Hold on to your ASSETS…Spanx founder Sara Blakely brings the shapewear revolution to Target.
ASSETS by Sara Blakely launches in Target stores nationwide on April 2nd Imagine a world without panty lines, cellulite, or unwanted pooches. On April 2nd, women everywhere will be one jiggle-free step closer to this dream, when ASSETS by Sara Blakely arrives as the newest designer brand at Target, sure to revolutionize the way women wear their underwear. “Every woman knows that feeling of shock when you look into the mirror and see that your assets have turned into liabilities,” explains Spanx designer Sara Blakely. “ASSETS body shapers will make the most of your assets – and boost your bottom line. You can finally have the firm, fabulous, traffic-stopping SPANX founder Sara Blakely assets you’ve always imagined.” The ASSETS body shaping hosiery collection is designed to slim you down a size with patented comfort features like a non-binding waistband, cotton gusset, and a soft, slimming, extended control top. The ASSETS collection includes these three styles: • Fabulous Footless pantyhose ($10) are ideal for slimming and shaping beneath your light– colored or form-fitting pants or capris and open–toed shoes. Colors: nude and black, Sizes: 1 – 5 (95 – 265 lbs) • Unbelievable Underwear mid-thigh shaper ($15) minimizes your tummy, rear, hips, and thighs under skirts and dresses with a patented no leg-band design. Colors: nude, brown, and black, Sizes: 1 – 5 (95– 265 lbs) • Perfect Pantyhose ($10) have the same control top as the Fabulous Footless, plus a beautiful, yet strong, sheer leg and an invisible reinforced toe. Colors: buff, nude, brown, and black, Sizes: 1 – 5 (95 – 265 lbs) ASSETS is your secret weapon against your figure flaws and your insurance for a slim, sleek, and fabulous look in your Isaac and Luella outfits. So get your assets to Target, and discover how you can improve your bottom line – and your wardrobe possibilities. The ASSETS by Sara Blakely collection is available on April 2nd in the hosiery department at Target stores nationwide and at www.LoveAssets.com. Just five years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX footless pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating comfortable, slimming garments that minimize figure flaws, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. With the launch of ASSETS, Sara is thrilled to give better underwear options to women everywhere – and to give back. A portion of each Assets purchase will go to The Sara Blakely Foundation, which is dedicated to supporting and empowering women around the world. Visit LoveAssets.com (launching April 2nd) for more information.
For photos, images, or interviews, contact: Misty Elliott / 678.904.2838 / Mobile: 404.862.8981 / e-mail: misty@spanx.com
SPANX, Inc. 3391 Peachtree Road Suite 300 Atlanta GA 30326 www.loveassets.com