3.4 Degree Programme in Business Management, Course Contents and Objectives YEAR 1 SETTING UP A NEW BUSINESS; FOCUS ON ENTREPRENEURSHIP (BASIC STUDIES) Semester 1 Autumn Module A The Infrastructure of a New Business ORIENTATION TO STUDIES BKOR001 2 cr The aim of the course is that the student becomes an active and gradually more and more independent participant in the learning process, with objectives of his/her own. The emphasis is on students taking responsibility for their own learning, developing their problem-solving skills, independence and innovative thinking. Co- operative learning helps the students develop their self-knowledge as well as their interaction. Communication and team work skills. PERSONAL DATA PROCESSING & OFFICE WORK BKIT103 4 cr The objectives of this course are to give the student basic knowledge concerning operation systems, office package, installation and setting-up of an own workstation as well as management and protection of data and information. The students become familiarised with advanced methods of personal data processing, formatting of documents, designing of database and using data from external sources. Contents of course: MS Office Package, Open Office, ODBC, and backup software. FINANCIAL ACCOUNTING BKAC103 4 cr Based on this unit, students will be able to understand the basic principles of double-entry bookkeeping and appreciate the requirements of the various users of accounting information and understand the connection between balance sheet and income statement. MARKETING BKMK101 3 cr The aim of this unit is to explain the role of marketing in setting up a new business and in modern business administration. Students understand the basic philosophy of marketing as the framework of all business activities. They learn to identify and analyse marketing opportunities and to understand what marketing decisions there are to be made, i.e. those concerning market segmentation, product positioning and marketing programs and campaigns. ENGLISH WRITING SKILLS BKML131 4 cr The objective is that the student learns the written presentation skills needed in studies and in working life. The student learns to write effective, well-structured, coherent and grammatically correct expository and argumentative texts. The student will revise the trouble-spots in grammar. Essay, summary, report, survey. FINNISH COMMUNICATION SKILLS 1 * BKML111 3 cr The Finnish students will develop the necessary skills to communicate in the Finnish business environment as a business professional. Special emphases will be placed on presentations, sales situations, and correspondence, email, and reports. A thorough review of the different formats and appropriate styles of traditional document layout and presentation will be covered. Solid writing skills will be developed. * Course required of Finnish students only. FINNISH FOR FOREIGNERS 1 BKML150 3 cr The aim of the course is that the students learn the basics of Finnish language and acquaint themselves with the Finnish culture. The students are able to understand short written paragraphs and oral dialogues and are able to tell about themselves briefly in Finnish. Knowing the basic vocabulary and the basic phrases will help the exchange students to adjust to living and studying in an unfamiliar environment, thus making their stay in Finland a more rewarding experience. Basic vocabulary, phrases needed in everyday life, some grammar, cultural aspects. FOREIGN LANGUAGE 1 BKML141 3 cr This course helps the student develop the basic skills in understanding, communicating, reading and writing in their chosen language. The student will develop a basic skill in the most important elements of the grammar and learn to communicate in everyday situations. The intensive language program will begin an introduction to the relevant culture. Module B Starting a New Business ENTREPRENEURSHIP AND THE LEGAL CONTEXT OF A NEW BUSINESS BKMG101 4 cr The course provides an intensive study of the process and issues associated with the mental aspect of entrepreneurship, start up of a new business and its development into a profitable enterprise, and also a study of the nature and characteristics of the management of transition encountered throughout the entire life cycle of the enterprise. BUSINESS PLANNING BKMG102 4 cr The objective of the course is to become acquainted with the process and strategies of successful business planning. The course starts from the development of a business idea, and proceeds into the actual writing process of a potentially successful business plan. During the course the students prepare their own business plan in small groups or teams, which provides them with a practical insight into the planning process. Different elements of a business plan are covered both theoretically and practically. At the end of the course, the business plans of the student teams are presented and evaluated together in order to further promote the potential development of the ideas into real businesses. PROFESSIONALLY SPEAKING BKML132 3 cr The objective of the course is that the student learns the spoken presentation skills needed in studies and in working life. The student learns to give a well-structured and successful oral presentation, to participate in a negotiation and in a meeting and to give a short speech. Presentation, negotiation, meeting, speech. MATHEMATICS BKMA101 3 cr The course will be teaching us to use mathematics in business life. We shall be concerned basically with moving money from one place to another for a certain period of time. In each situation, some or all of the following parameters are involved: interest rate, interest period, inflation rate, time, maturity value, the principal amount of each payment, number of payments. The main goal is to fin one parameter when the others are known. The course will also explain the different group index numbers, how to calculate them, and how to use them. Semester 2 Spring Module C Resource Management