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số   lượng                                             xuất   trang
                                                       bản
E1    1      AD-Worlds: Brands,       Greg Myers       1999   246     Part I:
             Media, Audiences                                            1. What do ads do?
                                                                         2. Products, brand
                                                                         3. Banking, brandi
                                                                         4. Globalization in
                                                                      Part II:
                                                                         5. The media mix.
                                                                         6. Posters and spac
                                                                         7. Television comm
                                                                         8. Advertising, int
                                                                      Part III:
                                                                         9. Constructing the
                                                                         10. Projecting the au
                                                                         11. Protecting the au
                                                                         12. Advertising liter
                                                                          Glossary of keywor
                                                                          References
                                                                          Index


E2    2      Basic Radio Journalism   Paul Chantler,   2004   259         Chaper1: The struc
                                      Peter Stewart                       Chapter 2: Workin
                                                                          Chapter 3: News ga
                                                                          Chapter 4: New wr
                                                                          Chapter 5: New bu
                                                                          Chapter 6: News pr
                                                                          Chapter 7: Technic
                                                                          Chapter 8: Intervie
                                                                          Chapter 9: News re
                                                                     Chapter 10: Newsd
                                                                     Chapter 11: Legali
                                                                     Chapter 12: Newsr
                                                                     Chapter 13: Small
                                                                     Chapter 14: Progra
                                                                     Chapter 15: Specia


E3   2   Be your own spin doctor: A     Paul Richards   1998   144   1. Living In Spin.
         Practical Guide to Using the                                2. Here Is The New
         Media                                                       3. Dealing With th
                                                                     4. Planning and Pr
                                                                     5. Spinning In Prin
                                                                     6. Spinning On the
                                                                     7. Other Ways of S
                                                                     8. Advanced Spinn


E4   1   Communication,                 Lelia Green     2001   243   1. What fuels tech
         Technology and Society                                      2. Technology ado
                                                                     3. Domestication o
                                                                     4. Fragmenting ma
                                                                        society.
                                                                     5. Information pol
                                                                     6. The public inter
                                                                     7. Mass media and
                                                                     8. Communication
                                                                     9. Popular culture
                                                                     10. Gender, power a
                                                                     11. Making sense o
                                                                     12. Techno culture a


E5   2   Development as Freedom         Amartya Sen     2001   365   1. The Perspective
                                                                       2. The ends and th
                                                                       3. Freedom and th
                                                                       4. Poverty as Capa
                                                                       5. Markets, States,
                                                                       6. The Importance
                                                                       7. Famines and Ot
                                                                       8. Women‟s Agen
                                                                       9. Population. Foo
                                                                       10. Culture and Hum
                                                                       11. Social choice an
                                                                       12. Individual Freed


E6   1   Effective Media Relations   Michael Bland,     2000   162   PART 1: THE MEDIA
                                     Alision Theaker,                  1. Where and whe
                                     David Wragg                       2. Who: ownership
                                                                       3. Media law
                                                                       4. Ethics and priva
                                                                       5. Broadcasting in
                                                                       6. New media tech
                                                                       7. What is it all for
                                                                     PART 2 : DEALING W
                                                                       8. What: newspape
                                                                       9. Why: press relat
                                                                       10. News, features a
                                                                       11. How: writing fo
                                                                       12. How: talking to
                                                                       13. Checklists for e
                                                                     PART 3 : HANDLING
                                                                       14. Why: the impor
                                                                       15. How: preparatio
                                                                       16. How: winning t
                                                                       17. Fine-tuning: han
                                                                       18. How: radio inter


E7   2   Effective PR                Scott M.Cutlip,   2001   588   PART I:
                                     AllenH.Center,                 CONCEPT, PRACTIT
                                     Glen M.Broom                   ORIGINS
                                                                     Chapter 1: Introductio
                                                                     Chapter 2: Practitione
                                                                     Chapter 3: Organizatio
                                                                     Chapter 4: Historical o
                                                                    PART II: FOUNDAT
                                                                    Chapter 5: Ethics and p
                                                                    Chapter 6: Legal consi
                                                                    Chapter 7: Theoretical
                                                                    Chapter 8: Communica
                                                                    Chapter 9: Media and m
                                                                    PART III: MANAGE
                                                                    Chapter 10: Step one: d
                                                                    Chapter 11: Step two:
                                                                    Chapter 12: Step three:
                                                                    Chapter 13: Evaluation
                                                                    PART IV: THE PRA
                                                                    Chapter 14: Business a
                                                                    Chapter 15: Governme
                                                                    Chapter 16: Nonprofit
                                                                    Chapter 17: Trade asso
                                                                    unions


