Hold on to your ASSETS…Spanx founder Sara
Blakely brings the shapewear revolution to Target.
ASSETS by Sara Blakely launches in Target stores nationwide on April 2nd
Imagine a world without panty lines, cellulite, or unwanted pooches. On April
2nd, women everywhere will be one jiggle-free step closer to this dream, when
ASSETS by Sara Blakely arrives as the newest designer brand at Target, sure
to revolutionize the way women wear their underwear.
“Every woman knows that feeling of shock when you look into the mirror and
see that your assets have turned into liabilities,” explains Spanx designer Sara
Blakely. “ASSETS body shapers will make the most of your assets – and boost
your bottom line. You can finally have the firm, fabulous, traffic-stopping
SPANX founder Sara Blakely
assets you’ve always imagined.”
The ASSETS body shaping hosiery collection is designed to slim you down a size with patented comfort
features like a non-binding waistband, cotton gusset, and a soft, slimming, extended control top. The
ASSETS collection includes these three styles:
• Fabulous Footless pantyhose ($10) are ideal for slimming and shaping beneath your
light– colored or form-fitting pants or capris and open–toed shoes. Colors: nude and
black, Sizes: 1 – 5 (95 – 265 lbs)
• Unbelievable Underwear mid-thigh shaper ($15) minimizes your tummy, rear, hips, and
thighs under skirts and dresses with a patented no leg-band design. Colors: nude, brown,
and black, Sizes: 1 – 5 (95– 265 lbs)
• Perfect Pantyhose ($10) have the same control top as the Fabulous Footless, plus a
beautiful, yet strong, sheer leg and an invisible reinforced toe. Colors: buff, nude,
brown, and black, Sizes: 1 – 5 (95 – 265 lbs)
ASSETS is your secret weapon against your figure flaws and your insurance for a slim, sleek, and
fabulous look in your Isaac and Luella outfits. So get your assets to Target, and discover how you
can improve your bottom line – and your wardrobe possibilities. The ASSETS by Sara Blakely
collection is available on April 2nd in the hosiery department at Target stores nationwide and at
www.LoveAssets.com.
Just five years ago, Sara Blakely began her mission to make the world a better place, one butt at a
time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX footless
pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating com-
fortable, slimming garments that minimize figure flaws, Sara reinvented shapewear with innovative
designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to
Gwyneth Paltrow. With the launch of ASSETS, Sara is thrilled to give better underwear options to
women everywhere – and to give back. A portion of each Assets purchase will go to The Sara Blakely
Foundation, which is dedicated to supporting and empowering women around the world. Visit
LoveAssets.com (launching April 2nd) for more information.
For photos, images, or interviews, contact:
Misty Elliott / 678.904.2838 / Mobile: 404.862.8981 / e-mail: misty@spanx.com
SPANX, Inc. 3391 Peachtree Road Suite 300 Atlanta GA 30326 www.loveassets.com