ORGANISATIONAL MANAGEMENT BKMG103 3 cr The objective of the course is to understand the basic picture of the concepts and theories of organisations and their management. Different aspects and questions of management are introduced and analysed through lectures, discussions, assignments and case studies. The course includes several group assignments by which the students are given an opportunity to think and discuss about their ideas of different management themes. Contemporary issues, challenges and trends of management are emphasised, but the students also learn about the evolution of management systems and theories to understand how management ideas develop and change over time. ECONOMICS BKEC101 4 cr The purpose of this course is to provide students with an understanding of the major issues in both micro/ and macroeconomics. The course covers basic concepts such as supply and demand, price theory, market structures, circular flow, business cycles, determination of national income, inflation, unemployment, international trade and exchange rates. Theoretical matters and applied topics are linked to help the students make sense of current economic issues and problems. STATISTICAL METHODOLOGY BKMA102 4 cr This is a basic course in Statistics. After an introductory chapter to the concepts and uses of Statistics, the course goes on exploring and describing data. The graphical description of qualitative data includes frequency tables, bar graphs, pie charts, Pareto diagrams, cross-classification tables. The description of quantitative data includes Dot plots, stem-a-leaf displays, histograms, sequence plots. In addition, the description of quantitative data includes numerical measures such as measures of central tendency, measures of spread, and measures of relative standing. The last section in this chapter describes the relationship between two quantitative variables with the help of scatter grams and the Pearson product of correlation. After a light introduction of the concept of probability, the course ends up with inferential statistics. In particular, simple and complex chi-square tests are presented. SWEDISH COMMUNICATION SKILLS - AFFÄRSSVENSKA BKML121 3 cr The Finnish students will develop the necessary skills to communicate in the Nordic business region using Swedish. Special emphases will be placed on small talk, presentations, sales situations and correspondence. FINNISH FOR FOREIGNERS 2 BKML151 3 cr The course is a sequence to the course Finnish for Foreigners 1. The aim is that the students continue learning Finnish vocabulary and phrases and are more and more encouraged to speak Finnish. The students’ knowledge of Finland and the Finnish culture increases. FOREIGN LANGUAGE 1 BKML142 3 cr The course will assist students to develop their language skills in understanding, communication, reading and writing in their chosen language. Students will further develop their skills started in the intermediate language course and develop an understanding of the business culture and learn to communicate in more complicated business situations using more complex communication skills. Module D The Business Enterprise and its Environment INTERCULTURAL COMPETENCE BKMK106 3 cr The student knows his/her own cultural background, is capable of encountering persons who represent other cultures. In the context of the future profession, he/she is capable of interacting and utilising approaches which promote co-operation between representatives of different cultures. BUSINESS STRATEGY BKMG104 3 cr During the course, the students will develop their understanding of the role and importance of business strategy in defining and developing a successful approach to the business, its markets and customers in the changing environment. The students learn to understand the meaning of a carefully planned business strategy and the successful implementation of the strategy in order to achieve the desired business goals. The students analyse different business strategies and discuss the components that make one business more successful than a competing business with a different strategy. OPERATIONS MANAGEMENT BKMG105 3 cr The aim of the course is to familiarise students with operations management in manufacturing and service industries, and to show how a policy for OM is developed in relation to the overall strategy of the organisation. It is important that students develop a clear understanding of the interrelationship between strategic management and production, marketing and materials management. The impact of strategic issues on production and consequent increase in competitiveness will also be discussed. MANAGEMENT ACCOUNTING BKAC102 3 cr The aim of this unit is to provide students with an understanding of both the traditional costs accounting as well as the activity-based cost (ABC) accounting skills. In teaching activity based cost accounting a sophisticated computer programme will be used. Another aim is to provide students with an understanding of the budgeting techniques and their contributions to business planning, control and decision-making. The practical emphasis will be place on the use and interaction of various types of budgets. Preparation of functional budgets; sales budget, material budget, profit budget, cash budget. Flexible budget and standard cost. Cost behaviour of materials, labour and overheads. Cost-volume-profit relationship. Traditional cost accounting, activity based cost accounting and pricing. The use of accounting information in business decisions. Internal reporting. Computer training technology. Year 2 INTERNATIONALISATION OF THE BUSINESS (PROFESSIONAL STUDIES) Semester 3 Autumn Module E Starting Export Operations SUPPLY CHAIN MANAGEMENT BKLG203 4 cr The module presents different parts of supply chain and the integration of supply chain. The course covers; Planning the supply chain which includes the logistics strategy and its implementation, locating facilities, planning