E8   2   Ethnic Minority Media: An   Stephen Harold    1992   78    PART 1 : MODELS O
         International Perspective   Riggins                          1. Ethnic Broadcast
                                                                          Participatory Mo
                                                               2. Mass Media in G
                                                               3. Communication,
                                                                  Northern Native
                                                               4. Broadcasting in A
                                                                  Voice, One Land
                                                               5. Inadvertent Assim
                                                               6. A Radio for the M
                                                                  Education to Poli
                                                               7. Flaws in the Mel
                                                              PART 11: THE QUES
                                                              IMMIGRANTS AND
                                                              MINORRITIES
                                                               8. Local Radio and
                                                                  France
                                                               9. Revista Mea: Ke
                                                                  Israel
                                                               10. Minority – Langu
                                                                  Celtic Culture in
                                                               11. The Postcolonial
                                                                  Kabyle
                                                               12. Spainish- Langua
                                                                  Region During th
                                                               13. The Promise and


E9   2   Ethnographic Methods   Karen O‟Reilly   2005   252    1. Introduction to et
                                                               2. Where to begin
                                                               3. Ethical ethnograp
                                                               4. Participating and
                                                               5. Interviews: askin
                                                               6. Practical issues in
                                                               7. Visual data and o
                                                                     8. Ethnographic ana
                                                                     9. Writing, reflexivi


E10   2   Event Management: For     Lynn Van Der      2005   390   PART 1: STRATEGIC
          Tourism, Cultural,        Wagen                          Chapter 1: Introduction
          Business and Sporting                                    Chapter 2: Event Conce
          Events                                                   Chapter 3: Feasibility o
                                                                   Chapter 4: Event Venue
                                                                   Chapter 5: Legal Comp
                                                                   Chapter 6: Business and
                                                                   Chapter 7: Event Marke
                                                                   Chapter 8: Event Spons
                                                                   Chapter 9: Financial M
                                                                   Chapter 10: Risk Mana
                                                                   Chapter 11: Event Prop
                                                                   PART 2: OPERATIO
                                                                   Chapter 12: Event Proje
                                                                   Chapter 13: Event Prom
                                                                   Chapter 14: Staging Ma
                                                                   Chapter 15: Staffing an
                                                                   Chapter 16: People Perf
                                                                   Chapter 17: On-site Ma
                                                                   Chapter 18: Safety and
                                                                   Chapter 19: Spectator M
                                                                   Chapter 20: Event Proto
                                                                   Chapter 21: Event Cate
                                                                   Chapter 22: Waste and
                                                                   Chapter 23: Event Impa
                                                                   Chapter 24: Careers in a


E11   2   Evolving Media Markets:   Robert G.plcard   1998   307   Part1: Structure, size an
          Effects of Economic and                                     Part2: Issues in the chan
          Policy Changes                                              Part3: National experie


E12   2   Excellence in Business:    John                2005   518     1. Applying The Th
          Communicator               V.Thill,Courtland                  2. Writing letters, m
                                     L.Bovée                            3. Understanding th
                                                                        4. Preparing reports
                                                                        5. Writing employm


E13   1   Get me a Murder a day! A   Kevin Williams      1998   288      1. The “naughty an
          History of Mass                                                      communication
          Communication in Britain                                       2. Right against mi
                                                                         3. Get me a murder
                                                                               right of the popu
                                                                         4. Rescued by Rove
                                                                         5. The golden age o
                                                                         6. Sing as we go
                                                                         7. Their finest hour
                                                                         8. The cosy duopol
                                                                         9. Crisis?
                                                                         10. Carrying on
                                                                         11. Goodbye to fleet
                                                                         12. New media, old


E14   2   Global Media Governance:   Sean O Siochru,     2002   203   Part 1
          A beginner‟s Guide         Bruce Girard,                       1. Introduction to n
                                     Amy Mahan                           2. Global Governa
                                                                         3. Trends in media
                                                                      Part 2
                                                                         4. The internationa
                                                                         5. The world trade
                                                                 6. The UN educati
                                                                 7. The world intell
                                                                        intellectual prop
                                                                 8. The internet cor
                                                                        and internet gov
                                                             Part 3
                                                                 9. Global media re
                                                                 10. Actors and trend
                                                                 11. Scenarios for m


