Washington
State, DeVry has authorization from the Washington Higher Education Coordinating Board
(Washington, n.d.).
The mission of DeVry is:
        to foster student learning through high-quality, career-oriented education integrating
        technology, business and management. The university delivers practitioner-oriented
        undergraduate and graduate programs onsite and online to meet the needs of a diverse
        and geographically dispersed student population. (Corporate Information,
        Mission/Purpose/Vision and Values section)

8) Is the institution public or private? If private, is it for-profit or not-for-profit?

DeVry is a publicly held (NYSE:DV) for-profit company as indicated on the corporate website,
“One of the world's largest, publicly held, higher education companies, DeVry Inc. is the holding
company for DeVry University, Ross University, Chamberlain College of Nursing and Becker
Professional Review” (Corporate Information, n.d., Introduction paragraph).

9a) What is the total enrollment of the institution?

The approximate enrollment for all DeVry programs is reported as 57,000 students as of Fall
2007 (DeVry, n.d., About DeVry section, para 3). DeVry, Inc. uses steady increases in
enrollment for marketing in investor relations. “DeVry University achieved its ninth consecutive
period of positive undergraduate new student growth and the sixth consecutive period of positive
total student enrollment growth. New students increased 10.7 percent and total students increased
10.3 percent” (Business Wire, 2007, December 6)

A special interest for the writer was found as a result of investigating deeper levels of the
university’s website. There are, according the current on-line faculty list, 49 DeVry instructors
whom are alumni from Nova South Eastern University (Faculty, 2008). Of the 49, two are listed
in the program catalog for the Master of Science in Educational Technology (DVU, 2007, p. 13)

            Part Two: Program Level – Master of Science in Educational Technology

2) What degrees and majors are offered in the program?

DeVry University offers an on-line Certificate in Educational Technology (Certificate, n.d.) but
the featured program for this article is the Master of Science in Educational Technology
(Programs, n.d). The Master of Science in Educational Technology is described as:

        The Master of Science in Educational Technology curriculum prepares teachers and other
        education professionals to systematically develop and use technology to support teaching
        and learning in the classroom, their schools and other learning environments. The
        program provides a firm foundation of learning theory and instructional design for
                                                                                                  4


       appropriate decision-making about educational technology and other instructional
       solutions. (DVU, p.6)

3) For how long has the institution been offering the identified program at a distance?

The MSET is very new. It was first announced on April 9, 2007 (Investors, 2007). The first
enrolled class of the MSET started July of 2007.

9b) How many students are enrolled in the identified distance-delivered program?

The writer phoned DeVry twice for information about program enrollment. The first message on
February 1, 2008, was left answered. The second call resulted in a phone conversation, but the
first semester of enrollment for the MSET program was shared with the writer. The person of
contact either did not know or was not willing to divulge the information (Lois Gahoffer,
personal communications, February 5, 2008).

4) What course delivery technologies are used?

The on-line programs at DeVry University use a variety of delivery technologies for the on-line
courses. The main delivery platform is eCollege as indicated by the website
(http://www.DeVryu.net/) and “Students having technical problems with eCollege….”(eCollege,
n.d.). Other programs and or applications used are: Citrix iLab (Citrix, nd.d), Elluminate
(Elluminate, n.d.), Wimba Voice Board (Wimba, n.d.), and Adobe Connect (Adobe, n.d.) as
indicated in the student services help section.


5) Is there a face-to-face component of instruction? If so, where is it conducted, and for what
   duration?

No, “Initially, the DeVry University master's degree program in educational technology will only
  be available online” (Investors, para 5).

6) How long does it take to earn a degree in the identified program? (Indicate either the briefest
amount of time required or, preferably, the amount of time most students require.)

Most likely two years for most students at 6 courses per year, (2 course per semester, three
semesters per year) 12 courses, 2 years. The program is less than year one, so there are no
statistics yet.

The maximum time for a degree program is five years from the date of initial enrollment. The
minimum amount of time could be one year, “by taking two classes in each eight-week session”
(Investors, para 5). The course credit information for the MSET program is listed as:

       DeVry University’s annual academic calendar is divided into three 16-week semesters –
       spring, summer and fall. To provide maximum flexibility, courses are offered in two
       eight-week sessions within each semester. (DVU, 2008, p. 16)
                                                                                                     5



       The MSET program requires successful completion of 36 semester-credit hours. Total
       program length varies depending on the number of courses taken per eight-week session.
       (There are) 12 course, 10 core, and 2 electives (DVU, 2008, p. 6)

10) What is the tuition (per course or per year)?

Per Term: $7,160 or Per Credit Hour: $525

Online Tuition is:

       Standard tuition of $7,160 per semester is charged for 14 through 19 credit hours. One
       through 13 credit hours are charged at $525 per credit hour. For schedules over 19 credit
       hours, the charge is standard tuition plus the stated per-credit-hour charge for hours over
       19. (Tuition, n.d.)

                       Part Three: The institution’s Web site (1 point each)

Critique the institution’s (or program’s) Web site, answering the following questions:

A) How would you rate the visual appeal of the site?