resources, controlling material flow and measuring and improving performance. Activities in the supply chain which includes the procurement, inventory management, warehousing and material handling, transport and global logistics. INTERNATIONAL BUSINESS & NETWORKING BKMG210 3 cr The aim of the course is to give students an overview of the relevant topics in the field of international business and help them appreciate and deal with alternative business operation strategies and modes of involvement in the international markets as well as their advantages and disadvantages. Students will also gain an overview of the interaction between the members of networking organisations, and of the management of successful co-operation. FINANCIAL STATEMENT ANALYSIS BKAC201 3 cr This unit is designed to provide skills of profound financial statement analysis from the point of view of a company. Students will be able to analyse profitability, liquidity, solvency and efficiency of a firm. On completion of this unit students will be able to prepare cash-flow statements and understand the difference between accrual bases accounting information compared to cash-flow information. SWEDISH COMMUNICATION SKILLS - KOMMUNICERA FRAMGÅNGSRIKT BKML222 3 cr The Finnish students will develop their skills to communicate in the Nordic business region as a business professional using Swedish. Special emphases will be placed on oral and written business communication, company presentations, negotiating situations, different kinds of economic texts. FINNISH FOR FOREIGNERS 3 BKML253 3 cr The course is a sequence to the courses BKML 150 Finnish for Foreigners 1 and BKML 151 Finnish for Foreigners 2. The aim is that the students learn Finnish vocabulary and phrases and can communicate in Finnish in everyday situations. Grammar, eg. tenses and cases are dealt with. The students learn more about Finnish society. FOREIGN LANGUAGE 1 ADVANCED BKML251 3 cr This course will help students develop the basic skills in understanding, communicating, reading and writing in their chosen language. Students will develop basic skills in the most important elements of the grammar and learn to communicate in everyday situations. Module F Aspects of Distribution BUSINESS LAW BKBL204 3 cr Introduction to the law and the legal environment of international trade and investment. Included is the study of the law of international contracts and commercial transactions, customs and tariffs, export restrictions, joint ventures, licensing, and multinational enterprises. The course presents the principles of law and their implications for managerial decision-making. MARKETING COMMUNICATION & INFORMATION TECHNOLOGY BKMK203 4 cr To give an understanding of the theories and practices of marketing communications as an element of marketing strategies. The course introduces students to a variety of methods used when communicating with customers on different markets, and, in the light of case studies, discusses the strategic choices, campaign planning and practical aspects to be considered when entering into new markets, such as: relationship marketing, networking marketing, interactive marketing; marketing communication as an element of the marketing mix and the elements of marketing communication mix; marketing communication programmes and campaigns; advertising, media selection and co-working with media and advertising agencies, database marketing, and telecommunication marketing. PRACTICES & PROCEDURES OF INTERNATIONAL TRADE BKMG202 3 cr The aim of this course is to introduce students to the procedures and practices of international trade and transport. The topics covered include e.g. information gathering, establishing customer relationships, relationships with other interested parties, forwarding, financing and risk hedging. Analysis of market conditions and operational options; choosing target markets and designing effective marketing programmes; agreements with e.g. agents and sole traders; documentation in international trade; terms of delivery and payment, modes of transport; protection against currency risks. YEAR 3 DEVELOPING NEW BUSINESS AREAS (PROFESSIONAL STUDIES) Semester 5 Autumn Module I Business Analysis RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING BKMK302 3 cr The objective of this course is to introduce students to basic concepts and methods of market research and analysis, and to have them develop a step-by-step research process. The topics to covered include identification of information sources and research methods to be used, and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problem; researching the markets and market structures; the key market research methods; primary and secondary data collection; research approaches, quantitative and qualitative methods, planning the research project; design and process of market research. A substantial market assessment-research paper is required from a practical application perspective. INTERNATIONAL TRADE LAW BKBL301 3 cr Students will develop their understanding of the legal protection of the individual and the enterprise. The course will provide an overview of the ethical confronting the contemporary businesses engage in public or private international transactions. The course also provides the students with an insight into the way EU legislation works in relation to the objectives of the European Union, with an emphasis on competition, transport and consumer protection laws. FOREIGN LANGUAGE 2 BKML343 3 cr Students will develop their language skills, which continued through the sequential courses, until they go abroad to their international work placement at the end of the year, where they will be immersed in the language and culture. ENTERPRISE RESOURCE PLANNING SYSTEM BKAC302 3 cr Based on this unit, students will be able to understand the basics of the resource planning (ERP) system for enterprises. In this unit the integrated ERP software and a case company as a tool will be used. The following