E15   1   Invisible persuaders   David michie   1998   319   Part 1: Financial and
                                                                       The rise and the
                                                                       Champagne and
                                                                       Creating Headli
                                                                        corporate spin
                                                                       Why toxic sludg
                                                                       Don‟t beef abou
                                                                       Accentuating th
                                                             Part II:
                                                                       What‟s in a nam
                                                                        PR
                                                                       „drugs Priest in
                                                                        Tabloids
                                                                       Max Clifford: W
                                                                       Let them eat cak
                                                                       Media Alchemy
                                                             Part III: Lobbying an
                                                                       Lobbying: The t
                                                                        Warriors
                                                                       Cash for questio
                                                                           never was
                                                                          New Labour: M


E16   1   Journalism: Critical Issues   Stuart Allan   2005   381   Part 1: Journalism„s hi
                                                                    Part 2: Journalism and d
                                                                    Part 3: Journalism„s rea
                                                                    Part 4: Journalism and t
                                                                    Part 5: Journalism and t


E17   1   Journalism in the Digital     John Herbert   2001   343      1. Journalism in th
          Age: Theory and Practice                                     2. A questioning p
          for Broadcast, Print and                                     3. Working in a di
          On-line Media                                                4. The purpose and
                                                                       5. Ethics, law and
                                                                       6. Journalism lang
                                                                       7. The language of
                                                                       8. Writing features
                                                                       9. Reporting for br
                                                                       10. Broadcast prese
                                                                       11. Interviewing for
                                                                       12. Interviewing for
                                                                       13. Feature and doc
                                                                       14. Public affairs re
                                                                       15. Investigative rep
                                                                       16. Specialist report


E18   1   Journalism: Principles and    Tony Harcup    2004   179   Chapter 1: Who, what,
          Practice                                                  introduction to journali
                                                                    Chapter 2: Constrains a
                                                                    Chapter 3: What is new
                                                                    Chapter 4: where does n
                                                                     Chapter 5: The journali
                                                                     Chapter 6: The journali
                                                                     Chapter 7: The journali
                                                                     Chapter 8: Interviewing
                                                                     Chapter 9: Writing new
                                                                     Chapter 10: Writing fea
                                                                     Chapter 11: Style for jo
                                                                     Chapter 12: Beyond pri
                                                                     Chapter 13: Conclusion


E19   2   Media Economics: Theory   Alison Alexander,   2004   301   I. Economic value and
          and Practice              James Owers,                           An introduction
                                    Rod Carveth, C.                        Economics and
                                    Ann Hollifield,                        Structure and C
                                    Albert N.Greco                          Overview
                                                                           The Economics
                                                                     II. Industries and Prac
                                                                           The economics
                                                                           The Economics
                                                                           The Broadcast t
                                                                           The Economics
                                                                           The Economics
                                                                           The economics
                                                                           The economics
                                                                           The economics
                                                                           The economics


E20   2   On Deadline: Management   Carole              2000   347      1. Technology and
          Media Relations           M.Howard,                               Changing Your
                                    Wilma                               2. Getting started:
                                     K.Mathews                        3. News: What it i
                                                                      4. Tools of the Tra
                                                                          Briefings
                                                                      5. Reporters Helpi
                                                                      6. Spokespersons T
                                                                          Role
                                                                      7. Ethics The Gold
                                                                      8. Media Events: H
                                                                      9. Going Global: H
                                                                          Emergency Situ
                                                                      10. Measurement/E
                                                                          Emergency Situ
                                                                      11. Measurement E
                                                                          Is working
                                                                      12. The Future: Exp


E21   2   Planning and Managing PR   Anne Gregory     2003   181      1. Planning and m
          Campaigns                                                   2. Public relations
                                                                      3. Starting the plan
                                                                      4. Analysis
                                                                      5. Setting objectiv
                                                                      6. Knowing the pu
                                                                      7. Strategy and tac
                                                                      8. Timescales and
                                                                      9. Knowing what y