As a former high school website instructor, I rate the overall site as excellent.

What elements are visually appealing, and which aspects are less so?

Based on the Web Style Guide by Lynch, (http://www.webstyleguide.com/ ) i.e.,
http://www.webstyleguide.com/page/hierarchy.html) The white space, text-graphic balance,
color, and navigation create a visually appealing website.


B) Is the site easily navigable and well-organized? Provide examples.

   Yes. All aspects for potential and current students easy to find and use, and the information is
   complete and easy to read. For example, sections include an overview, program information,
   course catalogues, calendars, FAQ, admissions/enrollment, financial aid, career services,
   careers at DeVry, and search capabilities.

    Navigation.
      Search, site map, vertical and horizontal navigation bars, consistent navigation
        schemes and placement from page to page,

    Functionality.
      Appropriate use of graphics and animation, i.e. ,Flash-based tutorials and Online
        demos for course, and labs http://www.DeVry.edu/whyDeVry/online_options.jsp
                                                                                                  6


           http://www.DeVry.edu/onlinedemo/arrowsConcept.html and
           http://www.DeVry.edu/images/lab_demo.htm respectively.
          On-line (student) community http://www.DeVryonline.net/
          Help via Chat Live, online, and phone, Contact real people when needed
           http://www.DeVry.edu/contact_us.jsp, and local numbers
           http://www.DeVry.edu/contact-us-by-location.jsp
          The HUB learning resources (http://www.DeVryonline.net/thehub/)
          DVU tube http://www.DeVry.edu/dvu-tube/playlist.htm interviews, narratives from
           students
          Student Services FAQ (https://dvuo.custhelp.com/cgi-
           bin/dvuo.cfg/php/enduser/std_alp.php?p_sid=NGrYBeXi)

    Plug-ins.
        PDF, Flash, Shockwave plug-in links are provided as needed in text links or
            automated by code.
    Compatibility.
        Cross platform and version usability is coded, e.g., view source:
   <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
   "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
   <html xmlns="http://www.w3.org/1999/xhtml"> <!--[if IE 5]>
   <div id="ie6">
   <![endif]-->
   <!--[if IE 6]>
   <div id="ie6">
   <![endif]-->
   <!--[if IE 7]>
   <div id="ie7">

    Response Time.
      No abnormal delay was experienced during navigation, page loading, video loading,
        or searches.

C) Does the site contain sufficient information to answer questions 1-10 (above)? If not,
provide details.

Overall, yes. Two questions related to the program, however, were not posted on the website.
There is no information listed for enrollment in the MSET program. The MSET, however, is in
its first academic year. The program was announced in April 2007
(http://www.investors.DeVry.com/phoenix.zhtml?c=93880&p=irol-
newsArticle&ID=982894&highlight=MSET).

Information about specific technologies used in the on-line program is not listed on the general
webistes, but general categories of technologies are listed. The lack of specifics, i.e., eCollege,
Wimba, Elluminate, etc. may be due to the newness of the program, the marketing orientation of
the website, or for contractual reasons. The lack of specifics on the main site, however, is offset
by the “course demo” and “lab demo” on the main site
                                                                                                     7


(http://www.DeVry.edu/whyDeVry/online_options.jsp). I found the specific technologies by
drilling deep on the on-line community site. I knew this technique from previous experience as a
teacher, designer, and frequent knowledge-base user. The specific technologies are listed in the
Student Services FAQ listings, e.g., eCollege, Elluminate, and Citrix iLab
(https://dvuo.custhelp.com/cgi-bin/dvuo.cfg/php/enduser/std_alp.php?p_sid=NGrYBeXi).

D) What is the most positive aspect of the Web site?

Overall, the site is clean. The color scheme, navigation, and content create a nice look and feel.
This applies to the main page of the on-line overviews
(http://www.DeVry.edu/whyDeVry/online_options.jsp), and the individual program pages
(http://www.DeVry.edu/programs/educational_technology/about.jsp), and on-line community
site (http://www.DeVryonline.net/).

E) What aspect of the site is most in need of improvement?

The main on-line and program site (pages) are slanted towards marketing for prospective
students. The result is the on-line community site for existing students “Visit Community Site”
could easily be skipped over. The community site can give a potential student a better feel or
idea of what the school is like once enrolled. From this perspective then, the program site
(DeVry.edu) may look too commercial. In fairness, though, the student demographics need to
be considered. The targeted demographic for the MSET are current educators and adults in other
fields, rather than newly graduated high school students entering a freshmen year of college, so a
more sophisticated business look may be more appealing to an older demographic.