business processes will be examined; selling, purchasing, material management, production and accounting. Based in this unit students will be able to understand the integration between different business processes and management information systems. An efficient use of the ERP system as an information warehouse in business will be underlined. Module J Areas of Development GREEN BUSINESS PRACTICES BKMG301 3 cr The aim is to focus students on the emerging role of environmental management as it integrates the environmental question into the decision-making process of factors such as: environmental marketing management and its required tools, environmentally friendly manufacturing processes, new changes in the organisational culture, the informational role of marketing. Students will discuss the role of businesses as responsible and contributing members of changing society. PRODUCT DEVELOPMENT & DESIGN MANAGEMENT BKMK307 4 cr The module introduces the multi-dimension process of product development and the design management and presents the optimal environment for this process. The module includes the effect of different organisational structures on the product development, product planning, identifying customer needs, product specifications, concept generation, testing and selection, product architecture, industrial design, design for manufacturing, prototyping, robust design, product development economics and managing projects. INTERNATIONAL ECONOMICS BKEC201 3 cr The unit will expose students to the pure theory of economic trade, and such topics as comparative advantage, gains from trade, tariff and non -tariff barriers of trade. The students also familiarise themselves with global economical integration and with international economic policy and world economics. Theories of international trade, development of trade, global economical integration, international lending and indebtedness, international economic policy, world economics. Semester 6 Spring Module K Learning Organisation & Thesis DEVELOPING THE BUSINESS TOWARDS A LEARNING ORGANISATION BKMG302 5 cr The role of organisational learning is emphasised as a source of competitive advantage. Learning is considered as an important part of strategies to develop and maintain successful businesses and valuable intangible assets of an organisation. During the course, the students learn theoretical ideas of learning organisations, based on which the practical aspects and examples of developing successful learning organisations will be discussed and analysed individually and together. The idea of a Balanced Scorecard is also introduced, and the students learn to understand and respect the importance of individuals and their development as a crucial factor in developing the success of the organisations as a whole. BUSINESS COMMUNICATION BKML332 3 cr The objective of the course is that the student learns to communicate effectively in the different stages of the purchasing process both orally and in writing. The student learns the forms of communication that underpin all business activities: routine written communication, persuasive and goodwill messages. Inquiry, reply, request for quotation, quotation, order, complaint, collection letter. FINNISH COMMUNICATIONS SKILLS 2 * BKML312 3 cr The student will manage the situations, which require skills in teamwork. The student will develop their skills to write meeting notes and the required negotiation documents. * Course required of Finnish students only BACHELOR’ S THESIS AND SEMINARS BKTH301 15 cr Students will work with a company to complete a substantial final project, which will come from an actual problem the company is facing. Students will work with both a member of the school staff, and a member of the company to assess the problem, determine the parameters for the solutions, and create a workable solution within those guidelines. Students will be expected to exercise a great deal of independent thought and develop practical solutions for the company. They are to produce a consultant’s report for the company, which will include the steps for implementation. The concept will be to have a real-first work assignment, for an entry level employee, with the appropriate level of pressure to produce real results. The project needs to incorporate the various aspects of the business enterprise and will be determined by the team, but will be completed as a final work in the regional area of expertise and within an actual work environment in the work placement abroad. Module L Global Business Studies DOING BUSINESS IN ASIA & THE PACIFIC BKMG303 3 cr DOING BUSINESS IN THE NORDIC REGION BKMG305 3 cr DOING BUSINESS IN EUROPE BKMG306 4 cr The aim of the courses is to focus on building an area expertise for doing business in the international marketplace. The series of courses will provide the student with practical overview and the depth required to function in the selected international market (Asia Pacific, Northern Europe and Central Europe). The studies will help the student gain the necessary background to compete for employment and doing business in the chosen region. YEAR 4 INTERNATIONAL WORK PLACEMENT IN AN AREA OF DEVELOPMENT WORK PLACEMENT BKWP400 30 cr The unit will place students in a practical and challenging work situation with no safety net. During the international work placement, students will be expected to research and write a substantial report for their Bachelor’ s thesis, regardless of the requirements of the work placement assignment. The unit will place students in a work environment where they will be expected to function as a regular contributing member of the organisation. Students will be expected to make a real contribution to the organisation, in exchange, the organisation will be expected to make a real investment in the students, the result will hopefully lead to a full-time work placement, or saleable skills in the industry.
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