E22   2   Press Gang: How            Roy Greenslade   2004   795   Part one: 1945-1950
          newspapers make profits                                     1. Printing for victo
          from propaganda                                             2. The press versus
                                                                   Part two: 1951-1955
                                                                      3. The baronial retre
                                                                     4. All this-and circu
                                                                  Part three: 1956-1960
                                                                     5. Death, departure
                                                                    6. Suez: the explosio
                                                                  Part four: 1961- 1965
                                                                    7. Sex, spies and ove
                                                                    8. Profumo: the grea
                                                                  Part five: 1966-1970
                                                                    9. The King is dead!
                                                                    10. Sex, dead and reb
                                                                  Part six: 1971-1975
                                                                    11. The soaraway Su
                                                                    12. Strickes, stunts a
                                                                  Part seven: 1976-1980
                                                                     13. Selling off the f
                                                                     14. Diana and Magg
                                                                  Part eight: 1981-1985
                                                                     15. New tycoons fo
                                                                     16. Gotcha! The Rip
                                                                  Part nine: 1986-1990
                                                                     17. The Wapping re
                                                                     18. Public interest a
                                                                  Part ten: 1991-1995
                                                                     19. A media magna
                                                                     20. Was it really the
                                                                  Part eleven: 1996-2003
                                                                     21. Is it to chase rea


E23   2   Prime Ministers and the   Colin Seymour-   2003   270      1. Public Commun
          Media: Issues of Power and Ure                             2. Public Commun
          Control                                                    3. Public Commun
                                                                    4. The Capital City
                                                                    5. Harlots Revisite
                                                                        Minister
                                                                    6. The Rise of the
                                                                    7. The Downing S
                                                                    8. Prime Ministers
                                                                    9. Grapevine Polit
                                                                    10. Drawing Blood?

E24   2   PR Campaign Strategies:   Robert Kandall   1996   564   PART ONE: INTROD
          Planning for                                            CAMPAIGN STRATE
          Implementation
                                                                   Chapter 1: An overvie

                                                                  PART TWO: BUILDI
                                                                  RESEACH STAGE

                                                                  Chapter 2: Introductio

                                                                  Chapter 3: An outline

                                                                  Chapters 3: Steps in su

                                                                  Chapter 5: Research c

                                                                  PART THREE: BUIL
                                                                  ADAPTATION STAG

                                                                  Chapter 6: Adapting th

                                                                  Chapter 7: Adaptation

                                                                  Chapter 8: The adaptio

                                                                  PART FOUR: BUILD
                                                        IMPLEMENTATION

                                                         Chapter 9: Graphics in

                                                         Chapter 10: Developin

                                                         Chapter 11: Implemen

                                                        PART FIVE: BUILDI
                                                        EVALUATION STAG

                                                         Chapter 12: Evaluatio

                                                         Chapter 13: Evaluatio

                                                        PART SIX: PRESENT
                                                        PLAN

                                                         Chapter 14: Preparing
                                                        presentation

                                                         Chapter 15: Implemen



E26   2   Public Relations -   Frank Jefkins &   1998      1. History of publi
          Framework            Daniel Yadin                2. Public relations
                                                           3. Public relations
                                                           4. Public relations
                                                           5. Planning public
                                                           6. Public relations
                                                           7. Publics of publi
                                                           8. Press relations
                                                           9. Created private
                                                           10. Budgeting
                                                    11. Evaluating resul
                                                    12. The ethics of pu
                                                    13. Management an
                                                    14. Exhibitions and
                                                    15. Photography
                                                    16. Printing process
                                                    17. Sponsorships
                                                    18. Export public re
                                                    19. Marketing resea
                                                    20. Public relations
                                                    21. Special uses of P
                                                    22. New Developm


E27   2   Public Relations LS 113   1998   101   UNIT 1: What is Public
          - Thames                               UNIT 2 : Differences b
                                                 Promotion , Publicity, P
                                                 UNIT 3 : Public Relatio
                                                 UNIT 4 : Public Relatio
                                                 UNIT 5 : Public Relatio
                                                 UNIT 6 : Marketing Re
                                                 UNIT 7 : Code of Prof
                                                 UNIT 8 : Tools of Publ
                                                 UNIT 9 : Tools of Publ
                                                 UNIT 10 : Tools of Pub
                                                 UNIT 11 : Tools of Pub
                                                 UNIT 12 : Tools of Pub
                                                 UNIT 13 : Printing Pro
                                                 UNIT 14 : Exhibitions
                                                 UNIT 15 : Sponsorship
                                                 UNIT 16 : Photography
                                                 UNIT 17 : Public Relat
                                                                       UNIT 18 : Export Publi
                                                                       UNIT 19 : Special Uses
                                                                       UNIT 20 : Special Uses
                                                                       UNIT 21 : PR in Comm
                                                                       Organizations


