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					                          SHORT COURSES PROGRAMME

SDF Funding                                     INTERNET MARKETING –
Employers who wish to apply for SDF
funding must submit the SDF Form 1
                                                MAKING MONEY ONLINE
to SDF at least one working day
before course start date.
Download the form at     This course is intended for individuals, web designers, webmasters, internet marketers
or request for a copy by calling the    and website owners who want to learn about website optimization and effective
SDF Hotline on 68835885.                internet marketing for outstanding online results. It is also designed for part-timers and
                                        aspiring home-based entrepreneurs who want to start an onine business or website to
                                        earn additional income streams. The main objective is to allow the participants to
                                        harness the power of the Internet to create successful online businesses.
Registration & Payment
                                        Who Should Attend
•   Walk-in at the Customer Service     Website owners, web designers, webmasters, (online) business owners, internet
    Centres                             marketers or individuals who want to make money online.
•   Apply online at
•   Post the application form to us     Content
                                        •   Understand the basics and principles of e-business
Payment is required for confirmation    •   Identify and develop niche market for e-business
of place. Crossed cheques should be     •   Conduct proper keyword research and analysis to ensure website profitability
made payable to ‘Institute of           •   Understand strategies to maximize online income
Technical Education. At the back of     •   Generate great content and power copywriting
the cheque, please write your name,     •   Refine site concept and finalizing domain name
NRIC/FIN, course title and contact      •   Determine website structure and layout for optimal results
number.                                 •   Learn the basics and how to use FTP-client, HTML editor and Macromedia
                                        •   Create professionally looking website at blazing speed
Closing date: 1 month before course
                                        •   Model successful website and case studies
start date or when the class is full.
                                        •   Optimize website for the search engines (SEO – Search Engine Optimization)
                                        •   Ensure website compatibility with major browsers
                                        •   Build highly targeted traffic to the website
                                        •   Understand search engine submission procedure
Withdrawal & Deferment
                                        •   Monitor and track traffic to the website
                                        •   Understand search engine submission procedure
Withdrawal or deferment notice must     •   Monitor and track traffic to measure website performance
be made in writing:                     •   Achieve top ranking in major search engines within days
• 2 weeks or more before course         •   Understand linking and online partnership strategies
    start date – Full refund            •   Learn how to build profitable online relationship with newsletter and e-zine
• Less than 2 weeks before course       •   Familiarize with important website resources and tools
    start date - 50% refund             •   Create effective email and viral marketing resources and tools
• On or after course start date -       •   Start a fully functional e-commerce site with shopping cart at no cost
    No refund                           •   Choose and integrate the best payment gateway
                                        •   Use blog to increase online traffic and make more money
In the event that the course is         •   Understand proven methods to generate residual income on the Internet
cancelled due to unforeseen
circumstances, full refund will be
given.                                  Course Details
                                        •   Duration      :         18 hours (6 sessions)
                                        •   Total fee     :         $340 (inclusive of GST and registration fee)
                                        •   Schedule      :         See our website for details or call us for
                                                                    more information

                             INSTITUTE OF TECHNICAL EDUCATION
              Industry Training Programme Dept, 10 Dover Drive, Singapore 138683
                  Tel: 1800-2255 483 | Fax: 65902418 | Email:

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