Conclusion

       The Master’s in Science in Educational Technology offered on-line by DeVry University

is less than one year old. It is too soon to make any judgments about the program, but is well

supported through the DeVry Company.
                                                                                               8


                                           References

Adobe Connect.(n.d.) Retrieved February 2, 2008, from (https://dvuo.custhelp.com/cgi-
      bin/dvuo.cfg/php/enduser/std_adp.php?p_faqid=1238&p_created=1194460657&p_sid=H
      AGiyeXi&p_accessibility=0&p_lva=&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3Jp
      ZHNvcnQ9JnBfcm93X2NudD05MiZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3
      Y9JnBfc2VhcmNoX3R5cGU9YW5zd2Vycy5zZWFyY2hfbmwmcF9wYWdlPTU*&p_l
      i=&p_topview=1

Business Wire. (2007, December 6). DeVry Inc. announces 2007 fall enrollment at DeVry
       University. Press release. Forbes.com. Retrieved February 2, 2008, from
       http://www.forbes.com/businesswire/feeds/businesswire/2007/12/06/businesswire200712
       06006062r1.html

Certificate. (n.d.) About a DeVry Uneversity graduate certificate in educational technology.
        Retrieved February 2, 2008, from
        http://www.devry.edu/programs/educational_technology_certificate/about.jsp

Citrix iLab. (n.d.) Retrieved February 2, 2008, from
        (http://weblab.DeVry.edu/iLabeCollegekb/FacultyiLabInstruction/Selecting-eCollege-
        iLab-Content.htm ), (https://dvuo.custhelp.com/cgi-
        bin/dvuo.cfg/php/enduser/std_adp.php?p_faqid=1209&p_created=1184101677&p_sid=E
        QUrseXi&p_accessibility=0&p_lva=&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3Jp
        ZHNvcnQ9JnBfcm93X2NudD05MiZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3
        Y9JnBfc2VhcmNoX3R5cGU9YW5zd2Vycy5zZWFyY2hfbmwmcF9wYWdlPTQ*&p_l
        i=&p_topview=1

Corporate Information. (n.d.) Retrieved February 2, 2008, from
      http://www.DeVryinc.com/corporate_information/mission_values.jsp

DeVry. (n.d.). About DeVry Section. Retrieved February 2, 2008, from
      http://www.DeVryinc.com/

DVU (2008) DVU grad catalogue. Retrieved February 2, 2008, from
      http://www.DeVry.edu/uscatalog/DVU_Grad_Catalog.pdf

DVU Grad Catalog. (n.d.) Retrieved February 2, 2008, from
     http://www.DeVry.edu/uscatalog/DVU_Grad_Catalog.pdf

eCollege. (n.d.) Retrieved February 2, 2008, from (https://dvuo.custhelp.com/cgi-
       bin/dvuo.cfg/php/enduser/std_adp.php?p_faqid=147&p_created=1097261838&p_sid=E
       QUrseXi&p_accessibility=0&p_lva=&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3Jp
       ZHNvcnQ9JnBfcm93X2NudD05MiZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3
       Y9JnBfc2VhcmNoX3R5cGU9YW5zd2Vycy5zZWFyY2hfbmwmcF9wYWdlPTI*&p_li
       =&p_topview=1). The eCollege website is http://www.ecollege.com/index.learn
                                                                                           9


Elluminate. (n.d.) Retrieved February 2, 2008, from (https://dvuo.custhelp.com/cgi-
       bin/dvuo.cfg/php/enduser/std_adp.php?p_faqid=1223&p_created=1190748926&p_sid=E
       QUrseXi&p_accessibility=0&p_lva=&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3Jp
       ZHNvcnQ9JnBfcm93X2NudD05MiZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3
       Y9JnBfc2VhcmNoX3R5cGU9YW5zd2Vycy5zZWFyY2hfbmwmcF9wYWdlPTQ*&p_l
       i=&p_topview=1

Faculty. (2007, January 7). On-line faculty list. Retrieved February 2, 2008, from
       http://www.DeVry.edu/whyDeVry/pdfs/online_faculty_list.pdf

Investors. (2007, July 9). DeVry University announces new master’s degree program in
       education technology. Retrieved February 2, 2008, from
       http://www.investors.DeVry.com/phoenix.zhtml?c=93880&p=irol-
       newsArticle&ID=982894&highlight=MSET

NCAHLC. North Central Association Higher Learning Commission. Retrieved February 2,
    2008, from
    http://www.ncahlc.org/index.php?institution=&state=IL&submit=Search&form_submitte
    d=TRUE&Itemid=192&option=com_directory&showquery=

Programs. (n.d.) About a DeVry University Master of Science in Educational Technology.
      Retrieved February 2, 2008, from
      http://www.DeVry.edu/programs/educational_technology/about.jsp

Tuition. Retrieved February 2, 2008, from http://www.DeVry.edu/tuition/your_cost.jsp and
       http://www.DeVry.edu/tuition/cost/group_online.html

Washington. (n.d.). Retrieved February 2, 2008, from
      http://www.sea.DeVry.edu/wash_auth.html

Wimba Voice Board. (n.d.) Retrieved February 2, 2008, from (https://dvuo.custhelp.com/cgi-
     bin/dvuo.cfg/php/enduser/popup_adp.php?p_sid=EQUrseXi&p_lva=&p_li=&p_faqid=12
     37&p_created=1194460048&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3JpZHNvcn
     Q9JnBfcm93X2NudD05MiZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3Y9JnBfc2
     VhcmNoX3R5cGU9YW5zd2Vycy5zZWFyY2hfbmwmcF9wYWdlPTQ*

				
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