E28   2   Public Relations Writing:     Thomas H.Bivins   2005   359   Chapter 1: Writing for P
          The Essentials of Style and                                  Chapter 2 : Planning an

          Format                                                       Chapter 3 : Message Str
                                                                       Chapter 4 : Ethics and P
                                                                       Chapter 5 : Media Rela
                                                                       Chapter 6 : Crisis Comm
                                                                       Chapter 7 : News Relea
                                                                       Chapter 8 : Annual Rep
                                                                       Chapter 9 : Newsletters
                                                                       Chapter 10 : Brochures
                                                                       Chapter 11: Print Adve
                                                                       Chapter 12 : Television
                                                                       Chapter 13 : Speeches a
                                                                       Chapter 14 : Design , P
                                                                       Chapter 15 : Computer
                                                                       Chapter 16 : Writing fo


E29       Scenarios in Marketing :      Gill Ringland &   2006   227   Chapter 1 : Introduction
          From Vision to Decision       Laurie Young                   Chapter 2: Securing Fu
                                                                       Chapter 3 : Marketing S
                                                                       Chapter 4 : Scenario Pla
                                                                       Chapter 5 : Scenarios in
                                                                       Chapter 6 : Scenarios in
                                                                       Strategy
                                                                       Chapter 7: Marketing C
                                                                     Change?
                                                                     Chapter 8: Scenarios fo
                                                                     Chapter 9: Conclusions


E30   2   Strategic Planning for PR Ronal D.Smith       2005   380   PHASE ONE : FORM
                                                                     Step 1 : Analyzing the s
                                                                     Step 2 : Analyzing the O
                                                                     Step 3 : Analyzing the P
                                                                     PHASE TWO: STRAT
                                                                     Step 4 : Establishing Go
                                                                     Step 5 : Formulating Ac
                                                                     Step 6 : Using Effective
                                                                     PHASE THREE: TAC
                                                                     Step 7 : Choosing Com
                                                                     Step 8 : Implementing t
                                                                     PHASE FOUR : EVA
                                                                     Step 9 : Evaluating the
                                                                     APPENDIX A : APPLI
                                                                     APPENDIX B : ETHIC
                                                                     APPENDIX C : SAMP


E31   1   Talespin: public relations   Gerry McCusker   2005   327   A
          disasters-inside stories &                                 Ambassadors – clearly

          lessons learnt                                             Announcements – the in
                                                                     Astroturfing – PR creat
                                                                     B
                                                                     Branch – Cola Branch f
                                                                     Briefings – Master plan
                                                                     Broadcast media – PR m
                                                                     C
                                                                     Celebrities
Community relations- G
Contingency planning –
Crisis management – M
D
Damage limitation – De
Diplomacy – love thy n
Direct mail – Volkswag
Disclosure – “virus” ca
E
Endorsement – radio sta
Ethics – the lie of the la
Event management : PR
F
Financial PR 1 – share
Financial PR 2 – from s
G
Goodwill – trouble brew
Government – grave err
Grassroots campaigns –
Guerrilla marketing – n
H
Healthcare PR1 – open
Healthcare PR2 – a bitt
Hype – bottles water lau
I
Icons – home truths for
Internal communication
Interview 1 – losing the
Interview 2- dogged by
Issues management – p
J
Journalists 1 – registeri
Journalists 2- investiga
Journalists 3 – smok an
K
Kobe Bryant- hoopstar
L
Launches 1 – unsinkabl
Launches 2 – creating m
Leadership – conservati
Libel – lawsuit hard to
Lobbying – PR hall of s
M
Mascots – costume dram
Media lists – list hyster
Media relations 1 – foo
Media relations 2 - new
Minority groups- taking
N
News management – co
Newspapers – retraction
O
Off the record – all that
Opinion former – image
P
Philanthropy – a good s
Photocalls- hotel reserv
Political PR –battle for
Promotions - operating
Propaganda – truth is th
Publicity – falling fowl
Public opinion – the off
Q
Quotes
R
Radio – promotion leav
Reputation managemen
Research – own goal fo
Rumour management –
S
Smear campaigns – virg
Soundbites – when the
Speeches – CEO caugh
Spokespeople – legal ea
Sports PR – kicked into
Stakeholder relations –
Stunts – tearing strips o
T
Targeting – scouting fo
Television – bogged do
Testimonials- word is o
U
Undercover operations-
V
Video news releases – v
Viral marketing – maiz
W
World Wide Web1- kic
World Wide Web 2- ro
X
XXX Factor – fail is a f
Y
Youth marketing – knic
                                                                 Z
                                                                 Zephaniah, Benjamin –
                                                                 Conclusion – What‟s m


E32   2   The Daily Miracle: An   David Conley      2002   375       1. Journey in Journ
          Introduction to                                            2. Agents of Powe

          Journalism                                                 3. A “know” for ne
                                                                     4. Small Path, big
                                                                     5. The lead: will th
                                                                     6. Interview with T
                                                                     7. Upside–down P
                                                                     8. A word‟s Worth
                                                                     9. The Story Facto
                                                                     10. Reporting For D
                                                                     11. Broadcast Journ
                                                                     12. Crowded Past, c
                                                                     13. A view to sue
                                                                     14. Ethical Journali
                                                                     15. Sideshow Alley
                                                                     16. Cybernaut: virtu


E33   2   The Father of Spin      Eward l.Bernays          283       1. Starting with Sy
                                                                     2. Lighting up Am
                                                                     3. The big Think
                                                                     4. Setting the Spin
                                                                     5. Relational for a
                                                                     6. Getting Persona
                                                                     7. At the Office
                                                                     8. Going to War
                                                                     9. Uncle Sigi
                                                                     10. The Cambridge
                                                                    11. A question of Pa


E34   1   The Media of Mass        John Vivian      2005   515   Chapter1: Mass media
          Communication                                          Chapter2: Books
                                                                 Chapter3: Magazine
                                                                 Chapter4: Newspapers
                                                                 Chapter5: Recordings
                                                                 Chapter6: Movies
                                                                 Chapter7: Radio
                                                                 Chapter8: Television
                                                                 Chapter9: The web
                                                                 Chapter10: News
                                                                 Chapter11: Public Rela
                                                                 Chapter12: Advertising
                                                                 Chapter13: Entertainme
                                                                 Chapter14: Media Rese
                                                                 Chapter15: Mass comm
                                                                 Chapter16: Mass media
                                                                 Chapter17: Mass media
                                                                 Chapter18: Global Mas
                                                                 Chapter19: Mass Media
                                                                 Chapter20: Mass Media
                                                                 Chapter21: Ethics and t
                                                                 Chapter22: Visual Mes
                                                                 Chapter23: Media and p


E35   1   The movie business book Jason E.Squire,   2005   552      1. The creators
                                                                    2. the Property
                                                                    3. The money
                                                                    4. The managemen
                                                                    5. the deal
6. The Production
7. Marketing
8. The Revenue str
9. Theatrical distri
10. Theatrical exhib
11. Home video
12. Consumer Produ
13. International
14. The future
E36   2   The public Relations     Alison Theaker     2004   366   Part I: The context of
          Handbook                                                       What is public r
                                                                         Public relations
                                                                         Public relations,
                                                                         Professionalism
                                                                   Part II: Strategic publ
                                                                         Corporate comm
                                                                         Corporate Ident
                                                                         Public affairs an
                                                                         Business ethics
                                                                          responsibility
                                                                   Part III:
                                                                         Media relations
                                                                         Internal commu
                                                                         Corporate socia
                                                                          community invo
                                                                         An introduction
                                                                         Public sector pu
                                                                         Consumer publi
                                                                         Business-to-bus
                                                                         Using the intern
                                                                   Part IV: Shaping the f
                                                                         Changing media
                                                                         Research and ev
                                                                         Future challenge
                                                                         Coping with cul



E37   2   The Practice of Public   Fraser P. Seitel   2004   567   Part 1 Evolution
          Relations                                                Part 2 Preparation
                                                                        Part 3 The Public
                                                                        Part 4 Excution
                                                                        Part 5 Future
E38   2   The unseen power: Public      Scott M. Cutlip    1994   250   Part 1 The Seedbed yea
          Relations. A History (Part                                    Part 2 Public Relations
          I)                                                            1930
                                                                        Part 3 The depression a

E39       The unseen power: Public      Scott M. Cutlip    1994   270
          Relations. A History (Part
          II)
E40       The unseen power: Public      Scott M. Cutlip    1994   537
          Relations. A History (Part
          III)
E41       Theories of                   Armand Mattelart   2004   185   1 The Social Organism
                                                                            The discovery o
          communication: A short        and Michele
                                                                            Managing the M
          introduction                  Mattelart                       2 New World Empiric
                                                                            The Chicago sch
                                                                            Mass communic
                                                                            Information theo
                                                                            Information and
                                                                            Cybernetics
                                                                        4 The Cultural Indust
                                                                            Critical theory
                                                                            Structuralism
                                                                            Cultural studies
                                                                        5 Political economy
                                                                            Cultural Depend
                                                                            Cultural Industr
                                                                        6 The return of every
                                                                            The intersubject
                                                                            The ethnograph
                                                                        7 The dominion of com
                                                                            The notion of th
                                                                            One world, man

E42   2   Theories of the information   Frank Webster             304   1 Introduction
          society                                                    2 The idea of an inform
                                                                     3 The information soci
                                                                     4 Information, restructu
                                                                     5 Informational capital
                                                                     6 Information and adva
                                                                     7 Information managem
                                                                     8 Information, reflexiv
                                                                     9 Information, postmod
                                                                     10 Conclusion: is there


E43   2   Understanding Journalism   Lynette Sheridan   2002   185   Part 1: From knowing
                                     Burns
                                                                        1. Introduction
                                                                        2. Journalism in ac
                                                                        3. Journalism in de

                                                                        Part 2: Journalism

                                                                        4. Finding news
                                                                        5. Choosing news
                                                                        6. Gathering news
                                                                        7. Evaluating news
                                                                        8. Constructing ne
                                                                        9. Editing news
                                                                        10. Working with w

E44   2   Understanding Media        Gillian Doyle      2002   184      1. Introduction to M
          Economics                                                     2. Corporate Strate
                                                                        3. Economics of ad
                                                                        4. Television Broa
                                                                        5. Television Prod
                                                                        6. The internationa
                                                                           7. Print Media
                                                                           8. New Media
                                                                           9. Media Economi


E45   2   Value Added PR: The           Thomas L.Harris    2000   314   Part I: How public relat
          Secret Weapon of                                              Part II: How to write an
          Integrated Marketing                                          plan
E46   2   Women and Media:              Karen Ross and     2004   209   Part I: Representing a
          International Perspectives    Carolyn M.Byerly                      Introduction
                                                                              Media Coverage
                                                                               children
                                                                              Exclusion and M
                                                                               Israeli Media
                                                                              Women Framed
                                                                              The Woman Ma
                                                                        Part II: Women’s Age
                                                                              Introduction
                                                                              Feminist Interve
                                                                              Working, Watch
                                                                               Accec ,Employm
                                                                               in India
                                                                              “Dangerously F
                                                                               Alternative Rad
                                                                              Cyberspace: Th


E47   2   Writing Feature Stories How   Matthew            2004   281      1. What exactly is
          to research and write         Ricketson                          2. The Variety of f
          newspaper and magazine                                           3. Crossing the bri
          articles                                                             practitioner
                                                                           4. Generating fresh
                                                                      5. Spend half an ho
                                                                      6. Gathering the ra
                                                                      7. The Subtle and
                                                                      8. Seeing things fo
                                                                      9. Finding the righ
                                                                      10. Leads, closes an
                                                                      11. Wordcraft
                                                                      12. Editing your sto
                                                                      13. Looking ahead…


E49   Public Relations – Theory   Jane Jonhston and   2004   466   Part 1: Theory
      and Practice                Clara Zawawi
                                                                      1. What is public r
                                                                      2. A history of pub
                                                                      3. Theoretical pers

                                                                   Part 2: The legal and e

                                                                      4. The legal enviro
                                                                      5. Ethical practice

                                                                   Part 3: Process and ap

                                                                      6. Research and ev
                                                                      7. Strategy, planni
                                                                      8. Tactics
                                                                      9. Information and

                                                                   Part 4: Public Relation

                                                                      10. Media relations
                                                                      11. Internal and com
                                                                      12. Crisis and issue
                                                                         13. Sponsorship and

                                                                      Part 5: Public relation

                                                                         14. PR in business
                                                                         15. PR in governme
                                                                         16. PR in the Third

E50   2   Strategic Public Relations   Erica Weintraub   2006   411      I.        Framework
          Management                   Austin, Bruce                            1. The need fo
                                       E.Pinkleton                              2. Where the s
                                                                                3. Element of c
                                                                                4. Determining
                                                                                       plan
                                                                         II.       Gathering u
                                                                                5. Research de
                                                                                6. Making rese
                                                                                7. Making rese
                                                                                8. Making rese
                                                                                9. Making rese
                                                                                10. Making rese
                                                                                11. Making rese
                                                                                12. Collecting, a
                                                                         III.      Using theor
                                                                                13. What theory
                                                                                14. Theories for
                                                                                15. Practical ap
                                                                         IV.       The success
                                                                                16. Presenting c
                                                                      research reports
E51   2   Michael Regester and July      Risk issues and   2003   194   Part 1: Risk issues ma
          Larkin                         Crisis                                  Outside-in think
                                         Management                              Issues managem
                                                                                 Planning an issu
                                                                                  management mo
                                                                                 An issue Ignore
                                                                                 Implementing a
                                                                        Part 2:
                                                                                 So it hits the fan
                                                                                 Perception is the
                                                                                 The media in cr
                                                                                 The legal perspe
                                                                                 Planning for the
                                                                                 Crisis communi


E52   2   Toxic sludge is good for you   John C.Stauber    1995   227      1. Burning Books
                                         and Sheldon                       2. The Art of the H
                                         Rampton                           3. Smoker‟Hacks
                                                                           4. Spinning the At
                                                                           5. Spies for Hire
                                                                           6. Divide and Con
                                                                           7. Poisoning the G
                                                                           8. The Sludge hits
                                                                           9. Silencing Spring
                                                                           10. The Torturer‟lob
                                                                           11. All the news tha
                                                                           12. Taking Back yo


E53   2   Public Relations Writing and   Dennis L.Wilcox   2001   570   Part 1: The Basics of P
          Media Techniques                                                       Chapter 1: Prepa
                                                                               Chapter 2: Persu
                                                                               Chapter 3: Findi
                                                                               Chapter 4: Lega
                                                                         Part 2: Writing for M
                                                                               Chapter5: The V
                                                                               Chapter6: The f
                                                                               Chapter7: Photo
                                                                               Chapter8: Pitch
                                                                                Ed
                                                                               Chapter9: Radio
                                                                               Chapter10: Dist
                                                                               Chapter11: Wor
                                                                         Part3: Writing for oth
                                                                               Chapter12: New
                                                                               Chapter13: The
                                                                               Chapter14: Dire
                                                                               Chapter15: Lett
                                                                               Chapter16: Writ
                                                                               Chapter 17: Aud
                                                                         Part 4: Managing pro
                                                                               Chapter18: Mee
                                                                               Chapter19: Prog
                                                                               Chapter 20: Pro


E54   2   Festival and special event   Johnny Allen,
          management                   William o‟toole,
                                       Robert harris, Ian
                                       Mc Donnell
E55   2   Event management & event     Donald Getz          2003   439   Chapter 1: Introduction
          tourism                                                                  Event      to
                                                                     Chapter 2: Event Mana
                                                                     Chapter 3: Planning Ev
                                                                     Chapter 4: Site planning
                                                                     Chapter 5: Destination
                                                                     Chapter 6: The Event E
                                                                     Chapter 7: Organization
                                                                     Chapter 8: Human Reso
                                                                     Chapter 9: Acquiring R
                                                                     Management
                                                                     Chapter 10: Safety, Hea
                                                                     Chapter 11: Marketing
                                                                     Chapter 12: Market Res
                                                                     Chapter 13: Communic
                                                                     Chapter 14: Evaluation


E56   2   The Advertising handbook   Sean Briebley
E57   2   Advertising, Promotion,    Terence A. Shimp   2003   649    Part1: Integrated Mar
          &Supplemental Aspects of                                           Equity Enhance
          Integrated Marketing                                        Part2: IMC from the c
          Communications                                                     communicating
                                                                      Part3: Communicatin
                                                                             Packaginf and
                                                                      Part4: Advertising Ma
                                                                      Part5: Sales Promotio
                                                                             public relations
                                                                      Part6: External Pressu


E58   2   Theories of Human          Stephen W.         2005   395   Part1: Foundations
          Communication              Littlejohn &                          Communication
                                     Karen A.Foss                          The Idea of The
                                                                           Traditions of co
Part2: Theories
      The Communica
      The Message
      The Conversatio
      The Relationshi
      The Group
      The Organizatio
      The Media
      Culture and soci

				
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